Alex Birkett — May 22, 2017 — May 22, 2017 It’s all about asking the right digital analytics questions. Sure, in the right context, you can probably get by doing what Avinash Kaushik refers to as “data puking,” but you won’t excel as an analyst or marketer that way. In addition, you’ll consistently come up … Continue reading 5 Questions to Ask When Approaching Digital Analytics Data
Kelley Schultz — April 13, 2017 — April 13, 2017 Digital marketers are trained to make optimization decisions based on data and analytics. We optimize our ads to improve click-through rate, we optimize our landing pages and keywords based on conversion rates, and we optimize our budget allocation based on attributed revenue and ROI. Digital … Continue reading This Is Why Marketers Shouldn’t Wait for Perfect Analytics
Consumers still prefer in-store experiences overall, but columnist Allan Haims believes brick-and-mortar retailers need to take a page from online retailers and learn about their customers by leveraging analytics. Allan Haims on March 10, 2017 While online shopping continues to grow and meet consumers’ needs for convenience and competitive pricing, brick-and-mortar stores still ultimately … Continue reading Why brick-and-mortar retailers need to go digital with analytics
Joe Turner — March 8, 2017 Follow @iwebtweets— March 8, 2017 Getting to grips with the technical language of web analytics may seem like an impossible task. But there’s no need to panic! This jargon buster aims to simplify the basics of web analytics, a digital tool that helps to measure, analyse and report data … Continue reading Web Analytics Jargon Buster
Contributor Paul Stanton explains streaming data analytics, a new big data strategy that’s gaining traction among marketers. Paul Stanton on February 7, 2017 Big data strategies support customer segmentation, user trends, pricing analysis, campaign results and other critical marketing needs. The hot big data strategy right now? Streaming analytics. Streaming data analytics is a … Continue reading An introduction to streaming analytics for marketing and customer engagement
Gene Sobolev — January 2, 2017 Follow @GeneSobolev— January 2, 2017 “You can’t manage what you can’t measure,” management theorist Peter Drucker is often quoted as saying. This holds especially true for social media, where correct measurement is a non-trivial task. Most professionals use tools such as Mention, SproutSocial or Hootsuite to monitor and analyze … Continue reading How to Use Built-In Social Media Analytics to Uncover Hidden Insights
Krista Park — January 16, 2017 — January 16, 2017 Analytics is an area of constant refinement and shifting opinions. While numbers themselves are concrete, our interpretations, evaluations, and meanings of them can change. Definitions and context are key to understanding and interpreting data. Why? Well, every site we track requires an agreed upon understanding … Continue reading Standardize Your Analytics: From Initial Requirements to Data Outputs
by Rajeev Dutt, Op-Ed Contributor, December 13, 2016 The estimated $70 billion television ad market is headed online, where millions of viewers stream, search, post and consume. This migration presents a golden opportunity to understand consumer preferences at unprecedented levels, enabling media and marketing professionals to improve targeting efficiency and ultimate success by anticipating behavior … Continue reading 4 Ways AI Will Power Predictive, Real-Time Analytics
Are you using your analytics data incorrectly? Contributor Jacob Baadsgaard explains why you need to track and review traffic, conversions and sales to make smart marketing decisions. Jacob Baadsgaard on December 14, 2016 at 10:34 am One of online marketing’s claims to fame is the fact that you can track almost everything. Send out an … Continue reading Is your analytics data lying to you?
Nicole Lipitz — November 18, 2016 — November 18, 2016 The value chain presents a systemic view of businesses, with inputs and outputs. Described by Michael Porter in his 1985 book, Competitive Advantage, this concept defines specific activities that organizations perform to make sure that their output (a product or service) is greater than the … Continue reading Value Chain Analysis: Finding Areas of Opportunity
