Category Archives: Email Marketing Tools

Sample Acknowledgement & Rejection Emails For Your Hiring Process

Joanne McDonagh — October 9, 2017 Follow @rezoomo_com — October 9, 2017 TeroVesalainen / Pixabay The way you respond to applications during your hiring process is a reflection on your company. Job applicants spend so much time customizing their CVs and cover letters when applying for jobs so for their application to be acknowledged or … Continue reading Sample Acknowledgement & Rejection Emails For Your Hiring Process

5 ways to write better email subject lines this holiday season

During the busy holiday season, how do you make your emails stand out in consumers’ inboxes? Columnist Kyle Henderick believes the right subject line is just as important as the message itself. Kyle Henderick on September 22, 2017   With kids back in school, email marketing campaigns have moved away from end-of-summer deals and backpack … Continue reading 5 ways to write better email subject lines this holiday season

Email Marketing Made Easy! 5 Steps For Better Open Rates and Click-Throughs

Susan Tucker — September 16, 2017 Follow @getsusanmktg — September 16, 2017 Effective copywriting is more formula and science than it is art. That’s good news. It means that even if you don’t know very much about human psychology, you can simply plug in tried and true formulas for boosting the success of your email … Continue reading Email Marketing Made Easy! 5 Steps For Better Open Rates and Click-Throughs

An email marketer’s top-level guide to DMARC, your best anti-phishing tool

How secure is your email program? Columnist Scott Heimes believes DMARC is a vital tool in the war against fraudsters and outlines easy ways to implement it in your own organization. Scott Heimes on September 8, 2017   In the world of email marketing, there are two types of professionals: those who concern themselves with … Continue reading An email marketer’s top-level guide to DMARC, your best anti-phishing tool

How to Create an Effective Email Marketing Campaign [Infographic]

VerticalResponse — August 21, 2017 Follow @VR4SmallBiz — August 21, 2017 You’ve got your segmented contact lists. You’ve got your email topic. Now what? Fortunately, it’s not hard to craft an effective email campaign. It just takes a little forethought and care in setting it up. But if you follow the eight easy steps in … Continue reading How to Create an Effective Email Marketing Campaign [Infographic]

Use Email Marketing to Build Your Online Brand Influence

Personal Branding Blog — August 18, 2017 — August 18, 2017 Having an effective email marketing strategy is an important tool for your personal brand in which your business can connect with your audience. Building authentic relationships is important for increased sales and return customers. There are several ways a personalized message can work for … Continue reading Use Email Marketing to Build Your Online Brand Influence

Long-Term Lift vs. Clicks: The Email Marketing Metrics That Matter Most

James Glover — August 16, 2017 Follow @coherentpath — August 16, 2017 JuralMin / Pixabay Open rates. Click throughs. Unsubscribes. Bounce rates. These metrics are all important for email marketers to track in order to measure the effectiveness of their campaigns. But if we take a step back and think about what matters most when … Continue reading Long-Term Lift vs. Clicks: The Email Marketing Metrics That Matter Most