Category Archives: Google Advertisement

Google Tells Some Advertisers, Agencies It Will Handle Campaign Strategies

Google Tells Some Advertisers It Will Handle Campaign Strategies by Laurie Sullivan  @lauriesullivan, 4 hours ago Google announced, in an email from Google Ads sent to some advertisers on Thursday that it will handle “campaigns, so you can focus on your business.”  Automation is increasingly an area of focus for Google, slowly taking the responsibility … Continue reading Google Tells Some Advertisers, Agencies It Will Handle Campaign Strategies

Google Ads – Should I Incorporate Them in My Marketing Strategy?

Noah Fleming — January 20, 2019 — January 20, 2019 You’ve probably searched for a product using Google Search and immediately saw a high-ranking result with a small label reading “Ad.” It’s there for a reason — someone paid the popular search for it. Taking advantage of these types of ads may be useful for … Continue reading Google Ads – Should I Incorporate Them in My Marketing Strategy?

Last-Minute Google Ads Campaign Tips to Implement Today

Nicole Blanckenberg — December 7, 2018 Follow @https://twitter.com/NicoleBlancken — December 7, 2018 QuinceMedia / Pixabay With the right last-minute Google Ads campaign, there is still time to cash in on 2018 holiday spending. Black Friday and Cyber Monday have come to an end and you may be knee-deep in fulfillment, but it’s not over yet. … Continue reading Last-Minute Google Ads Campaign Tips to Implement Today

How Google Is Stealing Your Ad Budget Without Your Knowledge

How Google Is Stealing Your Ad Budget Without Your Knowledge by Jeff Catlin , November 6, 2018 Own a small- or medium-sized business and use Google Ads (formerly AdWords)? Watch out.  Google has turned its AI loose on unsuspecting Google Ad customers. Unfortunately, the results are exactly what you’d expect from a tech company whose … Continue reading How Google Is Stealing Your Ad Budget Without Your Knowledge

Agencies See Google Ads Connected TV CPMs Drop For Advertisers

Agencies See Google Ads Connected TV CPMs Drop For Advertisers by Laurie Sullivan  @lauriesullivan, (November 03, 2018) Google Ads added a new category for television under the “performance by device tab” that allows advertisers to run YouTube ads on connected-device television. Some advertising agencies have learned that this ad type has substantially lower CPMs. Google’s … Continue reading Agencies See Google Ads Connected TV CPMs Drop For Advertisers