It’s not just for data scientists anymore. Columnist Brian Massey shows us how to get creative and explore analytics from some unexpected sources. Brian Massey on April 9, 2015 My numbers are down. After spending my last few columns in deep dives on report sampling, tracking account holders, and measuring video, I thought I would … Continue reading 3 Refreshing Ways To Look At Marketing Analytics
Larry KimApril 9, 2015 As marketers, we are used to trying to influence people to make a purchase, but what about when you want to influence someone to do you a favor or agree with your opinion? Influencer marketing can be powerful – and there are many subtle tactics you can use to sway non-believers … Continue reading Hone Your Influencing Skills: 29 Ways to Get What You Want From Others
VerticalResponseApril 9, 2015 Your email list plays a paramount role in your marketing. In 2012, 3.3 billion people had an email account. That number is expected to crest 4.3 billion by the end of 2016, according to a report by tech market research firm, The Radicati Group. With numbers like that, it makes a lot of … Continue reading 4 Effective Ways to Increase Email Subscribers [Guide]
Heidi SchmidtApril 8, 2015 Here at Quintain, our staff is pretty competitive by nature. Whether we’re competing in marathons, triathlons or other fun activities that give us a competitive edge (you should have seen us when we went bowling as a team!), we’re always looking for ways to push ourselves to do better. We apply … Continue reading Top Ways To Track Your Competitors Online
Rakesh SoniApril 8, 2015 Have you seen your website engagement go down? Not sure how to attract new customers and reduce your website’s bounce rate? When you focus on improving the way people interact with your website, you’ll be able to deliver a better user experience, increase website traffic, and grow your business. User interaction … Continue reading 10 Ways To Increase User Interaction On Your Website
Laura DonovanApril 8, 2015 Grammar Police run rampant on Facebook and are very unforgiving. Unfortunately, the majority of Facebook Users could care less about proper grammar (or spelling, or punctuation.) Studies show that people are more depressed using Facebook due to all the wonderful updates from their Friends – everyone has the perfect marriage, perfect … Continue reading 14 Ways Facebook Is Like Game Of Thrones
Bruce McKenzieApril 6, 2015 The buying process for many B2B solutions (especially technology solutions) can be long, and the buyer’s journey meandering. Sales engagement is harder to come by as buyers by-pass the sales organization for 50% of their journey. Today, more than ever, short videos can help you reach more buying influences in the … Continue reading 3 Ways to Use Short, Relevant Videos to Extend Your B2B Sales Reach
Margot da CunhaApril 6, 2015 The image of a local mom and pop shop always brings a smile to my face. Seriously, who doesn’t love local storefronts? If you’re anything like me, you have each tiny store located in your hometown engraved into your brain. If one disappears, you’re shocked! “Chuck’s Cupcakes closed?! How could … Continue reading 4 Ways Local Businesses Can Get More Out of Google
Young Entrepreneur CouncilApril 6, 2015 What is one major way you are changing your social media strategy in Q1? Why? 1. Community Building We’re even more focused on talking to our individual users and starting a conversation with them rather than just pushing information at them. We care about their opinions and we want them … Continue reading 14 Ways to Updates Your Social Media Strategy
Cynthia PriceApril 4, 2015 As more brands become publishers, marketing teams spend an increasing amount of time and effort promoting their thought leaders and promoting earned and owned content. There are many up-and-coming and existing digital marketing tools for promoting content, but one tried and true solution for brand publishers: email. Sure, you’ve probably done … Continue reading 3 Ways Brand Publishers Can Use Email Marketing
