Category Archives: Web Design Guidelines

Understanding Your Audience: Why You Need Buyer Personas for a Website Redesign

Kristen Patel — September 19, 2017 Follow @kristinapatel — September 19, 2017 fancycrave1 / Pixabay Why do you need to understand your buyer personas before undergoing a website redesign? Simply put, understanding your organization’s buyer personas allows you to create a website that is not only tailored to their unique needs and pain points but … Continue reading Understanding Your Audience: Why You Need Buyer Personas for a Website Redesign

6 web properties you can use to protect your branded search results (with real examples)

How can you take more control of the SERPs for your brand name, beyond using your own site? Columnist Brian Patterson shares ideas for maximizing positive portrayals of your company on page one. Brian Patterson on August 29, 2017 at 2:54 pm This article was co-authored with my colleague at Go Fish Digital, Samantha Hughes. … Continue reading 6 web properties you can use to protect your branded search results (with real examples)

How to Work With an Affordable Web Designer and Still Get a High-Quality Website

Taylor Gordon — August 28, 2017 — August 28, 2017 StartupStockPhotos / Pixabay Do you need to redesign your website on a slim budget? It’s still possible to get a custom website without spending thousands of dollars. There are plenty of affordable designers offering services through bidding sites and freelance marketplaces. You can also find … Continue reading How to Work With an Affordable Web Designer and Still Get a High-Quality Website