Category Archives: Email Marketing Tools

What is email marketing and how are platforms helping brands succeed?

All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ. Pamela Parker on June 3, 2022 Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $ 4.5 billion in 2020 to … Continue reading What is email marketing and how are platforms helping brands succeed?

Best Email Help Desk Software: 10 Email Ticketing Systems For 2022

Nick Saraev Last updated: 1 April 2022 One of the biggest problems with customer service is that it’s often difficult to track and manage customer interactions. This is especially true when those interactions happen through email, which can quickly become overwhelming if not properly managed. That’s where an email help desk software?—?also referred to as … Continue reading Best Email Help Desk Software: 10 Email Ticketing Systems For 2022

Validity for Good uses email verification methods to deliver critical messages

The email marketing company is taking tools developed during the pandemic to get critical messages to Ukraine. Chris Wood on March 17, 2022 Validity has expanded its Validity for Good program to help deliver messages with critical information to those who need it in Ukraine. During a time of crisis, organizations want to get messages … Continue reading Validity for Good uses email verification methods to deliver critical messages

Best Email Marketing Software – 10 Best Email Marketing Services for your Business 2022

Krishi Chowdary Last updated: 7 March 2022 The right email marketing tools will change your email marketing game for the better. However, amongst the countless tools and software available in the market, finding the perfect partner for your business needs is pretty challenging. If you’re looking for the best email marketing software in the market, … Continue reading Best Email Marketing Software – 10 Best Email Marketing Services for your Business 2022

MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

This new resource gives marketers insights into the building blocks for good campaigns. Henry Powderly on February 4, 2022 Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important … Continue reading MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Cut and Waste: Are Your Marketing Emails Being Clipped?

Mike Parry January 19, 2022 Websites are displayed in web browsers. Browsers, for the most part, agree on how things should work. There’s a high degree of standardisation. Emails are displayed in email clients. They do whatever the hell they want. As email developers we need to contend with patchy support for modern web technologies … Continue reading Cut and Waste: Are Your Marketing Emails Being Clipped?

9 Benefits of Email Marketing: How It Can Help You Grow Your Business

Alejandra Zilak December 25, 2021 When it comes to marketing your business, it’s good to get creative. You redesign your website, come up with great social media posts, go to industry networking events, and all that jazz. And maybe you have a newsletter, or touch base with your contacts via email every now and then. … Continue reading 9 Benefits of Email Marketing: How It Can Help You Grow Your Business

Marketers search for new email marketing technology to meet pandemic challenges

A new Litmus survey suggests that email marketing budgets will rise in 2022. Chris Wood on October 27, 2021 During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Marketers … Continue reading Marketers search for new email marketing technology to meet pandemic challenges