Category Archives: eCommerce

How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

David Feng — October 6, 2017 — October 6, 2017 Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United … Continue reading How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers

Michael Ugino — October 4, 2017 — October 4, 2017 Ecommerce sellers have more potential buyers at their fingertips online than any mom-and-pop store can hope to gather. But this doesn’t mean sellers should market to as many people as possible. Instead of advertising to a large, indefinite group of people, ecommerce sellers have to … Continue reading How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers

Building Social Currency: What Social Media Can Teach Us About e-Commerce Optimization

Tom Chapman — July 7, 2017 Follow @ThemusingsofTC — July 7, 2017 In this era of social media mania, making a positive impact with your posts is more desirable than ever. Most of us will have felt the buzz of receiving likes and affirmative comments on our own personal social media content, something many marketers … Continue reading Building Social Currency: What Social Media Can Teach Us About e-Commerce Optimization

Ecommerce Leaving Billions Of Dollars Unclaimed

Ecommerce Leaving Billions Of Dollars Unclaimed by Laurie Sullivan , Staff Writer @lauriesullivan, June 21, 2017 Qubit on Wednesday released results from a study analyzing more than two billion user journeys and 120 million purchases to determine the potential revenue uplift that ecommerce businesses can expect from specific optimization techniques. The company categorized 29 different … Continue reading Ecommerce Leaving Billions Of Dollars Unclaimed