Category Archives: Analytics

Hey, Google, What’s the Future Of Analytics?

Hey, Google, What’s the Future Of Analytics? by Jason Prance , October 18, 2022 Today, over 70 million websites use Google Analytics, including over 50% of U.S. businesses. Starting July 2023, Google Analytics will go offline. Practically every brand marketer uses Google Analytics to drive their brand site analytics and there is no competitor, really. … Continue reading Hey, Google, What’s the Future Of Analytics? →

How to make the most of cohort analysis

Analytics

Cohort analysis is becoming a competitive necessity, especially as tracking and targeting individuals becomes more difficult. William Terdoslavich on May 5, 2022 With third-party data going the way of the dodo bird, digital marketers are looking for ways to do without cookies. Call it “data dieting.” But something must replace those bits and bytes of … Continue reading How to make the most of cohort analysis →

5 steps to make the most of your reporting and analytics

Analytics

Ensure that your data provides you with actionable information to help guide your marketing efforts. Theresa Kushner on April 15, 2022 Every Monday morning, two marketing groups in two different companies get a standard report. One marketing team reads the report and then usually convince themselves that the data is wrong because their campaigns are … Continue reading 5 steps to make the most of your reporting and analytics →

Why You Need to Conduct a Break-Even Analysis

Analytics

Steven Imke October 19, 2021 A break-even analysis is a technique used by business owners to assess how many units and at what price they need to sell them at to make a profit. The analysis takes into account the fixed and variable costs of a business as well as the sale price to determine … Continue reading Why You Need to Conduct a Break-Even Analysis →

Where to Place Links In LinkedIn Posts: An Analysis Based On 86,504 LinkedIn Posts [Infographic]

Analytics

Theodora Stanciu September 13, 2021 Does LinkedIn’s algorithm favor posts that don’t link off the platform? This is probably one of the biggest debates we hear from LinkedIn’s fans on social media. One of the most effective ways to grow your business is having an active and engaging presence on LinkedIn. Why? LinkedIn is not … Continue reading Where to Place Links In LinkedIn Posts: An Analysis Based On 86,504 LinkedIn Posts [Infographic] →

The Science of Analytics [Infographic]

Analytics

Brian Wallace August 27, 2021 It’s no secret that businesses sit on a treasure trove of data. However, up to 73% of the data businesses collect is never analyzed. Letting that data go to waste costs businesses’ bottom line. Many businesses are trying to get ahead with only basic analytics tools, or go without analytics … Continue reading The Science of Analytics [Infographic] →

5 Signs Your Analytics Tracking is Broken (And How to Fix it)

Analytics

Amanda Murray April 23, 2021 Google Analytics is a fantastic free tool for website owners to use. It helps provide data about how visitors find your site, how they interact with it, and whether they complete desired actions like signing up for a newsletter or filling out a form to request a consultation. With a … Continue reading 5 Signs Your Analytics Tracking is Broken (And How to Fix it) →

Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

Analytics

Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to leverage it. Alan K’necht on June 25, 2020 One thing online businesses need to use as a cornerstone of their business decision making process is their digital analytics data (analytics data … Continue reading Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data →

Using Analytics to Become a Top Performer and Future Proof your AP Organization

Analytics

Wendy St. Clair — June 2, 2020 It’s no secret that organizations with high levels of Accounts Payable automation spend less than half the time and energy processing invoices than their non-automated counterparts. But that’s not all. As the Hackett Group has uncovered, top performers do much more with automation to ensure their success—they future … Continue reading Using Analytics to Become a Top Performer and Future Proof your AP Organization →

How to Unlock Insights and Get Into Action in Just 30 Minutes

Analytics

Kathy Oneto — May 28, 2020 We’re all stretched right now. Yet, we need to be pivoting and actively problem-solving as the world changes around us. It’s all too easy to get mired in day-to-day business operations and find it hard to carve out time to do the strategic thinking and planning you need to … Continue reading How to Unlock Insights and Get Into Action in Just 30 Minutes →