Category Archives: Social Media Engagement

The Supreme Court is set to consider giving First Amendment protections to social media posts

  By The Conversation November 27, 2023 The First Amendment does not protect messages posted on social media platforms. The companies that own the platforms can—and do—remove, promote, or limit the distribution of any posts, according to corporate policies. But all that might soon change. The Supreme Court has agreed to hear five cases during this current term, … Continue reading The Supreme Court is set to consider giving First Amendment protections to social media posts

We now spend over 4 hours a day in apps, with Threads and ChatGPT leading download growth

  By Michael Grothaus October 18, 2023 If you’re the average smartphone user in America, you likely spend over four hours a day in the apps on your iPhone or Android device. That’s according to the latest Market Pulse Ranking report from mobile market trends firm Data.ai. Specifically, the report says Americans spend 4.33 hours … Continue reading We now spend over 4 hours a day in apps, with Threads and ChatGPT leading download growth

How to reward social media users for sharing accurate information

  By Ian Anderson, Gizem Ceylan, and Wendy Wood—The Conversation August 01, 2023 Is social media designed to reward people for acting badly? The answer is clearly yes, given that the reward structure on social media platforms relies on popularity, as indicated by the number of responses—likes and comments—a post receives from other users. Black-box algorithms then further … Continue reading How to reward social media users for sharing accurate information

Which Social Media Network Do Teens Like the Most?

Pam Hughes November 9, 2021 According to the latest semi-annual survey of 10,000 U.S. teens, Snapchat is still their favorite social media network. Despite the real prospect of TikTok becoming the most popular social media platform among U.S. teens, a new report from Piper Sandler reveals that this is not the case. These results are … Continue reading Which Social Media Network Do Teens Like the Most?

Is There A Reliable Standard To Measure Social Media Engagement?

Is There A Reliable Standard To Measure Social Media Engagement? by Joel Humowiecki , Tom Lillig , Matthew Stewart , August 25, 2021 The ultimate currency of the social media marketing industry is the engagement rate. It is the key metric that’s often highlighted in the sponsorship pitch, the influencer media kit or the campaign … Continue reading Is There A Reliable Standard To Measure Social Media Engagement?

New to Social Media? Here Are the Top Buzzwords You’ll Hear

Sahail Ashraf July 21, 2021 If you have just started with social media marketing, you need to know the buzzwords that matter. We go through a list of essential buzzwords for 2021 and beyond. It’s not easy when you’re new. In social media marketing it’s even tougher, because it is one of those areas where … Continue reading New to Social Media? Here Are the Top Buzzwords You’ll Hear