Taylor TomitaAugust 4, 2015 Social media makes us lazy. We think it is a quick fix to our lacklustre marketing efforts – but it’s not. Throw a few tweets out, blast some connections on LinkedIn and like a few Facebook pages. That’s all it takes right? There is a fundamental problem with the way we … Continue reading Why Did Your Last Social Media Marketing Campaign Fail?
Olivier ChoronAugust 3, 2015 When you rely on partners to sell your products, you are also relying on them to promote you too, in the most favourable way possible. No pressure. Invariably there are unavoidable issues with this, and at the same time you don’t want to miss out on your products/ services receiving a … Continue reading Understanding Your Partners’ Social Media Capabilities: Part 1
Olivier ChoronAugust 3, 2015 For those of you who operate within a complex channel, relying on resellers, distributers or other partners to promote your brand to end users can be a real challenge. So I have outlined below some of the common issues/scenarios faced in the channel, and have suggested some ‘Top Tips’ on finding … Continue reading My Top Tips on How to Manage Social Media If You’re a Channel Marketer
Stephanie Newby August 3, 2015 “You’ve got to play to win.” “With great risk, comes great reward.” Both of those popular phrases address the same concept – that in order for a company to grow, the leaders must be invested in every aspect of the business and willing to embrace technology, communication, and social changes. That … Continue reading Taking the Social Media Plunge at the C-Level
Warren KnightAugust 3, 2015 After working with 100’s of SME’s over the last 8 years, one thing I have learnt is the importance of generating leads online, especially through the use of social media. I have just released a six step social media lead generation strategy download that is complimentary, to help you with your … Continue reading 6 Step Social Media Lead Generation Strategy
Meredith RiceJuly 31, 2015 Create a Plan You need to integrate your social media efforts into your company’s overall communications plan. Having a solid social strategy is just as important as any other business plan and will give you the best possible start. Your plan should include an editorial calendar, posting schedule, contests and more. … Continue reading How to Launch Your Brand on Social Media
Mike RyanJuly 31, 2015 Have you gotten on the video bandwagon yet? Creating short videos is a great way to promote your business. No matter what you do or sell, or how large or local your business, short video “tidbits” will be well-received by your prospects and existing customers. And you don’t have to be … Continue reading 10 Ways To Use Short Video For Social Media Marketing
Jodie CookJuly 31, 2015 Today’s social media gadget post is about Boomf. Boomf, aside from being an excellent word to say, is a company that put your Instagram photos on to marshmallows. “Multi-sensory magical marshmallows” as the tagline goes kind of sums it up but let’s have a think about the pros and cons and … Continue reading Social Media Gadget – Marshmallows
Ronn TorossianJuly 31, 2015 In today’s world, marketers should be aware of the fact that there are new ways to generate the attention of the media. A recent, popularized way is what is known as newsjacking. You’re probably thinking, “What is that?” Well, it is a process in which you take a breaking news story … Continue reading Generating Media Attention using Social Media and Newsjacking
Jessica DavisJuly 31, 2015 As of July 2015, more than 40% of the world’s population is connected to the internet. There has been a steady growth in Internet penetration over the last few years, and needless to say, the worldwide web has emerged as a dominant source of content. With more businesses taking to social … Continue reading Top 4 Content Suggestion Tools for Social Media
