Eric Johnson — October 26, 2017 — October 26, 2017 Social Media Giants and the Death of Organic Reach StockSnap / Pixabay It’s almost 2018, and many social media marketers are still kicking back and discussing the best year ever in social media marketing: 2008. In 2008, Facebook was a no man’s land. No significant … Continue reading Is Social Media Marketing Dying?
Karen Repoli — September 28, 2017 Follow @karenrepoli — September 28, 2017 geralt / Pixabay According to Social Media Today, there are 2.8 billion active social media users worldwide. Isn’t it time you tapped that market to increase your bottom line? Your journey towards social media success will be easier and take less time if … Continue reading 10 Social Media Tips for Successful Marketing
Josh Slone — September 20, 2017 — September 20, 2017 A Social Media Marketing Plan for the Fake News Generation There aren’t too many marketers in the world who don’t have a social media marketing plan in action right now. I’d like to say that’s a good thing, but it’s (typically) not true. 95%+ of … Continue reading A Social Media Marketing Plan for the Fake News Generation
Laura Donovan — September 13, 2017 Follow @thewordpro — September 13, 2017 LoboStudioHamburg / Pixabay 95% of online adults age 18 to 34 are most likely to follow businesses on Social Media. Over 70% of online adults age 18 and 65 and over are using Social Media. Users are tapping Social Media to get their … Continue reading 6 Social Media Marketing Mishaps to Avoid & Why Hiring a Professional is Smart
In an ever-changing social marketplace, how can brands can keep up? Columnist Dayle Hall shares four ways to help your brand unlock the power of social. Dayle Hall on September 8, 2017 What should brands be thinking about in the second half of the year to take their social media marketing to the next … Continue reading 4 easy ways to take social media marketing to the next level
Dan Purvis — September 4, 2017 Follow @DanPurvis — September 4, 2017 We are beyond the stage of convincing the decision makers in our businesses that investment in social media marketing is necessary. Now it is all about making the right decisions when it comes to the tools we choose and with 1 million new … Continue reading What Criteria Matter Most When Choosing Social Media Marketing Tools?
Lisa Saldino — August 31, 2017 — August 31, 2017 Designing A Successful Content Marketing Strategy Content marketing is a marketing approach geared towards creating and distributing valuable content designed to attract a defined audience. There are two parts to content marketing: create and promote. Act as a resource for your audience and focus on … Continue reading Social Media Marketing Tactics To Try Right Now
Liz Papagni — August 15, 2017 Follow @mrktgworx — August 15, 2017 If you’re still using the old faithful social media platforms—Facebook, Twitter, and LinkedIn—don’t worry. These networks aren’t going anywhere. If, however, you’ve noticed a downtrend in the number of engagements you’re receiving, it may be because you haven’t kept up with the many … Continue reading The Future of Social Media Marketing
Ivan Ivanov — August 14, 2017 — August 14, 2017 Instagram is quickly becoming one of the most popular social media platforms for marketers and advertisers. While Facebook still has the biggest audience, as our recent reports show, the engagement rates on the photo sharing platform are as much as 70 percent higher. But simply … Continue reading 17 Questions Social Media Marketers Should Ask Themselves Before Posting On Instagram
By Jordan Kasteler August 10th, 2017 “Ultra-luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory experience.” – Adriaan Brits, Luxury Brand Marketing: The globalization … Continue reading The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach