Category Archives: Marketing Campaigns

Here’s how to use custom intent audiences in your GDN campaigns

Contributor Grace Kaye walks through the process of creating custom intent audiences and offers tips for getting the most out of the capability. Grace Kaye on June 29, 2018   Since its introduction to the Google Display Network last November, custom intent has been a game changer for display advertising. Custom intent allows you to … Continue reading Here’s how to use custom intent audiences in your GDN campaigns

Smart Campaigns To Get Small And Local Businesses On Board

Smart Campaigns To Get Small And Local Businesses On Board by Laurie Sullivan , Staff Writer @lauriesullivan, June 27, 2018 Finally, there is an online advertising platform specifically designed to support small and local businesses that are looking to run search and other types of ads online.   Google launched Smart Campaigns on Wednesday under the new … Continue reading Smart Campaigns To Get Small And Local Businesses On Board

Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign

Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign by Larissa Faw , April 18, 2018 While Tiger Beer is popular in parts of Asia, the Heineken-owned label is partnering with agency Marcel Sydney to raise awareness for the brand with a new campaign across 13 markets where it is lesser known. The “Uncaged” campaign … Continue reading Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign

Marketers Grapple With The Best Time To Optimize Campaigns

Marketers Grapple With The Best Time To Optimize Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, October 6, 2017 Gaps in data and a misunderstanding of the nuances of today’s advertising campaigns have marketers wondering about the best times to optimize. Kantar Millward Brown conducted research to analyze the optimal time for media agencies to … Continue reading Marketers Grapple With The Best Time To Optimize Campaigns

Scale local by thinking vertically: 75 ways to orient a local campaign

Sponsoring Cannes or the Boston Marathon might not be in your budget, but columnist Megan Hannay outlines a bevy of other local sponsorship opportunities to help grow your local marketing efforts. Megan Hannay on September 6, 2017   One of the most intimidating components of local, grassroots marketing is its variability. Whether you’re a local, … Continue reading Scale local by thinking vertically: 75 ways to orient a local campaign