Kevin George — March 8, 2019 Follow @imkevin_monk — March 8, 2019 Email is a remarkably powerful platform that enables one-on-one communication with the subscribers. It is undergoing constant transformation and the modus operandi that worked a year ago might not be effective today. Internet Service Providers (ISPs) strive to keep out unsolicited emails and … Continue reading Email Verification and List Hygiene: Why is it so Important?
Charlotte Rowe — March 3, 2019 — March 3, 2019 Email remains a powerful way to communicate with customers and prospects, as 58% of adults check their email first thing in the morning, and 91% of people check their email every day on their smartphones. However, there are guidelines to follow and practices to avoid … Continue reading Dos and Don’ts to Improve Your Email Marketing Newsletters
Parry Malm — February 28, 2019 Follow @adestra — February 28, 2019 The email marketing industry is currently in the midst of a seismic shift in the way it builds marketing content and in how that content is delivered to consumers. Chances are quite good at this point that any global internet user with a … Continue reading How Artificial Intelligence is Innovating Email Marketing
Tom Wozniak — February 15, 2019 Follow @tomwozniak — February 15, 2019 Most successful email marketers are focused on continuously optimizing their campaigns. This often involves regular testing of subject lines, email design, call-to-action copy, personalization, and other aspects of the visible email itself. But, one of the most important keys to a campaign’s success … Continue reading 3 Tips to Improve Email Deliverability
Roman Kniahynyckyj — January 25, 2019 Follow @kniahynyckyj — January 25, 2019 A marketing email is vastly different than the emails you send your family or your friends. You’re not just sharing information; you’re actively trying to drive engagement to support your business — all without being too dull or too pushy. If that sounds … Continue reading 8 Ways to Make Your Email More Engaging
Josh Carlyle — December 24, 2018 — December 24, 2018 Emails are still the prevalent form of communication for salespeople. As much as 50% of customers also prefer to receive offers via email. A recent survey by Edison Software revealed, however, that 74% of customers find themselves overwhelmed by the email overload. These people also … Continue reading 12 Powerful Email Writing Tips to Make Your E-mails Stand Out
Kevin George — December 13, 2018 Follow @imkevin_monk — December 13, 2018 JuralMin / Pixabay Email marketing is the bread winner for most marketers as it draws the most ROI compared to other marketing channels. With most brands implementing inbound methodology, marketers are choosing email marketing as the best way to build trust and increase … Continue reading Things to Consider When Selecting an Email Service Provider
Stacey Rudolph — November 1, 2018 — November 1, 2018 Didn’t think welcome emails are important? Think again. According to Invespcro, welcome emails are so important that they result in four times more open rates and five times more clicks. Clearly, welcome emails are critical messages sent to your subscribers to usher them to your … Continue reading The Growing Importance of Welcome Emails [Infographic]
Mike Parry — November 2, 2018 — November 2, 2018 James reads his emails on the slick new iPhone. Sarah uses Gmail and loves her ageing Android too much to say goodbye. Bob’s at work, using Outlook on a desktop PC. We’re about to send all of them a message. And we know it’s going … Continue reading The 10 Commandments of Responsive Email
Kevin George — September 24, 2018 Follow @imkevin_monk — September 24, 2018 Are you a business owner actively utilizing emails in the marketing strategy? I am pretty sure you dread the thought of your email marketer or campaign manager going on a vacation. On the other side, if you are an email marketer, you are … Continue reading Email Marketers Can Have a Vacation Too!