Category Archives: Google Advertisement

Google took down 2.3 billion bad ads, 1 million ad accounts in 2018

The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017. Ginny Marvin on March 14, 2019 Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad platforms. That’s about a million fewer ads than it … Continue reading Google took down 2.3 billion bad ads, 1 million ad accounts in 2018

Google to Sunset Average Position: Here’s What It Means

Conor Bond — March 7, 2019 — March 7, 2019 (March 08, 2019) morning, Google Ads announced that it will sunset average position—one of the original Search metrics—in September of this year. What is average position? When you’re competing in the Google Ads auction, you’re assigned an Ad Rank based on your bid and your … Continue reading Google to Sunset Average Position: Here’s What It Means

11 Quick Google Ads Tips to Increase Sales Today

Nicole Blanckenberg — February 25, 2019 Follow @https://twitter.com/NicoleBlancken — February 25, 2019 Ready to turn your Google Ads campaigns into real money-earners? Sure you are! The key to increasing sales with Google Ads lies in testing and optimization. But where to start? Whether you are a new store owner or a seasoned advertiser, there are … Continue reading 11 Quick Google Ads Tips to Increase Sales Today

Google Ads App Campaigns Drops The ‘Universal’

Google Ads App Campaigns Drops The ‘Universal’ by Laurie Sullivan , Staff Writer @lauriesullivan, February 20, 2019  It’s a nuance in strategy, but on Wednesday Google announced the rebranding of its Universal App campaigns to App campaigns. For some reason, the company simply wanted to drop the word “Universal.” This move requires no action from marketers … Continue reading Google Ads App Campaigns Drops The ‘Universal’

Google Tells Some Advertisers, Agencies It Will Handle Campaign Strategies

Google Tells Some Advertisers It Will Handle Campaign Strategies by Laurie Sullivan  @lauriesullivan, 4 hours ago Google announced, in an email from Google Ads sent to some advertisers on Thursday that it will handle “campaigns, so you can focus on your business.”  Automation is increasingly an area of focus for Google, slowly taking the responsibility … Continue reading Google Tells Some Advertisers, Agencies It Will Handle Campaign Strategies

Google Ads – Should I Incorporate Them in My Marketing Strategy?

Noah Fleming — January 20, 2019 — January 20, 2019 You’ve probably searched for a product using Google Search and immediately saw a high-ranking result with a small label reading “Ad.” It’s there for a reason — someone paid the popular search for it. Taking advantage of these types of ads may be useful for … Continue reading Google Ads – Should I Incorporate Them in My Marketing Strategy?

Last-Minute Google Ads Campaign Tips to Implement Today

Nicole Blanckenberg — December 7, 2018 Follow @https://twitter.com/NicoleBlancken — December 7, 2018 QuinceMedia / Pixabay With the right last-minute Google Ads campaign, there is still time to cash in on 2018 holiday spending. Black Friday and Cyber Monday have come to an end and you may be knee-deep in fulfillment, but it’s not over yet. … Continue reading Last-Minute Google Ads Campaign Tips to Implement Today