Contributor Eric Enge shares guidelines and handy workarounds you can follow to avoid indexing ‘too many’ faceted navigation pages. Eric Enge on May 24, 2018 On e-commerce sites, faceted navigation plays a critical role in allowing consumers to find the products they want quickly. Major sites normally offer a variety of filters (show a subset … Continue reading How much is too much? Faceted navigation and SEO
In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by dispelling myths and providing definitions of key concepts. Joe Sinkwitz on May 22, 2018 Today we are starting a six-part series on Negative SEO. The series will be broken … Continue reading What negative SEO is and is not
Navneet Kaushal — May 9, 2018 Follow @navneetkaushal — May 9, 2018 Ovid, the Roman poet, once said – ‘A horse never goes so quick as when he has other horses to reach and overtake.’ It is now truer than ever as the competition is at its peaks online. To take the right action for … Continue reading SEO Competitive Analysis – What is it and How to Go About it?
Justin Herring — April 11, 2018 Follow @justincherring — April 11, 2018 Off-page SEO is NOT just about backlinks as most people think. It involves your overall website trust, authority, social signals and many other things. Don’t just rely upon on-site optimization if you want higher rankings. Whenever you publish a new post or page, … Continue reading Off-Page SEO: Your Most Burning Questions Answered [Infographic]
If your sales and SEO team need a refresher on how to work together, Columnist Casie Gillette has an outline with five communication tips that will get them talking in no time. Casie Gillette on April 9, 2018 It’s no secret that marketing and sales don’t always see eye to eye. The sales team … Continue reading How to align SEO and sales teams so everyone benefits
Tony Mastri — April 9, 2018 Follow @se_coach — April 9, 2018 Did you know that small businesses should allocate about 8% of their revenues to marketing? That’s right, according to the SBA, a small business with under $ 5 million in yearly revenue should have a marketing budget consisting of around 7-8% of their … Continue reading What’s the Difference Between On-page and Off-page SEO?
Justin Herring — April 5, 2018 Follow @justincherring — April 5, 2018 On-Page SEO can look difficult… But if you know the keyword you want to rank for it becomes a simple step by step process to optimize your page or post. In this article, I am going to walk you through the on-page items … Continue reading On-Page SEO: Proven Techniques (So You Don’t Overthink It)
Global SEO, Paid-Search Challenges Increasing by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2018 Those searching on Google’s engine look for products and services from businesses that may reside in one country but sell into another. Recently new challenges have surfaced, such as Europe’s General Data Protection Regulation (GRPR), which goes into effect in May. But … Continue reading Global SEO, Paid-Search Challenges Increasing
Jomer Gregorio — March 20, 2018 Follow @JomerGregorio — March 20, 2018 Search Engine Optimization (SEO) is without a doubt a powerful digital marketing strategy to gain traction in the online world. Over the years, it has seen many changes – such as the shift from exact match keywords to long-tail search terms – that … Continue reading Is SEO Still Relevant in 2018? [Infographic]
Jeremy Durant — March 14, 2018 Follow @BopDesignSD — March 14, 2018 Search engine optimization is a continually evolving approach to getting in front of the right audience and is an essential component of a successful B2B content marketing strategy. However, there is a lot of information floating around out there that isn’t necessarily true … Continue reading SEO Myths & Why You Must Drop Old SEO Habits