Category Archives: Branding Lessons

Part 3: What is Brand Activism? A Series of Successful Campaigns

Neil Grasso — December 23, 2019 If you haven’t picked up on the key trend from the last post, there is a definite correlation between the level of controversy associated with an activism campaign and the interest it generates. This is not to discredit the campaigns that focused on less controversial issues – as we … Continue reading Part 3: What is Brand Activism? A Series of Successful Campaigns

What is Brand Activism? A Series of Successful Campaigns (Part 2)

Neil Grasso — December 20, 2019 In part one of this series, we introduced the concept of brand activism, and explored how successful activism can bring about multiple benefits for companies that can successfully integrate it into their marketing strategies. We learned how activism can be controversial, as well as how it can be safe … Continue reading What is Brand Activism? A Series of Successful Campaigns (Part 2)

Why Your Brand Shouldn’t Post About Awareness Days On Social Media

Amanda Fountain — December 11, 2019 World Kindness Day. National Chocolate Chip Cookie Day. Cybersecurity Awareness Day. Memorial Day. Awareness days run the gamut from the absurd and fun to the somber and weighty. Often, I work with brands who want to incorporate awareness days into their social media content calendars believing it will connect … Continue reading Why Your Brand Shouldn’t Post About Awareness Days On Social Media

Why D2C brands are the future of retail

The founders and leaders of Brooklinen, Hatch Collection and M.M. LaFleur discuss building their brands and how they’re creating customers for life. Greg Sterling on October 25, 2019 The hottest segment in retail is direct-to-consumer (D2C) brands. It’s also very competitive and quickly evolving, from online-only to multi-channel, with many companies adding physical stores to … Continue reading Why D2C brands are the future of retail

Brand Awareness is Your Insurance Policy Against Dirty Tricks in PPC

Pauline Jakober — October 7, 2019 Follow @GrpTwentySeven The paid search community was recently caught up in a flurry of tweets on the topic of a certain “dirty trick.” The CEO of Basecamp, Jason Fried, complained that Google Ads allows competitors to bid on a company’s branded keywords (including his own). He claims that the … Continue reading Brand Awareness is Your Insurance Policy Against Dirty Tricks in PPC

7 Business Pain-Points that a Brand-First Approach Could Solve

Orsolya Herbein — October 1, 2019 Branding is one of the most misunderstood concepts out there when it comes to business terms. While there can be a lot packed into the definition of branding, the lack of understanding stems from various misconceptions about what branding actually is. What Is Branding? Some think their business brand … Continue reading 7 Business Pain-Points that a Brand-First Approach Could Solve

Use Sentiment Analysis to Win the Brand Comparison War

Brianne Schaer — September 16, 2019 — September 16, 2019 People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques … Continue reading Use Sentiment Analysis to Win the Brand Comparison War

The Importance of Being Consistent Across the Web

Jeffrey Mirro — September 5, 2019 — September 5, 2019 Standing out in the search engine rankings can be extremely difficult these days especially if you are in a competitive niche. This is why it’s imperative for you to focus on using effective virtual marketing techniques that center around local search engine optimization (SEO). Local … Continue reading The Importance of Being Consistent Across the Web

4 Lessons Marketers Can Learn From Big Brands On Twitter

Jared Atchison — August 26, 2019 — August 26, 2019 Big brands have no problem racking up thousands to millions of followers on their social media and gaining the attention of just as many people. Growing your social media means building brand awareness, encouraging engagement, and increasing revenue for your business. With more than 269 … Continue reading 4 Lessons Marketers Can Learn From Big Brands On Twitter