Category Archives: Facebook

Facebook looks to clean up Audience Network with higher standard for counting clicks

Facebook will stop charging advertisers for clicks on ads running across its Audience Network when people bounce back in less than 2 seconds. Tim Peterson on August 8, 2017   Facebook continues to try to ease advertisers’ concerns with ads running across its Audience Network ad network. After appraising Audience Network publishers’ ad placements last … Continue reading Facebook looks to clean up Audience Network with higher standard for counting clicks

5 Ways to Hack Facebook’s Custom Audiences for Big Payoffs

Nicole Blanckenberg — July 29, 2017 Follow @https://twitter.com/StoreYaCom — July 29, 2017 If you tackle AdWords and Facebook in the same way, you’re headed for ROI disappointment. Facebook, unlike AdWords, offers advertisers custom audiences, and if used correctly, can payoff in a BIG way: earning it the rightful place of eCommerce’s second leading paid traffic … Continue reading 5 Ways to Hack Facebook’s Custom Audiences for Big Payoffs

Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists

Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear. Tim Peterson on June 14, 2017   Buying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of third-party apps and sites. Even … Continue reading Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists