Category Archives: SEO Checklist

The Real Reason HTTPS Matters to Your SEO Results: 5 Experts Weigh In

By Victoria Klochkova July 23rd, 2018   It can be hard to decipher Google’s actual stance on HTTPS these days. When Google first officially announced HTTPS as a ranking signal in 2014, they referred to it as a “light” signal. Google’s own Gary Illyes would go on to call it a “tiebreaker” ranking factor a few … Continue reading The Real Reason HTTPS Matters to Your SEO Results: 5 Experts Weigh In

Reducing the time it takes to write meta descriptions for large websites

The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions. Paul Shapiro on June 14, 2018   Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the case … Continue reading Reducing the time it takes to write meta descriptions for large websites