Category Archives: Content Marketing

Why Your Small Business Should Have A Content Marketing Strategy

Andrew Gazdecki — May 22, 2018 Follow @biznessapps — May 22, 2018 For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becoming less effective. The modern day consumer doesn’t want to be blatantly sold to, they want to organically learn about a company … Continue reading Why Your Small Business Should Have A Content Marketing Strategy

The Need for Authenticity: Customer Engagement & Content Marketing

By Larry Alton February 23rd, 2018   In crowded marketplaces with dozens of competitors fighting over the same consumers, being able to actively engage customers is critically important. Research has shown that one of the keys to driving customer engagement and finding success with online marketing is to promote brand authenticity through content marketing. Promoting Authenticity … Continue reading The Need for Authenticity: Customer Engagement & Content Marketing

How to Use Content Marketing Tools to Get More YouTube Views

By Disha Dinesh  February 22nd, 2018   Video marketing has begun to critically impact the consumer journey in many industries, and social media and content marketers have begun to pay more attention to the niche. In fact, many consumers look for information online before making a purchase and more often than not, videos are responsible … Continue reading How to Use Content Marketing Tools to Get More YouTube Views

4 Lessons on Content Marketing – The Hard Path that Keeps on Giving!

By Srinivas Krishnaswamy January 19th, 2018 It’s been over two years and since I started my bootstrapped venture. With very little money to spend and no major investment backing, I was looking at ways to spread the word about my product and couldn’t afford to spend money on social media platforms. That’s not all. With no … Continue reading 4 Lessons on Content Marketing – The Hard Path that Keeps on Giving!

How to Increase YouTube Video Views Using Content Marketing Tools

Disha Dinesh — January 10, 2018 Follow @Disha_Dee — January 10, 2018 Creating a YouTube channel is easy. It takes about five minutes and a few clicks of a button. But growing a following of YouTube subscribers is a different story. Some channels enjoy massive popularity initially, but fail to grow beyond a point, while … Continue reading How to Increase YouTube Video Views Using Content Marketing Tools

3 important search engines to leverage for content marketing

If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO best practices for content marketers. Rachel Lindteigen on December 12, 2017   When we talk about search engine optimization, most people think of Google. However, when we think of it from a content … Continue reading 3 important search engines to leverage for content marketing