Rachel MartinezWhat’s the relationship between bad poetry and targeted marketing campaigns?
On August 18, the majority of people celebrate Bad Poetry Day by writing some truly awful poems. In the spirit of the day, some people even send them to their old high school teachers (source: Wellcat.com).
But as marketers, we can also view this as a chance to reevaluate our content strategies. To put it another way, no one wants to receive irrelevant emails. And yet, many marketers still use a “batch and blast” approach. This can be just as damaging as sending bad poems to your prospects and customers. In fact, your contacts may begin to opt out, which means you won’t be able to email them again.
The good news: creating targeted marketing campaigns helps you increase engagement. But first, you need to segment your database and identify your buyer personas.
These detailed profiles are based on demographic and firmographic information. As such, you can learn more your best buyers and send more personalized messages. Your goal should always be to address relevant pain points and stand out as an industry thought leader. This is especially important, given how many pieces of content are shared each day.
Did you know?
- B2B marketers target an average of 4 different audiences with separate content marketing strategies.
- 82% of prospects say content targeted to their industry is more valuable.
- 52% of marketers see content personalization as critical to their digital strategies.
- Leads who are nurtured with personalized content produce a 20% increase in sales opportunities.
- Personalized subject lines are 22.2% more likely to be opened.
Check out the infographic below for more information on how to send targeted marketing campaigns, rather than bad poetry:
View the original infographic on the ZoomInfo blog.
Are you sending targeted marketing campaigns or bad poetry? Let us know in the comments below.
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