All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ. Pamela Parker on June 3, 2022 Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $ 4.5 billion in 2020 to … Continue reading What is email marketing and how are platforms helping brands succeed?
Nick Saraev Last updated: 1 April 2022 One of the biggest problems with customer service is that it’s often difficult to track and manage customer interactions. This is especially true when those interactions happen through email, which can quickly become overwhelming if not properly managed. That’s where an email help desk software?—?also referred to as … Continue reading Best Email Help Desk Software: 10 Email Ticketing Systems For 2022
Krishi Chowdary Last updated: 1 April 2022 Email marketing is an excellent way to build long-term relationships with your customers but what good is a campaign that cannot be evaluated? As a marketer, your job doesn’t end with sending out emails to your customers; the real struggle is to keep a tab on who opened … Continue reading Best Email Tracking Software: Top 10 For 2022
Krishi Chowdary Last updated: 7 March 2022 The right email marketing tools will change your email marketing game for the better. However, amongst the countless tools and software available in the market, finding the perfect partner for your business needs is pretty challenging. If you’re looking for the best email marketing software in the market, … Continue reading Best Email Marketing Software – 10 Best Email Marketing Services for your Business 2022
This new resource gives marketers insights into the building blocks for good campaigns. Henry Powderly on February 4, 2022 Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important … Continue reading MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist
Mike Parry January 19, 2022 Websites are displayed in web browsers. Browsers, for the most part, agree on how things should work. There’s a high degree of standardisation. Emails are displayed in email clients. They do whatever the hell they want. As email developers we need to contend with patchy support for modern web technologies … Continue reading Cut and Waste: Are Your Marketing Emails Being Clipped?
Alejandra Zilak December 25, 2021 When it comes to marketing your business, it’s good to get creative. You redesign your website, come up with great social media posts, go to industry networking events, and all that jazz. And maybe you have a newsletter, or touch base with your contacts via email every now and then. … Continue reading 9 Benefits of Email Marketing: How It Can Help You Grow Your Business
Amber Wilcox November 12, 2021 Email marketing is at the heart of any good inbound marketing campaign. Email helps provide communication about your brand, spread the word about promotions, and get the attention of potential customers. Whether or not we want to believe it, email is by no means dead. Think about any of your … Continue reading Top Email Validation Tools and How to Leverage Them
A new Litmus survey suggests that email marketing budgets will rise in 2022. Chris Wood on October 27, 2021 During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Marketers … Continue reading Marketers search for new email marketing technology to meet pandemic challenges