Category Archives: Facebook

3 Reasons Why You Must Use Optimal Facebook Image Dimensions & Cheat Sheet [Infographic]

Nicole Blanckenberg — April 7, 2017 Follow @https://twitter.com/StoreYaCom— April 7, 2017 Your online store likely depends on some form of social media to attract brand recognition and drive engagement with your customers online. When using Facebook, it’s important to carefully and precisely follow the platform’s rules regarding image dimensions. Here, we take a look at … Continue reading 3 Reasons Why You Must Use Optimal Facebook Image Dimensions & Cheat Sheet [Infographic]

Facebook Debuts Marketing Mix Modeling Portal

Facebook Debuts Marketing Mix Modeling Portal by Gavin O’Malley, Staff Writer @mp_gavin, January 31, 2017 As part of a broader effort to help brands track campaign performance across channels, Facebook is rolling out a marketing mix modeling (MMM) portal where measurement partners can gather information directly from Facebook, Instagram and Audience Network on their clients’ behalf. … Continue reading Facebook Debuts Marketing Mix Modeling Portal

How to Migrate to the New Facebook Conversion Pixel

Neimh McGlynn — January 12, 2017 — January 12, 2017 Wondering what’s happening to the Facebook conversion pixel? How will advertisers track conversions after February 2017? Read on…. Retiring the Conversion Pixel As of February 15th, 2017, Facebook is disabling the conversion tracking pixel, at which point it’ll be removed from all advertising tools. So … Continue reading How to Migrate to the New Facebook Conversion Pixel