Category Archives: Email Marketing Tips

Tips for optimizing holiday email marketing campaigns

Focus on lists and personalized content to break through the noise. Rodric Bradford on November 6, 2020 With the first-ever at-home holiday season upon us, email marketing campaigns will be an even more important tool for marketers. But how to cut through the noise of what might be record-setting volumes of emails? First, marketers need … Continue reading Tips for optimizing holiday email marketing campaigns

Writing Email Subject Lines That Get Opened: 5 Tips To Get You Started

Nicole Krug October 17, 2020 A successful email campaign starts with a great subject line. The best subject lines are often descriptive or personal, giving the reader a reason to read the rest of your content. But capturing the attention of your subscribers is easier said than done. If you’re struggling with low email open … Continue reading Writing Email Subject Lines That Get Opened: 5 Tips To Get You Started

The Future of Email Monetization: Tactics Publishers Can Use to Overcome Challenges

Ioana Dulcu September 23, 2020 As 2020 draws to a close, digital publishers look toward the future to find more effective tactics to overcome their challenges. Email is a strategic tool for content publishers. Unlike search and social media, the content gets into the hands of decision-makers. One of the digital marketing strategies that hold … Continue reading The Future of Email Monetization: Tactics Publishers Can Use to Overcome Challenges

The 15 Best Free Email Subject Line Generators and Testers

Baylor Cherry September 12, 2020 Every second, there are nearly 3,000,000 emails sent. Today’s inboxes fill up rather quickly, and consumers are becoming more and more picky about which emails they open and which they simply send to trash. As marketers, we know that email marketing is a huge component of attracting leads and prospecting … Continue reading The 15 Best Free Email Subject Line Generators and Testers

Is There a Best Time to Send an Email?

Thomas Griffin August 12, 2020 Email marketing is the most effective and popular digital marketing method for boosting revenue. However, it does need several ‘ingredients’ to create a great campaign that leads to conversions. You need to segment your email list, authenticate your email, and create an awesome subject line. Personalizing your content by addressing … Continue reading Is There a Best Time to Send an Email?