Category Archives: Google Advertisement

5 Best Practices for Google Ad Extensions that You May Have Forgotten

Nicole Blanckenberg — August 3, 2018 Follow @https://twitter.com/NicoleBlancken — August 3, 2018 Sure, Google Ad extensions may seem like old news, but rediscovering them and how to strategically use them will increase your CTRs, which in turn could boost your conversion rates. Based on user context, availability and your Google Ads account performance, extensions are … Continue reading 5 Best Practices for Google Ad Extensions that You May Have Forgotten

AdWords vs. Analytics: Building the Best Remarketing Lists for eCommerce

Nicole Blanckenberg — July 21, 2018 Follow @https://twitter.com/NicoleBlancken — July 21, 2018 It’s no secret that Google remarketing ads are a powerful and necessary addition to the ultimate multi-channel eCommerce marketing strategy. Allowing you to push first-time traffic further up your sales funnel and turn one-time shoppers into repeat buyers, it all starts with building … Continue reading AdWords vs. Analytics: Building the Best Remarketing Lists for eCommerce

Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Google is also extending ‘Why this ad?’ notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner websites and apps. Amy Gesenhues on June 15, 2018   Google has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this … Continue reading Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Google AdWords new responsive search ads can show 3 headlines

The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions. Ginny Marvin on May 8, 2018   We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely … Continue reading Google AdWords new responsive search ads can show 3 headlines