Google Gives Advertisers An Open-Source Privacy Measurement Tool by Laurie Sullivan , Staff Writer @lauriesullivan, March 7, 2024 The migration from licensed to open-source software continues to gain momentum as consumer privacy increases in importance. Searches related to “MMM” rose about 32% in 2023 compared with 2022, according to Google Trends data. Google on Thursday announced Meridian, … Continue reading Google Gives Advertisers An Open-Source Privacy Measurement Tool
Google Ads To Automatically Pause Ad Groups With Low Activity by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2024 Google will pause Ads groups that have not seen impressions in the past 13 months as it attempts to improve budget efficiency for advertisers. The rollout, which will push many search marketers to clean up their … Continue reading Google Ads To Automatically Pause Ad Groups With Low Activity
Marketers say Google ad reps don’t seem to know much about services, can’t get routine problems corrected and use scare tactics to sell. Nicola Agius on January 16, 2024 Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion … Continue reading Marketers fume as Google Ads’ customer service hits ‘all-time low’
Google Ads Glitch Affects Serving, Spending On Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, October 11, 2023 Google confirmed that its ad platform has been experiencing a technical issue impacting a significant subset of users, after advertisers began reporting their ads have been disapproved by the platform. The technical glitch affects spend controls and the … Continue reading Google Ads Glitch Affects Serving, Spending On Campaigns
The AI-powered tool designed specifically for social platform advertisers, includes new features, inventory and insights. Nicola Agius on October 10, 2023 Google Ads has started rolling out Demand Gen globally so that all customers now have access. What is Demand Gen? Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers … Continue reading Google Ads rolls out Demand Gen globally
Political campaigns must clearly state when AI-generated images and audio have been used from November. Nicola Agius on September 7, 2023 Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. Political ads using artificial intelligence be accompanied by a prominent disclosure if imagery or sounds have been … Continue reading Google to make political ads disclose AI content
New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies. Nicola Agius on August 9, 2023 Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top … Continue reading Google Ads unwraps several new features ahead of holiday season
By MICHAEL LIEDTKE—Associated Press July 25, 2023 Google snapped out of an unprecedented advertising slump during its latest quarter, signaling a return to growth cycle needed to fuel investments in artificial intelligence technology that expected to reshape the competitive landscape. The results for the April-June period released Tuesday by Google’s corporate parent, Alphabet Inc., … Continue reading Google shakes off its recent advertising slump
YouTube Premium family plan now costs $23 a month Sean Buckley @seaniccus If you subscribe to a YouTube Premium family plan, you may want to check your email: Google is notifying users that the monthly cost of the service will be going up by $5 a month. Starting in November, most users will … Continue reading YouTube test threatens to block viewers if they continue using ad blockers
Google AdSense Integrates With Google Analytics 4, Among Other Updates by Laurie Sullivan @lauriesullivan, June 15, 2023 AdSense now integrates directly with Google Analytics 4 (GA4). Combining AdSense data with other website metrics such as traffic sources and user behavior, enabling marketers to gain deeper insights and identify patterns to optimize advertising revenue. “We’ve heard … Continue reading Google AdSense Integrates With Google Analytics 4, Among Other Updates
