Category Archives: Influencer

The Influencers’ Trap and the Law of Coherence

Robert Lingard — January 30, 2018 — January 30, 2018 Marketing is one of those subjects that, considering what it is not (namely, a religion), sometimes is overinflated with opinions. However, marketing deals with numbers, and numbers validate a procedure. Opinions can’t be considered a reliable marketing guide given that the marketplace isn’t a democracy. … Continue reading The Influencers’ Trap and the Law of Coherence

How Micro-Influencers are Becoming Essential to Marketers

Michael Quoc — February 15, 2017 Follow @michaelquoc— February 15, 2017 From the Merriam-Webster dictionary: advertisement – ad·ver·tise·ment (noun) – a public notice; especially : one published in the press or broadcast over the air Before the internet, media was scarce; people had few options and media outlets had the power to push advertisements onto … Continue reading How Micro-Influencers are Becoming Essential to Marketers

3 Keys To Boost ROI Of Influencer-Marketing Campaigns

by Sarah Ware, Op-Ed Contributor, November 9, 2016 Social media influencers provide an opportunity for brands to connect with target audiences; social personalities often exude trust and reliability through a shared interest in various markets. Influencer-marketing engagement goes beyond the traditional “likes” and “favorites” and allows brands to turn interest into purchases that can continue … Continue reading 3 Keys To Boost ROI Of Influencer-Marketing Campaigns

Not All “Influencers” Are Influencers: How to Select the Best for Your Niche

by Mohammad Farooq Follow @farooqslAugust 26, 2016 If you want to succeed in promoting your content and your brand, you need to find influencers who can help you gain the leverage over your target audiences. Through good Influencer Marketing you can be rest assured that you will gain a strong following. This is primarily achieved … Continue reading Not All “Influencers” Are Influencers: How to Select the Best for Your Niche

YouTube Star’s Influence Beyond The Video Platform

ZOG DigitalNovember 6, 2015 Variety found that the eight out of the top 10 influential figures among Americans aged 13-18 are all YouTube creators. The only two celebrities from other media channels to make the cut are Bruno Mars and Taylor Swift. YouTube’s ability to create stars is no longer a surprise, especially after seeing … Continue reading YouTube Star’s Influence Beyond The Video Platform