Category Archives: Social Media Engagement

Which Social Media Network Do Teens Like the Most?

Pam Hughes November 9, 2021 According to the latest semi-annual survey of 10,000 U.S. teens, Snapchat is still their favorite social media network. Despite the real prospect of TikTok becoming the most popular social media platform among U.S. teens, a new report from Piper Sandler reveals that this is not the case. These results are … Continue reading Which Social Media Network Do Teens Like the Most?

Is There A Reliable Standard To Measure Social Media Engagement?

Is There A Reliable Standard To Measure Social Media Engagement? by Joel Humowiecki , Tom Lillig , Matthew Stewart , August 25, 2021 The ultimate currency of the social media marketing industry is the engagement rate. It is the key metric that’s often highlighted in the sponsorship pitch, the influencer media kit or the campaign … Continue reading Is There A Reliable Standard To Measure Social Media Engagement?

New to Social Media? Here Are the Top Buzzwords You’ll Hear

Sahail Ashraf July 21, 2021 If you have just started with social media marketing, you need to know the buzzwords that matter. We go through a list of essential buzzwords for 2021 and beyond. It’s not easy when you’re new. In social media marketing it’s even tougher, because it is one of those areas where … Continue reading New to Social Media? Here Are the Top Buzzwords You’ll Hear

5 Benefits of Social Media to the Recruitment System

Stacy Lee April 13, 2021 There are billions of people on social media right now. As recruiters, you should take advantage of this opportunity and implement sound strategies to improve your entire recruitment system. Social Media Statistics 2021 Before anything else, let’s take a look at social media statistics and the approximate number of users … Continue reading 5 Benefits of Social Media to the Recruitment System

4 Reasons to Make Social Media Part of Your Digital Marketing

Susan Poirier February 4, 2021 In the fast-paced, technology-driven world, the vast part of our day is spent online. Nearly two-thirds of the world’s population utilizes the internet, while the average person spends 144 minutes a day browsing through their social media. While once the medium for friends to connect, social media now forms an … Continue reading 4 Reasons to Make Social Media Part of Your Digital Marketing

6 Simple Tips to Boost Social Media Engagement Results

Todd Kunsman February 4, 2021 By now, you and your company should understand the value of social media engagement, leveraging social media accounts to the fullest, and how it can affect growth for businesses. Fairly common knowledge, right? But you’d be surprised how many companies still do not think social media will boost their brand … Continue reading 6 Simple Tips to Boost Social Media Engagement Results

The Age-Old Question: Do You Need to Be Active on Social Media to Be Successful in Social Media?

Arik Hanson November 12, 2020 It’s the age-old debate (at least over the last 10 years!): Do you need to be active on social media channels to be successful as a social media marketing professional? A Jess Smith post on Twitter about a month ago got me thinking about that question again. Because, historically, it … Continue reading The Age-Old Question: Do You Need to Be Active on Social Media to Be Successful in Social Media?

Social Media Crowdsourcing Organic Growth Hacks

Pallavi Tyagi November 5, 2020 Social media crowdsourced helps to boost your business profile with minimal effort. In this entire season, I have been covering organic marketing for your business. I talked about different channels and tactics that can be employed for organic growth due to their popularity. These could be combined together to form … Continue reading Social Media Crowdsourcing Organic Growth Hacks

Why Are Social Media Sites Blue? How Color Psychology Drives Engagement

Baylor Cherry October 9, 2020 Sometimes called “the Nirvana color,” blue symbolizes the comfort, sky, water, sleep, the mind, trustworthiness, and safety (think police officer uniforms). From surfing the waves to surfing the internet, blue is everywhere. Have you ever wondered why most of the major social media platforms, like Facebook, Twitter, and LinkedIn, utilize … Continue reading Why Are Social Media Sites Blue? How Color Psychology Drives Engagement