Emily Goldfarb — July 10, 2019 — July 10, 2019 Email marketing is a crucial facet of an effective digital marketing strategy, with 80% of retail professionals indicating that email is their most important contributor to customer retention. In order to use email marketing most effectively to boost conversion rates and increase your ROI, you … Continue reading The Most Important Types of Emails You Need for Email Marketing Success
Tom Wozniak — July 8, 2019 Follow @tomwozniak — July 8, 2019 In email marketing, many marketers look at an opt-out or unsubscribe as the worst-case outcome from an email being sent. There’s some obvious logic involved in that belief. If an email recipient unsubscribes, you can no longer market to them, meaning you lose … Continue reading The Value of an Email Opt-Out
Use subscriber personalization techniques with first-party data you already have, like loyalty program information, location and name. But you can do more. Here’s how. Kyle Henderick on May 22, 2019 Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing … Continue reading Email marketers: Get more creative with customer data
Kevin George — May 17, 2019 Follow @imkevin_monk — May 17, 2019 Memorial Day is one of the most important U.S. holidays that celebrates fallen soldiers and honors the sacrifices of the military personnel. Besides, it also marks the commencement of summer. This year, Memorial Day falls on the 27th of May and it is … Continue reading Stunning Memorial Day Email Designs to Inspire You
Margot da Cunha — May 13, 2019 — May 13, 2019 Video and email go together like ketchup and eggs. Some people love it, while others are a bit confused by the concept. Personally, I’m a fan—of both! Adding a little acidity from the tomato-based ketchup to a nice scramble hits the spot every time, … Continue reading 6 Super Effective Ways to Up Your Video Email Marketing Game
Aastha Sirohi — May 1, 2019 — May 1, 2019 When it comes to writing promotional emails, there’s a fine line between being pushy and annoying, and being convincing and valuable. No one likes pushy, annoying emails. Email marketing allows you to send out promotional emails regularly to boost your sales, drive more traffic to … Continue reading How to Write a Promotional Email
Ricci Fisher — April 23, 2019 — April 23, 2019 You’re told to make great first impressions in business, but what about last impressions? A strong email signature keeps you in the minds of your clients, it doesn’t need to be flashy but it should be targeted enough to get you the attention you need. … Continue reading The Best Email Signature Template Tips and Ideas
How To Use Automation Email Marketing Tools: Snov.io Drip Campaigns Review A drip campaign is a tool that sends automated triggered emails to people in order to nurture them and convert them into customers. The system works in a pretty simple way: it sends messages to prospects repeatedly according to the set time, triggers (user … Continue reading How To Use Automation Email Marketing Tools: Snov.io Drip Campaigns Review
Kevin George — March 25, 2019 Follow @imkevin_monk — March 25, 2019 Whenever we ask our clients the objectives of their email campaigns, the responses are many and varied. Some say, “to sell the products”. Others say, “to provide information” or “to offer services”. All these purposes can be achieved by working on the following … Continue reading Everything you Should Know About Email CTA and Adding Innovation to it
Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. Ryan Phelan on March 12, 2019 I spent some quality time recently with both clients and email marketers over the last few months, and it was great to get in … Continue reading Get your email marketing program back on track by reviewing the basics
