Category Archives: Social Media Marketing

Reading Your Audience: How to Incorporate Psychology into Social Media Marketing

By Rohan Ayyar January 30th, 2018 Over the past decade, social media has become the domain where much of the world’s buzz takes place. By 2021, the number of users across the globe is expected to surpass the 3 billion mark. In addition to all the people talking, sharing, liking, and posting all over the place, … Continue reading Reading Your Audience: How to Incorporate Psychology into Social Media Marketing

How to Get Employees Comfortable Contributing to Social Media Marketing

Todd Kunsman — January 24, 2018 Follow @OhSoFreshMusic — January 24, 2018 At this point, almost every business understands the value social media brings to their business. Whether it is brand visibility, web traffic, or lead generation, social is typically a main strategy that is included in marketing and sales. With the growth and importance … Continue reading How to Get Employees Comfortable Contributing to Social Media Marketing

The Importance of Using Visual Content in Social Media Marketing

Angela Hausman, PhD — December 29, 2017 Follow @MarketingLetter — December 29, 2017 Social media plays a vital role in today’s digital marketing. Marketers leverage social media platforms to target specific audiences and deliver high-quality content to a large number of people at the same time. That way, marketers can effectively promote their businesses, as … Continue reading The Importance of Using Visual Content in Social Media Marketing

The Ultimate Business Guide For Using Social Media Marketing In 2018

Sahail Ashraf — December 11, 2017 Follow @BizGrowInsights — December 11, 2017 As we sit, just weeks away from the New Year, it is becoming increasingly apparent that social media for businesses is going to experience plenty of change in 2018. Nothing will go away (including Facebook) but changes will happen. The best thing we … Continue reading The Ultimate Business Guide For Using Social Media Marketing In 2018