Category Archives: Web Design Guidelines

Custom Website Design vs Template: Pros and Cons + How to Decide Which One Fits Your Business

Alejandra Zilak January 12, 2022 Your website is an integral part of your business. Not only does it provide information about what you do, why you’re great at it, and your pricing, it also serves as an opportunity to establish yourself as an industry expert any time someone does an online search about what you … Continue reading Custom Website Design vs Template: Pros and Cons + How to Decide Which One Fits Your Business

Poorly Designed Websites Can Kill Your Performance and Reputation

Angela Hausman, PhD December 28, 2020 Did you know that poorly designed websites can kill your online performance and damage your reputation? Check out this 2020 award-winning web design for a French company. Note the clean lines, the dramatic images, and easy navigation that make this website both functional and visually appealing. In fact, a … Continue reading Poorly Designed Websites Can Kill Your Performance and Reputation

How to Build a Website For Your Customers, Not Yourself

Andy Woods December 26, 2020 “When a customer enters my store, forget me. They are king.” John Wannamaker, one of America’s advertising pioneers, is quoted as saying “When a customer enters my store, forget me. He is king.” Well, this attitude is as true for early 20th-century American department stores as it is for website … Continue reading How to Build a Website For Your Customers, Not Yourself