Category Archives: Email Marketing Tools

The Most Important Types of Emails You Need for Email Marketing Success

Emily Goldfarb — July 10, 2019 — July 10, 2019 Email marketing is a crucial facet of an effective digital marketing strategy, with 80% of retail professionals indicating that email is their most important contributor to customer retention. In order to use email marketing most effectively to boost conversion rates and increase your ROI, you … Continue reading The Most Important Types of Emails You Need for Email Marketing Success

Email marketers: Get more creative with customer data

Use subscriber personalization techniques with first-party data you already have, like loyalty program information, location and name. But you can do more. Here’s how. Kyle Henderick on May 22, 2019 Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing … Continue reading Email marketers: Get more creative with customer data

How To Use Automation Email Marketing Tools: Snov.io Drip Campaigns Review

How To Use Automation Email Marketing Tools: Snov.io Drip Campaigns Review A drip campaign is a tool that sends automated triggered emails to people in order to nurture them and convert them into customers. The system works in a pretty simple way: it sends messages to prospects repeatedly according to the set time, triggers (user … Continue reading How To Use Automation Email Marketing Tools: Snov.io Drip Campaigns Review

Everything you Should Know About Email CTA and Adding Innovation to it

Kevin George — March 25, 2019 Follow @imkevin_monk — March 25, 2019 Whenever we ask our clients the objectives of their email campaigns, the responses are many and varied. Some say, “to sell the products”. Others say, “to provide information” or “to offer services”. All these purposes can be achieved by working on the following … Continue reading Everything you Should Know About Email CTA and Adding Innovation to it

Get your email marketing program back on track by reviewing the basics

Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. Ryan Phelan on March 12, 2019 I spent some quality time recently with both clients and email marketers over the last few months, and it was great to get in … Continue reading Get your email marketing program back on track by reviewing the basics