By Victoria Klochkova July 23rd, 2018 It can be hard to decipher Google’s actual stance on HTTPS these days. When Google first officially announced HTTPS as a ranking signal in 2014, they referred to it as a “light” signal. Google’s own Gary Illyes would go on to call it a “tiebreaker” ranking factor a few … Continue reading The Real Reason HTTPS Matters to Your SEO Results: 5 Experts Weigh In
Bill Reynolds — July 18, 2018 Follow @BillReyCooks — July 18, 2018 PhotoMIX-Company / Pixabay Putting together a Google AdWords campaign, a question you need to ask yourself is: have you looked at your SEO? SEO (search engine optimization) impacts your ranking and visibility in the search engine for key terms. SEO also affects your … Continue reading How Do SEO and Google AdWords Work Together?
How do you know if the SEO and content changes you’re making will benefit your site? Contributor Casie Gillette looks at ways to prioritize resources so they impact your bottom line and support your business objectives. Casie Gillette on July 4, 2018 “What do we need to do to optimize our site?” It’s a … Continue reading How to prioritize SEO tasks by impact
Susan Friesen — June 22, 2018 Follow @eVisionMedia — June 22, 2018 How to Get Found When People Are Looking for Your Offerings Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course! But with so many businesses competing for everyone’s attention, if you are a … Continue reading 3 SEO Keyword Research Strategies for Service-based Businesses
John Lincoln — June 22, 2018 Follow @johnelincoln — June 22, 2018 Bing SEO? Yes, Bing SEO. Though most think immediately of Google in terms of SEO, those who don’t consider Bing are missing out on a valuable opportunity to rank higher and gain more traffic. Below, I’ll give you eight reasons you should be … Continue reading 8 Reasons You Should be Improving Your Bing SEO
Marc Dane — June 19, 2018 Follow @WebCreate_io — June 19, 2018 Importance of SEO There is a lot of fuss over the term Search Engine Optimization. So much, that SEO has become a buzzword in many ways. But for those of us living and breathing SEO — that is to say, business owners who … Continue reading SEO Best Practices for Small Businesses
By Larry Alton June 15th, 2018 Being an online entrepreneur often comes with the determination to dominate your niche. Expertise, experience, and a keen ability to research greatly contribute to this goal. So does having an eye for detail. However, SEO is by far one of your best tools – with one catch. You’ve got … Continue reading How To Dominate Your Niche By Using SEO Judo
James Mathewson — June 14, 2018 — June 14, 2018 Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about … Continue reading You’re Doing SEO Wrong: It’s All About Authority
The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions. Paul Shapiro on June 14, 2018 Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the case … Continue reading Reducing the time it takes to write meta descriptions for large websites
A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here’s a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary. Barry Adams on June 5, 2018 It’s taken over a year and a half, … Continue reading Mobile SERP survival: Technical SEO checklist
