Category Archives: eCommerce

Is your information architecture costing your e-commerce web shop millions in lost sales?

Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure. Trond Lyngbø on June 2, 2017     If you need water and decide that drilling a hole in Hoover … Continue reading Is your information architecture costing your e-commerce web shop millions in lost sales?

Pushing the Cart Along

Gemma Baker — May 19, 2017 Follow @c4auk— May 19, 2017 Photo by Caden Crawford The shoppers experience starts the moment they enter your online store. From that instant their expectations have been set, and it is your website that is going to help them decide to take action, contacting your representatives, making a purchase, … Continue reading Pushing the Cart Along