Category Archives: Content Marketing

5 Quick Content Marketing Tactics for Fintech Lead Generation

Ashley Poynter — April 28, 2019 Follow @acegrl — April 28, 2019 Fintech lead generation is a hot topic as fintechs are increasingly under pressure to drive new leads and business. Both established players and startups in the fintech space are battling for the limelight. Fintechs face a unique twist to traditional marketing woes – … Continue reading 5 Quick Content Marketing Tactics for Fintech Lead Generation

6 Reasons Your Small Business Should Invest in Content Marketing

Amanda Clark — March 21, 2019 Follow @GrammarChicInc — March 21, 2019 A question we get asked all the time by small business owners: Is content marketing really worth the cost? Does the payoff ultimately redeem the time and effort put into writing, publishing, and monitoring blog and social media content—or the money spent outsourcing … Continue reading 6 Reasons Your Small Business Should Invest in Content Marketing

Developers love Agile, but is it right for content marketing?

Some swear by the highly iterative process for creating marketing content. Others say it’s not a fit. Barry Levine on March 13, 2019 Agile methodology rejects big planning efforts and a “waterfall”-like set of consecutive phases. Instead, it emphasizes small teams, short-turnaround development cycles and rapid iterations based on feedback. In recent years, Agile fans … Continue reading Developers love Agile, but is it right for content marketing?

Breaking through with meaningful content marketing in the age of storytelling

A conversation on the state of story-driven content with analyst and author Brian Solis. Keith Richey on November 7, 2018 Today, it seems that everyone is a storyteller — some 550,000 marketers list storytelling in their profile on LinkedIn. But connecting with people through the power of the story requires a lot more than changing … Continue reading Breaking through with meaningful content marketing in the age of storytelling

Why Your Small Business Should Have A Content Marketing Strategy

Andrew Gazdecki — May 22, 2018 Follow @biznessapps — May 22, 2018 For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becoming less effective. The modern day consumer doesn’t want to be blatantly sold to, they want to organically learn about a company … Continue reading Why Your Small Business Should Have A Content Marketing Strategy

The Need for Authenticity: Customer Engagement & Content Marketing

By Larry Alton February 23rd, 2018   In crowded marketplaces with dozens of competitors fighting over the same consumers, being able to actively engage customers is critically important. Research has shown that one of the keys to driving customer engagement and finding success with online marketing is to promote brand authenticity through content marketing. Promoting Authenticity … Continue reading The Need for Authenticity: Customer Engagement & Content Marketing