Category Archives: Content Marketing

3 ways for marketers to get more from their content

Publishers want exclusivity, and advertisers want amplification, so what’s the solution? Contributor Casey Wuestefeld discusses how publishers and advertisers can work together to help branded content reach its full potential. Casey Wuestefeld on July 11, 2017   Every new ad unit introduced to the market faces the same challenge: convincing advertisers to invest the time … Continue reading 3 ways for marketers to get more from their content

Contextualized Content Marketing in a Nutshell [Infographic]

Jomer Gregorio — May 23, 2017 Follow @JomerGregorio— May 23, 2017 In the past recent years, content marketing is one of the few digital marketing strategies that really gets the attention of many businesses of all sizes and types. When executed properly, content marketing can help you build your digital persona, as well as attract … Continue reading Contextualized Content Marketing in a Nutshell [Infographic]

6 Visual Content Marketing #Stats (& How To Take Advantage Of Them)

By Vikas Agrawal May 19th, 2017 Experts predict that, in 2017, content marketing will be tougher than ever. Thought leaders like Mark Schaefer even consider the possibility of content marketing being unsustainable in the near future. In what he describes as the “Content Shock”, Schaefer predicted that there’ll soon be more content on the internet … Continue reading 6 Visual Content Marketing #Stats (& How To Take Advantage Of Them)

Why Small Businesses Don’t Pursue Content Marketing

Amanda Clark — April 6, 2017 Follow @GrammarChicInc— April 6, 2017 The benefits of content marketing are well-established. If anything, they have only been vindicated and solidified in recent years, with more and more marketing firms doubling down on content and study after study confirming content marketing’s mettle. Those benefits—increased brand visibility and authority, more … Continue reading Why Small Businesses Don’t Pursue Content Marketing

Social Media, Content Marketing Most Effective For Growing Email Lists

Social Media, Content Marketing Most Effective For Growing Email Lists by Jess Nelson, March 22, 2017 Email marketing is still the highest-grossing marketing channel per dollar spent, but return on investment is impossible without a list of subscribers to send marketing messages to. Ascend2, a marketing research firm, investigated the most effective email list acquisition … Continue reading Social Media, Content Marketing Most Effective For Growing Email Lists