Category Archives: Marketing Campaigns

Marketers must capitalize on the new wave of email innovation

Discover which companies are pushing the virtual envelope in the email marketing space. Ryan Phelan on November 1, 2018 The latest round of acquisitions – Adobe/Marketo, Salesforce/Rebel and Twilio/SendGrid – is exciting because it means email-led innovation is entering a new era. It’s proof positive that email is not just surviving but thriving For email … Continue reading Marketers must capitalize on the new wave of email innovation

When it comes to campaign design and measurement, many sizes fit all

When you focus on tuning one campaign KPI, you inevitably affect the others. It’s an imperfect world where you must be aware of the tradeoffs you’re making. Chuck Moran on October 22, 2018    Crafting the right digital strategy to hit your ultimate marketing goal is a balancing act. You need to vet platforms, allocate … Continue reading When it comes to campaign design and measurement, many sizes fit all

Control Groups: An Effective Way to Measure Campaign Success

Anthony Villegas — September 16, 2018 — September 16, 2018 In business, there is nothing more exciting than seeing the impact or growth that a new campaign generates. Whether the goals are engagement, sales, or lead generation, the excitement still translates. However, how are you to measure the results if there aren’t any factors to … Continue reading Control Groups: An Effective Way to Measure Campaign Success

Your Kickstarter Campaign — 3 Prelaunch Stages to Never Overlook

Christopher Moore — September 14, 2018 Follow @cjmoore — September 14, 2018 Everyday, the importance of crowdfunding as an alternative source of financing seems to grow. The model has had such resounding success that it has attracted everyone from “starving artists” to entrepreneurs, even big businesses like Sony. Some say the success of crowdfunding is … Continue reading Your Kickstarter Campaign — 3 Prelaunch Stages to Never Overlook

Here’s how to use custom intent audiences in your GDN campaigns

Contributor Grace Kaye walks through the process of creating custom intent audiences and offers tips for getting the most out of the capability. Grace Kaye on June 29, 2018   Since its introduction to the Google Display Network last November, custom intent has been a game changer for display advertising. Custom intent allows you to … Continue reading Here’s how to use custom intent audiences in your GDN campaigns

Smart Campaigns To Get Small And Local Businesses On Board

Smart Campaigns To Get Small And Local Businesses On Board by Laurie Sullivan , Staff Writer @lauriesullivan, June 27, 2018 Finally, there is an online advertising platform specifically designed to support small and local businesses that are looking to run search and other types of ads online.   Google launched Smart Campaigns on Wednesday under the new … Continue reading Smart Campaigns To Get Small And Local Businesses On Board

Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign

Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign by Larissa Faw , April 18, 2018 While Tiger Beer is popular in parts of Asia, the Heineken-owned label is partnering with agency Marcel Sydney to raise awareness for the brand with a new campaign across 13 markets where it is lesser known. The “Uncaged” campaign … Continue reading Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign