Category Archives: Marketing Campaigns

5 Essential Retargeting Campaign Tips

Erin Hynes December 9, 2021 Retargeting is a tried and true strategy for delivering those highly coveted conversions. This campaign strategy will help you meet your lower-funnel conversion goals, while also nurturing leads, improving customer engagement, strengthening awareness in the upper funnel, and building customer loyalty. Read on to learn what retargeting is, and essential … Continue reading 5 Essential Retargeting Campaign Tips

5 Campaign Planning Fails That Give Us Goosebumps

Desiree Johnson November 1, 2021 Every digital marketer knows a thing or two about campaign planning. Digital campaigns are the hallmark of every marketing strategy and can help drive insights that lead you towards a specific goal whether that’s a new product or service offering. Creating a digital marketing campaign is no small feat whether … Continue reading 5 Campaign Planning Fails That Give Us Goosebumps

The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY)

Mary Lister October 2, 2021 As consumers, we are inundated by targeted marketing campaigns all day, every day. But the thing is, there are marketing campaigns—promo codes, marketing emails, social posts, search ads, and more—and then there are MARKETING. CAMPAIGNS. The ones you talk about or share with others. The ones that make you see … Continue reading The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY)

How to Run a Successful Valentine’s Day Marketing Campaign

Chris Christoff — January 9, 2020 Valentine’s Day is right around the corner, and as such, businesses are preparing their campaigns to reach their marketing goals. Holidays are the perfect time to market to your audience because people are willing to spend money and listen to brands more intently. According to the National Retail Federation, … Continue reading How to Run a Successful Valentine’s Day Marketing Campaign

Campaign Monitor publishes global email benchmark report

The annual report provides detailed email marketing insights spanning 20 industries. Jennifer Cannon on January 2, 2020  Email service provider Campaign Monitor has released its annual global email benchmarks report, offering marketers a glimpse into email marketing performance across industries. Government organizations topped the list as having the highest open rates of over 30% —  … Continue reading Campaign Monitor publishes global email benchmark report

12 Essential Things to Know About Launching a Kickstarter Campaign

Young Entrepreneur Council — October 15, 2019 Follow @YEC A Kickstarter campaign is a great way to raise much-needed funds for a project or business — if you take the right approach. To help you get the maximum amount of return for your effort, members of Young Entrepreneur Council answered the following question: What is … Continue reading 12 Essential Things to Know About Launching a Kickstarter Campaign

How Intent Data Measures Campaign Awareness

How Intent Data Measures Campaign Awareness by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2019 Teradata, which focuses on the B2B space, launched a major brand campaign and wanted to find a new way to validate and measure a major brand awareness marketing campaign. Digital agency Just Media, which also specializes in B2B, implemented the … Continue reading How Intent Data Measures Campaign Awareness