Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to leverage it. Alan K’necht on June 25, 2020 One thing online businesses need to use as a cornerstone of their business decision making process is their digital analytics data (analytics data … Continue reading Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data
Category Archives: Analytics
Using Analytics to Become a Top Performer and Future Proof your AP Organization
Wendy St. Clair — June 2, 2020 It’s no secret that organizations with high levels of Accounts Payable automation spend less than half the time and energy processing invoices than their non-automated counterparts. But that’s not all. As the Hackett Group has uncovered, top performers do much more with automation to ensure their success—they future … Continue reading Using Analytics to Become a Top Performer and Future Proof your AP Organization
How to Unlock Insights and Get Into Action in Just 30 Minutes
Kathy Oneto — May 28, 2020 We’re all stretched right now. Yet, we need to be pivoting and actively problem-solving as the world changes around us. It’s all too easy to get mired in day-to-day business operations and find it hard to carve out time to do the strategic thinking and planning you need to … Continue reading How to Unlock Insights and Get Into Action in Just 30 Minutes
What is Value Chain Analysis? How to Deliver Value & Gain a Competitive Advantage
Oliver Peterson — December 31, 2019 How do you stand out against overwhelming competition? You need an edge; a value proposition isn’t enough on its own. You need to make sure you’re out-competing the competition by keeping costs down and understanding the value you’re delivering to your customer. But how do you continuously improve your … Continue reading What is Value Chain Analysis? How to Deliver Value & Gain a Competitive Advantage
Soapbox: We need to be more skeptical about the insights we’re getting
In today’s Soapbox, we must understand where our insights come from because we really don’t want to be making major decisions based on faulty data. Amos Budde on September 25, 2019 Think about the last statistic someone threw at you, whether that’s on the Captivate monitor in the elevator or the latest medical study you … Continue reading Soapbox: We need to be more skeptical about the insights we’re getting
The Need for Speed in Analytics
Sarah Gaffney — August 8, 2019 — August 8, 2019 Lalmch / Pixabay Even though Usain Bolt ran the 100m dash in 9.58 seconds, his speed is no match for the sub-second-by-second power of real-time analytics. Programmers are always searching for new ways to access larger volumes of data with greater speed and ease. This … Continue reading The Need for Speed in Analytics
The analytics market is consolidating. What does this mean for marketers?
Unless you have highly niche or specific needs, it’s time to review your tech stack and plan for a potential platform shift. Seth Redmore on June 14, 2019 The martech world is shrinking as fast as it’s growing. The global big data analytics market was valued at $8.5 billion in 2017, but the number of … Continue reading The analytics market is consolidating. What does this mean for marketers?
Form Analytics: What You Can Track and How to Track It
Derek Gleason — April 16, 2019 — April 16, 2019 You spend plenty of marketing dollars trying to get someone to your form. But how much goes to waste at that stage? According to data from Formisimo, roughly two-thirds of those who start filling out a form never complete it. Why? If you’re not tracking … Continue reading Form Analytics: What You Can Track and How to Track It
Back to Basics: How every marketer can tame the analytics beast
Incorporating analytics into your work isn’t as challenging as you might think once you find the right resources (and many are free). Jason Baik on March 15, 2019 For most marketers, analytics exists in a magic Pandora’s box, encompassing everything from CPCs to CTRs, from algorithms to artificial intelligence, from machine learning to quantum computing … Continue reading Back to Basics: How every marketer can tame the analytics beast
Cross-domain analytics tracking: Why you may not need it
Implementing a cross-domain tracking solution isn’t the answer to poorly configured websites. Here’s why. Alan K’necht on January 30, 2019 Over the past couple of months, I’ve seen a sharp increase in requests for setting up cross-domain tracking for a variety of different clients and websites. The process to implement cross-domain tracking can be tricky … Continue reading Cross-domain analytics tracking: Why you may not need it
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