Category Archives: Viral Marketing

The science of viral content: Why certain emotions ignite social engagement

Columnist Kerry Jones digs into new research on the role of arousal and dominance in viral sharing. Kerry Jones on June 22, 2016     If you’re looking to attract high engagement through content marketing, it’s essential to understand why people choose to share and interact with content. New research suggests that it’s not just … Continue reading The science of viral content: Why certain emotions ignite social engagement

Why “Go Viral” Is Not An Effective Content Marketing Strategy

If you’re trying to go viral, you’re probably trying too hard. Columnist Rachel Lindteigen explains why you should focus instead on creating great content that matters to your audience. Rachel Lindteigen on March 4, 2016   Most marketers would love to go viral — they want that amazing pickup, millions of shares, tons of attention, … Continue reading Why “Go Viral” Is Not An Effective Content Marketing Strategy

Do Viral Social Media Campaigns Actually Accomplish Anything?

Lauren MarcheseOctober 30, 2015 Can social media really function as a force for good? More specifically, can viral campaigns on social networks accomplish real change for the nonprofits that run them? It can be hard for people to take these campaigns seriously. It’s not always clear who exactly will be getting the fundraised money, there’s … Continue reading Do Viral Social Media Campaigns Actually Accomplish Anything?