Category Archives: Google Advertisement

4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences

Michelle Morgan April 25, 2021 Over the years, we see many different features in Google Ads. Some things come, then they leave, and other times we get adjusted versions of what they used to be. One such feature that has changed relatively recently is the types of targeting options on the Display Network. In particular, … Continue reading 4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences

7 Solid Strategies to Stand Out From Your Competitors on Google

Jessica Thiefels March 27, 2021 Standing out on Google isn’t just about having a good ad, but also about leveraging SEO best practices and the tools Google offers, so you can drive long-term organic traffic while getting clicks to your website, service pages, and blog posts. When done right, you can beat out your competitors … Continue reading 7 Solid Strategies to Stand Out From Your Competitors on Google

Get with Google Local Services Ads: Are You Ready to Enhance Your Digital Marketing Strategy?

David Hunter March 8, 2021 When searchers turn to Google to find professional service providers (plumbers, lawyers, locksmiths, etc.), they don’t have time to browse. These users need services now. If you’re a local business providing these or other services, it’s time to recognize this and get with the program by giving customers a nearly-effortless … Continue reading Get with Google Local Services Ads: Are You Ready to Enhance Your Digital Marketing Strategy?

Everything You Need to Know About Google Ads Dynamic Remarketing

Mihai Serban January 14, 2021 Dynamic remarketing is an automated ad format on Google’s Display Network that allows you to re-engage with previous visitors, based on the pages they visit, without manually creating hundreds of ads. This is perfect for brands with large websites that want to tempt users back to specific product or service … Continue reading Everything You Need to Know About Google Ads Dynamic Remarketing

10 Expert Tips to Optimize Your Google Local Advertising

Brett McHale November 8, 2020 The prospect of managing paid search marketing can oftentimes feel overwhelming, particularly for local business owners who have a multitude of other responsibilities to worry about. Keeping up with rapidly shifting industry requirements through a pandemic alongside the demanding day-to-day can leave many entrepreneurs too exhausted or stretched thin to … Continue reading 10 Expert Tips to Optimize Your Google Local Advertising

How to Bid Like a Pro in Google Ads (in a Fraction of the Time)

Emily Riedy October 19, 2020 I don’t know about you, but I am exhausted. Between juggling all of my personal and professional responsibilities while also trying to stay safe and healthy during a pandemic, every day feels like running a marathon. Have I run out of gel energy packs? Yep. Are my calves cramping up … Continue reading How to Bid Like a Pro in Google Ads (in a Fraction of the Time)

21 Essential Tips & Tools for Running International Google Ads

Christopher Jankun October 11, 2020 Is it color or colour? What is the equivalent of a $ 20-a-day budget in rands? Is Germany six hours ahead of the United States or five? I have been consulting and helping businesses with their paid search marketing in the United Kingdom, South Africa, Germany, China, and many other … Continue reading 21 Essential Tips & Tools for Running International Google Ads