Category Archives: Email Marketing Tools

How to Stop Your Marketing Emails From Going to Spam

Thomas Griffin September 3, 2020 Protecting users from unsolicited emails is something that email providers are highly focused on. If you’ve ever been frustrated by seeing irrelevant messages in your inbox then you know that it’s good news. But as a marketer, it’s also a cause for concern. You’ll find that your hard-won email list … Continue reading How to Stop Your Marketing Emails From Going to Spam

10 tactics to improve your email marketing campaigns

From mobile responsiveness to A/B testing, these tips are essential to getting your message to your customers. Rodric Bradford on August 20, 2020 With COVID-19 grinding in-person marketing to a stop, marketers are putting even more pressure on the original “king”: email. But with the renewed focus comes the responsibility to make sure you are … Continue reading 10 tactics to improve your email marketing campaigns

It’s clear the era of traditional mass messaging is over

We need to fundamentally rethink our strategies as we transition from mass messaging to targeted storytelling. Greg Heist on June 30, 2020 There was a time—and not terribly long ago—that getting marketing messages to a mass audience was relatively easy: identify a target demographic and then figure out the mix of broadcast and print ads … Continue reading It’s clear the era of traditional mass messaging is over

Reopening Your Business? Here’s How to Leverage Email Marketing to Make it a Success

Keith Reinhardt June 29, 2020 As local governments begin lifting lock downs and permit more businesses to reopen, email should be one of your go-to channels to entice shoppers back into stores. If you’re like many retailers, you’ve already sent out at least one “Woo hoo, we’re reopening!” email. Who could blame you? Getting customers … Continue reading Reopening Your Business? Here’s How to Leverage Email Marketing to Make it a Success

Why A Free Email Checker Won’t Keep Your List Clean

Keith Reinhardt — May 30, 2020 MabelAmber / Pixabay Are you looking for a free email checker? If so, you’re not alone. According to Google’s Keyword Planner, the phrase “email checker” generates over 27,000 monthly searches. By comparison, there are only 18,100 monthly searches for the search term “email marketing”. That’s great, right? On the … Continue reading Why A Free Email Checker Won’t Keep Your List Clean

Email Flies: Engagement Rises By 200% During COVID-19 Pandemic

Email Flies: Engagement Rises By 200% During COVID-19 Pandemic by Ray Schultz , Columnist, May 26, 2020 Email response is rising even while website traffic is declining during the pandemic, according to a study by Glance Inc., a firm that offers metrics-reporting for digital marketers.  There has been a 200% surge in email marketing engagement, … Continue reading Email Flies: Engagement Rises By 200% During COVID-19 Pandemic