Category Archives: Women In Business

How to Help Women in Business Get Past Gender Barriers to Management

How to Help Women in Business Get Past Gender Barriers to Management Due / 13 Oct 2022   According to a recent Women in the Workplace study from Lean In and McKinsey, the most significant barrier women face in business these days isn’t the glass ceiling. Instead, it’s the floor—the barrier to entry-level management positions. Although women now own 4 out … Continue reading How to Help Women in Business Get Past Gender Barriers to Management

With Moms Still Stressed Out, Marketers Must Tread Lightly

moms With Moms Still Stressed Out, Marketers Must Tread Lightly by Les Luchter , October 14, 2022   With their stress levels rising post-pandemic, pregnant women and mothers of young children want ads and other content directed at them to showcase real moms (65%), be relatable (63%), be educational and informational (61%), and be uplifting/positive … Continue reading With Moms Still Stressed Out, Marketers Must Tread Lightly

A pregnant worker and labor activist says Amazon made her pick up trash alone

Amazon warehouse workers vote to unionize in Staten Island (updated) This will be Amazon’s first unionized warehouse in the US. J. Fingas @jonfingas April 1st, 2022 Workers stand in line to cast ballots for a union election at Amazon’s JFK8 distribution center, in the Staten Island borough of New York City, U.S., March 25, 2022. … Continue reading A pregnant worker and labor activist says Amazon made her pick up trash alone

Report: College degree requirements are keeping qualified women of color out of tech

By Lydia Dishman   March 25, 2022 What is it going to take to get more women of color in tech? The answer is complex, but MacKenzie Scott aims to be part of the solution.  Her philanthropy continues to focus on moving the needle toward equity for all. As such, she’s donated $3.9 billion to … Continue reading Report: College degree requirements are keeping qualified women of color out of tech

Women’s Sports Growth = Marketing Opportunities

Women’s Sports Growth = Marketing Opportunities by Jennifer Davis , December 10, 2021 The NCAA recently announced that the Division I Women’s Basketball Championship will use the “March Madness” branding beginning with the 2022 tournament.  This change is not only a testament to the growth of women’s college basketball, but all women’s sports at a … Continue reading Women’s Sports Growth = Marketing Opportunities

Empowering Women Business Owners Through eCommerce [Infographic]

Brian Wallace October 25, 2021 eBay has always made it a priority to support their sellers. In 2020, the COVID-19 pandemic created massive challenges that continue to reverberate across American society and the world. In a new report released by eBay, women were able to support themselves through the pandemic by selling online, be it … Continue reading Empowering Women Business Owners Through eCommerce [Infographic]

When it comes to women, marketing is behind the times

Women are not a niche market, but much of today’s marketing and advertising is only just starting to recognize this. William Terdoslavich on September 16, 2021 The year is 2021. Women have careers. They have spending power. They are increasingly taking their place in professional and executive ranks. Yet much of advertising and marketing is … Continue reading When it comes to women, marketing is behind the times