Here are three questions to ask yourself before you send your next campaign. Ryan Phelan on February 5, 2019 In my work with marketers, I emphasize strategy over tactics in managing email programs. It’s important to understand the “why” before the “how.” The “how” question is easy. It’s the tactical aspect of your program. Everybody … Continue reading Brand equity: Does your email build it up or tear it down?
Susan Friesen — December 21, 2018 Follow @eVisionMedia — December 21, 2018 Are LinkedIn Groups Dead? Not According to LinkedIn. You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space. And for several years, another benefit to using this social media channel … Continue reading Boost Your Brand Awareness: LinkedIn Groups Make a Comeback
A Brand’s Good Reputation Rings In The Dollars, Lego Store Ranks No. 1 by Laurie Sullivan , Staff Writer @lauriesullivan, November 23, 2018 Reputation.com released its Retail Reputation Report sentiment from 4.7 million customer reviews that about 30,000 store locations posted online and on Facebook. Based on these reviews, social media sentiment, business listings accuracy and … Continue reading A Brand’s Good Reputation Rings In The Dollars, Lego Store Ranks No. 1
Dave Sutton — October 19, 2018 — October 19, 2018 rawpixel / Pixabay Barbara Millett, the Marketing Manager at Peppermint Technology, was trapped in the classic technology product marketing dilemma. She had a great product to market, but it came with a ridiculously complicated story. Making matters worse, her target buyer was one of the … Continue reading How to Simplify Your Brand Story With Video
Elizabeth Williams — October 15, 2018 Follow @bizmkter — October 15, 2018 Last time we looked at the rather muddled ownership of the voice of the customer (VOC) in most organizations. This important part of understanding what customers want, how they feel and what’s on their minds is claimed by many in the organization, but … Continue reading The Voice of the Employee is a Battle of the Bands
Kevin George — October 11, 2018 Follow @imkevin_monk — October 11, 2018 82% of marketers consider email as the most effective channel to market content and improve lead nurturing and conversion rates. Therefore, if you are a marketer willing to increase your brand awareness, leveraging email marketing is the key. It wouldn’t only help you … Continue reading 7 Sure-fire Tips to Increase Brand Awareness with Emails
Doug Malcom — September 24, 2018 — September 24, 2018 What are you After? Brand equity is one of the most sought after and yet hardest to define concepts in the CX and marketing research world. Even when they have come to grips with defining it, most offerings designed to get at brand equity merely … Continue reading Pursuing Your Brand Equity? Part 2
Written by: Doug Malcom , September 7, 2018 What are you After? Brand equity is a bit of an elusive term in the CX and marketing research world. When asked what it is, you are likely to get a very different answer depending on who you ask. The guy from accounting is likely to … Continue reading Pursuing Your Brand Equity? Get the Big Picture Right
Justine Boucher — September 17, 2018 — September 17, 2018 StartupStockPhotos / Pixabay If you’re rebranding your company, you’ve probably worked through many fine details to ensure the face of the business is a cohesive representation of your value proposition, accounting for customer feedback and the future markets you want to tackle. You may have … Continue reading What’s Your Marketing Strategy For Rebranding Your Business?
Charu Mitra Dubey — August 19, 2018 Follow @CharuMitraDubey — August 19, 2018 Do you have a brand and need to tell the world about it? But why would anyone listen to you when there are plenty of other brands out there? People like to know about brands that are conveyed through some trustable sources. … Continue reading 5 Ways to Get More Online Brand Mentions in 2018