Category Archives: Digital Marketing Strategies

How to Show Value to Your Clients Through Digital Marketing Measurement

Dave Charest — October 5, 2017 Follow @DaveCharest — October 5, 2017 When it comes to measuring digital marketing, it’s important to remember that your small business clients only care about the impact your actions are having on their business. Overburdening them with leading indicators such as likes, shares, and followers should never be your … Continue reading How to Show Value to Your Clients Through Digital Marketing Measurement

How to Use SEO in Your Digital Marketing Strategy

Louisa Smythe — September 15, 2017 — September 15, 2017 Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how to use it in their marketing plan. Incorporating strategically chosen keywords, with valuable content, can dramatically increase your world-wide-web presence, … Continue reading How to Use SEO in Your Digital Marketing Strategy

Lost Your Digital Marketing Mojo? Here’s How to Revive Your Enthusiasm

Adam Baetu — August 18, 2017 Follow @Marcomms4biz — August 18, 2017 Managing digital marketing campaigns can be exciting and dynamic, but there’s also a risk it can start to wear you down. Online marketing is hugely time and resource intensive. If you aren’t careful, campaigns that are started with passion, creativity and fresh ideas … Continue reading Lost Your Digital Marketing Mojo? Here’s How to Revive Your Enthusiasm

8 of the Best Skills to Have Listed on Your Digital Marketing Resume in 2017

Mark Miller — July 25, 2017 Follow @MMtwopointfive — July 25, 2017 If you’ve been even remotely connected to the realm of digital marketing recently, you’re no doubt aware of its constant, rapid changes. Digital marketers have been forced to evolve and add new skills to their marketing stack in order to remain competitive. As … Continue reading 8 of the Best Skills to Have Listed on Your Digital Marketing Resume in 2017