Category Archives: Google Advertisement

Google bringing new Shopping experience with personalization, local and better checkout to U.S. next

Greg Sterling on May 14, 2019   In late March, Google rolled out a redesigned shopping destination in France. That turns out to have been a preview of the new global Google.com shopping experience being announced Tuesday at Google Marketing Live. Google Shopping originally launched as Froogle in 2002, then evolved into Google Product Search … Continue reading Google bringing new Shopping experience with personalization, local and better checkout to U.S. next

Google shares details on how first price auctions in Google Ad Manager will work

Says it is working with partners and still plans to complete the transition to first price for Google Ad Manager this year. Ginny Marvin on May 10, 2019 In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year end. On Friday, it … Continue reading Google shares details on how first price auctions in Google Ad Manager will work

Parallel tracking goes live for Google Ads display campaigns May 1

Stay tuned for the launch date of parallel tracking for video campaigns. Ginny Marvin on April 29, 2019 After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns has been postponed. What you need to know for display. Google is enabling parallel tracking for … Continue reading Parallel tracking goes live for Google Ads display campaigns May 1

6 Google Responsive Search Ads Hacks You Need to Know

Nicole Blanckenberg — April 13, 2019 Follow @https://twitter.com/NicoleBlancken — April 13, 2019 Google’s newest and most flexible ad option, Responsive Search Ads, was launched last year. Unlike traditional search ads, the trick to hacking Google Responsive Ads lies in their headline and description options. With Responsive Search Ads (RSAs), you have 15 headlines and four … Continue reading 6 Google Responsive Search Ads Hacks You Need to Know

Google took down 2.3 billion bad ads, 1 million ad accounts in 2018

The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017. Ginny Marvin on March 14, 2019 Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad platforms. That’s about a million fewer ads than it … Continue reading Google took down 2.3 billion bad ads, 1 million ad accounts in 2018

Google to Sunset Average Position: Here’s What It Means

Conor Bond — March 7, 2019 — March 7, 2019 (March 08, 2019) morning, Google Ads announced that it will sunset average position—one of the original Search metrics—in September of this year. What is average position? When you’re competing in the Google Ads auction, you’re assigned an Ad Rank based on your bid and your … Continue reading Google to Sunset Average Position: Here’s What It Means

11 Quick Google Ads Tips to Increase Sales Today

Nicole Blanckenberg — February 25, 2019 Follow @https://twitter.com/NicoleBlancken — February 25, 2019 Ready to turn your Google Ads campaigns into real money-earners? Sure you are! The key to increasing sales with Google Ads lies in testing and optimization. But where to start? Whether you are a new store owner or a seasoned advertiser, there are … Continue reading 11 Quick Google Ads Tips to Increase Sales Today

Google Ads App Campaigns Drops The ‘Universal’

Google Ads App Campaigns Drops The ‘Universal’ by Laurie Sullivan , Staff Writer @lauriesullivan, February 20, 2019  It’s a nuance in strategy, but on Wednesday Google announced the rebranding of its Universal App campaigns to App campaigns. For some reason, the company simply wanted to drop the word “Universal.” This move requires no action from marketers … Continue reading Google Ads App Campaigns Drops The ‘Universal’

Google Tells Some Advertisers, Agencies It Will Handle Campaign Strategies

Google Tells Some Advertisers It Will Handle Campaign Strategies by Laurie Sullivan  @lauriesullivan, 4 hours ago Google announced, in an email from Google Ads sent to some advertisers on Thursday that it will handle “campaigns, so you can focus on your business.”  Automation is increasingly an area of focus for Google, slowly taking the responsibility … Continue reading Google Tells Some Advertisers, Agencies It Will Handle Campaign Strategies