Category Archives: Analytics

Marketers Trailing IT Professionals In Use Of Analytics, Data For Mobile

Marketers Trailing IT Professionals In Use Of Analytics, Data For Mobile by Laurie Sullivan @lauriesullivan, February 28, 2018 Marketers are prioritizing mobile experiences in 2018, with many focusing on privacy and data security, personalization, progressive mobile web site experiences, and design and layout. The survey results, released Wednesday, suggest that data and analytics will drive … Continue reading Marketers Trailing IT Professionals In Use Of Analytics, Data For Mobile

How customer lifetime value analysis is transforming partner marketing

Contributor Pete Cheyne explains how today’s smart marketers are employing technology and machine learning to optimize the results achieved through partner and affiliate relationships. Pete Cheyne on February 13, 2018   A few years ago, direct response marketers primarily focused on cost-per-acquisition (CPA) metrics — how much it cost to drive a sale. In the … Continue reading How customer lifetime value analysis is transforming partner marketing

Why agency communication needs to pivot from reporting to analysis (and how)

How can you prove your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients. Garrett Mehrguth on November 3, 2017   As an agency, we’re in a results-oriented business. We get paid to deliver upon specific marketing KPIs. … Continue reading Why agency communication needs to pivot from reporting to analysis (and how)

Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade

The challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t have to settle for ‘good enough’ to understand how TV is performing, but should instead look toward TV attribution as the answer. Alison Lohse on September 28, 2017   It’s no secret that TV — and therefore TV advertising — has evolved dramatically … Continue reading Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade

The State of Attention Analytics – Editors Weigh In

Brent Merritt — August 24, 2017 — August 24, 2017 If you work in digital media, you undoubtedly know that the key commodity media companies are fighting for is people’s time—i.e., their willingness to pay attention. The consequences of that fight are real: Instagram recently announced impressive new time-spent stats, and competitor Snap’s share price … Continue reading The State of Attention Analytics – Editors Weigh In

Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics

Angela Hausman, PhD — August 23, 2017 Follow @MarketingLetter — August 23, 2017 Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become loyal advocates for the brand. Period. That’s it. Whether the consumer visits your brick and mortar store or the one you host online, your job is to … Continue reading Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics

Agile Analytics – The Ultimate Guide

By Mohamed Hedi Lassoued August 21st, 2017   I. What Is A Traditional Digital Analytics Methodology? There is a common belief among most project managers that digital analytics projects are difficult to manage. Digital Analytics project management differs from most other field’s project management in that a digital analytics implementations and reports are never really … Continue reading Agile Analytics – The Ultimate Guide