Category Archives: Email Marketing Tips

A geek’s guide to managing your email list in 2020

Email marketers share their advice for nurturing subscribers, how to make email a two-way street for communicating with subscribers, opt-out practices and security tips to protect your email marketing lists. Jennifer Cannon on December 23, 2019 at 10:16 am As we come to the close of a decade of unprecedented, rapid technological innovation for modern … Continue reading A geek’s guide to managing your email list in 2020

Email marketers: Keep growing, but also take the time to teach others

Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors. Ryan Phelan on December 18, 2019 It has been a heck of a year for email marketers – not just professionally but for the industry at large. I’ve worked with an amazing collection of … Continue reading Email marketers: Keep growing, but also take the time to teach others

Global email benchmark report finds email isn’t dead – it’s essential

Twilio SendGrid’s annual Global Email Benchmark found that 84% of respondents check their email daily, with some even saying they are addicted to checking email. Jennifer Cannon on December 12, 2019  Email marketing and analytics provider Twilio SendGrid has published its third Global Email Benchmark Report, with a portion of the study dedicated to analyzing … Continue reading Global email benchmark report finds email isn’t dead – it’s essential

How Top Sales Teams Write the Perfect Follow-up Email After No Response

Stephanie Lee — November 18, 2019 We all know what it’s like to send a qualified prospect our highest converting sales pitch, only to receive total radio silence in return. We get stuck wondering why our prospect didn’t respond, what happened since the last time we spoke, and what we should say next. In fact, … Continue reading How Top Sales Teams Write the Perfect Follow-up Email After No Response

4 Email Marketing Tips To Increase Sales This Holiday Season

Chris Christoff — November 17, 2019 Follow @chriscct7 With the holidays right around the corner, businesses are ramping up their email marketing campaigns and deciding how they’ll best cater to consumers. It’s a time of year where shoppers spend significantly more, and brands can use this to their advantage if they play their cards right. … Continue reading 4 Email Marketing Tips To Increase Sales This Holiday Season