Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysi Stela Yordanova on August 31, 2018 The Real-Time report in Google Analytics allows you to monitor website activity as it actually occurs on your website or app. The report is continuously updated, and website activity is reported just … Continue reading How to capitalize on the competitive advantage of real-time data analysis
James Baker — August 17, 2018 — August 17, 2018 To make sure your business is on the right track toward growth, it’s important to set goals – but perhaps what’s even more important is making sure you have systems in place that will help you track your progress toward achieving those goals. Thanks to … Continue reading Analytics 101 – Setting Up Proper Goals in Google Analytics
Setting Up A Solid Analytics Practice With Data by Shobhit Shukla , Op-Ed Contributor, July 11, 2018 During the last few years, technology used to capture data has evolved at a rate that continues unabated, helping businesses make smarter decisions, connect with consumers and become industry leaders. However, there is no point in collecting data … Continue reading Setting Up A Solid Analytics Practice With Data
Marketers Trailing IT Professionals In Use Of Analytics, Data For Mobile by Laurie Sullivan @lauriesullivan, February 28, 2018 Marketers are prioritizing mobile experiences in 2018, with many focusing on privacy and data security, personalization, progressive mobile web site experiences, and design and layout. The survey results, released Wednesday, suggest that data and analytics will drive … Continue reading Marketers Trailing IT Professionals In Use Of Analytics, Data For Mobile
Contributor Pete Cheyne explains how today’s smart marketers are employing technology and machine learning to optimize the results achieved through partner and affiliate relationships. Pete Cheyne on February 13, 2018 A few years ago, direct response marketers primarily focused on cost-per-acquisition (CPA) metrics — how much it cost to drive a sale. In the … Continue reading How customer lifetime value analysis is transforming partner marketing
Randy Milanovic — November 20, 2017 Follow @kayak360 — November 20, 2017 When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package. From free options to complicated paid software platforms, there is no shortage of applications to tell you how many … Continue reading Follow Analytics to Keep Your Plan on Track
How can you prove your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients. Garrett Mehrguth on November 3, 2017 As an agency, we’re in a results-oriented business. We get paid to deliver upon specific marketing KPIs. … Continue reading Why agency communication needs to pivot from reporting to analysis (and how)
The challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t have to settle for ‘good enough’ to understand how TV is performing, but should instead look toward TV attribution as the answer. Alison Lohse on September 28, 2017 It’s no secret that TV — and therefore TV advertising — has evolved dramatically … Continue reading Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade
How many people in your organization are reaping the benefits of data? Contributor Jeff Allen says if it’s not everyone, you may need to rethink your analytics strategy. Jeff Allen on August 28, 2017 For the greater part of the modern era, data in organizations has only been readily available to two privileged groups: … Continue reading The age of analytics democratization
Brent Merritt — August 24, 2017 — August 24, 2017 If you work in digital media, you undoubtedly know that the key commodity media companies are fighting for is people’s time—i.e., their willingness to pay attention. The consequences of that fight are real: Instagram recently announced impressive new time-spent stats, and competitor Snap’s share price … Continue reading The State of Attention Analytics – Editors Weigh In
