Arik Hanson November 12, 2020 It’s the age-old debate (at least over the last 10 years!): Do you need to be active on social media channels to be successful as a social media marketing professional? A Jess Smith post on Twitter about a month ago got me thinking about that question again. Because, historically, it … Continue reading The Age-Old Question: Do You Need to Be Active on Social Media to Be Successful in Social Media?
Pallavi Tyagi November 5, 2020 Social media crowdsourced helps to boost your business profile with minimal effort. In this entire season, I have been covering organic marketing for your business. I talked about different channels and tactics that can be employed for organic growth due to their popularity. These could be combined together to form … Continue reading Social Media Crowdsourcing Organic Growth Hacks
Baylor Cherry October 9, 2020 Sometimes called “the Nirvana color,” blue symbolizes the comfort, sky, water, sleep, the mind, trustworthiness, and safety (think police officer uniforms). From surfing the waves to surfing the internet, blue is everywhere. Have you ever wondered why most of the major social media platforms, like Facebook, Twitter, and LinkedIn, utilize … Continue reading Why Are Social Media Sites Blue? How Color Psychology Drives Engagement
Emilee Kyle September 9, 2020 Ask yourself this question: Are you more likely to follow and engage with a company on social media that has inconsistent posting, a messy feed and boring photos or an account that has visually appealing content, a reliable posting schedule and consistent branding? I know my answer. First impressions are … Continue reading How to Create a Cohesive Brand Image on Social Media
Karen Repoli August 19, 2020 A question I hear frequently is, ”Which social media site should I concentrate on?” My answer, “It depends.” It’s really not a simple question to answer. Before you make the decision, you have to do some internal investigation. Here are some questions to help you decide. Where does your target … Continue reading How to Find Your Ideal Client on Social Media
Lindsey Flagg August 11, 2020 If you’re just starting out on your social media marketing journey, or have been going at it for a while but aren’t getting the results you had hoped for, you may be wondering if you should pay attention to page and post LIKES. As it turns out, you not only … Continue reading Are “Likes” Important on Social Media?
Ray Wang July 17, 2020 Is social media engagement rate still a relevant metric? To make a long story short, the answer is yes. While using social media metrics such as conversion rate or lead generation rate is a more common practice to assess the quality of social media marketing, measuring social media engagement rate … Continue reading Is Social Media Engagement Rate Still a Relevant Metric?
Dhariana Lozano July 16, 2020 Nothing is more frustrating than putting time into creating content, showing up on social media, taking time to make sure your captions are just right.. just to hear crickets. Trust me, I’ve been there. After leaving my traditional 9-5 I had to figure out how to build my personal brand … Continue reading Why Your Social Media Isn’t Bringing You Any Clients
Evanne Farmer July 15, 2020 Why is social media engagement important? According to Oberlo, “social media engagement helps you strengthen your customer relationships.” By liking, commenting and sharing, users show interest in your brand and by engaging back with them, you build brand trust. This relationship is vital to increase your organic reach and customer … Continue reading How to Drive Social Media Engagement
Karen Repoli — May 3, 2020 Most entrepreneurs realize that they need a social media presence to communicate with customers, decrease marketing costs, and increase sales, brand awareness, brand authority, traffic to their website and search engine rankings. However many of you struggle with how to be the most effective on social media. It very … Continue reading 7 Tips to Increase Your Effectiveness on Social Media