Category Archives: Google Advertisement

Google Disputes Advertisers’ Claim That It Automatically Opts Campaigns Into Enhanced CPC

Google Disputes Advertisers’ Claim That It Automatically Opts Campaigns Into Enhanced CPC by Laurie Sullivan  @lauriesullivan, November 6, 2019 Advertisers have begun to notice a move to automatically opt them into automated services in Google Ads that can potentially bring in higher profits for Google, but the Alphabet company says that’s not the case.   In … Continue reading Google Disputes Advertisers’ Claim That It Automatically Opts Campaigns Into Enhanced CPC

Everything You Need to Know About Google Ads Remarketing [+ Expert Strategies]

Nicole Blanckenberg — November 1, 2019 Follow @https://twitter.com/NicoleBlancken One of the most critical campaign types for your eCommerce marketing strategy is Google Ads remarketing. Google remarketing takes the search power of Google and enables you to reach your target shoppers – those who are already familiar with your brand and products – well after they … Continue reading Everything You Need to Know About Google Ads Remarketing [+ Expert Strategies]

Google Ads Conversions-By-Time Reporting Makes Much More Sense

Google Ads Conversions-By-Time Reporting Makes Much More Sense by Laurie Sullivan , Staff Writer @lauriesullivan, October 21, 2019 Google Ads recently introduced a reporting feature that allows marketers to see the actual time that conversions occur. Previously, conversions were reported by the date that the ad was clicked. It really didn’t matter when the purchase was … Continue reading Google Ads Conversions-By-Time Reporting Makes Much More Sense

Are small errors like worldwide targeting draining your budget? This Google Ads script can help

The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes. Daniel Gilbert on October 11, 2019 Human beings aren’t robots. With thousands upon thousands of keywords to keep track of and an assortment of settings to apply on multiple levels of your account, there’s always … Continue reading Are small errors like worldwide targeting draining your budget? This Google Ads script can help

The 11 Best Competitive Ads We’ve Ever Seen on Google

Conor Bond — August 31, 2019 — August 31, 2019 I’m not a terribly competitive person. Well—I guess I shouldn’t say that. I’m not always a competitive person. Like, if you beat me in a rainy day game of Monopoly, I’ll probably shrug my shoulders, murmur something about the Parker brothers feeding propaganda to children, … Continue reading The 11 Best Competitive Ads We’ve Ever Seen on Google

How to Make Your Google Search Snippets More Clickable

Ann Smarty — August 26, 2019 — August 26, 2019 An alarming digital marketing trend should scare all online publishers: Organic traffic from Google is vanishing: Google’s latest search elements (featured snippets and People Also Ask) steal clicks from organic listings. The first three positions account for over 50% of clicks. This means that you’re … Continue reading How to Make Your Google Search Snippets More Clickable