Thomas Griffin August 12, 2020 Email marketing is the most effective and popular digital marketing method for boosting revenue. However, it does need several ‘ingredients’ to create a great campaign that leads to conversions. You need to segment your email list, authenticate your email, and create an awesome subject line. Personalizing your content by addressing … Continue reading Is There a Best Time to Send an Email?
JJ Tyson August 10, 2020 If you ask 100 marketers “What’s the most effective email send time?” – you’re likely to get 100 different answers. The debate about the perfect time/day for email sends is as old as email marketing itself. In the past, dozens of studies have tried to nail down the “golden hour” … Continue reading The Research Behind Effective Email Send Times
Rob Steffens August 6, 2020 With all of the online marketing methods available – from blogging, to social media, landing pages, and more – email marketing is still one of the most effective ways to reach out to prospects. Yet, email is a complex beast. It’s a staple of digital marketing, but it’s not as … Continue reading 20 of the Best Email Blast Tips to Build Brand Recognition
Jared Atchison July 10, 2020 Do you want to improve the effectiveness of your email marketing campaign? If you’re having trouble generating conversions and sales through email, despite your growing lead list, it’s time to assess your situation and see where you can improve. The logical starting point is your email subject line. When a … Continue reading How to Create an Irresistible Email Headline
Eva Webster June 19, 2020 With Covid-19 changing the marketing world at breakneck speed, email marketing is one area that has been significantly affected. In a study done by Campaign Monitor, they found that more people are opening emails during the pandemic than ever before. What does this mean for your email marketing campaigns? What … Continue reading More People Are Opening Email During Covid – What Does That Mean For You?
Jared Atchison — June 3, 2020 Small business owners, bloggers, and giant corporations all use email marketing to stay in touch with their customers and prospects. There’s a good reason that all of these people with very different marketing goals all benefit from the use of email. Simply put, email allows you to create targeted … Continue reading 5 Quick Tips for Segmenting Your Email List
Jeff Previte — May 6, 2020 Writing a sales follow up email might not be your idea of a fun time – but perhaps it should be. A diligent and repeatable follow up process may be the biggest factor in getting opportunities to convert into deals. Depending on the size of your average deal, you … Continue reading How to Write Persuasive Follow Up Emails to Drive Replies
The B2B Comfort Zone: Email Is Still Best For Sending Content by Ray Schultz , Columnist, March 5, 2020 Don’t discount the old channels — like email. That’s the main takeaway from B2B Content Consumption Trends, a study by Centerline Digital. Email is the top B2B content vehicle and the best at producing leads … Continue reading The B2B Comfort Zone: Email Is Still Best For Sending Content
Stella Lincoln — January 17, 2020 Regardless of industry, email marketing can help SMEs by fostering better customer relationships, the high website traffic, and creating a substantial brand value to help keep growing. Often, small business owners assume that email marketing is not practical for their businesses.However, email marketing is frequently cited as the most … Continue reading How SMEs Can Leverage Email Marketing In 2020
Mary Lister — January 9, 2020 A wise man once said, “It doesn’t get more metal than email marketing,” and he is still right. Email marketing is a great, low-cost method to drive engagement and conversions. In fact, it is almost always the marketing channel with the lowest cost per conversion since it sits at … Continue reading 15 Non-Negotiable Email Marketing Best Practices