Category Archives: Email Marketing Tips

3 Factors to Consider When Choosing the Best Time to Send a Marketing Email

Christa Tuttle January 3, 2022 Everyone’s email inbox is consistently receiving emails, especially marketing emails. These emails typically are spread throughout the day with some being received at odd hours of the day, such as early in the morning or late at night. But, have you ever noticed receiving multiple marketing emails at the same … Continue reading 3 Factors to Consider When Choosing the Best Time to Send a Marketing Email

How testing can give your email marketing a conversions boost

Holistic Email Marketing CEO Kath Pay shares tactics for getting the most from “the original push channel.” Chris Wood on September 17, 2021 Most marketers have some kind of email program, but are they emailing with a purpose? At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails … Continue reading How testing can give your email marketing a conversions boost

What Are the 7 Email Design Best Practices Marketers Should Follow

Yash Chawlani August 16, 2021 Email marketing is an effective way to reach new customers while keeping current clients engaged and interested. It is a well-known fact that returning customers are more valuable to a firm than newly acquired customers and email marketing is one way to stay connected to existing customers between purchases. Email … Continue reading What Are the 7 Email Design Best Practices Marketers Should Follow

8 Retail Email Examples You Can Use to Increase Ecommerce Sales

John Bogna July 11, 2021 With so many retail businesses digitizing, email marketing is more important than ever. As of April 2021, ecommerce sales represent 15% of retail sales in North America, with solid digital marketing campaigns influencing roughly 60% of online retail purchases, according to a report by Absolunet. If you’re reading this, you … Continue reading 8 Retail Email Examples You Can Use to Increase Ecommerce Sales

Email Sign-Offs: 18+ Examples You Can Use to Leave a Lasting Impression

Enrique Ambrocio June 23, 2021 Email sign-offs may seem like a minor detail, but they are not! These last few words in your email can have a significant impact on how your recipient perceives your message. By taking adequate time crafting your email sign-off before you hit send, you can leave a more profound impression … Continue reading Email Sign-Offs: 18+ Examples You Can Use to Leave a Lasting Impression