Category Archives: Google Advertisement

5 Reasons to Trash Google Alerts in Favor of a Paid Media Monitoring & Measurement Service

William Comcowich — December 8, 2017 Follow @GleanTeam — December 8, 2017 Google Alerts has long been a favorite online monitoring tool for many, including marketing and PR professionals, small businesses and even not so small organizations. After all, it’s free and easy to set up. Google’s name recognition attracts users who don’t know of … Continue reading 5 Reasons to Trash Google Alerts in Favor of a Paid Media Monitoring & Measurement Service

4 AdWords Hacks That Could Dramatically Increase Your ROI Overnight

Nital Shah — November 26, 2017 Follow @Nital_Octos — November 26, 2017 By now, you should be well aware of Google AdWords’ capabilities of scaling your business. If you use it effectively, it can improve your brand awareness and considerably boost your leads and revenue. The problem with AdWords is that it can be a … Continue reading 4 AdWords Hacks That Could Dramatically Increase Your ROI Overnight

Make It a Double! With Two Lines of AdWords Structured Snippets

Pauline Jakober — August 25, 2017 Follow @GrpTwentySeven — August 25, 2017 When you’re knee deep in paid search advertising, you get pretty familiar with the many different ad types and variations out there. But occasionally, something will pop up that surprises me or (more often) reminds me of a particular ad “flavor” that I … Continue reading Make It a Double! With Two Lines of AdWords Structured Snippets

These 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof

Mark Irvine — August 20, 2017 — August 20, 2017 It’s been a full year since Google first released expanded text ads to advertisers globally – and what a year it’s been! Since they were first announced, advertisers were eager to begin testing the new expanded ad format, but many were hesitant to let go … Continue reading These 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof