Category Archives: Mobile Marketing

Majority Of Mobile Marketers Unsure Of Ability To Find New Customers

Majority Of Mobile Marketers Unsure Of Ability To Find New Customers by Gavin O’Malley, Staff Writer @mp_gavin, March 16, 2017 Is your mobile marketing strategy still a work in progress? You’re not alone, according to a new report from RadiumOne, which included responses from about 300 senior marketers. Measuring success remains a huge problem. Indeed, … Continue reading Majority Of Mobile Marketers Unsure Of Ability To Find New Customers

Why mobile marketers need to start measuring ROI right now

Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement. Shani Rosenfelder on March 3, 2017   Photo by LendingMemo and used here via the Creative Commons license. When apps exploded into our lives almost a decade ago, and mobile marketing was in its … Continue reading Why mobile marketers need to start measuring ROI right now

Election 2016: Donald Trump and Hillary Clinton are failing at mobile

Columnist Josh Todd reflects on how the US presidential candidates could do a better job of utilizing mobile technology to engage their respective bases. Josh Todd on November 3, 2016   Politicians have always been scattershot in their outreach to voters. Presidential candidates distribute thousands of colorful lawn signs to be placed in yards across … Continue reading Election 2016: Donald Trump and Hillary Clinton are failing at mobile