Colleen McKenna — March 8, 2020 After all these years, I still remind people that to think of LinkedIn as social media is just plain wrong. People feel compelled to disclose they’re not on social media but do like LinkedIn. How I use LinkedIn is different from how I view social channels like Facebook, Twitter, … Continue reading Do I Have to Be on Social Media?
Todd Kunsman — February 3, 2020 If you are a company executive or manager working to expand your customer base and improve your reputation and image, employees are among your most valuable allies. Indeed, the ways that your employees interact with customers and prospective customers within your industry play a huge role in shaping how … Continue reading Why Your Company’s Employees Should Become Advocates on Social Media
Susan Gilbert — January 2, 2020 Follow @SusanGilbert Today I have some great resources to help you improve your social media analytics for better reach online. Here’s four links with tips and tricks to kick start your work week. Tracking your ad performance, content and engagement is important in order to improve your brand visibility. … Continue reading 4 Analytics Tools That Will Improve Your Social Media Reach
Todd Kunsman — December 17, 2019 Follow @OhSoFreshMusic As a stakeholder or leader in your company’s brand, you’ve likely experienced some level of stress about handing off part of your brand management to your employees. It’s easy to see why giving employees access to your brand on social would be scary – you never know … Continue reading Why Activating Employees On Social Media Isn’t As Scary As You Think
Todd Kunsman — November 27, 2019 Follow @OhSoFreshMusic One of the best places for organizations to grow their social media reach is on LinkedIn. LinkedIn has become a mega-platform for employees, customers, and your potential prospects. As such, your organization must dedicate time to mastering LinkedIn, or risk missing out on all of its great … Continue reading How Your Organization Can Grow Social Reach on LinkedIn
Mike Allton — September 25, 2019 Follow @Mike_Allton These days, businesses who fail to leverage the power of social media, particularly solopreneurs who are pushing with all their might to find momentum for their startup, are missing a golden opportunity. If you’re not sure how to promote your website, or get products in front of … Continue reading How to Use Buffer for Social Media Management: The Solopreneur’s Guide
Kim Caro — September 22, 2019 — September 22, 2019 I attended Denver Digital Summit this summer, and as is often the case at such conferences, social media was a hot topic. A major point of discussion was how people are losing trust in these platforms due to fake news, fake social media accounts, bots … Continue reading Keeping it Real: Authenticity, Honesty & Transparency in Social Media
Dhariana Lozano — August 21, 2019 Follow @DhariLo — August 21, 2019 As time goes on it feels like organic reach online seems to continue to decline. In this post I’ve complied 10 solid principles that will help you fight the decline of organic reach on social media. 1. Know the algorithms The first part … Continue reading 10 Ways to Fight the Decline in Organic Reach on Social Media
Thomas Griffin — June 18, 2019 Follow @jthomasgriffin — June 18, 2019 Positive thoughts breed a positive life. We have all heard this phrase throughout our lives, and for the most part, it’s accurate. Business owners are continually searching for new ways to show off their brand and build a positive experience for their customers. … Continue reading How to Cultivate Positivity on Your Social Media Business Page
Clair Kim — May 10, 2019 — May 10, 2019 According to the report by Hootsuite, the organic reach on social media has been plummeting. This has been impacting the engagement on the organic posts. Businesses are now looking for ways to get their engagement back to where it used to be and also increase … Continue reading 7 Proven Hacks to Boost Your Social Media Engagement
