Category Archives: Branding Lessons

4 Social Monitoring Tools to Gain Insights on Your Brand Campaigns

Susan Gilbert — July 4, 2019 Follow @SusanGilbert — July 4, 2019 Today I have some social monitoring tools to help you improve your brand growth online. Keeping track of your social media brand mentions can be difficult — as a business you need to have more focus to determine how well your marketing campaigns … Continue reading 4 Social Monitoring Tools to Gain Insights on Your Brand Campaigns

Branding & Email Marketing: How to Share Your Brand Values via Email

Beatriz Redondo Tejedor — June 30, 2019 — June 30, 2019 It’s 2019 and the world of marketing seems to be in the midst of a conceptual revolution. With so many new buzzwords to learn, groundbreaking technology to use and creative ideas to try, brands have little time to even consider what “doing marketing” really … Continue reading Branding & Email Marketing: How to Share Your Brand Values via Email

To Build Your Brand’s Following, You Need to Give Value First

Rachel Sullivan — May 11, 2019 Follow @rachelesullivan — May 11, 2019 There are no shortcuts to good marketing. This may be an unpopular opinion, but I strongly believe it. Sometime within the last five to 10 years, the meaning behind the term “growth hacking” has morphed into an excuse to use hacks (sometimes more … Continue reading To Build Your Brand’s Following, You Need to Give Value First

For the $1M Ecommerce Business, Brand Drives Demand (Not the Other Way Around)

Fynn Glover — April 5, 2019 — April 5, 2019 How are you marketing your growing ecommerce brand? Chances are, your biggest marketing focus is using product ads to acquire new customers. But if you’re more preoccupied with driving short-term sales than consciously building your brand, you’re doing your business a huge disservice. That’s not … Continue reading For the $1M Ecommerce Business, Brand Drives Demand (Not the Other Way Around)

Why Building a Brand Is the Secret to Future-Proofing Your Business

Katy French — March 27, 2019 — March 27, 2019 Counselling / Pixabay “Your brand is what other people say about you when you’re not in the room” —Jeff Bezos When people ask us why branding matters, it’s a loaded question. Can you run a business without a brand? Sure. But will you be memorable? … Continue reading Why Building a Brand Is the Secret to Future-Proofing Your Business