Let me bring to your attention the fact that in the digital era, visual content will attract more customers compared to the use of just words. People are more likely to share a video than just a text. Why? Because videos are more appealing and given the fact that at this age it is just a few percentage of the population that read a text to completion, watching will carry the day.
If you want to accelerate engagement, clicks, traffic and conversation, then the use of visual content in the social media is the way to go. A report by Citrix showed that visual content holds nearly two-thirds of the total posts. Why? Because, online marketers have realized the significance of visual content in the social media growth. Also, another study showed that a content with visual content gets more than 94% views than content without.
It is called digital age because people want to do everything the digital way. Video or pictures are considered more digital to written content. The only way to increase the number of views for your content will be to add visual content.
The infographic from Dot Com Infoway titled “How Visual Content Drives Social Media Growth”, aim to educate those in marketing on how and why they should consider adding visual content to their written product descriptions. The infographic is dedicated to deal with three main issues. First, why brands’ survival in the digital age is dependent on the visual content. Second, how significant visual content is in the biggest social media platforms. And lastly, the online tools plus mobile apps that are relevant to making visual content for brands so as to attract more customers.
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