Unless you have highly niche or specific needs, it’s time to review your tech stack and plan for a potential platform shift. Seth Redmore on June 14, 2019 The martech world is shrinking as fast as it’s growing. The global big data analytics market was valued at $8.5 billion in 2017, but the number of … Continue reading The analytics market is consolidating. What does this mean for marketers?
Category Archives: Analytics
Form Analytics: What You Can Track and How to Track It
Derek Gleason — April 16, 2019 — April 16, 2019 You spend plenty of marketing dollars trying to get someone to your form. But how much goes to waste at that stage? According to data from Formisimo, roughly two-thirds of those who start filling out a form never complete it. Why? If you’re not tracking … Continue reading Form Analytics: What You Can Track and How to Track It
Back to Basics: How every marketer can tame the analytics beast
Incorporating analytics into your work isn’t as challenging as you might think once you find the right resources (and many are free). Jason Baik on March 15, 2019 For most marketers, analytics exists in a magic Pandora’s box, encompassing everything from CPCs to CTRs, from algorithms to artificial intelligence, from machine learning to quantum computing … Continue reading Back to Basics: How every marketer can tame the analytics beast
Cross-domain analytics tracking: Why you may not need it
Implementing a cross-domain tracking solution isn’t the answer to poorly configured websites. Here’s why. Alan K’necht on January 30, 2019 Over the past couple of months, I’ve seen a sharp increase in requests for setting up cross-domain tracking for a variety of different clients and websites. The process to implement cross-domain tracking can be tricky … Continue reading Cross-domain analytics tracking: Why you may not need it
Using Analytics to Optimize Facility Performance & Reduce Costs
Tom Buiocchi — January 10, 2019 Follow @ServiceChannel — January 10, 2019 Pexels / Pixabay The proverb “a stitch in time saves nine” goes back centuries but the principles are just as applicable to any modern operations. Unfortunately, too many facilities management departments still operate in a reactive manner, having to quickly put out fires … Continue reading Using Analytics to Optimize Facility Performance & Reduce Costs
Ask an SMXpert: New approaches in customization can build better analytics reports
Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting. Wendy Almeida on December 27, 2018 Data-driven digital marketing expert and senior director of digital intelligence at Wpromote, Simon Poulton, was one of the SMX East speakers during the “Making Your Analytics Work Harder And … Continue reading Ask an SMXpert: New approaches in customization can build better analytics reports
3 signs it’s time to make the switch to account-based analytics
B2B marketing teams deserve better than patchworked spreadsheets and siloed dashboards to track and measure success. If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools … Continue reading 3 signs it’s time to make the switch to account-based analytics
Making your analytics work harder and smarter
At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here is a brief summary of their main points. You’ll also find links to their presentation decks to learn more. Mark Traphagen on October 31, 2018 In May 2016, … Continue reading Making your analytics work harder and smarter
How to capitalize on the competitive advantage of real-time data analysis
Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysi Stela Yordanova on August 31, 2018 The Real-Time report in Google Analytics allows you to monitor website activity as it actually occurs on your website or app. The report is continuously updated, and website activity is reported just … Continue reading How to capitalize on the competitive advantage of real-time data analysis
Analytics 101 – Setting Up Proper Goals in Google Analytics
James Baker — August 17, 2018 — August 17, 2018 To make sure your business is on the right track toward growth, it’s important to set goals – but perhaps what’s even more important is making sure you have systems in place that will help you track your progress toward achieving those goals. Thanks to … Continue reading Analytics 101 – Setting Up Proper Goals in Google Analytics
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