Lorraine Pavel — February 17, 2019 Follow @marketdigibook — February 17, 2019 Social Media Marketing is not a nice to have any more, it’s an absolute must in any marketing strategy and there is no company in this world that can afford to ignore it. Knowing the best social media marketing tips and best practices … Continue reading Best Social Media Marketing Tips to Implement Now
Laura Jensen — February 13, 2019 — February 13, 2019 mcmurryjulie / Pixabay We live in a world where we are incentivised to share. We digitally share our photographs, thoughts and buying habits more than ever before. There is a wealth of data available on consumers and if brands want to capitalise on this through … Continue reading Social Media Marketing: The Role of AI in 2019
Sue Reynolds — January 24, 2019 Follow @suereynolds — January 24, 2019 2018 was a tough year for social media marketing. In September we learned of a massive Facebook data breach, exposing the accounts of over 50 million users. The ramifications of that breach are still not fully understood, but the news spread, ironically, around … Continue reading Social Media Marketing in 2019: Why Trust is the New Black
Ryan Yaeger — January 14, 2019 Follow @YaegerBomb — January 14, 2019 Posting, tweeting, sharing, instant and easy connections with friends, family and brands – these are what makes social media such a popular platform for millions of people each and every day across networks like Facebook, YouTube and Twitter. Social media is also much … Continue reading Social Media Marketing: What to Expect in 2019
Advertisers need to remember constant reevaluation of their methods is crucial in today’s environment. Susan Wenograd on January 2, 2019 Something that never fails to shock me is how much things change from one year to the next in paid social. Things we evangelized a year ago were either: in their infancy (using Facebook ads … Continue reading Paid social requires sharpening your blade in 2019
Andrew Schulkind — December 27, 2018 — December 27, 2018 Managing a social media presence is not the same for marketers as for teenage digital natives. Selfies are pretty much out, for one thing, but so is the self-absorption that seems to dominate a lot of personal social media activity. Here are some ideas for … Continue reading Doing Social Media Right as a Marketer
70% of social brand engagement on Facebook is happening on local Pages. Greg Sterling on December 19, 2018 at 3:41 pm Most commerce happens offline. Beyond the roughly 90 percent of retail spending that occurs in stores, offline commerce includes trillions in services which represent the bulk of the U.S. GDP. In parallel, the majority … Continue reading Why every multi-store brand needs a ‘localized social marketing’ strategy
Jomer Gregorio — December 10, 2018 Follow @JomerGregorio — December 10, 2018 For the past recent years, the rapid increase of mobile users and massive advances in data connectivity technology has solidified social media as the new platform for marketing. While traditional platforms remain vital for some business, social media does not just enable companies … Continue reading 5 Actionable Steps to Create an Effective Social Media Marketing Strategy [Infographic]
Riley Panko — September 22, 2018 Follow @RileyPanko — September 22, 2018 Social media is a critical element of most businesses’ marketing strategies nowadays. In 2018, 77% of the U.S. population has at least one social media profile. It’s predicted that the average person nowadays will spend 5 years and 4 months on social media … Continue reading Which Resource is Best for Your Social Media Marketing?
Susan Poirier — August 22, 2018 Follow @aceconcierge — August 22, 2018 There are literally millions of businesses occupying social media space just vying for a customer’s attention. They are pulling out all of the stops to promote their business, to get customers to buy their product. So it’s safe to say that there is … Continue reading Social Media Marketing Trends for 2018: A Lifeline To A Thriving Business
