Marc Haase — January 19, 2020 When it comes to email marketing for ecommerce, you know the drill. You need to do it without spending too much. You need to make it less promotional while still bringing in sales. You need to stay in touch with your audience without spamming them. Enter your blog. Blog … Continue reading 6 Great Examples of Brands Using Content in Marketing Emails
Although there may include a grain of truth, these myths ultimately stand in the way of content marketing success. John Marcinuk on October 3, 2019 Nowadays, most marketers understand the essentials of content marketing: know your audience, provide value, don’t sell aggressively. But content marketing is evolving quickly – and success is not always cut-and-dried. … Continue reading Are these 5 content marketing myths holding you back?
Michael J. Katz — June 10, 2019 Follow @MichaelJKatz — June 10, 2019 I got a call on Monday from Laurie at Midsize Consulting Firm (not their real name). She said, “I know you only do email newsletters, but we like your writing. Can you recommend somebody like you who could help us develop other … Continue reading Simple Simon Says…
Abhishek Talreja — June 10, 2019 Follow @Abhishekt5 — June 10, 2019 Infographics are great for creating helpful, audience-centric content. These visual content pieces make branded content alluring and easy for online searchers who’re looking for quick answers to their queries. Infographics are among the top five content formats used by B2B marketers. – (Source) … Continue reading The 5 Step Formula to Create Killer Infographics for Content Marketing
Ashley Poynter — April 28, 2019 Follow @acegrl — April 28, 2019 Fintech lead generation is a hot topic as fintechs are increasingly under pressure to drive new leads and business. Both established players and startups in the fintech space are battling for the limelight. Fintechs face a unique twist to traditional marketing woes – … Continue reading 5 Quick Content Marketing Tactics for Fintech Lead Generation
Amanda Clark — March 21, 2019 Follow @GrammarChicInc — March 21, 2019 A question we get asked all the time by small business owners: Is content marketing really worth the cost? Does the payoff ultimately redeem the time and effort put into writing, publishing, and monitoring blog and social media content—or the money spent outsourcing … Continue reading 6 Reasons Your Small Business Should Invest in Content Marketing
Your archives just might be a traffic gold mine if you take the right steps to refresh and resurface those pieces, marketers say. Amy Gesenhues on March 20, 2019 A major benefit of high-performance content marketing is that it doesn’t have to retire. If a blog post, article or any piece of content does exceptionally … Continue reading How to make old content marketing new again
Some swear by the highly iterative process for creating marketing content. Others say it’s not a fit. Barry Levine on March 13, 2019 Agile methodology rejects big planning efforts and a “waterfall”-like set of consecutive phases. Instead, it emphasizes small teams, short-turnaround development cycles and rapid iterations based on feedback. In recent years, Agile fans … Continue reading Developers love Agile, but is it right for content marketing?
When marketers set realistic expectations, they’re in a better spot to succeed long term. Henry Bruce on December 12, 2018 When marketers invest in content, they have to face a difficult truth. No content program is going to drive substantial results in 30 days. Maybe not 45 or 60 either. They may have to wait … Continue reading Why content marketers don’t want instant gratification
A conversation on the state of story-driven content with analyst and author Brian Solis. Keith Richey on November 7, 2018 Today, it seems that everyone is a storyteller — some 550,000 marketers list storytelling in their profile on LinkedIn. But connecting with people through the power of the story requires a lot more than changing … Continue reading Breaking through with meaningful content marketing in the age of storytelling