Susie Marino July 12, 2021 I have good news and bad news. The bad news is every advertiser has a budget they need to stick to. The good news is you can stay within budget by getting selective with where your money is going. Literally. We’re talking geotargeting. Geotargeting is a form of targeting by … Continue reading 10 Geotargeting Tips to Maximize Your Google Ads ROI
Susie Marino July 5, 2021 It’s crazy to think that Google Ads started over 20 years ago with plain old text ads. We’ve come a long way, with display ads, dynamic ads, YouTube ads, and more. But traditional, static creative for these ad types simply doesn’t cut it anymore. If you want to engage your … Continue reading 7 Things to Know About the NEW Google Ads Creative Studio
Susie Marino June 13, 2021 Despite Google’s claims that broad match is more effective than ever before, many advertisers are still reeling from the loss of their beloved modified broad match type. How can you continue getting relevant traffic from your ads? Enter: Broad match keywords + audience targeting. To be fair, this was always … Continue reading How to Succeed in Google Ads Without Modified Broad Match
Michelle Morgan June 6, 2021 Not long ago, Google announced that in addition to the new Insights page, advertisers would now be able to automatically apply the platform’s customized campaign performance recommendations with the click of a button. This is in an effort to help businesses move faster, save time, and be helpful to their … Continue reading Should You Let Google Ads Apply Recommendations Automatically?
John Bogna June 1, 2021 So you’ve chosen a business idea, built your website, and now you need to get the word out. Chances are you’re already considering advertising through the two behemoths of the online ad world, Google and Facebook. But is it actually worth it to buy ads ? If so, which platform … Continue reading Google Ads vs. Facebook Ads: Which Is Right for Your Business?
Wesley MacLaggan May 31, 2021 Google recently announced that the current Google AdWords API will sunset on April 27, 2022. Anyone using this API will need to migrate to the Google Ads API by that date. While the new API has a lot of benefits, this upgrade requires a major overhaul for advertisers, brands and … Continue reading 10 Things to Know About the Google Ads API Upgrade
Lior Krolewicz April 27, 2021 Each year Google Ads and digital marketing are getting more competitive. Now more than ever, companies are turning to online advertising to promote their business. As a business owner or marketer, you might wonder if the competition is already too high to get started. In this article, I will review … Continue reading 5 Essential Google Ads Techniques for 2021
Michelle Morgan April 25, 2021 Over the years, we see many different features in Google Ads. Some things come, then they leave, and other times we get adjusted versions of what they used to be. One such feature that has changed relatively recently is the types of targeting options on the Display Network. In particular, … Continue reading 4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences
Jessica Thiefels March 27, 2021 Standing out on Google isn’t just about having a good ad, but also about leveraging SEO best practices and the tools Google offers, so you can drive long-term organic traffic while getting clicks to your website, service pages, and blog posts. When done right, you can beat out your competitors … Continue reading 7 Solid Strategies to Stand Out From Your Competitors on Google
Derar Barqawi March 17, 2021 A business owner who stops advertising to save money is like a man who stops a clock to save time. In other words, advertising is not an option for promoting your business. Why is advertising essential in today’s economy? Simply put, it enables businesses to effectively compete to get buyers’ … Continue reading Google Ads Automation Features to Save Your Time