Category Archives: eCommerce

5 Ways Restaurants can Use Conversational Commerce

By Shivangi Sharma November 17th, 2017 Conversation, and not communication,is the essence of all human interactions. If you are wondering what is the difference between these two terms, the following explanation might help: While conversation is the actual exchange of ideas between two or more people, communication is more about the means through which a conversation … Continue reading 5 Ways Restaurants can Use Conversational Commerce

How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

David Feng — October 6, 2017 — October 6, 2017 Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United … Continue reading How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers

Michael Ugino — October 4, 2017 — October 4, 2017 Ecommerce sellers have more potential buyers at their fingertips online than any mom-and-pop store can hope to gather. But this doesn’t mean sellers should market to as many people as possible. Instead of advertising to a large, indefinite group of people, ecommerce sellers have to … Continue reading How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers