Brooklin Nash — February 6, 2020 Tips for creating winning cold emails abound. They range from the vaguely helpful (“don’t sound like a template!”) to the oddly specific (“leverage a trigger event in the prospect’s professional life”). The bottom line is: cold emails that get responses are cold emails that don’t sound like cold emails. … Continue reading The Secret to Cold Emails That Get Responses
Jared Atchison — January 14, 2020 Do you have a small to medium-sized business with an underperforming email marketing campaign? If so, you’re not alone. Email marketing is known as one of the best ways to grow your business, with an average return on investment of 4,400 percent! However, some business owners and marketers don’t … Continue reading Revealed: Email Marketing Tactics Experts Are Using In 2020
As email teams grapple with driving scalable growth, email experts from Women of Email share tips for squeezing more out of your efforts.. Jennifer Cannon on December 27, 2019 It’s easy to find yourself bogged down in the day-to-day rush of developing and sending email campaigns. Implementing a few simple processes can help your team … Continue reading 3 tips to elevate your brand’s email program
Amity Kapadia — December 18, 2019 Follow @amitykapadia Email marketing can play a huge role in a successful referral program. As a sender and receiver of many (too many) emails, I think we can all agree that a simple referral from a friend can land a lot softer, and convince a lot faster, than a … Continue reading 3 Email Marketing Referral Program Templates That Work
Val Razo — December 12, 2019 Follow @ValRazo1 Back in 1971, when the first email was sent by computer engineer Ray Tomlinson, no one could have predicted it would become an effective digital marketing strategy to interact with existing and potential customers. With the total number of 2.5 billion email users worldwide, email marketing is … Continue reading 6 Email Marketing Trends to Drive More Sales in 2020
Kevin George — November 15, 2019 Follow @imkevin_monk If you are an email marketer, you probably know the challenge of not having enough resources to carry out a successful email marketing program. No wonder, insufficient staffing is listed as one of the top three biggest challenges that hinders the success of email marketers. Lack of … Continue reading Staffing Right for Your Email Marketing Team
Jared Atchison — October 24, 2019 We are well into fall, and winter is creeping up on us faster than we realize. Marketers are working hard on their holiday promotions this year, and it’s not hard to figure out why. In 2018 consumers in the United States spent a staggering 707.5 billion dollars during the … Continue reading 4 Email Marketing Tips for a Profitable Holiday Season
Martin Chuck — October 8, 2019 Have you or your company brainstormed for creative email marketing designs only to come up short with clicks and conversion? Outstanding email marketing designs have long been an integral part of marketing campaigns—like with Amazon, Nintendo, Spotify, Netflix. These companies are known for their emails that we can actually … Continue reading 7 Email Marketing Designs You Should Watch Out For
Download our essential guide to getting your message through to the inbox. Pamela Parker on September 16, 2019 Marketing Land’s sister site, Search Engine Land, pioneered the highly successful Periodic Table of SEO – a guide to the essential aspects of search engine optimization that debuted in 2011. Now, we are continuing and expanding our … Continue reading Introducing the Periodic Table of Email Optimization and Deliverability
Josh Bean — August 16, 2019 — August 16, 2019 Cold emailing is a powerful tool for generating leads and making sales. In fact, a recent census by Econsultancy found that email showed the highest ROI out of all other marketing and sales channels. It is no surprise, therefore, that over 89% of marketers already … Continue reading 7 Cold Email Templates That Skyrocket Response Rates
