Laura Donovan — May 18, 2018 Follow @thewordpro — May 18, 2018 kreatikar / Pixabay If you haven’t noticed, Social Media is mainstream. The fun little sites for teens to share funny memes and keep in touch with friends is now a staple of life. Businesses who understand the power of Social Sites leverage the … Continue reading 8 More Reasons Businesses Need to Use Social Media
Carol Stephen — April 19, 2018 Follow @Carol_Stephen — April 19, 2018 How to Be Less Annoying on Social Media I already know what you’re thinking: Less annoying that what? Or Less annoying than whom? Before I can answer that question, we’d have to set a benchmark, right? And without knowing you personally, that would … Continue reading How to Be Less Annoying on Social Media
George Beall — January 11, 2018 Follow @GeorgePBeall — January 11, 2018 Photo-Mix / Pixabay Over the past few years, customers have slowly been shifting to social media as their primary means of directly connecting with brands. From customer support to questions about products, direct messaging has become a go-to for consumers to bring forward … Continue reading 4 Ways to Increase Customer Engagement With Social Media Direct Messaging
Patrick Gillooly — November 16, 2017 — November 16, 2017 Reaching your customers or donors — particularly through social media — is key to driving your year-end and holiday goals. But with diminishing organic reach on social platforms like Facebook and Twitter, how can you get in front of more customers this holiday season? Here … Continue reading 3 Ways to Reach More Customers with Social Media this Holiday Season
Laura Donovan — November 15, 2017 Follow @thewordpro — November 15, 2017 Marketing is the process of creating, communicating, delivering, and exchanging something that has a value to customers, clients, partners, and society at large. At its very core, marketing is psychological. Whereas advertising and selling implement techniques to get people to give you cash … Continue reading The Psychology of Social Media
Naser Alubaidi — November 7, 2017 — November 7, 2017 Any experienced online marketer or website creator knows that social media is not just a place to interact with people and have fun. It can be a constant source of leads if it is used well. Unfortunately, there are those who do not know how … Continue reading How to Convert Social Media Followers to Paying Customers
Seleah Gardiner — November 5, 2017 geralt / Pixabay New York Times best-selling internet entrepreneur, Jay Baer calls social customer service a “spectator sport.” That’s because, on social media, your customers are always watching. In some cases, they’re literally sitting back and waiting for fireworks. If a customer complains, will you respond? If so, … Continue reading With Social Care, No Response is the Worst Response
Bob Woods — November 2, 2017 Follow @bobwoods — November 2, 2017 If you’re in sales, you likely know what the typical sales funnel is and looks like. For those who don’t, it refers to the buying process that salespeople and companies lead prospects through when those people are buying products or services. Typically, a … Continue reading Use the Engagement Funnel for Social Selling
Carol Stephen — October 20, 2017 Follow @Carol_Stephen — October 20, 2017 How to Succeed with Social Media During the Holidays Embrace the Holidays Don’t be one of those people who believes that no business gets done during the holidays. People do business with those they know, like, and trust. So this is your big … Continue reading How to Succeed with Social Media During the Holidays
Patrick Whatman — October 17, 2017 Follow @mrwhatman — October 17, 2017 We all have that friend who refused to join Twitter, doesn’t update LinkedIn, and deleted their Facebook account. They’ve decided that social media just isn’t for them, and they don’t care that the rest of the world doesn’t agree. They’re not listening. That’s … Continue reading A Beginner’s Guide to Social Listening
