Nicole Blanckenberg — August 3, 2018 Follow @https://twitter.com/NicoleBlancken — August 3, 2018 Sure, Google Ad extensions may seem like old news, but rediscovering them and how to strategically use them will increase your CTRs, which in turn could boost your conversion rates. Based on user context, availability and your Google Ads account performance, extensions are … Continue reading 5 Best Practices for Google Ad Extensions that You May Have Forgotten
William Harris — August 1, 2018 Follow @wmharris101 — August 1, 2018 Successfully selling your products and services relies on your ability to get in front of as many people as possible. Just like traditional brick-and-mortar stores, people find your products as they browse, but with ecommerce, your reach goes far beyond your physical location. … Continue reading A Guide to Using Google Ads for Ecommerce
Jonathan Engelbrecht — July 31, 2018 — July 31, 2018 I don’t know about you, but when I am motivated to purchase a local product or service, I am much more likely to call the business than to fill out a form and wait on a response. In the age of instant gratification, where Google … Continue reading How to Set Up Call Tracking in Google Adwords
Nicole Blanckenberg — July 21, 2018 Follow @https://twitter.com/NicoleBlancken — July 21, 2018 It’s no secret that Google remarketing ads are a powerful and necessary addition to the ultimate multi-channel eCommerce marketing strategy. Allowing you to push first-time traffic further up your sales funnel and turn one-time shoppers into repeat buyers, it all starts with building … Continue reading AdWords vs. Analytics: Building the Best Remarketing Lists for eCommerce
Google is also extending ‘Why this ad?’ notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner websites and apps. Amy Gesenhues on June 15, 2018 Google has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this … Continue reading Google updates ‘Ad Settings’ to allow users to turn off targeting signals
Henry Carless — June 8, 2018 — June 8, 2018 This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling them to focus much more on strategic and creative tasks. Optimizing a Google AdWords campaign used to be simple: Some … Continue reading Smarter AdWords Bidding With Automatic Bid Adjustments
Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts. Matt Lawson on June 5, 2018 Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named … Continue reading 5 Google Optimize tests to take AdWords to the next level
Derek Andersen — May 28, 2018 — May 28, 2018 A recent study by BIA/Kelsey, a media research and consulting firm, projects that local search advertising on Google will exceed $ 19 billion in the United States by the end of 2018. By 2022, local ad spending on Google properties is expected to reach $ … Continue reading The Growing Importance of Local AdWords and What to Do About It
Samantha Keller — May 21, 2018 Follow @lxrguide — May 21, 2018 Do notice any trends in when your customers are making purchases? Do they make most of their purchases during their lunch break at work? Or maybe they leave all of their shopping for the weekend? LXRGuide’s hourly performance report gives insight into when … Continue reading Maximize Your AdWords Budget With Ad Scheduling
The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions. Ginny Marvin on May 8, 2018 We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely … Continue reading Google AdWords new responsive search ads can show 3 headlines
