Category Archives: Content Marketing

Global content marketing: It’s gonna be big!

Taking a content marketing program beyond national or regional boundaries is a complex undertaking. Columnist Rebecca Lieb shares what she’s learned about challenges and best practices as marketers seek to expand upon their successes. Rebecca Lieb on November 22, 2016   For the past few months, I’ve been interviewing content marketing executives at global enterprises … Continue reading Global content marketing: It’s gonna be big!

With AHAthat, Social Media and Content Marketing Go Together Like Peanut Butter and Jelly

by Monica Romeri Follow @MJRomeriDDCSeptember 2, 2016 When put together, content marketing and social media create a powerful synergy—increasing the reach and effectiveness of each. THiNKaha has revolutionized social media content with AHAbooks, a fresh, exciting type of content: social-media-sized ebooks comprised of 140 pages of 140 characters—or 140 tweets. Promote your AHAbook on social … Continue reading With AHAthat, Social Media and Content Marketing Go Together Like Peanut Butter and Jelly

16 experts share how to boost results from your current content marketing

How can your company improve its content marketing? Columnist Quinn Whissen asks a group of industry mavens to weigh in on their top tips. Quinn Whissen on August 26, 2016   We’re at the point in the content marketing adoption cycle when a lot of people have bought into the philosophy but are struggling to see … Continue reading 16 experts share how to boost results from your current content marketing