Category Archives: Facebook

Video May Save Your Business from Facebook Apocalypse

Laura Donovan — January 25, 2018 Follow @thewordpro — January 25, 2018 junniferbaya340 / Pixabay The recent announcement by Mark Zuckerberg explaining the new algorithm change has businesses freaking out and extremely concerned their marketing efforts may become a bit strained. In case you missed it, Facebook will begin to prioritize updates that “spark conversations … Continue reading Video May Save Your Business from Facebook Apocalypse

How To Use Facebook Messenger Chatbots In Your Email Marketing Funnel

Michael Quoc — October 23, 2017 Follow @michaelquoc — October 23, 2017 Many marketers view chatbots as an alternative to email, with some even proclaiming chatbots as the “death of email.” Nothing could be further from the truth. Much like how content marketing can be used alongside email marketing, chatbots are a powerful additive channel … Continue reading How To Use Facebook Messenger Chatbots In Your Email Marketing Funnel

Facebook looks to clean up Audience Network with higher standard for counting clicks

Facebook will stop charging advertisers for clicks on ads running across its Audience Network when people bounce back in less than 2 seconds. Tim Peterson on August 8, 2017   Facebook continues to try to ease advertisers’ concerns with ads running across its Audience Network ad network. After appraising Audience Network publishers’ ad placements last … Continue reading Facebook looks to clean up Audience Network with higher standard for counting clicks

5 Ways to Hack Facebook’s Custom Audiences for Big Payoffs

Nicole Blanckenberg — July 29, 2017 Follow @https://twitter.com/StoreYaCom — July 29, 2017 If you tackle AdWords and Facebook in the same way, you’re headed for ROI disappointment. Facebook, unlike AdWords, offers advertisers custom audiences, and if used correctly, can payoff in a BIG way: earning it the rightful place of eCommerce’s second leading paid traffic … Continue reading 5 Ways to Hack Facebook’s Custom Audiences for Big Payoffs

Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists

Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear. Tim Peterson on June 14, 2017   Buying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of third-party apps and sites. Even … Continue reading Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists