Category Archives: Email Marketing Tools

7 Email Marketing Designs You Should Watch Out For

Martin Chuck — October 8, 2019 Have you or your company brainstormed for creative email marketing designs only to come up short with clicks and conversion? Outstanding email marketing designs have long been an integral part of marketing campaigns—like with Amazon, Nintendo, Spotify, Netflix. These companies are known for their emails that we can actually … Continue reading 7 Email Marketing Designs You Should Watch Out For

Introducing the Periodic Table of Email Optimization and Deliverability

Download our essential guide to getting your message through to the inbox. Pamela Parker on September 16, 2019 Marketing Land’s sister site, Search Engine Land, pioneered the highly successful Periodic Table of SEO – a guide to the essential aspects of search engine optimization that debuted in 2011.  Now, we are continuing and expanding our … Continue reading Introducing the Periodic Table of Email Optimization and Deliverability

7 Tips to Maximize the Autumn Season with Holiday Email Templates

Aastha Sirohi — August 13, 2019 — August 13, 2019 Holidays are always exciting. Friends and family get together, the streets buzz with shoppers, restaurants are full, gifts are exchanged — it’s an atmosphere of joy and merriment. It is hard to believe, but autumn is just around the corner. Kids will be heading back … Continue reading 7 Tips to Maximize the Autumn Season with Holiday Email Templates

The Most Important Types of Emails You Need for Email Marketing Success

Emily Goldfarb — July 10, 2019 — July 10, 2019 Email marketing is a crucial facet of an effective digital marketing strategy, with 80% of retail professionals indicating that email is their most important contributor to customer retention. In order to use email marketing most effectively to boost conversion rates and increase your ROI, you … Continue reading The Most Important Types of Emails You Need for Email Marketing Success

Email marketers: Get more creative with customer data

Use subscriber personalization techniques with first-party data you already have, like loyalty program information, location and name. But you can do more. Here’s how. Kyle Henderick on May 22, 2019 Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing … Continue reading Email marketers: Get more creative with customer data