Syed Balkhi September 4, 2020 People often say that first impressions are everything. We know that this saying applies to face to face meetings, but what kind of initial impression are you giving new email subscribers? Email marketing is one of the most profitable and engaging ways to grow your business. On average, companies see … Continue reading How to Write a Compelling Welcome Email (5 Tips)
Category Archives: Email Marketing Tools
How to Stop Your Marketing Emails From Going to Spam
Thomas Griffin September 3, 2020 Protecting users from unsolicited emails is something that email providers are highly focused on. If you’ve ever been frustrated by seeing irrelevant messages in your inbox then you know that it’s good news. But as a marketer, it’s also a cause for concern. You’ll find that your hard-won email list … Continue reading How to Stop Your Marketing Emails From Going to Spam
How to Improve Cold Email Inbox Rates
Gaby Alexander September 2, 2020 It is difficult to sit through the boatloads of emails every day and sift the ones that are important from the ones that could be avoided easily. Plus, in the hoard of emails, especially if you have a business, the work mails can easily get lost within the other non-essential … Continue reading How to Improve Cold Email Inbox Rates
10 tactics to improve your email marketing campaigns
From mobile responsiveness to A/B testing, these tips are essential to getting your message to your customers. Rodric Bradford on August 20, 2020 With COVID-19 grinding in-person marketing to a stop, marketers are putting even more pressure on the original “king”: email. But with the renewed focus comes the responsibility to make sure you are … Continue reading 10 tactics to improve your email marketing campaigns
It’s clear the era of traditional mass messaging is over
We need to fundamentally rethink our strategies as we transition from mass messaging to targeted storytelling. Greg Heist on June 30, 2020 There was a time—and not terribly long ago—that getting marketing messages to a mass audience was relatively easy: identify a target demographic and then figure out the mix of broadcast and print ads … Continue reading It’s clear the era of traditional mass messaging is over
Reopening Your Business? Here’s How to Leverage Email Marketing to Make it a Success
Keith Reinhardt June 29, 2020 As local governments begin lifting lock downs and permit more businesses to reopen, email should be one of your go-to channels to entice shoppers back into stores. If you’re like many retailers, you’ve already sent out at least one “Woo hoo, we’re reopening!” email. Who could blame you? Getting customers … Continue reading Reopening Your Business? Here’s How to Leverage Email Marketing to Make it a Success
Why A Free Email Checker Won’t Keep Your List Clean
Keith Reinhardt — May 30, 2020 MabelAmber / Pixabay Are you looking for a free email checker? If so, you’re not alone. According to Google’s Keyword Planner, the phrase “email checker” generates over 27,000 monthly searches. By comparison, there are only 18,100 monthly searches for the search term “email marketing”. That’s great, right? On the … Continue reading Why A Free Email Checker Won’t Keep Your List Clean
4 Email Marketing Features You’re Not Using (But Should)
Choncé Maddox — May 30, 2020 200degrees / Pixabay Do you have an email list? If you do, odds are you’re using an email marketing system to send newsletters and other messages out. Did you know that you’re probably paying for a ton of helpful email marketing features that could boost your business? Even if … Continue reading 4 Email Marketing Features You’re Not Using (But Should)
Email Flies: Engagement Rises By 200% During COVID-19 Pandemic
Email Flies: Engagement Rises By 200% During COVID-19 Pandemic by Ray Schultz , Columnist, May 26, 2020 Email response is rising even while website traffic is declining during the pandemic, according to a study by Glance Inc., a firm that offers metrics-reporting for digital marketers. There has been a 200% surge in email marketing engagement, … Continue reading Email Flies: Engagement Rises By 200% During COVID-19 Pandemic
How Mobile Has Changed Email Marketing
Tom Wozniak — April 29, 2020 Email has been around since 1971 and email marketing was born just a few years later, in 1978 (SmartInsights). As with any technology that has been in use for over 40 years, email has evolved over time, with new features and capabilities being added (interactivity, graphics, HTML content, etc.), … Continue reading How Mobile Has Changed Email Marketing
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