Category Archives: Business Blogging

5 Reasons Why a Business Blog is Essential in 2020

Angela Hausman, PhD October 28, 2020 Image courtesy of Host Papa It’s quite amazing how critical content is for your digital strategy. Not only does content shared on your website improve perceptions about your brand but producing valuable content on a consistent basis underpins SEO efforts. That’s why a business blog is essential; increasing in … Continue reading 5 Reasons Why a Business Blog is Essential in 2020

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

Howard J. Sewell August 3, 2020 Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are … Continue reading 5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

8 Tips to Write Better Business Blogs (+ How to Get Started Now)

Rob Steffens July 23, 2020 Blogging is a valuable marketing tool that can increase your online authority, drive traffic to your website, boost your conversions, and increase your sales. Business blogging is an excellent way to establish your thought leadership by sharing your knowledge with your readers in a way that provides value. Today, consumers … Continue reading 8 Tips to Write Better Business Blogs (+ How to Get Started Now)