Kaleigh Bulford — November 26, 2019 With the launch of Google Stadia upon us, there’s been a lot of questions. Will Stadia change gaming as we know it? Is the launch catalog robust enough? And is this thing even going to work? While these are valid questions, I’ve been thinking about something else — how … Continue reading Is Google Stadia the Next Ad Platform?
Category Archives: Google Advertisement
Google PPC Ads in a Nutshell
Jeremy Durant — November 25, 2019 Follow @BopDesignSD Your company has just launched its new website and now it’s time to generate as much value from it as possible. But how do you do that immediately? Google Ads is the answer! In this post, I explain how Google Ads (formerly know as AdWords) works and … Continue reading Google PPC Ads in a Nutshell
Google Disputes Advertisers’ Claim That It Automatically Opts Campaigns Into Enhanced CPC
Google Disputes Advertisers’ Claim That It Automatically Opts Campaigns Into Enhanced CPC by Laurie Sullivan @lauriesullivan, November 6, 2019 Advertisers have begun to notice a move to automatically opt them into automated services in Google Ads that can potentially bring in higher profits for Google, but the Alphabet company says that’s not the case. In … Continue reading Google Disputes Advertisers’ Claim That It Automatically Opts Campaigns Into Enhanced CPC
Everything You Need to Know About Google Ads Remarketing [+ Expert Strategies]
Nicole Blanckenberg — November 1, 2019 Follow @https://twitter.com/NicoleBlancken One of the most critical campaign types for your eCommerce marketing strategy is Google Ads remarketing. Google remarketing takes the search power of Google and enables you to reach your target shoppers – those who are already familiar with your brand and products – well after they … Continue reading Everything You Need to Know About Google Ads Remarketing [+ Expert Strategies]
Google Ads Conversions-By-Time Reporting Makes Much More Sense
Google Ads Conversions-By-Time Reporting Makes Much More Sense by Laurie Sullivan , Staff Writer @lauriesullivan, October 21, 2019 Google Ads recently introduced a reporting feature that allows marketers to see the actual time that conversions occur. Previously, conversions were reported by the date that the ad was clicked. It really didn’t matter when the purchase was … Continue reading Google Ads Conversions-By-Time Reporting Makes Much More Sense
Are small errors like worldwide targeting draining your budget? This Google Ads script can help
The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes. Daniel Gilbert on October 11, 2019 Human beings aren’t robots. With thousands upon thousands of keywords to keep track of and an assortment of settings to apply on multiple levels of your account, there’s always … Continue reading Are small errors like worldwide targeting draining your budget? This Google Ads script can help
10 Ways to Spend Less Time in Google Ads
Michelle Morgan — September 21, 2019 — September 21, 2019 Although it’s always been billed as a platform that’s very approachable to every small business owner, Google Ads can be a very intimidating to use. On top of that, Google Ads isn’t a set-it-and-forget-it solution. It takes constant attention and optimizations to make sure it’s … Continue reading 10 Ways to Spend Less Time in Google Ads
The 11 Best Competitive Ads We’ve Ever Seen on Google
Conor Bond — August 31, 2019 — August 31, 2019 I’m not a terribly competitive person. Well—I guess I shouldn’t say that. I’m not always a competitive person. Like, if you beat me in a rainy day game of Monopoly, I’ll probably shrug my shoulders, murmur something about the Parker brothers feeding propaganda to children, … Continue reading The 11 Best Competitive Ads We’ve Ever Seen on Google
How to Make Your Google Search Snippets More Clickable
Ann Smarty — August 26, 2019 — August 26, 2019 An alarming digital marketing trend should scare all online publishers: Organic traffic from Google is vanishing: Google’s latest search elements (featured snippets and People Also Ask) steal clicks from organic listings. The first three positions account for over 50% of clicks. This means that you’re … Continue reading How to Make Your Google Search Snippets More Clickable
Demystifying visibility metrics in Google Ads
Here are six metrics to help advertisers determine how often – and where in the SERPs – ads are showing up to help identify maximize growth opportunities. Amalia Fowler on July 31, 2019 Metrics to assist you in achieving growth in the Google Ads interface are constantly evolving and this can cause issues for even … Continue reading Demystifying visibility metrics in Google Ads
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