Emily Sidley — June 9, 2018 Follow @EmilySidleyPR — June 9, 2018 When it comes to successful marketing strategies, did you know email marketing consistently ranks as one of the best tactics? Studies show email has a median ROI of 122 percent; this is more than four times higher than other top strategies, including social … Continue reading Everything You Need to Know About Email Marketing
Miles DePaul — June 7, 2018 — June 7, 2018 If you’re like 55% of marketers, you have seen a significant decrease in your Facebook page’s engagement since they changed the algorithm to encourage “more meaningful social interactions with family and friends.” While social media platforms are, of course, an important way to connect with … Continue reading How Email Can Make Up For Declining Organic Facebook Reach
Ron Chatterjee — June 3, 2018 Follow @ronc4u — June 3, 2018 Frankly, speaking this action was a warranted one. Aggressive and abusive email marketing tactics had become quite rampant and even I, from a consumer’s point of view, used to get irritated with the flurry of messages being bombarded from all corners of the … Continue reading Email Marketing Under GDPR: What You Need To Know
Kevin George — June 3, 2018 Follow @imkevin_monk — June 3, 2018 An image is to a description is what spices are to a dish. Both enhance the experience one has when enjoying either. Communication has vastly been visual over the time. Early man used to paint in caves, early rulers and monarchs were immortalized … Continue reading The Ultimate Guide to Images in HTML Email
Matt Harris — May 12, 2018 Follow @mrmch — May 12, 2018 For some, May 25, 2018, will mark a turning point in their email marketing outreach, for others, an abrupt shift from what was once the Wild West of email marketing. The impetus for these changes — the EU’s General Data Protection Regulation (GDPR) … Continue reading GDPR is Good News for Email Marketers – Really
Kristen Dunleavy — April 29, 2018 Follow @KristenWritesIt — April 29, 2018 FOMO – the fear of missing out – and the concept of exclusivity are potent tools for email marketers. “FOMO marketing is messaging that triggers your audience’s innate fear of missing out in order to make them more likely to take action,” writes … Continue reading How to Use FOMO to Create Urgency in Your Email Marketing
The New Gmail: What Will The Redesign Mean To Email Marketers? by Ray Schultz , Columnist, April 17, 2018 It may be hard to assess a change that is now only a rumor. But email professionals seem happy about the reported Gmail redesign. “The details are still trickling out and we’d hate to speculate before … Continue reading The New Gmail: What Will The Redesign Mean To Email Marketers?
Steve Hamm — April 16, 2018 Follow @maasprosrdu— April 16, 2018 Whether it was from the perspective of a subscriber or a marketer, you’ve likely discovered by now that campaigns that “blast” customers with messages are ineffective. Total volume of emails doesn’t mean anything if the content is generic and your list is unsegmented. Here’s … Continue reading The 6 Ingredients to an Engaging Email Campaign
Justin McGill — April 16, 2018 — April 16, 2018 Using a cold email template that’s outdated and overused won’t help you. Predictable Revenue was a book written 6 years ago, about stuff they were actually doing 10 years ago. It doesn’t work anymore. Are you still using these stale tactics? We’ve rounded up the … Continue reading Cold Email Template Issues: Are You Still Using These Stale Tactics?
By Larry Alton April 13th, 2018 If you don’t have an email list for your business, there’s a gaping hole in your digital marketing strategy. An email list is one of the most powerful assets a business can have in today’s marketplace; you need to be doing everything you can to create and maintain … Continue reading Powerful Tips for Increasing Email Opt-Ins and Retaining Subscribers