Category Archives: Google Advertisement

Google Finds Alternative Revenue Source To Online Advertising In Cloud Technology

Google Finds Revenue Alternative To Advertising Via Cloud Tech by Laurie Sullivan  @lauriesullivan, October 11, 2022 There is no shortage of cloud offerings, but Google has managed to build the technology into the backbone for many of its services. At Google, cloud services and artificial intelligence continue to drive its growth. In Q2, Google Cloud … Continue reading Google Finds Alternative Revenue Source To Online Advertising In Cloud Technology

Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads

Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads by Laurie Sullivan  @lauriesullivan, October 7, 2022 Google now automatically pulls in relevant creative content from a company’s landing page, website, existing ads, and keywords in ad groups to complement the creation of responsive search ads (RSAs). The new setting — which … Continue reading Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads

Google Issue Affecting Ad Approval, Ad Serving

Google Issue Affecting Ad Approval, Ad Serving by Laurie Sullivan , Staff Writer @lauriesullivan, September 23, 2022 Jonathan Kagan, vice president of search at search agency 9Rooftops, woke up Thursday morning to a “bunch of ad disapproval emails from Google for a reason known as ‘Circumventing Systems.’”  Google defines “circumventing systems” as “engaging in practices that … Continue reading Google Issue Affecting Ad Approval, Ad Serving

Google Ads Creative Studio Launches With Custom Video And Display Ads

Google Ads Creative Studio Launches With Custom Video And Display Ads by Laurie Sullivan  @lauriesullivan, July 14, 2022 Google released Ads Creative Studio on Thursday after announcing it last year. The platform, which PepsiCo and General Motors South America tested early on, is now globally available with more features to help teams collaborate, and create and … Continue reading Google Ads Creative Studio Launches With Custom Video And Display Ads

Google Core Web Vitals: Data Shows Retail And Ecommerce Improved

Google Core Web Vitals: Data Shows Retail And Ecommerce Improved by Laurie Sullivan , Staff Writer @lauriesullivan, June 23, 2022 BrightEdge analyzed how marketers curate experiences for consumers nine months after Google’s rollout of Core Web Vitals, a performance-focused measurement for websites. Google made the update in September 2021. The top performers for page-load times are … Continue reading Google Core Web Vitals: Data Shows Retail And Ecommerce Improved

How to get better leads and conversions with Google’s AI

Get more control over Smart Bidding and max out ROI with value-based bidding. Optmyzr on May 10, 2022 If you’re looking for ways to modernize your PPC optimization, you’ve probably come across value-based bidding (VBB). This technique revolves around teaching AI systems at Google and Microsoft what types of conversions you value most. Together with … Continue reading How to get better leads and conversions with Google’s AI

Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds

Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, May 5, 2022 Marketers are buying into automation, according to a study published by PPCsurvey.com. The State of PPC Global Report 2022 highlights findings from more than 500 paid per click (PPC) specialists from agencies and brands … Continue reading Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds

Google Ad Showing How App Translates Eye Movement To Run During Oscars

Google Ad Showing How App Translates Eye Movement To Run During Oscars by Laurie Sullivan  @lauriesullivan, March 25, 2022 On Sunday during the 94th Academy Awards telecast, Google will debut a cinematic TV spot highlighting its free Look to Speak app, a tool available on Android phones that allows users to select from a menu of phrases … Continue reading Google Ad Showing How App Translates Eye Movement To Run During Oscars