Category Archives: Google Advertisement

Google AdWords new responsive search ads can show 3 headlines

The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions. Ginny Marvin on May 8, 2018   We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely … Continue reading Google AdWords new responsive search ads can show 3 headlines

Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions

Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions by Laurie Sullivan  @lauriesullivan, May 6, 2018 Google is removing anonymized and encrypted user IDs from DoubleClick data transfer starting May 25, to align its data practices with the European Union’s General Data Protection Regulations (GDPR). The changes apply to all companies using the DoubleClick ID feature, … Continue reading Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions

Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend

Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend by Laurie Sullivan  @lauriesullivan, May 4, 2018 Google will now require anyone in the United States who wants to purchase political advertisements to verify they are U.S. citizens or lawful permanent residents. Advertisers will need to provide a government-issued ID and other key information as well … Continue reading Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend

Google AdSense updates impression metrics, but earnings should not be impacted

Google AdSense is transitioning from served impressions to downloaded impressions. Barry Schwartz on May 3, 2018   Google announced that it has updated how it counts impression metrics within Google AdSense. Google did say that although the metrics for impressions may look different, publishers should not expect earnings to be “impacted by this change.” Google … Continue reading Google AdSense updates impression metrics, but earnings should not be impacted

Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer

Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer by Laurie Sullivan  @lauriesullivan, May 3, 2018 Google has placed restrictions on media buyers who use its data transfer service and DoubleClick ID. The company said it will no longer allow buyers to use the DoubleClick ID when using its data transfer service, according to … Continue reading Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer