Category Archives: Branding Lessons

Create a Strong Brand Identity With These 9 eCommerce Branding Strategies

Nicole Blanckenberg September 7, 2020 Here’s the thing: your brand identity and how you create it matters – in a big way. It matters to your long-term eCommerce success, to conversion success, for increasing your repeat customer rates, and if you want to stand out from your biggest competitors. But where to start? If you … Continue reading Create a Strong Brand Identity With These 9 eCommerce Branding Strategies

Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts

Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts by Laurie Sullivan  @lauriesullivan, August 14, 2020 Consumers are developing new ways to socialize, search, shop and respond to online advertising amidst the COVID-19 pandemic. A report released this week sheds light on personalization and privacy preferences, but that … Continue reading Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts

Brand Monitoring 101: How to Track Brand Mentions on Social & The Web

Julia Miashkova July 27, 2020 The year is 2020, and it’s now more than ever that we pay extra attention to what’s being said about people, institutions, and companies online. Even more so, online is officially the place where reputation is built or ruined, public support is gained or lost, and clients are won or … Continue reading Brand Monitoring 101: How to Track Brand Mentions on Social & The Web

Back to basics: How to manage your brand through a crisis

Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with customers. Ashley Segura on July 16, 2020 Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most of us … Continue reading Back to basics: How to manage your brand through a crisis

Global Supply Chain: How Your Brand Should Transition to the New Normal

Lanre Onibalusi June 22, 2020 The modern world has gone through varying degrees of disruptions, however, none can be compared to what we have seen with the COVID-19 pandemic. To say that the global supply chain was heavily impacted by COVID-19 is just stating the obvious. Your business, as well as those of others, may … Continue reading Global Supply Chain: How Your Brand Should Transition to the New Normal

Unbranded Vs. Branded Search, When To Use What Strategy

Unbranded Vs. Branded Search, When To Use What Strategy by Laurie Sullivan  @lauriesullivan, May 20, 2020 Whether or not to use an unbranded search strategy remains an ongoing dilemma for marketers, especially for those trying to recover from the COVID-19 pandemic downturn. Some data suggests 86% of consumers have remained true to the brands they … Continue reading Unbranded Vs. Branded Search, When To Use What Strategy

Brands Should ‘Embrace The Opportunity For A Mindset Shift’

Brands Should ‘Embrace The Opportunity For A Mindset Shift’ by Laurie Sullivan , Staff Writer @lauriesullivan, May 14, 2020 I borrowed part of the headline for this post from today’s Think With Google column that leads with a quote from Aki Spicer, chief strategy officer at Leo Burnett. “I’m finding that the brands with solid foundations … Continue reading Brands Should ‘Embrace The Opportunity For A Mindset Shift’

How personalization helps marketers humanize their brand and break though the noise

Aprimo CMO says marketers are currently struggling with what he calls “digital sameness” — where everyone is doing the same thing online. Amy Gesenhues on April 30, 2020 The COVID-19 crisis has shifted nearly all customer experiences to digital experiences, forcing brands to compete for audience engagement like never before. This new normal has created … Continue reading How personalization helps marketers humanize their brand and break though the noise