Category Archives: Facebook

Facebook Conversion-Lift Tool Suffered Glitch

Facebook Conversion-Lift Tool Suffered Glitch by Laurie Sullivan , Staff Writer @lauriesullivan, November 27, 2020 Data isn’t always accurate in predicting outcomes of intent in consumer behavior or performance of advertising campaigns. NASDAQ may end trading up for November for many of these companies, but performance metrics continue to take a beating when it comes to … Continue reading Facebook Conversion-Lift Tool Suffered Glitch

Facebook Partners With BBB, Enforcing Its Advertising Policies

Facebook Partners With BBB, Enforcing Its Advertising Policies by Laurie Sullivan  @lauriesullivan, November 25, 2020 Facebook wants advertisers to follow its post and advertising rules using what it refers to as “more ethical marketing tactics” through a new partnership with the BBB National Programs’ National Advertising Division (NAD), including its Fast-Track SWIFT Program. In addition to enforcing … Continue reading Facebook Partners With BBB, Enforcing Its Advertising Policies

15 Wicked Good Halloween Facebook Post Ideas

VerticalResponse — October 26, 2019 Follow @VR4SmallBiz Looking for Halloween marketing ideas? Facebook is a fantastic way to reach customers with targeted messages that endear them to your brand and motivate likes, follows, shares and sales. If you’re not sure which posts will spur engagement, you’re in the right place. Get started with the following … Continue reading 15 Wicked Good Halloween Facebook Post Ideas

Here’s a script to spice up your Facebook demographics reporting

This script pulls a Facebook demographic report and generates a pyramid chart for age/gender performance analysis. Daniel Gilbert on September 16, 2019 Believe me when I say that I love data. Unfortunately, raw data itself isn’t always the most exciting thing to look at. Gaining valuable insights from it can take a bit of time … Continue reading Here’s a script to spice up your Facebook demographics reporting

Facebook to remove thousands of outdated interest targets for advertising

(Don’t panic.) The interest targets will be phased out in the coming months. Ginny Marvin on July 30, 2019 Facebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and other older cultural references. The vast majority of advertisers won’t notice the … Continue reading Facebook to remove thousands of outdated interest targets for advertising

Facebook to replace Exclude Categories with new brand safety ad filters

By the end of May, the Excluded Category options for Audience Network, Instant Article and in-stream video ads will be replaced with the new Inventory Filters, giving marketers streamlined control over content associated with their ads. Amy Gesenhues on April 11, 2019 Facebook rolled out new brand safety inventory filters for Audience Network, Instant Articles … Continue reading Facebook to replace Exclude Categories with new brand safety ad filters

Two months in, Facebook Attribution gets mixed reviews

Some advertisers are gaining valuable insights from the tool since its release in November, but others aren’t as impressed. Amy Gesenhues on January 29, 2019 In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the platform one step closer to capturing an overview … Continue reading Two months in, Facebook Attribution gets mixed reviews