By Nicole Gull McElroy Bracken Darrell likes starting over. “This idea that you restart every day—that’s how I feel about everything,” he says. “You have a chance to reinvent things.” It’s a mantra he’s intimately familiar with. Six months ago, Darrell became the new president and CEO of VF Corp., which owns brands including … Continue reading Bracken Darrell reimagined some of the world’s biggest brands. Now he has plans to do it again
By Isis Wu November 28, 2023 In our constantly evolving business landscape, the concept of brand purpose has emerged as a potent catalyst for positive change. It transcends mere profitability and delves into the core essence of why a brand exists, what values it upholds, and what societal impact it aspires to create. I’ve … Continue reading How brand purpose can drive positive change
By David Salazar November 05, 2023 Call it the Beatles’ third law: For every song that’s become an indelible part of the Western pop canon, there’s an equal and opposite “What if?” What if they’d mended the band’s fractured foundation in the ’60s? What if more of them had made it to old age? … Continue reading How Beatles producer Giles Martin used AI to reunite the band for ‘Now and Then’
Learn how reception marketing can help your brand provide real-time, valuable content tailored to consumer needs. RJ Licata on November 2, 2023 There aren’t enough hours in a day. You spend eight hours working. If you’re lucky (or really disciplined), you get eight hours of sleep. What do you do with the remaining eight hours? … Continue reading Breaking through the noise: How brands can connect with today’s consumers
Why Most Brands Aren’t Thinking About Media Holistically by Lauren Ramaska , July 31, 2023 The media landscape is ever-evolving, with new platforms seemingly popping up on a weekly basis (see: Threads). Each one promises opportunity and potential for marketers, but with so much noise, it can be hard to truly understand the value of … Continue reading Why Most Brands Aren’t Thinking About Media Holistically
By Shalene Gupta June 20, 2023 Amid layoffs and increasing inflation, customers are making fewer purchases and paying more attention to what they buy, according to a special report from the Edelman Trust Barometer. The special report takes a deep dive into brand trust between consumers and brands amid this year’s particularly volatile economic and … Continue reading If you can’t build a trustworthy brand, you will lose Gen Z
How to Develop a Strong Brand Identity for Your Business? GRIT DAILY / 02 Jun 2023 To help you create a powerful brand identity for your business, we asked founders, CEOs, and marketing professionals for their best advice. From personifying your brand to determining your unique value proposition, here are the top 10 tips … Continue reading How to Develop a Strong Brand Identity for Your Business?
By David Salazar We encounter GMOs every day, and methods of selective plant breeding have been used for thousands of years. This kind of scientific engineering can help adapt crops to the changing climate and our growing population. GMOs, however, are still associated with agri-giants, which use them to enable pesticide use—with myriad environmental … Continue reading When done well, GMOs hold big promise—so why does their branding suck?
Brand Identity Design: Common Mistakes & Solutions Provided Kevin Nguyen / 08 Mar 2023 Many companies continue to undervalue the significance of brand identity design. They concentrate on developing items and marketing them to their target market. Still, they occasionally overlook the fact that poor brand design can seriously jeopardize all of their marketing … Continue reading Brand Identity Design: Common Mistakes & Solutions Provided