Oliver Peterson — December 31, 2019 How do you stand out against overwhelming competition? You need an edge; a value proposition isn’t enough on its own. You need to make sure you’re out-competing the competition by keeping costs down and understanding the value you’re delivering to your customer. But how do you continuously improve your … Continue reading What is Value Chain Analysis? How to Deliver Value & Gain a Competitive Advantage
In today’s Soapbox, we must understand where our insights come from because we really don’t want to be making major decisions based on faulty data. Amos Budde on September 25, 2019 Think about the last statistic someone threw at you, whether that’s on the Captivate monitor in the elevator or the latest medical study you … Continue reading Soapbox: We need to be more skeptical about the insights we’re getting
Sarah Gaffney — August 8, 2019 — August 8, 2019 Lalmch / Pixabay Even though Usain Bolt ran the 100m dash in 9.58 seconds, his speed is no match for the sub-second-by-second power of real-time analytics. Programmers are always searching for new ways to access larger volumes of data with greater speed and ease. This … Continue reading The Need for Speed in Analytics
Unless you have highly niche or specific needs, it’s time to review your tech stack and plan for a potential platform shift. Seth Redmore on June 14, 2019 The martech world is shrinking as fast as it’s growing. The global big data analytics market was valued at $8.5 billion in 2017, but the number of … Continue reading The analytics market is consolidating. What does this mean for marketers?
Derek Gleason — April 16, 2019 — April 16, 2019 You spend plenty of marketing dollars trying to get someone to your form. But how much goes to waste at that stage? According to data from Formisimo, roughly two-thirds of those who start filling out a form never complete it. Why? If you’re not tracking … Continue reading Form Analytics: What You Can Track and How to Track It
Incorporating analytics into your work isn’t as challenging as you might think once you find the right resources (and many are free). Jason Baik on March 15, 2019 For most marketers, analytics exists in a magic Pandora’s box, encompassing everything from CPCs to CTRs, from algorithms to artificial intelligence, from machine learning to quantum computing … Continue reading Back to Basics: How every marketer can tame the analytics beast
Implementing a cross-domain tracking solution isn’t the answer to poorly configured websites. Here’s why. Alan K’necht on January 30, 2019 Over the past couple of months, I’ve seen a sharp increase in requests for setting up cross-domain tracking for a variety of different clients and websites. The process to implement cross-domain tracking can be tricky … Continue reading Cross-domain analytics tracking: Why you may not need it
Tom Buiocchi — January 10, 2019 Follow @ServiceChannel — January 10, 2019 Pexels / Pixabay The proverb “a stitch in time saves nine” goes back centuries but the principles are just as applicable to any modern operations. Unfortunately, too many facilities management departments still operate in a reactive manner, having to quickly put out fires … Continue reading Using Analytics to Optimize Facility Performance & Reduce Costs
Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting. Wendy Almeida on December 27, 2018 Data-driven digital marketing expert and senior director of digital intelligence at Wpromote, Simon Poulton, was one of the SMX East speakers during the “Making Your Analytics Work Harder And … Continue reading Ask an SMXpert: New approaches in customization can build better analytics reports
B2B marketing teams deserve better than patchworked spreadsheets and siloed dashboards to track and measure success. If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools … Continue reading 3 signs it’s time to make the switch to account-based analytics
