Category Archives: SEO Checklist

A checklist: Important SEO points to cover in a content campaign

Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how to SEO them so your content campaign runs smoothly and supports your ranking efforts.  Paddy Moogan on August 24, 2018   After you’ve chosen the right execution for your link-building campaign and you’re getting ready to launch it, you can’t forget … Continue reading A checklist: Important SEO points to cover in a content campaign

SEO Basics: How To Optimize Your Content For Search Engines

Nikki Richard — August 18, 2018 Follow @NikkiRichard79 — August 18, 2018 iStock by Getty Images Search engine optimization (SEO) is a buzzword that’s wildly popular throughout the marketing space. We’re all familiar with search engines and how they operate, but how many of us understand SEO basics? There are so many different opinions on … Continue reading SEO Basics: How To Optimize Your Content For Search Engines

The Real Reason HTTPS Matters to Your SEO Results: 5 Experts Weigh In

By Victoria Klochkova July 23rd, 2018   It can be hard to decipher Google’s actual stance on HTTPS these days. When Google first officially announced HTTPS as a ranking signal in 2014, they referred to it as a “light” signal. Google’s own Gary Illyes would go on to call it a “tiebreaker” ranking factor a few … Continue reading The Real Reason HTTPS Matters to Your SEO Results: 5 Experts Weigh In