A Perfect Path to Purchase? It Doesn’t Exist by Eric Perz , November 1, 2019 Over the past several years, both marketers and agencies have smartly embraced the idea of “multitouch attribution,” or MTA. It’s the concept that many marketing channels work together to lead a prospect to purchase, and so credit must be divided … Continue reading A Perfect Path to Purchase? It Doesn’t Exist
Category Archives: eCommerce
The Biggest Struggle for Online Store Owners [Revealed]
Nicole Blanckenberg — September 4, 2019 Follow @https://twitter.com/NicoleBlancken — September 4, 2019 Recently I came across a discussion on a top eCommerce Facebook group, Shopify Entrepreneurs, that asked their 100,000 members one simple question: “What do you think is the biggest struggle for eCommerce owners who make $ 10k+ per month?” If you’re like me … Continue reading The Biggest Struggle for Online Store Owners [Revealed]
The Radical Growth of the Subscription Box Industry in eCommerce
Robert Woo — July 21, 2019 — July 21, 2019 American consumers, if not global consumers, have become Subscription Nation. Sure there are the staples: Netflix, Spotify, cell phone plan, health insurance (kidding); but we’ve only recently been on the subscription box kick, and its impact has been shaking up eCommerce. According to Fuel by … Continue reading The Radical Growth of the Subscription Box Industry in eCommerce
Chargeback Season is Right Around the Corner
David DeCorte — January 15, 2019 Follow @David_DeCorte — January 15, 2019 The decorations are down, and the kids are headed back to school. After weeks of nonstop rotation, the Christmas music has finally vanished from the radio. Now that the holidays are over, it’s time to catch your breath and relax for a minute…right? … Continue reading Chargeback Season is Right Around the Corner
Ecommerce Tips: How To Handle Post-Holiday Returns
Jared Ronski — December 5, 2018 Follow @jaredronski — December 5, 2018 Post-holiday returns are a reality for merchants of all shapes and sizes. Last year, UPS projected a whopping 1.4 million returns on what it dubbed “National Returns Day,” or January 3, 2018. That number represented roughly $ 90 billion in unwanted gifts, totaling … Continue reading Ecommerce Tips: How To Handle Post-Holiday Returns
Quick Fixes for e-Commerce Right Before the Holidays
Sandra Wrobel-Konior — December 3, 2018 Follow @sandricz — December 3, 2018 It’s the time of a year when customers feel fuzzy when they think about shopping. This is why online businesses start to prepare for a holiday season even from June in order to make the shopping experience as smooth as possible. So, if … Continue reading Quick Fixes for e-Commerce Right Before the Holidays
Global E-Commerce Can Take Your Business to the Next Level
Christopher Moore — November 21, 2018 Follow @cjmoore — November 21, 2018 Tumisu / Pixabay If you have a business that’s selling anything online, you’re involved in e-commerce. Companies that don’t sell online are being left behind and finding that they’re struggling to keep up. Naturally, there are some things that a person just can’t … Continue reading Global E-Commerce Can Take Your Business to the Next Level
Analysts agree: E-commerce sales set to deliver robust holiday retail growth
Deloitte forecasts up to a 22 percent increase in e-commerce sales, online sales are expected to reach $128 to $134 billion. Robin Kurzer on October 15, 2018 There is consensus among analysts that e-commerce will spur holiday retail sales growth this year. Forrester forecasts online sales to grow 13.5 year over year. EMarketer pegs … Continue reading Analysts agree: E-commerce sales set to deliver robust holiday retail growth
10 Ways to Make Your First Ecommerce Sale
Tommy Wyher — September 14, 2018 — September 14, 2018 The world of eCommerce is relentless and incredibly competitive. One just cannot go and make a big and growing marketplace with a sheer force of will and tenacity. It takes time to make it happen and even your very first sale takes a considerable journey. … Continue reading 10 Ways to Make Your First Ecommerce Sale
How Social Commerce is Changing eCommerce
By Therese Palmere June 5th, 2018 In the United States, more than 80% of the population uses some sort of social media. In fact, worldwide, the number of social media users has risen to over 2.34 billion users, and that number is expected to climb to 2.95 billion by 2020! There’s no denying that social … Continue reading How Social Commerce is Changing eCommerce
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