Category Archives: Women In Business

What Public Personality Traits Do Top Female Marketers Share?

Domenica D’Ottavio — July 31, 2019 Follow @heydomenica — July 31, 2019 What public personality traits do top female marketers share? To be a marketer, you need to be smart, creative, analytical, and strategic. To be a top public marketer—someone with an authoritative public persona and large, loyal following—you need another set of traits. You … Continue reading What Public Personality Traits Do Top Female Marketers Share?

The Corporate Climb: How Women and Minority Marketers Can Reach the C-Suite

Bob Van Rossum — February 4, 2019 Follow @BobVR — February 4, 2019 Many employers and businesses have made great strides to promote diversity and inclusion in their organizations. In its 2019 Gender-Equality Index (GEI), Bloomberg reports on 230 companies committed to transparency in gender reporting and advancing women’s equality in the workplace – which … Continue reading The Corporate Climb: How Women and Minority Marketers Can Reach the C-Suite

Women in Business: How to Get Certified as a Woman-Owned Business

Kaitlyn Hammond — December 27, 2018 — December 27, 2018 If you are a woman who owns or runs a business, you can gain a competitive advantage by having your business certified as women-owned. Although the process can be time-consuming, it’s well worth the effort, because many governmental entities and public corporations have quotas for … Continue reading Women in Business: How to Get Certified as a Woman-Owned Business

4 Ways Female Marketers (& All Women in the Workforce) Can Rise Above the Competition

Jenn Villa — June 14, 2018 — June 14, 2018 Free-Photos / Pixabay No matter the company, women in the workforce face a fair share of gender stereotypes. This is true, and we would never negate this fact. But all bias aside, there are many ways women unintentionally undermine their own business success. According to … Continue reading 4 Ways Female Marketers (& All Women in the Workforce) Can Rise Above the Competition