Category Archives: Branding Lessons

To Build Your Brand’s Following, You Need to Give Value First

Rachel Sullivan — May 11, 2019 Follow @rachelesullivan — May 11, 2019 There are no shortcuts to good marketing. This may be an unpopular opinion, but I strongly believe it. Sometime within the last five to 10 years, the meaning behind the term “growth hacking” has morphed into an excuse to use hacks (sometimes more … Continue reading To Build Your Brand’s Following, You Need to Give Value First

For the $1M Ecommerce Business, Brand Drives Demand (Not the Other Way Around)

Fynn Glover — April 5, 2019 — April 5, 2019 How are you marketing your growing ecommerce brand? Chances are, your biggest marketing focus is using product ads to acquire new customers. But if you’re more preoccupied with driving short-term sales than consciously building your brand, you’re doing your business a huge disservice. That’s not … Continue reading For the $1M Ecommerce Business, Brand Drives Demand (Not the Other Way Around)

Why Building a Brand Is the Secret to Future-Proofing Your Business

Katy French — March 27, 2019 — March 27, 2019 Counselling / Pixabay “Your brand is what other people say about you when you’re not in the room” —Jeff Bezos When people ask us why branding matters, it’s a loaded question. Can you run a business without a brand? Sure. But will you be memorable? … Continue reading Why Building a Brand Is the Secret to Future-Proofing Your Business

5 Ways to Sabotage Your Brand Strategy (Without Realizing It)

Josh Ritchie — February 19, 2019 — February 19, 2019 rawpixel / Pixabay We know firsthand how intimidating it can be to dive into a brand strategy. It’s why many brands tend to back burner it for years (ourselves included). But, inevitably, you hit a point where it’s clear you can’t move forward without it. … Continue reading 5 Ways to Sabotage Your Brand Strategy (Without Realizing It)

Bizarre Brand Hits and Misses – What We Can Learn From Them

Sarah Voigtman — February 15, 2019 — February 15, 2019 Today’s marketing campaigns seem to be all about eliciting the most conversation. Social media has become a powerful driver for business success, an idea with which Fortune 500 companies are all too familiar. Over the years, we’ve seen some truly bizarre social media and content … Continue reading Bizarre Brand Hits and Misses – What We Can Learn From Them