Google Ads: How Much Companies Spend by Laurie Sullivan , Staff Writer @lauriesullivan, March 10, 2023 Go Fish Digital during the past years has worked with many software as a service (SaaS) companies on paid and organic-search campaigns and wanted to try to estimate in aggregate the amount companies spend and which spend the most. Here … Continue reading Google Ads: How Much Companies Spend
Category Archives: Google Advertisement
Google Makes Ad-Network Policy Updates
Google Makes Ad-Network Policy Updates by Laurie Sullivan @lauriesullivan, March 1, 2023 Google has updated two ad-network policies. The first of two — Google Ads malicious or unwanted software policy — will divide into three separate policies beginning May 9, 2023. The three policies cover malicious software, compromised sites, and unwanted software. Enforcement will take … Continue reading Google Makes Ad-Network Policy Updates
8 Things to Avoid After a Google Ads Account Suspension
8 Things to Avoid After a Google Ads Account Suspension Deanna Ritchie / 27 Jan 2023 Do you run pay-per-click (PPC) ads on sites like Google Ads and Facebook? Whether you’re running a small campaign on Amazon, or you’re running a massive campaign on Google, getting your account suspended can put a damper on … Continue reading 8 Things to Avoid After a Google Ads Account Suspension
Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023
Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, December 29, 2022 California, Colorado, Connecticut, Virginia, and Utah will take on new data-protection laws in 2023. The laws apply to the collection and processing of personal information. Whether this is based on the Internet Protocol (IP) address … Continue reading Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023
Google Ads Used In Malvertising Attack
Google Ads Used In Malvertising Attack by Laurie Sullivan , Staff Writer @lauriesullivan, November 18, 2022 The Royal Ransomware group used Google Ads in a malvertising campaign attack, according to a report published by the Microsoft’s Security Threat Intelligence team. Microsoft’s team identified the DEV-0569 campaign in October 2022. One of the most popular motor racing circuits … Continue reading Google Ads Used In Malvertising Attack
Google Ad Cost Per Lead Rose For 91% Of Industries Analyzed
Google Ads Cost Per Lead Rose For 91% Of Industries Analyzed by Laurie Sullivan @lauriesullivan, November 14, 2022 The cost per lead has increased significantly, with 21 of 23 industries seeing an increase year-over-year. The average overall increase — 19% — is significantly higher than last year’s increase of 5%, in contrast to 2020’s decrease of … Continue reading Google Ad Cost Per Lead Rose For 91% Of Industries Analyzed
Google Finds Alternative Revenue Source To Online Advertising In Cloud Technology
Google Finds Revenue Alternative To Advertising Via Cloud Tech by Laurie Sullivan @lauriesullivan, October 11, 2022 There is no shortage of cloud offerings, but Google has managed to build the technology into the backbone for many of its services. At Google, cloud services and artificial intelligence continue to drive its growth. In Q2, Google Cloud … Continue reading Google Finds Alternative Revenue Source To Online Advertising In Cloud Technology
Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads
Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads by Laurie Sullivan @lauriesullivan, October 7, 2022 Google now automatically pulls in relevant creative content from a company’s landing page, website, existing ads, and keywords in ad groups to complement the creation of responsive search ads (RSAs). The new setting — which … Continue reading Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads
Google Issue Affecting Ad Approval, Ad Serving
Google Issue Affecting Ad Approval, Ad Serving by Laurie Sullivan , Staff Writer @lauriesullivan, September 23, 2022 Jonathan Kagan, vice president of search at search agency 9Rooftops, woke up Thursday morning to a “bunch of ad disapproval emails from Google for a reason known as ‘Circumventing Systems.’” Google defines “circumventing systems” as “engaging in practices that … Continue reading Google Issue Affecting Ad Approval, Ad Serving
Google Delays Testing AdSense FLEDGE API
Google Delays Testing AdSense FLEDGE API Google, Friday, August 26, 2022 Google had planned to test the FLEDGE API for AdSense on August 28, but the company now pushed the start date to on or after September 24. The API uses interest groups to enable websites to display ads deemed relevant to users. … Continue reading Google Delays Testing AdSense FLEDGE API
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