Google Tells Some Advertisers It Will Handle Campaign Strategies by Laurie Sullivan @lauriesullivan, 4 hours ago Google announced, in an email from Google Ads sent to some advertisers on Thursday that it will handle “campaigns, so you can focus on your business.” Automation is increasingly an area of focus for Google, slowly taking the responsibility … Continue reading Google Tells Some Advertisers, Agencies It Will Handle Campaign Strategies
Category Archives: Google Advertisement
Google Ads – Should I Incorporate Them in My Marketing Strategy?
Noah Fleming — January 20, 2019 — January 20, 2019 You’ve probably searched for a product using Google Search and immediately saw a high-ranking result with a small label reading “Ad.” It’s there for a reason — someone paid the popular search for it. Taking advantage of these types of ads may be useful for … Continue reading Google Ads – Should I Incorporate Them in My Marketing Strategy?
How to Find New Placements to Target on the Display Network
Joe Martinez — January 12, 2019 — January 12, 2019 I miss the Display Planner. It was one of my favorite tools in the old AdWords interface. When Google decided to remove the tool from Google Ads, PPC marketers lost a valuable asset for planning out display campaigns. While I still want the tool back, … Continue reading How to Find New Placements to Target on the Display Network
5 High-Impact Ways to Create The Best Performing Google Ads
Irina Weber — December 20, 2018 Follow @irinaweber048 — December 20, 2018 Everyone knows that Google Ads is one of the best ways to get new leads for various businesses. Competition is fierce on Google. Every day you see a bunch of other advertisers that make bids on the same keywords and get more clicks … Continue reading 5 High-Impact Ways to Create The Best Performing Google Ads
How to Market Your Product Using Google Ads
Jared Atchison — December 9, 2018 — December 9, 2018 Shopping online is now the preferred choice for many consumers. With smartphones and tablets, consumers can shop for products all day and night and from anywhere they want. In fact, according to Invesp, nearly one in four online shoppers shop online at least once a … Continue reading How to Market Your Product Using Google Ads
Last-Minute Google Ads Campaign Tips to Implement Today
Nicole Blanckenberg — December 7, 2018 Follow @https://twitter.com/NicoleBlancken — December 7, 2018 QuinceMedia / Pixabay With the right last-minute Google Ads campaign, there is still time to cash in on 2018 holiday spending. Black Friday and Cyber Monday have come to an end and you may be knee-deep in fulfillment, but it’s not over yet. … Continue reading Last-Minute Google Ads Campaign Tips to Implement Today
How Google Is Stealing Your Ad Budget Without Your Knowledge
How Google Is Stealing Your Ad Budget Without Your Knowledge by Jeff Catlin , November 6, 2018 Own a small- or medium-sized business and use Google Ads (formerly AdWords)? Watch out. Google has turned its AI loose on unsuspecting Google Ad customers. Unfortunately, the results are exactly what you’d expect from a tech company whose … Continue reading How Google Is Stealing Your Ad Budget Without Your Knowledge
Tips for using the new Google Ads interface
There’s more clicking in the new interface but the actionable data for speed and mobile friendliness is a big plus. Mona Elesseily on November 5, 2018 at 5:33 pm Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the update … Continue reading Tips for using the new Google Ads interface
Agencies See Google Ads Connected TV CPMs Drop For Advertisers
Agencies See Google Ads Connected TV CPMs Drop For Advertisers by Laurie Sullivan @lauriesullivan, (November 03, 2018) Google Ads added a new category for television under the “performance by device tab” that allows advertisers to run YouTube ads on connected-device television. Some advertising agencies have learned that this ad type has substantially lower CPMs. Google’s … Continue reading Agencies See Google Ads Connected TV CPMs Drop For Advertisers
A Quick Guide For How to Set up a Remarketing Campaign in Adwords
Christopher Jan Benitez — October 30, 2018 Follow @christopherjanb — October 30, 2018 Did you know that it costs five times more expensive to get new customers and clients than to get repeat orders? Well, now you do. The logic here is simple: the fact that they bought from you before makes it easier to … Continue reading A Quick Guide For How to Set up a Remarketing Campaign in Adwords
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