What content you publish on social media matters but when you publish it matters too. Kim Davis on April 15, 2022 The quality of the content you publish on social media channels matters, but so does when you post it. That may be obvious; what is less obvious is that the optimum times for publishing … Continue reading The best times to engage on social media
Arik Hanson December 12, 2021 That’s an odd headline, isn’t it? After all, engagements are the cornerstone of social media marketing. Why on earth would we want to de-prioritize them in our programs in the year ahead? Allow me to make the case. But first, let me remind you of the backdrop. Social media is … Continue reading Should We Be De-Prioritizing Engagements in 2022?
Sahail Ashraf November 27, 2021 It’s not always easy to create high quality, engaging social media content for your marketing. In this post we look at a few ways to make it happen. If you’re creating post after post and your engagement rate isn’t steadily rising, then you have a problem. There are ways to … Continue reading Tips For Creating Engaging Social Content
Pam Hughes November 9, 2021 According to the latest semi-annual survey of 10,000 U.S. teens, Snapchat is still their favorite social media network. Despite the real prospect of TikTok becoming the most popular social media platform among U.S. teens, a new report from Piper Sandler reveals that this is not the case. These results are … Continue reading Which Social Media Network Do Teens Like the Most?
Is There A Reliable Standard To Measure Social Media Engagement? by Joel Humowiecki , Tom Lillig , Matthew Stewart , August 25, 2021 The ultimate currency of the social media marketing industry is the engagement rate. It is the key metric that’s often highlighted in the sponsorship pitch, the influencer media kit or the campaign … Continue reading Is There A Reliable Standard To Measure Social Media Engagement?
Sahail Ashraf July 21, 2021 If you have just started with social media marketing, you need to know the buzzwords that matter. We go through a list of essential buzzwords for 2021 and beyond. It’s not easy when you’re new. In social media marketing it’s even tougher, because it is one of those areas where … Continue reading New to Social Media? Here Are the Top Buzzwords You’ll Hear
Stacy Lee April 13, 2021 There are billions of people on social media right now. As recruiters, you should take advantage of this opportunity and implement sound strategies to improve your entire recruitment system. Social Media Statistics 2021 Before anything else, let’s take a look at social media statistics and the approximate number of users … Continue reading 5 Benefits of Social Media to the Recruitment System
Sophie Beard March 19, 2021 2020 taught us all many things, one of these being the importance and benefits of online platforms. We all spent a lot more time at home and less time behaving in our ‘normal’ manner, resulting in what soon became known as our ‘new normal’. This was predominantly relying on the … Continue reading What’s Missing From Your Socials?
Susan Poirier February 4, 2021 In the fast-paced, technology-driven world, the vast part of our day is spent online. Nearly two-thirds of the world’s population utilizes the internet, while the average person spends 144 minutes a day browsing through their social media. While once the medium for friends to connect, social media now forms an … Continue reading 4 Reasons to Make Social Media Part of Your Digital Marketing
Todd Kunsman February 4, 2021 By now, you and your company should understand the value of social media engagement, leveraging social media accounts to the fullest, and how it can affect growth for businesses. Fairly common knowledge, right? But you’d be surprised how many companies still do not think social media will boost their brand … Continue reading 6 Simple Tips to Boost Social Media Engagement Results