The most useful brand feedback often comes from what customers say and do when nobody is asking them to rate the experience. By Mike Ukstins Published on August 28, 2026 Your brand is built by what customers experience, not what marketing says. That makes understanding — and fixing — the everyday interactions … Continue reading Stop measuring your brand and start listening
August 15, 2026 Jif’s new logo is a rebrand done right BY Grace Snelling Jif just rebranded for the first time in 30 years, and it’s a (rare) example of how to modernize a beloved brand without killing its quirk. The updated branding will appear across all of Jif’s products starting this fall, and includes … Continue reading Jif’s new logo is a rebrand done right
Create an institutional memory that helps teams understand past brand decisions and make more intentional ones going forward. By Tamara Scott Published on July 29, 2026 Keeping your brand’s evolution within your control is easier than you think, but most marketing and creative departments let busyness get in the way of documenting … Continue reading 3 ways to document and guide your brand’s evolution
June 20, 2026 Blake Lively and Justin Baldoni’s feud ruined a $100 million brand. It’s a crucial lesson for every founder BY Inc. The Blake Lively-Justin Baldoni legal fight is primarily a Hollywood “he said, she said” story, but as a founder, it should be read as a cautionary tale about what can happen to your company if … Continue reading Blake Lively and Justin Baldoni’s feud ruined a $100 million brand. It’s a crucial lesson for every founder
From sales alignment to customer retention, a clear brand strategy helps companies grow faster and compete more effectively. By Bunny Tharpe Published on May 15, 2026 “Think different” was the theme of Apple’s 1997 campaign that began the company’s revival after many thought it was dying. It is both an example of great … Continue reading 5 reasons branding belongs in your GTM strategy
ANA report says why marketers must deliver hands-on brand experiences while designing for a future led by AI-powered consumer decision-making. Constantine von Hoffman on November 25, 2025 Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the … Continue reading Consumers want less digital, more real world from brands in 2026
August 14, 2025 Successful branding campaigns require a human touch BY Sooyoung Cho When was the last time a brand didn’t just catch your eye, but moved you—made you feel something real? Today, AI can produce logos, taglines, and campaigns at lightning speed. Algorithms can replicate styles, test headlines, even mimic tone. But as branding becomes … Continue reading Successful branding campaigns require a human touch
April 23, 2025 What Steve Jobs can teach us about rebranding BY David Placek A company’s corporate brand name should be its hardest working marketing asset. Nothing will be used more often or for longer than the company’s name. And in a world where competitors can copy almost everything else, they can’t duplicate your name. However, … Continue reading What Steve Jobs can teach us about rebranding
You can double down on performance marketing, but you’ll wind up spending more for less if you skip brand-building. Mike Ruff on April 15, 2025 Measuring the bottom-line impact of brand-building activities isn’t easy, but every company wants — and needs — to do it. Without it, it’s difficult to spend your advertising budget … Continue reading How to prove the value of brand marketing without sacrificing ROI
Stop relying on platforms you don’t control. Own your audience, protect your reach and build a community that lasts. Eric Dates on March 21, 2025 Companies spend years growing audiences on LinkedIn, Facebook, Slack and other platforms. They pour money into content, engage in endless algorithm games and try to carve out space in … Continue reading Why brand-owned communities are the future of growth
