Category Archives: Email Marketing Tools

Mailshake vs. Ninja Outreach vs. Quickmail: Which Email Outreach Tool is Better?

Anthony Carranza — June 18, 2017 Follow @anthonycarranza— June 18, 2017 For some marketers and business owners, a carefully planned along with an executed email outreach campaign is the next best thing since sliced bread. Not only can outreach campaigns help companies skyrocket their sales to new heights, but they can even get more traffic. … Continue reading Mailshake vs. Ninja Outreach vs. Quickmail: Which Email Outreach Tool is Better?

Automated Marketing and CRM Starts with Company Branded Emails

Steve Hamm — June 1, 2017 Follow @maasprosrdu— June 1, 2017 If you are still sending out bids and quotes with an email extension from a free web-based service, you are missing out. Because part of automated marketing and CRM (customer relationship management) is an ongoing communication flow, getting your company branded email address in … Continue reading Automated Marketing and CRM Starts with Company Branded Emails

Email Marketing Budgets: Spend This Much For 122% ROI (And How To Do It)

Brian Marsh — May 31, 2017 Follow @brianleemarsh— May 31, 2017 There aren’t a lot of people saying this, but direct mail marketing is dead. Actually… Direct mail can still earn pretty remarkable returns, especially in certain industries. But, the ROI that direct mail offers has slowly decreased over time while ROI for email marketing … Continue reading Email Marketing Budgets: Spend This Much For 122% ROI (And How To Do It)

How Do You Effectively Connect With App Users Via Email?

Patrick Sanders — May 31, 2017 — May 31, 2017 Admittedly, we’re biased toward mobile engagement, but we realize that the ideal marketing strategy makes the most of every available messaging channel. For many companies, email remains one of their most important touchpoints with customers and we’re always getting asked how marketers can use email … Continue reading How Do You Effectively Connect With App Users Via Email?

Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign

Kristen Dunleavy — May 29, 2017 Follow @KristenWritesIt— May 29, 2017 Capturing the attention of your customers isn’t always easy. They’re not only busy, they’re constantly bombarded with marketing messages in the inbox and beyond. They key to holding your customer’s attention is delivering it in a compelling way. That’s why storytelling is key for … Continue reading Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign

What Should You Look For In An Email Service Provider (ESP)?

Emma Weir — April 20, 2017 — April 20, 2017 With over 100 billion emails being sent and received each day, it’s no surprise that email marketing is one of the most popular marketing channels used by businesses. With numerous email service providers out there all offering different features and services, marketers can feel slightly … Continue reading What Should You Look For In An Email Service Provider (ESP)?