Category Archives: Content Marketing

Content marketing: What it is and why marketers should care

Content marketing creates better customer experiences. Here’s why it matters, along with tips and tools to help you drive results. Jacqueline Dooley on September 16, 2022 It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone … Continue reading Content marketing: What it is and why marketers should care →

Content Marketing and HARO: How Both Work Together

Content Marketing

Content Marketing and HARO: How Both Work Together Debraj Chatterjee / 25 Jul 2022 Content marketing forms the cornerstone of every successful digital marketing strategy. The age-old adage, “Content is King,” bears relevance to this statement. “What I love about content is it has the power to change people’s lives for a second or … Continue reading Content Marketing and HARO: How Both Work Together →

10 Keys Content Marketing Managers Should Know About Managing Copywriters

Content Marketing

Ken Fortney January 19, 2022 Compelling, accurate, and well-written copy is not always easy to achieve, even when working with expert writers. That’s because managing copywriters is a bit different than managing photographers, videographers, and social media creators. If you’re a content marketing manager (or aspire to be), here are some tips and tricks to … Continue reading 10 Keys Content Marketing Managers Should Know About Managing Copywriters →

Content Marketing Trends 2021 – Mid-Year Report [Infographic]

Content Marketing

Jomer Gregorio November 19, 2021 The beginning of 2021 was hopeful for many businesses, especially with the rollout of vaccines and the easing of restrictions. These efforts to safely resume normal operations despite the COVID-19 pandemic are seen as the key toward global economic recovery. Indeed, the novel coronavirus outbreak brought new challenges for enterprises, … Continue reading Content Marketing Trends 2021 – Mid-Year Report [Infographic] →

Importance of Content Marketing for Small Businesses

Content Marketing

Debra Murphy November 11, 2021 The importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO is a powerful marketing strategy. It can help small businesses become highly visible to their target audience. By writing, publishing, and distributing content regularly, you build credibility, authority and trust … Continue reading Importance of Content Marketing for Small Businesses →

5 Content Marketing Tips for Maximizing Your Site’s Sales Potential

Content Marketing

Thomas Griffin November 3, 2021 Have you invested a great deal of time and money into your website but it’s not creating any sales? The goal for many individuals and businesses is to earn passive income from their websites. It’s possible that you’re making certain content marketing mistakes that are keeping your site from meeting … Continue reading 5 Content Marketing Tips for Maximizing Your Site’s Sales Potential →

How to Create Backlinks That Support Your Content Marketing Strategy

Content Marketing

Angela Hausman, PhD December 4, 2020 Image courtesy of Backlinko Backlinks are essential factors in any content marketing strategy as they improve your SEO, driving increased traffic to your website. When you create backlinks from other sites within and outside its domain, those backlinks act as endorsements of the content, demonstrating the content is relevant … Continue reading How to Create Backlinks That Support Your Content Marketing Strategy →

How to Do Content Marketing like a Pro

Content Marketing

Shane Barker September 15, 2020 Do you leverage content marketing to build your brand? Yes? Good thinking. Content marketing can help you cut through the noise and be heard by relevant audiences. But are you satisfied with your content marketing results? Can you call your content marketing “successful”? Barely one-third of marketers can. If you … Continue reading How to Do Content Marketing like a Pro →

6 Actionable Content Marketing Tips and Tactics to Skyrocket Organic Traffic in 2020

Content Marketing

6 Actionable Content Marketing Tips and Tactics to Skyrocket Organic Traffic in 2020 Himanshu Gupta / 14 Aug 2020 Blogging for business has become a mainstream essential. All online businesses, irrespective of the size and industry, are using blogging to increase their brand visibility and leads. Here are six actionable content marketing tips to skyrocket … Continue reading 6 Actionable Content Marketing Tips and Tactics to Skyrocket Organic Traffic in 2020 →

The Anatomy of Content Marketing [Infographic]

Content Marketing

Alex Toma — April 17, 2020 Content marketing is and will continue to be one of the most effective forms of digital marketing. In times when consumers are more educated and research-driven, it’s not as easy as creating an ad and paying do be displayed on the internet. Research shows that 71% of consumers are … Continue reading The Anatomy of Content Marketing [Infographic] →