See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: increasing email click-throughs and retention. MarTechBot on February 12, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded … Continue reading Increasing email click-throughs: Best of the MarTechBot
Category Archives: Email Marketing Tools
Why it’s time to rethink your feedback emails and how to do it right
Use these tips to create more effective email surveys and review requests your customers will want to open and complete. Kath Pay on February 5, 2024 Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Love ‘em! They’re useful, and we use the … Continue reading Why it’s time to rethink your feedback emails and how to do it right
Email automation tools for the savvy marketer
Discover the email automation features you need and how AI will change them going forward. Mike Pastore on January 19, 2024 Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch … Continue reading Email automation tools for the savvy marketer
The email marketer’s guide to effective marketing automation
Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. Ryan Phelan on October 16, 2023 We email marketers are always searching for easier ways to do our jobs. We don’t want to skimp on quality, but we have had to learn how to do a lot … Continue reading The email marketer’s guide to effective marketing automation
3 ways to drive sales with email by ZeroBounce
Is your email marketing not yielding the results you were hoping for? These three tactics will help you make more sales with your emails. ZeroBounce on April 5, 2023 It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, … Continue reading 3 ways to drive sales with email by ZeroBounce
14 Email Marketing Trends to Look Forward to in 2023
14 Email Marketing Trends to Look Forward to in 2023 Disha Bhatt (Dave) / 03 Feb 2023 The competitive bottleneck has driven brands to overhaul their email marketing strategy at regular intervals. That has led to a tremendous metamorphosis and turned it into an effective and scalable communication channel. If we look at the … Continue reading 14 Email Marketing Trends to Look Forward to in 2023
3 email marketing shifts to make in 2023
Consider making these three major directional changes that could help your email program succeed this year. Ryan Phelan on January 27, 2023 Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier than … Continue reading 3 email marketing shifts to make in 2023
What is email marketing and how are platforms helping brands succeed?
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ. Pamela Parker on June 3, 2022 Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $ 4.5 billion in 2020 to … Continue reading What is email marketing and how are platforms helping brands succeed?
Best Email Help Desk Software: 10 Email Ticketing Systems For 2022
Nick Saraev Last updated: 1 April 2022 One of the biggest problems with customer service is that it’s often difficult to track and manage customer interactions. This is especially true when those interactions happen through email, which can quickly become overwhelming if not properly managed. That’s where an email help desk software?—?also referred to as … Continue reading Best Email Help Desk Software: 10 Email Ticketing Systems For 2022
Best Email Tracking Software: Top 10 For 2022
Krishi Chowdary Last updated: 1 April 2022 Email marketing is an excellent way to build long-term relationships with your customers but what good is a campaign that cannot be evaluated? As a marketer, your job doesn’t end with sending out emails to your customers; the real struggle is to keep a tab on who opened … Continue reading Best Email Tracking Software: Top 10 For 2022
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