Nick Brown June 17, 2021 Let’s face it, the last year or so has been about the weirdest one any of us can remember, not to mention the most uncertain. We’ve all been stuck at home carrying out jobs that we would normally do in the office, and with the pandemic forcing businesses to completely … Continue reading How to Run a Successful Phishing Email Test for Your Employees
Mike Parry May 24, 2021 It can be daunting writing HTML from scratch especially if you haven’t written any HTML email code before. As someone who has code email for over 15 years I promise you it is not as hard as it looks and everyone had a day one someday. Being able to read, … Continue reading Email Coding 101
Stella Lincoln April 16, 2021 76% of the consumers today buy products and services online because of the email marketing campaign. This inexpensive tool is efficient enough to drive significant ROI as it increases the chances of customer retention and generates great leads and conversions. 80% of marketers today believe that emails are among the … Continue reading Essential Security Guide For Your Email Marketing Campaign
Shannan L. Seely January 5, 2021 Staring at your email marketing goals for 2021? The numbers seem pretty lofty. Then you look over your 2021 marketing budget. It’s smaller than last year. To increase engagement versus last year will be hard. So how do you improve email open rates without pouring more $ $ into … Continue reading Crafted Welcome Emails Propel Your Click-Through Rate
Denise Langenegger November 16, 2020 When it comes to marketing, email is perceived as an old-school marketing tactic while Instagram is seen as the new kid on the block. When creating a marketing campaign, however, email and Instagram can work together in a harmonious way that utilizes each of their unique advantages. With more than … Continue reading 7 Unique Ways Instagram and Email Marketing Work Together
Ioana Dulcu November 13, 2020 Over the past few years, one trend stands above the rest in the world of marketing and advertising: artificial intelligence (AI). Learn why this leading-edge tool can give your company a leg up on your competition in email marketing and programmatic email advertising. Table of Contents: Why Is Artificial Intelligence … Continue reading How Does AI Impact Email Marketing and Programmatic Email Advertising?
Sarah Bricker Hunt September 30, 2020 You already know that email and social media marketing are goldmines for driving new leads and building your consultancy brand. But how, exactly, should you approach email and social media marketing campaigns? There is a sea of advice to be found online for digital marketing, but much of the … Continue reading Email and Social Media Marketing Ideas for Consulting
Jared Atchison September 25, 2020 Are you thinking about using email marketing to grow your business? If so, you’re not alone. Almost 4 billion people use email as of the year 2020, and that number is expected to rise in the future. Due to email marketing’s popularity, there are plenty of opinions on what to … Continue reading 5 Amazing Email Marketing Stats You Need to See to Believe
Syed Balkhi September 4, 2020 People often say that first impressions are everything. We know that this saying applies to face to face meetings, but what kind of initial impression are you giving new email subscribers? Email marketing is one of the most profitable and engaging ways to grow your business. On average, companies see … Continue reading How to Write a Compelling Welcome Email (5 Tips)
Thomas Griffin September 3, 2020 Protecting users from unsolicited emails is something that email providers are highly focused on. If you’ve ever been frustrated by seeing irrelevant messages in your inbox then you know that it’s good news. But as a marketer, it’s also a cause for concern. You’ll find that your hard-won email list … Continue reading How to Stop Your Marketing Emails From Going to Spam
