Category Archives: Social Media Marketing

On-Brand vs On-Trend: How to Pick the Right Visuals for Your Social Marketing

Alice Corner September 30, 2020 StartupStockPhotos / Pixabay Social media marketing is a visual heavy medium. From the Instagram Infographics currently dominating your feed, to the banners and videos you see on Twitter and Facebook. It can be difficult to know how to strike a balance between being “on brand” and “on trend”. You never … Continue reading On-Brand vs On-Trend: How to Pick the Right Visuals for Your Social Marketing

6 Tips to Use Social Media for Organic Marketing

Pallavi Tyagi September 24, 2020 Generate leads and sales through social media with these tips. Why use social media for business? 43% of people use social media to research brands (Hootsuite, Feb’20). Which is why, every business wants to be on social media. Social media platforms give brands a chance to connect with their customers … Continue reading 6 Tips to Use Social Media for Organic Marketing

4 Social Media Marketing Statistics You Need to Know

Jared Atchison September 4, 2020 It’s hard to deny the popularity of social media platforms like Facebook, Instagram, and Twitter. In fact, there’s a good chance you have one or more of these accounts for your business and in your personal life. Marketing with social media is becoming increasingly popular for brands across all industries, … Continue reading 4 Social Media Marketing Statistics You Need to Know

How Your Vibe Attracts Your Social Media Tribe

Jennifer Hanford August 12, 2020 I often hear the expression, “It’s just human nature,” to explain why people feel the way they do about things. You know what I’m talking about…feelings such as anger, laziness, forgetfulness, denial, greed. Do you see a pattern emerging here? When you think about it, human nature seems rather negative, … Continue reading How Your Vibe Attracts Your Social Media Tribe

Crossposting Strategies: It’s Not Enough for Marketers to Just COPE on Social Media

Jonathan Crossfield July 14, 2020 For a long time, the mantra of social media marketing was COPE – Create Once, Post Everywhere. Who could argue with that? Simple. Efficient. Fast. And there are plenty of professional social media tools that allow marketers to post to multiple accounts simultaneously and at scale. Currently, I write articles … Continue reading Crossposting Strategies: It’s Not Enough for Marketers to Just COPE on Social Media

How to Get the Most Out of Social Media Marketing [Infographics]

Shane Barker July 5, 2020 Did you know that almost 90% of marketers think that social media is an important part of their marketing strategies? Yet, as many as 27% of marketers either don’t find it effective or are not sure about its effectiveness, according to the same study. This clearly indicates that there is … Continue reading How to Get the Most Out of Social Media Marketing [Infographics]

Why Are Many Social Media Marketers Still Working From the 2015 Playbook?

Arik Hanson June 22, 2020 No one will question that the global pandemic has had far-reaching impacts on our daily lives–in just three short months. It’s changed how we work. It’s changed how we eat out. It’s changed how (if) we travel. But, it’s also changed how social media marketing is working–in quite a big … Continue reading Why Are Many Social Media Marketers Still Working From the 2015 Playbook?