Doubling spend on a winning campaign can drive costs instead of revenue if there is no new demand to capture. By Navah Hopkins Published on June 2, 2026 It’s one of the best “problems” you can have in paid media. You’re running a campaign that delivers on every front. Cost per acquisition is strong. … Continue reading Why your best campaign may not deserve more budget
The cross-channel ad ops problem is real and mostly ignored. Here’s what it’s costing performance marketers — and what’s actually changing. By AdPlus Published on May 21, 2026 Ask any paid media manager how their Monday morning starts, and you’ll hear some version of the same story. Google Ads. Meta. LinkedIn. TikTok. Reddit. Pull … Continue reading Your campaigns span 12 channels. Why does it feel like 12 jobs? by AdPlus
Chasing better ROAS often reduces reach and future pipeline. Here’s how to optimize for growth instead of just efficiency. By Jaimon Hancock Published on March 25, 2026 There’s a mindset in performance marketing that sounds completely reasonable on the surface: make every campaign better. Improve the ROAS. Lower the CPA. Tighten the targeting. … Continue reading Your most efficient campaigns might be limiting your growth
Dashboards don’t fix flawed premises. Learn practical ways to validate buyer intent using forms, nurture sequences and post-webinar conversations. By Moni Oloyede February 26, 2026 Most B2B marketing teams underperform because they lack audience validation. We build campaigns on untested assumptions: that buyers are in an active cycle, that they want our content … Continue reading How to turn everyday marketing campaigns into market research
Maybelline Focuses On Authenticity In WNBA Campaign by Laurie Sullivan , Staff Writer, October 13, 2025 It’s difficult to get away from the hype of artificial intelligence (GAI). But NP Digital’s design agency REBL House, which it acquired about two years ago, did it to ensure authenticity was the message in Maybelline’s “Born With It” … Continue reading Maybelline Focuses On Authenticity In WNBA Campaign
Improve your marketing campaign(s) ROI and Lead Quality using a CRM Craig Ellis May 2, 2025 A CRM (customer relationship management) sales software that is essentially a funnel that shows how prospects move from initial interest i.e. contacting a business via a contact form submission to a closed deal/sale/signed contract. A … Continue reading Improve your marketing campaign(s) ROI and Lead Quality using a CRM
Campaign Numbers Rising, But So Are Challenges by Laurie Sullivan , Staff Writer @lauriesullivan, February 19, 2025 Marketers have increased the number of campaigns they run, but face many more challenges when it comes to budgets, technical capabilities, and analyzing and explaining the outcomes to those responsible for allocating budgets. Gartner estimates about 44% of the … Continue reading Campaign Numbers Rising, But So Are Challenges
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Story-driven approaches to multichannel campaigns. MarTechBot on January 20, 2025 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded … Continue reading Story-driven marketing campaigns: Best of the MarTechBot
Actionable tips for reaching niche audiences through demographic, behavioral, contextual and inventory data. Geoff Crain on May 21, 2024 For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this … Continue reading How to build a hyper-precise audience-first ad campaign
Marketers Concerned With Losing Ability To Measure Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, January 8, 2024 Key trends in media and advertising identified in a recent survey of brands, agencies, tech executives and media professionals suggest certain platform investments will grow significantly in 2024. Mediaocean wanted to understand intent by omnichannel marketers to maintain … Continue reading Marketers Concerned With Losing Ability To Measure Campaigns
