Category Archives: Digital Marketing Strategies

4 Reasons Why You Need Videos in Your Digital Marketing Approach

Nabeel Ahmad — December 3, 2019 Follow @nabeelahmadreal 200degrees / Pixabay Making a mark in the online marketplace is the dire need of all businesses out there. Regardless of its size, every business must jump upon the digital bandwagon to get more customers through the doors. The number of brick-and-mortar stores converting their status or … Continue reading 4 Reasons Why You Need Videos in Your Digital Marketing Approach

How to Grow Your Membership Site With Digital Marketing

Thomas Griffin — November 22, 2019 Follow @jthomasgriffin Membership sites are a great way to share your content and create recurring income online. They form a helpful platform where customers can access exclusive information with a monthly subscription. You can also charge a one-time fee and upsell to provide access to other content. Membership sites … Continue reading How to Grow Your Membership Site With Digital Marketing

Why SEO is an Essential Puzzle of Digital Marketing

Usman Raza — November 21, 2019 Follow @usmanintrotech Are you down with PPC and unsure of where or how search engine optimization fits into the digital marketing mix? Better yet, do you need to add both pay-per-click and SEO to your overall marketing plan? Looking at the two, it’s understandable why it might seem confusing. … Continue reading Why SEO is an Essential Puzzle of Digital Marketing

What a Digital Marketing Persona *Really* Is (and How to Create Them)

Lisa Chappell — October 28, 2019 Nowadays, 89 percent of customers begin their buying process with a search engine (hello, Google). With the majority of your potential customers relying on online resources, how do you drive traffic from the right crowd? This is where buyer personas come in. Buyer personas help you effectively connect your … Continue reading What a Digital Marketing Persona *Really* Is (and How to Create Them)

Email: An Indispensable Part of Digital Marketing Strategy

Kevin George — August 28, 2019 Follow @imkevin_monk — August 28, 2019 Out of all the digital marketing channels like emails, content marketing, SEO, websites, blogs, PPC, and referral marketing, there is one channel that stands out. Have you guessed it? Well, there are no points for guessing it right; it is EMAIL. Despite being … Continue reading Email: An Indispensable Part of Digital Marketing Strategy

Here’s why the demand for diversity is driving digital marketing success

Evaluating a few key questions can help your team create respectful, inclusive and more effective marketing campaigns. Ronald Dod on August 9, 2019 at 11:55 am American society isn’t just more diverse than it’s ever been – that diversity is now highly visible. More than ever, consumers are demanding marketing that pays attention to representation … Continue reading Here’s why the demand for diversity is driving digital marketing success