Category Archives: eCommerce

Building Social Currency: What Social Media Can Teach Us About e-Commerce Optimization

Tom Chapman — July 7, 2017 Follow @ThemusingsofTC — July 7, 2017 In this era of social media mania, making a positive impact with your posts is more desirable than ever. Most of us will have felt the buzz of receiving likes and affirmative comments on our own personal social media content, something many marketers … Continue reading Building Social Currency: What Social Media Can Teach Us About e-Commerce Optimization

Ecommerce Leaving Billions Of Dollars Unclaimed

Ecommerce Leaving Billions Of Dollars Unclaimed by Laurie Sullivan , Staff Writer @lauriesullivan, June 21, 2017 Qubit on Wednesday released results from a study analyzing more than two billion user journeys and 120 million purchases to determine the potential revenue uplift that ecommerce businesses can expect from specific optimization techniques. The company categorized 29 different … Continue reading Ecommerce Leaving Billions Of Dollars Unclaimed

Is your information architecture costing your e-commerce web shop millions in lost sales?

Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure. Trond Lyngbø on June 2, 2017     If you need water and decide that drilling a hole in Hoover … Continue reading Is your information architecture costing your e-commerce web shop millions in lost sales?

Pushing the Cart Along

Gemma Baker — May 19, 2017 Follow @c4auk— May 19, 2017 Photo by Caden Crawford The shoppers experience starts the moment they enter your online store. From that instant their expectations have been set, and it is your website that is going to help them decide to take action, contacting your representatives, making a purchase, … Continue reading Pushing the Cart Along