Alistair Norman March 19, 2021 The marketing landscape is constantly evolving. The pace of change is relentless. Customer expectations seem to just grow and grow. Challenges like these seem so ever-present, they become cliché after a while. But, there are actions marketing leaders can take to address them. One practical way is to honestly assess … Continue reading Move Your Operation Forward Along the Digital Marketing Maturity Curve
Andi Graham February 2, 2021 For years, marketers have been trying to answer an age-old question: how can you most effectively spend your budget in a way that drives maximum audience attention and conversion? The answer, of course, isn’t simple or straightforward. Part of the problem is that nothing in marketing is ever linear. Long-term … Continue reading Short-Term vs. Long-Term Digital Marketing Strategies
Angela Hausman, PhD January 15, 2021 Scanning posts from some of the top digital experts, we see 2021 promises a host of changes from SEO to marketing priorities. The question for digital marketers is, how are you adapting your digital marketing strategy to accommodate these changes and grow your digital business? While we won’t have … Continue reading Adapting Your Digital Marketing Strategy: Why You Must Up Your Game
Bob Hutchins December 31, 2020 Have you started thinking about our 2021 digital marketing plans yet? Here are 3 important digital marketing things that you need to be preparing for in 2021 1. Optimize for voice search. The popularity of products like Google Home and Alexa have created a HUGE boom in the usage of … Continue reading Is Your Digital Marketing Ready for 2021? Here Are 3 of the Most Important Things.
Erika Taylor Montgomery December 14, 2020 One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick-and-mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase from you. As you scour the internet for online … Continue reading Keywords and Your Digital Marketing Strategy: What Do You Need to Know?
Matt Janaway December 4, 2020 Marketing is an ever-evolving industry with new trends and innovations emerging as customer needs, behaviour and demands change. As each new year end approaches, marketing teams globally start planning for the next, calculating their budgets, and developing strategies that will increase their reach the most. But throw a global pandemic … Continue reading Top Digital Marketing Strategies for 2021
Rahis Saifi July 7, 2020 “Intelligence is the ability to adapt to change” – Stephen Hawkins. These words said by the famous scientist feel even more important during this COVID-19 pandemic. Businesses all over the globe have been significantly impacted due to the epidemic. However, it has also taught us that doing our jobs from … Continue reading How to Ensure Smart Usage of Digital Marketing During COVID-19
Lalit Sharma June 23, 2020 News updates have shown us that there is going to be a ‘before coronavirus’ and an ‘after coronavirus’ time for businesses. We are also seeing what that means for small business owners. The income is surely going to be lesser for some time. Some small business owners reading this right … Continue reading 5 Reasons Why Small Businesses Need Digital Marketing to Survive the COVID-19 Pandemic
Chris Pitt June 18, 2020 The marketing funnel is a representation of the journey your customers take from first discovering your brand to buying into it. This concept has been used by marketers and advertisers for well over 100 years, but it’s more relevant now than ever. The average journey to purchase now consists of … Continue reading End-to-End Optimization of Your Digital Marketing Funnel
Jeff Previte — June 11, 2020 There are tons of common questions about digital marketing we hear a lot at Bluleadz. In an effort to pull back the curtain and reveal more behind-the-scenes magic, we’ve compiled this list of the 38 top digital marketing questions. Search Engine Optimization (SEO) 1. “How Long Does It Take … Continue reading 38 Common Digital Marketing Questions and Answers You Need to Hit Your Goals