Google is streamlining enhanced conversions, improving accuracy while reducing setup complexity for advertisers By Constantine von Hoffman Published on April 14, 2026 Google is removing friction from one of its most widely used measurement tools, simplifying how advertisers track and optimize conversions in Google Ads. The update combines existing features and reduces the … Continue reading Google simplifies enhanced conversions in Ads
Google Tests AdSense Privacy Updates In Two Phases by Laurie Sullivan , Staff Writer, April 7, 2026 Google will update AdSense in a two-phased approach that will begin mid-month. The second phase will update in June. While the change is targeted at Europe, this shift impacts U.S. advertisers with international traffic, signaling potential, parallel changes … Continue reading Google Tests AdSense Privacy Updates In Two Phases
Google’s Billion iPhone Advantage Will Reshape Advertising by Laurie Sullivan , Staff Writer, January 15, 2026 Google’s multi-year contract with Apple to support its push further into artificial intelligence (AI) gives the company access to more than 1.5 billion iPhones worldwide. The number is an educated guess based on analysis and available numbers. As a Gemini-powered … Continue reading Google’s Billion iPhone Advantage Will Reshape Advertising
Who Would Have Predicted This: Google Opens Once-Prohibited Ad Market by Laurie Sullivan , Staff Writer, January 6, 2026 Google has quietly redrawn its rules around advertising based on the types of companies that can and cannot run ads on its platforms. One category until now has largely remained off limits. This updated policy will … Continue reading Who Would Have Predicted This: Google Opens Once-Prohibited Ad Market
How Google Lowering Ad Audience Size Limits Can Improve Performance by Laurie Sullivan , Staff Writer, December 29, 2025 Google has finalized the minimum audience size to which advertisers can remarket, reducing the number to 100 active users across all networks and audience types. The move aimed to make audience targeting more accessible — specifically … Continue reading How Google Lowering Ad Audience Size Limits Improves Performance
Preventing Waste: How to Get the Most Out of Your Google Ads Spend Adrian Whitby Oct 27, 2025 Running Google Ads can feel like a balancing act—powerful reach on one side, budget wastage on the other. With Google’s AI features making campaign setup faster than ever, the temptation to “set it and … Continue reading Preventing Waste: How to Get the Most Out of Your Google Ads Spend
Google To Advance Bidding Strategy In Ads by Laurie Sullivan , Staff Writer, November 17, 2025 Google will soon introduce “Journey Aware Bidding” in Google Ads, signaling a shift toward a completely new approach to bidding for leads, according to Jyll Saskin Gales, an independent Google Ads coach. The feature appears to use machine learning … Continue reading Google To Advance Bidding Strategy In Ads
Why Clicks Don’t Equal Customers: The Metrics That Really Matter in Google Ads Ron Hutchison Oct 23, 2025 When most clients or businesses first dive into Google Ads, the first metric they notice is clicks. After all, clicks mean people are visiting your website — so more clicks must mean more customers, right? Well…. not … Continue reading Why Clicks Don’t Equal Customers: The Metrics That Really Matter in Google Ads
Are Google Ad-Tech Divestitures Feasible? by Laurie Sullivan , Staff Writer, September 29, 2025 Google had a difficult day on Friday, the fifth day of its monopoly case. At least one report suggested that the Department of Justice (DOJ) strengthened one important part of the case. The DOJ’s witnesses — some focused on engineering — … Continue reading Are Google Ad-Tech Divestitures Feasible?
Google Performance Max Gains Controls, Insights by Laurie Sullivan , Staff Writer, August 7, 2025 Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from 25 to 50 per asset group, and enhanced reporting capabilities. Through a variety of … Continue reading Google Ads Performance Max Gains Controls, Reports, Creative insights
