Brett McHale November 8, 2020 The prospect of managing paid search marketing can oftentimes feel overwhelming, particularly for local business owners who have a multitude of other responsibilities to worry about. Keeping up with rapidly shifting industry requirements through a pandemic alongside the demanding day-to-day can leave many entrepreneurs too exhausted or stretched thin to … Continue reading 10 Expert Tips to Optimize Your Google Local Advertising
Emily Riedy October 19, 2020 I don’t know about you, but I am exhausted. Between juggling all of my personal and professional responsibilities while also trying to stay safe and healthy during a pandemic, every day feels like running a marathon. Have I run out of gel energy packs? Yep. Are my calves cramping up … Continue reading How to Bid Like a Pro in Google Ads (in a Fraction of the Time)
Christopher Jankun October 11, 2020 Is it color or colour? What is the equivalent of a $ 20-a-day budget in rands? Is Germany six hours ahead of the United States or five? I have been consulting and helping businesses with their paid search marketing in the United Kingdom, South Africa, Germany, China, and many other … Continue reading 21 Essential Tips & Tools for Running International Google Ads
The new products and features are further indication of Google’s machine learning goals. Ginny Marvin on October 7, 2020 at 9:03 am Google introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been a years-long effort to use machine learning to serve campaigns across Google’s … Continue reading Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta
Callum Coard September 30, 2020 Everything you need to know about Google Ads remarketing, including how it works, how it differs from retargeting, how much it costs and how to set up your first campaign. Google Ads remarketing allows you to re-engage with previous website visitors who didn’t convert first time around. Instead of letting … Continue reading Guide to Google Ads Remarketing
Joe Martinez September 27, 2020 Google dynamic display ads (not to be confused with Dynamic Search Ads) are a valuable way to showcase previously viewed products or services to users who have already visited your website or app. The setup of dynamic remarketing in Google Ads is pretty easy, but this feature is available only … Continue reading How to Set Up Google Dynamic Display Ads: Your Quickstart Guide
Susan Hallam September 5, 2020 Advertisers on the Google UK platform will pay an additional 2% levy on top of their advertising spend effective 1st November 2020. The new UK Digital Services Tax is a charge on revenues made by businesses that provide social media services, search engine, or online marketplaces to UK-based users. The … Continue reading Google Advertising Adds a 2% Tax: Budgeting For the New UK Digital Services Tax
Pam Aungst August 27, 2020 Back in March, I covered the announcement that Google would be donating $ 340 million in Google Ads credits to active SMB accounts as a part of their $ 800 million COVID-19 relief fund. At the time, no one knew much about this initiative other than that Google planned to … Continue reading Google Ads COVID-19 Ad Credits for SMBs
Joe Martinez July 31, 2020 It’s no secret that accounts using Google Ad Grants for Nonprofits have their limitations. And while it may be easy to complain about the lack of features for a Google Ad Grants account, you can work with these limitations. There are certain workarounds that we can use to try and … Continue reading 3 Tips to Get More Free Traffic from Google Ad Grants
Publishers can also start testing the Funding Choices integration with IAB Europe’s Transparency and Consent Framework for GDPR. Ginny Marvin on July 31, 2020 Funding Choices, Google’s consent management tool for publishers using Google ad servers, can now handle CCPA requests, Google announced Thursday. It’s integration with IAB Europe’s Transparency and Consent Framework is also … Continue reading Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob
