Category Archives: Email Marketing Tips

Don’t be too quick to dismiss established best practices for email

Our shared experience and knowledge will lead to better informed best practices because collaboration is the real way to advance our industry. Ryan Phelan on July 3, 2019 I’m noticing a trend among some email speakers lately – when they want to promote a new idea, they smack down the best practice that relates to … Continue reading Don’t be too quick to dismiss established best practices for email

Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign

Businesses need to know the problems their customers are solving and email marketing is a great way to learn about them. Richard Carey on May 9, 2019 In his book, “Innovator’s Solution,” Clayton Christiansen told the story of a restaurant chain that wanted to increase the sales of their milkshakes. After observing their customers, they … Continue reading Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign

Here’s why you need to make sure your email design is mobile-first

Brands can now design emails to more easily create a uniform brand experience across platforms and devices. Len Shneyder on April 26, 2019 It should come as no surprise by now that if you’re designing emails with a mobile-first ethos and aesthetic, then you’re already late to the game. Nearly 56% of emails are now … Continue reading Here’s why you need to make sure your email design is mobile-first