Category Archives: Web Design Guidelines

Who in Your Organization Should Be Involved in Your Next Website Redesign?

Kyle James — June 5, 2017 — June 5, 2017 Redesigning a corporate website has become an item that most businesses feel is a necessary evil every few years. It sucks months away from the marketing team and by the time it’s finally launched it’s not uncommon for internal stakeholders to already be tired of … Continue reading Who in Your Organization Should Be Involved in Your Next Website Redesign?

Where Does Copy Fit into the Website Redesign Timeline?

Trenton Reed — May 15, 2017 — May 15, 2017 Successful website redesigns boost a brand’s image, revitalize content, and update product or service offerings. What many companies don’t consider, however, are the inherent costs and efforts associated with a redesign. Many times, copywriting is the first budget line removed when trying to cut down … Continue reading Where Does Copy Fit into the Website Redesign Timeline?

Emotional Web Design

Richard Howe — May 12, 2017 — May 12, 2017 Appealing to the emotions of your website users is nothing new and certainly something that marketers and branding experts will have plenty of experience and specialist knowledge of. But because the online world is becoming so saturated with content, and because first impressions count, making … Continue reading Emotional Web Design

Survey surprise: Consumers very forgiving of non-mobile-friendly websites

The biggest problem was missing or incorrect NAP data. Greg Sterling on April 14, 2017   While most consumer survey data argue that poor mobile site experiences mean lost business, Vistaprint Digital discovered something different. The company’s recent online consumer survey found that a bad mobile site experience was less of an issue than missing … Continue reading Survey surprise: Consumers very forgiving of non-mobile-friendly websites