May 16, 2024 Rebranding plant-based meat alternatives won’t end the culture war The symbolic connection between consuming the ‘right’ foods and U.S. political identity is strong. BY The Conversation Increasingly, vegans, vegetarians and others looking for meat alternatives are seeing a new option on the menu: patties that look, taste and even appear to bleed like … Continue reading Rebranding plant-based meat alternatives won’t end the culture war
May 05, 2024 6 mistakes to avoid when building your brand By avoiding these common pitfalls and embracing proactive strategies, brands can chart a course toward enduring success. BY Kelly Conkright Today, it feels like everybody has a brand. From major corporations to celebrities and young entrepreneurs, the digital landscape and social media have democratized brand … Continue reading 6 mistakes to avoid when building your brand
Learn a smarter, template-driven approach to producing on-brand, personalized emails that work across devices and email clients. Brian McKenna on April 25, 2024 Marketers short on time and/or resources have developed shortcuts to produce emails and the most common of those can seriously hurt performance. Fortunately, there’s an alternative that can help you with this. … Continue reading How to produce brand-approved email designs on time and on budget
April 19, 2024 Harlequin gets a BookTok-inspired rebrand Social media is giving romance novels a surge in popularity—and changing their design in the process. BY Zachary Petit If I asked you to envision the cover of a romance novel, your mind would probably conjure up Fabio in various states of undress, a burning sunset, some over-the-top … Continue reading Harlequin gets a BookTok-inspired rebrand
April 01, 2024 How to reinvigorate your brand content At South by Southwest 2024, three marketing pros shared their thoughts on rising above the noise BY FastCo Works Crafting and nurturing a standout brand takes serious care, especially these days when consumer attention is so hard to pin down. Marketers and creatives find themselves juggling greater … Continue reading How to reinvigorate your brand content
Follow this marketing playbook to quickly and effectively integrate an acquired brand’s web, email and social presence post-M&A. Stephanie Miller on February 15, 2024 at 1:05 pm | Reading time: 6 minutes Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and … Continue reading 5 steps to a seamless post-M&A brand integration
By Nicole Gull McElroy Bracken Darrell likes starting over. “This idea that you restart every day—that’s how I feel about everything,” he says. “You have a chance to reinvent things.” It’s a mantra he’s intimately familiar with. Six months ago, Darrell became the new president and CEO of VF Corp., which owns brands including … Continue reading Bracken Darrell reimagined some of the world’s biggest brands. Now he has plans to do it again
By Isis Wu November 28, 2023 In our constantly evolving business landscape, the concept of brand purpose has emerged as a potent catalyst for positive change. It transcends mere profitability and delves into the core essence of why a brand exists, what values it upholds, and what societal impact it aspires to create. I’ve … Continue reading How brand purpose can drive positive change
By David Salazar November 05, 2023 Call it the Beatles’ third law: For every song that’s become an indelible part of the Western pop canon, there’s an equal and opposite “What if?” What if they’d mended the band’s fractured foundation in the ’60s? What if more of them had made it to old age? … Continue reading How Beatles producer Giles Martin used AI to reunite the band for ‘Now and Then’
Learn how reception marketing can help your brand provide real-time, valuable content tailored to consumer needs. RJ Licata on November 2, 2023 There aren’t enough hours in a day. You spend eight hours working. If you’re lucky (or really disciplined), you get eight hours of sleep. What do you do with the remaining eight hours? … Continue reading Breaking through the noise: How brands can connect with today’s consumers
