Notifications are crucial for building trust and driving user engagement. Contributor Brent Sleeper explains why apps and services should be thinking about how customers experience notifications from the start. Brent Sleeper on June 9, 2017 How many notifications did you receive on your phone today? More than you realize (or maybe even count), I … Continue reading Why notifications deliver great CX
Erik Devaney — June 5, 2017 — June 5, 2017 The lead capture form has become one of the most ubiquitous tools in a marketer’s toolbelt. For a decade now, it has been the mechanism that makes inbound marketing and lead generation possible. As a result, many marketers have become obsessed with optimizing forms. It … Continue reading Should You Get Rid of Your Website’s Lead Forms?
Kyle James — June 5, 2017 — June 5, 2017 Redesigning a corporate website has become an item that most businesses feel is a necessary evil every few years. It sucks months away from the marketing team and by the time it’s finally launched it’s not uncommon for internal stakeholders to already be tired of … Continue reading Who in Your Organization Should Be Involved in Your Next Website Redesign?
Grace Cole — May 29, 2017 — May 29, 2017 Sleek, minimal, and clean are words that describe the trends in website design today. Have you ever wondered why web design is leaning this way? Think about social media or visit a big news website filled with advertisements. They’re examples of our incredibly busy and … Continue reading Designing “Smarter” With Minimalism
Michelle Nickolaisen — May 19, 2017 Follow @_chelleshock— May 19, 2017 A few developers working hard can get a lot done, but it takes a well-rounded team with different skills and roles to build and grow a successful software product and company. But all too often, we find that our teams or team members are … Continue reading What Matters to Designers
Trenton Reed — May 15, 2017 — May 15, 2017 Successful website redesigns boost a brand’s image, revitalize content, and update product or service offerings. What many companies don’t consider, however, are the inherent costs and efforts associated with a redesign. Many times, copywriting is the first budget line removed when trying to cut down … Continue reading Where Does Copy Fit into the Website Redesign Timeline?
Jeremy Durant — May 12, 2017 Follow @BopDesignSD— May 12, 2017 Regardless of the industry you operate in, when it comes to the B2B world, a professional website is the crux of a successful marketing strategy. A B2B website is the landing spot for digital ads, email campaigns, social media advertising, direct mailers, and everyday … Continue reading 6 Statistics to Guide Your B2B Web Design Strategy
Richard Howe — May 12, 2017 — May 12, 2017 Appealing to the emotions of your website users is nothing new and certainly something that marketers and branding experts will have plenty of experience and specialist knowledge of. But because the online world is becoming so saturated with content, and because first impressions count, making … Continue reading Emotional Web Design
Kirsty Gasston — April 30, 2017 — April 30, 2017 The important first step in the design and development of any website is the production of a set of website wireframes. This is even more important since the introduction of responsive website design and mobile-first website design. But what exactly are website wireframes and why … Continue reading What Are Website Wireframes?
The biggest problem was missing or incorrect NAP data. Greg Sterling on April 14, 2017 While most consumer survey data argue that poor mobile site experiences mean lost business, Vistaprint Digital discovered something different. The company’s recent online consumer survey found that a bad mobile site experience was less of an issue than missing … Continue reading Survey surprise: Consumers very forgiving of non-mobile-friendly websites