Category Archives: Digital Marketing Strategies

Keywords & Your Digital Marketing Strategy: What Do You Need to Know?

Emily Sidley — April 22, 2019 Follow @EmilySidleyPR — April 22, 2019 One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick and mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase from … Continue reading Keywords & Your Digital Marketing Strategy: What Do You Need to Know?

Digital Marketing & Content: Why the “Write” Stuff Matters

Lindsey Flagg — April 14, 2019 Follow @lindseyjflagg — April 14, 2019 Free-Photos / Pixabay Have you ever read an article and balked at the poor grammar it included? Or maybe your situation was a little different – maybe the blog post you read from your favorite company was written coherently and even with perfect … Continue reading Digital Marketing & Content: Why the “Write” Stuff Matters

4 Must-Have Components for Your Digital Workplace

Suresh Sambandam — April 9, 2019 — April 9, 2019 Ten years ago, business leaders began seeking new terminology to describe a company’s web-based platform and internal digital applications. “Intranet” didn’t seem to cut it. Paul Miller, a technology entrepreneur, was one of the first to use the term “digital workplace” and published “The Digital … Continue reading 4 Must-Have Components for Your Digital Workplace

Draw Them a Picture: 4 Benefits of Infographics for Your Digital Marketing Strategy

Hassan Mansoor — March 5, 2019 Follow @Hassan_Mansoor1 — March 5, 2019 FirmBee / Pixabay Heard the phrase “a picture speaks louder than 1,000 words?” 65% of the population agree that looking at a picture communicates more than words can. Safe to say that if you’re not using pictures in your digital marketing mix, you’re … Continue reading Draw Them a Picture: 4 Benefits of Infographics for Your Digital Marketing Strategy

How to Grow Your Digital Marketing Business (Advanced Strategies)

Esther Cohen — January 28, 2019 — January 28, 2019 Running a digital marketing business? Need to accelerate your growth? This guide shares some advanced tactics to grow your digital marketing agency faster. It’s tough out there for digital marketing businesses. Startups are eating away at your market share, global competitors are undercutting your prices, … Continue reading How to Grow Your Digital Marketing Business (Advanced Strategies)

Digital Marketing Strategy for Professional Services

Kelly MicKey — January 10, 2019 — January 10, 2019 A wave of digital technology is transforming industry after industry, and professional services are no exception to this trend. Potential clients now have new ways to learn about and vet potential service providers. This change is forcing firms to rethink their digital marketing strategies if … Continue reading Digital Marketing Strategy for Professional Services

Listen Up: 4 Reasons To Make Podcasts Part Of Your Digital Marketing Strategy

Brittany Yost — January 4, 2019 — January 4, 2019 When you think of digital marketing platforms, are podcasts one of the avenues that come to mind? I would guess the answer is no. Too often, podcasts are overlooked in digital marketing strategies in favor of blogging or social media platforms such as Facebook, LinkedIn, … Continue reading Listen Up: 4 Reasons To Make Podcasts Part Of Your Digital Marketing Strategy

Why Digital Marketing Is an Essential Investment

Kristen Herhold — October 21, 2018 Follow @kristenherhold — October 21, 2018 Why should businesses increase their investment in digital marketing? The answer is not unlike the reply the notorious Willie Sutton allegedly gave when asked why he robbed banks: “That’s where the money is.” Similarly, businesses increasingly understand that the digital world is the … Continue reading Why Digital Marketing Is an Essential Investment