Category Archives: Email Marketing Tools

Email Verification and List Hygiene: Why is it so Important?

Kevin George — March 8, 2019 Follow @imkevin_monk — March 8, 2019 Email is a remarkably powerful platform that enables one-on-one communication with the subscribers. It is undergoing constant transformation and the modus operandi that worked a year ago might not be effective today. Internet Service Providers (ISPs) strive to keep out unsolicited emails and … Continue reading Email Verification and List Hygiene: Why is it so Important?

Dos and Don’ts to Improve Your Email Marketing Newsletters

Charlotte Rowe — March 3, 2019 — March 3, 2019 Email remains a powerful way to communicate with customers and prospects, as 58% of adults check their email first thing in the morning, and 91% of people check their email every day on their smartphones. However, there are guidelines to follow and practices to avoid … Continue reading Dos and Don’ts to Improve Your Email Marketing Newsletters

3 Tips to Improve Email Deliverability

Tom Wozniak — February 15, 2019 Follow @tomwozniak — February 15, 2019 Most successful email marketers are focused on continuously optimizing their campaigns. This often involves regular testing of subject lines, email design, call-to-action copy, personalization, and other aspects of the visible email itself. But, one of the most important keys to a campaign’s success … Continue reading 3 Tips to Improve Email Deliverability

12 Powerful Email Writing Tips to Make Your E-mails Stand Out

Josh Carlyle — December 24, 2018 — December 24, 2018 Emails are still the prevalent form of communication for salespeople. As much as 50% of customers also prefer to receive offers via email. A recent survey by Edison Software revealed, however, that 74% of customers find themselves overwhelmed by the email overload. These people also … Continue reading 12 Powerful Email Writing Tips to Make Your E-mails Stand Out

Things to Consider When Selecting an Email Service Provider

Kevin George — December 13, 2018 Follow @imkevin_monk — December 13, 2018 JuralMin / Pixabay Email marketing is the bread winner for most marketers as it draws the most ROI compared to other marketing channels. With most brands implementing inbound methodology, marketers are choosing email marketing as the best way to build trust and increase … Continue reading Things to Consider When Selecting an Email Service Provider