Khushboo Aulakh — February 24, 2020 Your Google Ads CPC is dependent on multiple factors, including the industry you’re advertising in, how competitive it is, and how robust your keyword list is. Industries like law and real estate have historically had much higher CPCs, at times ranging between $ 150–$ 300.) If you find yourself … Continue reading 3 Ways of Lowering CPC in Google Ads
Category Archives: Google Advertisement
Justice Department homing in on Google Ad Manager in antitrust probe
The feds are interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.” Greg Sterling on February 5, 2020 The U.S. Justice Department (DOJ) is talking with multiple publishers and ad-tech companies as it scrutinizes Google’s third-party ad tools, as part of the DOJ’s antitrust investigation, the … Continue reading Justice Department homing in on Google Ad Manager in antitrust probe
Top Tips for Creating Effective Google Responsive Search Ads
Jane Irene Kelly — December 23, 2019 Google responsive search ads (RSAs) have officially replaced the old static expanded search ads as the default format on Google Display Network. The new responsive search ads provide marketers with greater flexibility when crafting highly customized ads for target audiences. You can test up to 15 different headlines … Continue reading Top Tips for Creating Effective Google Responsive Search Ads
Pro Tip: Why you should stop using last-click attribution in Google Ads
The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success. Justine Rabideau on December 10, 2019 When was the last time you searched for something, clicked an ad and purchased immediately? Probably never. That’s why it’s time for marketers to stop using last-click attribution for measuring success … Continue reading Pro Tip: Why you should stop using last-click attribution in Google Ads
Is Google Stadia the Next Ad Platform?
Kaleigh Bulford — November 26, 2019 With the launch of Google Stadia upon us, there’s been a lot of questions. Will Stadia change gaming as we know it? Is the launch catalog robust enough? And is this thing even going to work? While these are valid questions, I’ve been thinking about something else — how … Continue reading Is Google Stadia the Next Ad Platform?
Google PPC Ads in a Nutshell
Jeremy Durant — November 25, 2019 Follow @BopDesignSD Your company has just launched its new website and now it’s time to generate as much value from it as possible. But how do you do that immediately? Google Ads is the answer! In this post, I explain how Google Ads (formerly know as AdWords) works and … Continue reading Google PPC Ads in a Nutshell
Google Disputes Advertisers’ Claim That It Automatically Opts Campaigns Into Enhanced CPC
Google Disputes Advertisers’ Claim That It Automatically Opts Campaigns Into Enhanced CPC by Laurie Sullivan @lauriesullivan, November 6, 2019 Advertisers have begun to notice a move to automatically opt them into automated services in Google Ads that can potentially bring in higher profits for Google, but the Alphabet company says that’s not the case. In … Continue reading Google Disputes Advertisers’ Claim That It Automatically Opts Campaigns Into Enhanced CPC
Everything You Need to Know About Google Ads Remarketing [+ Expert Strategies]
Nicole Blanckenberg — November 1, 2019 Follow @https://twitter.com/NicoleBlancken One of the most critical campaign types for your eCommerce marketing strategy is Google Ads remarketing. Google remarketing takes the search power of Google and enables you to reach your target shoppers – those who are already familiar with your brand and products – well after they … Continue reading Everything You Need to Know About Google Ads Remarketing [+ Expert Strategies]
Google Ads Conversions-By-Time Reporting Makes Much More Sense
Google Ads Conversions-By-Time Reporting Makes Much More Sense by Laurie Sullivan , Staff Writer @lauriesullivan, October 21, 2019 Google Ads recently introduced a reporting feature that allows marketers to see the actual time that conversions occur. Previously, conversions were reported by the date that the ad was clicked. It really didn’t matter when the purchase was … Continue reading Google Ads Conversions-By-Time Reporting Makes Much More Sense
Are small errors like worldwide targeting draining your budget? This Google Ads script can help
The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes. Daniel Gilbert on October 11, 2019 Human beings aren’t robots. With thousands upon thousands of keywords to keep track of and an assortment of settings to apply on multiple levels of your account, there’s always … Continue reading Are small errors like worldwide targeting draining your budget? This Google Ads script can help
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