Zach Watson — February 7, 2019 — February 7, 2019 As technology arcs toward sophisticated innovation, minimalism is on the rise. Designers are embracing the sleek over the spartan in hopes of developing experiences that offer better usability while maintaining a low profile. Creating an interface that’s intuitive requires two steps: First, determining the most … Continue reading When Less Is More: The Power of Minimalism in UX Design
Zach Watson — January 12, 2019 — January 12, 2019 Website redesigns are a huge risk. You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. But what does that process look like? And how do you know if your team—or the one you’ve hired—is focusing on … Continue reading A Proven UX Research Process to Redesign Your Website
Jenny Traster — January 10, 2019 — January 10, 2019 We’ve all heard the phrase, “less is more” when it comes to various aspects of our lives. But what about when it comes to web design? Minimalist website designs are becoming more popular and for many reasons. Here’s how to use minimalism on your website … Continue reading How To Use Minimalism to Improve Website Design
Taylor Gordon — January 7, 2019 — January 7, 2019 markusspiske / Pixabay Creating a website from scratch can be intimidating for people who’ve never done it. The fear of tech should not stop you because there are so many tools and how-to tutorials out there on how to build a site. The first big … Continue reading Pros and Cons of Using a Drag and Drop Website Builder for Your Business
Michael Lyons — November 26, 2018 — November 26, 2018 If you’ve ever launched a website, you know that Murphy’s Law does in fact exist: anything that can go wrong, will go wrong. From small grammar mistakes to plugins that make the site inaccessible, you must be prepared to troubleshoot both the expected and unexpected. … Continue reading Website Design, Content & Functionality Checklists
Emily Marchant — November 5, 2018 — November 5, 2018 In the early stages of a digital project, you’ll usually be invited to discuss your ideas with your designer — which is great, unless you haven’t really had any yet! In this guide, we’ll explain the information a designer will request, and where to find … Continue reading How to Brief Your Designer (Even If You’re Still Figuring Out What You Want)
Autumn Sullivan — October 4, 2018 — October 4, 2018 A website has a lot in common with a brick and mortar location. It takes careful planning to design and build one, and its purpose is to entice customers to enter, browse, and eventually convert. And just like your IRL store, sometimes things get a … Continue reading How to Tell if You Need a Website Redesign (or Not)
Pavel Bukengolts — September 19, 2018 — September 19, 2018 Metrics aren’t usually the the first thing that come to mind when you think about design, and performance data is more commonly associated with marketing or business analysis. But in reality, quantitative data is at the heart of mobile design. Whether you want to optimize … Continue reading The 5 Mobile Design Metrics that Matter Most
Christopher Hutchens — September 14, 2018 — September 14, 2018 Websites are fun, helpful, and probably the best tool that a company has as its disposal. But there are things you need to keep in mind as you start designing, or redesigning, your website. Now, we’re going to assume that your business already has a … Continue reading How to Make A Website Redesign Successful: A Marketing Consultant’s Perspective
David Leonhardt — August 14, 2018 Follow @amabaie — August 14, 2018 I had the good fortune to participate in a closed-door meeting on the future of government websites. Nothing secret, of course, but very useful. Here are some valuable lessons from that meeting. As with all such gatherings, be they government or industry, there … Continue reading How UX Can Optimize Your Website For Profits
