Jared Atchison — October 24, 2019 We are well into fall, and winter is creeping up on us faster than we realize. Marketers are working hard on their holiday promotions this year, and it’s not hard to figure out why. In 2018 consumers in the United States spent a staggering 707.5 billion dollars during the … Continue reading 4 Email Marketing Tips for a Profitable Holiday Season
Martin Chuck — October 8, 2019 Have you or your company brainstormed for creative email marketing designs only to come up short with clicks and conversion? Outstanding email marketing designs have long been an integral part of marketing campaigns—like with Amazon, Nintendo, Spotify, Netflix. These companies are known for their emails that we can actually … Continue reading 7 Email Marketing Designs You Should Watch Out For
Download our essential guide to getting your message through to the inbox. Pamela Parker on September 16, 2019 Marketing Land’s sister site, Search Engine Land, pioneered the highly successful Periodic Table of SEO – a guide to the essential aspects of search engine optimization that debuted in 2011. Now, we are continuing and expanding our … Continue reading Introducing the Periodic Table of Email Optimization and Deliverability
Josh Bean — August 16, 2019 — August 16, 2019 Cold emailing is a powerful tool for generating leads and making sales. In fact, a recent census by Econsultancy found that email showed the highest ROI out of all other marketing and sales channels. It is no surprise, therefore, that over 89% of marketers already … Continue reading 7 Cold Email Templates That Skyrocket Response Rates
Aastha Sirohi — August 13, 2019 — August 13, 2019 Holidays are always exciting. Friends and family get together, the streets buzz with shoppers, restaurants are full, gifts are exchanged — it’s an atmosphere of joy and merriment. It is hard to believe, but autumn is just around the corner. Kids will be heading back … Continue reading 7 Tips to Maximize the Autumn Season with Holiday Email Templates
River Cartie — August 6, 2019 — August 6, 2019 I’ll never forget the first party I ever threw. Only two people came. I was completely deflated. When I recovered from the blow to my ego, I asked a few people why they didn’t come, and it turned out that they had simply forgotten. So … Continue reading 1-2-3 Guide to Announcement Emails
Kevin George — August 1, 2019 Follow @imkevin_monk — August 1, 2019 What is the first thing that comes to your mind when you want to make a quick purchase? Which brand is really good? When, as a marketer, that is the first thought that comes to your mind, how can it be any different … Continue reading How Email Marketing Can Help New Businesses to Build Their Brand
Emily Goldfarb — July 10, 2019 — July 10, 2019 Email marketing is a crucial facet of an effective digital marketing strategy, with 80% of retail professionals indicating that email is their most important contributor to customer retention. In order to use email marketing most effectively to boost conversion rates and increase your ROI, you … Continue reading The Most Important Types of Emails You Need for Email Marketing Success
Tom Wozniak — July 8, 2019 Follow @tomwozniak — July 8, 2019 In email marketing, many marketers look at an opt-out or unsubscribe as the worst-case outcome from an email being sent. There’s some obvious logic involved in that belief. If an email recipient unsubscribes, you can no longer market to them, meaning you lose … Continue reading The Value of an Email Opt-Out
Use subscriber personalization techniques with first-party data you already have, like loyalty program information, location and name. But you can do more. Here’s how. Kyle Henderick on May 22, 2019 Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing … Continue reading Email marketers: Get more creative with customer data
