Category Archives: Social Media Engagement

How to Create a Cohesive Brand Image on Social Media

Emilee Kyle September 9, 2020 Ask yourself this question: Are you more likely to follow and engage with a company on social media that has inconsistent posting, a messy feed and boring photos or an account that has visually appealing content, a reliable posting schedule and consistent branding? I know my answer. First impressions are … Continue reading How to Create a Cohesive Brand Image on Social Media

Is Social Media Engagement Rate Still a Relevant Metric?

Ray Wang July 17, 2020 Is social media engagement rate still a relevant metric? To make a long story short, the answer is yes. While using social media metrics such as conversion rate or lead generation rate is a more common practice to assess the quality of social media marketing, measuring social media engagement rate … Continue reading Is Social Media Engagement Rate Still a Relevant Metric?

How to Drive Social Media Engagement

Evanne Farmer July 15, 2020 Why is social media engagement important? According to Oberlo, “social media engagement helps you strengthen your customer relationships.” By liking, commenting and sharing, users show interest in your brand and by engaging back with them, you build brand trust. This relationship is vital to increase your organic reach and customer … Continue reading How to Drive Social Media Engagement

7 Tips to Increase Your Effectiveness on Social Media

Karen Repoli — May 3, 2020 Most entrepreneurs realize that they need a social media presence to communicate with customers, decrease marketing costs, and increase sales, brand awareness, brand authority, traffic to their website and search engine rankings. However many of you struggle with how to be the most effective on social media. It very … Continue reading 7 Tips to Increase Your Effectiveness on Social Media

Why Your Company’s Employees Should Become Advocates on Social Media

Todd Kunsman — February 3, 2020 If you are a company executive or manager working to expand your customer base and improve your reputation and image, employees are among your most valuable allies. Indeed, the ways that your employees interact with customers and prospective customers within your industry play a huge role in shaping how … Continue reading Why Your Company’s Employees Should Become Advocates on Social Media