Colm BarrySeptember 8, 2015 Creating a video marketing strategy is one of those topics that can be intimidating to even start writing about – let alone actually developing one for your company and bringing it to fruition. In this first blog post, we will look at how you can set the foundations for your strategy. … Continue reading How To Create an Online Video Strategy – Part 1: Finding Your Voice
Nancy LibermanSeptember 5, 2015 Do you ever wonder why some videos go viral and others die on the vine? What if you spend significant time and resources creating a great concept, and even better content, and nothing happens? Understanding what makes a video convert is critical, and we have some pointers to share: CONTEXT Before … Continue reading How to Create Video Content That Converts
Tom PickSeptember 1, 2015 Marketers spend billions of dollars and thousands of hours each year developing compelling content, search-optimizing websites and blogs, fine-tuning their ad targeting, and engaging with influencers and prospects on social media. While these activities serve a number of purposes—establishing thought leadership, expanding brand awareness, improving customer retention—lead generation remains the top … Continue reading How to Create the Perfect Lead Generation Form [Infographic]
WishpondAugust 28, 2015 Webinars are powerful tools … especially for marketers. Why? Because webinars connect you directly with your audience and allow you to establish yourself as both a valuable resource and thought leader. Even better, by commanding attention, creating relationships, and educating your audience, you’re able to present your product in an open, transparent, … Continue reading How to Create the Perfect Webinar Landing Page
Jake HaslerAugust 25, 2015 Why do we even make Landing Pages? Harry Potter and his wand. It would be nice if our landing pages could be generated at the flick of a wand, but unfortunately, our magic skills haven’t quite arrived yet. Harry couldn’t use just any old wand he wanted. He went to Olivander’s, … Continue reading How to Create a Landing Page Strategy That Fits Your Needs
Jessica WilliamsAugust 25, 2015 In today’s information friendly world, everyone is a sportscaster, sideline photographer, analyst, and coach. Fans today have the ability to share their praise, critiques and favorite plays in the same environment as an ESPN or Sportscenter host. And, the communities that form around these public opinions are possible because of a … Continue reading How Sports Brands Use Social Media To Create VIP Reward Programs
Collin BurkeAugust 24, 2015 By now, you’ve probably seen Netflix CEO Reed Hastings’ SlideShare on company culture, which has racked up 11 million views since 2009. Since then, countless other companies have shared their culture decks with the world in an effort to detail their identity. HubSpot is one of those companies that has had … Continue reading How to Create a Data-Driven Culture
Zhi YuanAugust 21, 2015 Writing blog titles is easy, but writing blog titles that could bring in massive traffic is a whole other story. To write great blog titles, you’ll need to first understand what kind of titles attract the most traffic and has the highest click through rate. Once you’ve understood these factors, you’ll … Continue reading 12 Ways To Create Blog Titles That Brings Massive Traffic
Nikhil SharmaAugust 19, 2015 Ask just about any marketing guru and you’ll hear one piece of wisdom: Add spice to your campaigns to get the attention of your audience. These days, consumers are bombarded by thousands of marketing messages on a daily basis. So many, in fact, it’s impossible to absorb everything being pummeled in … Continue reading Calling All CMOs: How To Create an Experience Using Native Advertising
Tim MatthewsAugust 19, 2015 Many presentations are, well, not good. If you want to stand out among the other startups and gain more press attention, buzz, investor dollars, and early customers, good presentations can help a lot. And I’m not impressed by war stories about busy execs to create their slides ‘in the cab from … Continue reading Startup Marketing Essentials: #4 How To Create A Killer Presentation
