Vignesh SubramanyanAugust 19, 2015 Note: Just a heads up, this is a long read. “Marketing is no longer about the stuff that you make, but the stories you tell.” – @thisissethsblog Marketing is all about storytelling these days. And video is the preferred medium of choice. After all it’s not hard to see why. 52% … Continue reading How To Create An Animated Video – A Comprehensive Guide
Rachel MartinezAugust 18, 2015 What’s the relationship between bad poetry and targeted marketing campaigns? On August 18, the majority of people celebrate Bad Poetry Day by writing some truly awful poems. In the spirit of the day, some people even send them to their old high school teachers (source: Wellcat.com). But as marketers, we can … Continue reading Stop Sending Bad Poetry! 4 Tips to Create Targeted Marketing Campaigns [Infographic]
James ClearAugust 17, 2015 In 1960, two men made a bet. There was only $ 50 on the line, but millions of people would feel the impact of this little wager. The first man, Bennett Cerf, was the founder of the publishing firm, Random House. The second man was named Theo Geisel, but you probably … Continue reading The Weird Strategy Dr. Seuss Used To Create His Greatest Work
Judy CarollAugust 12, 2015 A recent survey by Juniper Research revealed that ad spend on mobile devices will reach $ 105 billion by 2019. This will comprise about 44 percent of total mobile ad spend among businesses irrespective of size and budget. This is hardly surprising since industry experts have been speculating the past years … Continue reading Why You Need to Create Better Mobile Ad Campaigns
In the first of this two-part series, columnist Daniel Faggella outlines three strategies to ensure your content speaks to your viewers to turn traffic into prospects and prospects into buyers. Daniel Faggella on August 10, 2015 Today we’re going to talk about creating a “pipeline” that serves up leads and hungry prospects to you — … Continue reading How To Create A “Lead-Generation Pipeline” With Your Blog (Part 1)
Stephen TuckerAugust 9, 2015 As any e-commerce vendor knows, abandoned carts are the most frustrating and ongoing source of lost revenue. A well-cited statistic from Baymard Institute showed an average abandoned cart rate of a huge 68.53%. The most frustrating part of all this is that even when you have done all in your powers … Continue reading Top 10 Ingredients to Create the Perfect Abandoned Cart Email
Mitt RayAugust 2, 2015 Are you using images to build your social media presence? Would you like to create highly shareable Facebook images? It’s true Tumblr, Instagram, and Pinterest are the fastest growing social networks. But the number of active users on Facebook (1.4 billion) still dwarfs the number of active users on any of … Continue reading 5 Steps To Create More Attractive Photos On Facebook
Joao RomaoJuly 30, 2015 Every small business owner and content marketer is on a mission to increase website traffic, and capture leads. Most members of this demographic understand that one of the most cost-effective ways to do this is to harness the power of Inbound Marketing. By building valuable content assets that are genuinely helpful … Continue reading How To Create Viral Blog Content With Free Tools
Mary Ellen EllisJuly 29, 2015 Everyone has a blog. It seems like a requirement for every company’s website to have a blog with industry information, company updates, personal thoughts and whatever else seems to offer a chance to stuff keywords and get more page views. Before you create a blog for your business, there are … Continue reading 5 Things You Really Need to Know Before You Create a Blog for Your Business
Paul KeijzerJuly 27, 2015 I don’t have to talk about the advantages of creating a gender diverse workplace anymore. I’ve done that in many previous articles and blogs, such as Companies Who Got Gender Diversity Right and Businesswomen on Top – Views on Gender Diversity. And of course our first ever research report on Women@Work … Continue reading 5 Tested Steps to Create a Female Friendly Workplace
