Semantic search and content generation for promos come courtesy of Einstein. Joe Anzalone on March 7, 2024 Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. … Continue reading Salesforce’s Spring 2024 release includes Einstein-powered AI features
Category Archives: Salesforce
Salesforce predicts lower growth as CEO focuses on AI’s problems
CEO Marc Benioff kicked off the earnings call by talking a little about Salesforce’s success and a lot about the problems with AI. Constantine von Hoffman on February 29, 2024 In its Q4 2023 earnings call, Salesforce (March 22, 2024) reported $ 1.45 billion in profits and $ 9.29 billion in revenue for the last … Continue reading Salesforce predicts lower growth as CEO focuses on AI’s problems
Salesforce rolls out new edition of Marketing Cloud for small businesses
Called Marketing Cloud Growth, the new edition is designed around tasks that small businesses lack the people and resources to take on. Constantine von Hoffman on February 20, 2024 Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. With help from AI, this edition makes it easy for … Continue reading Salesforce rolls out new edition of Marketing Cloud for small businesses
Salesforce’s full-funnel approach to social media
Social listening and analytics inform the company’s growing social media team on how to engage customers and streamline customer care. Chris Wood on January 26, 2024 Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches customers and prospects on over 150 social channels. The company partnered with … Continue reading Salesforce’s full-funnel approach to social media
Salesforce experts share tips for ensuring a smooth implementation
Salesforce Marketing Cloud experts give suggestions on what you need to do to have an easy and successful implementation. Chris Wood on January 17, 2024 Marketing technology is a big investment for businesses. If an implementation goes off the rails, the costs go up even higher. To ensure a smooth implementation, organizations have to communicate … Continue reading Salesforce experts share tips for ensuring a smooth implementation
Salesforce announces new tools for retail marketers
Generative AI is at the heart of new solutions for retail marketers, merchandisers and shoppers. Kim Davis on January 15, 2024 Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Innovations for retail marketers include … Continue reading Salesforce announces new tools for retail marketers
Salesforce updates Einstein 1 Platform with unified business data
Data Cloud Vector Database will bring together all business data, including unstructured data from emails and PDFs, to improve AI experience. Chris Wood on December 14, 2023 Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI … Continue reading Salesforce updates Einstein 1 Platform with unified business data
Salesforce tries to grab AI talent from the OpenAI maelstrom
CEO Mark Benioff hopes he can lure dissatisfied AI experts to come work on Salesforce’s Einstein 1 Platform. Constantine von Hoffman on November 21, 2023 Salesforce CEO Mark Benioff is hoping to turn OpenAI’s chaos to his advantage, offering to at least match the compensation of any AI experts willing to join the CRM giant. … Continue reading Salesforce tries to grab AI talent from the OpenAI maelstrom
Salesforce winter 2024 release: The business executive’s guide
The latest Salesforce enhancements in content management, customer engagement and data security. Joe Anzalone on October 5, 2023 The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. This edition highlights enhancements in personalization, data optimization and the evolution of … Continue reading Salesforce winter 2024 release: The business executive’s guide
Salesforce says an internal action caused service outage
A permission change with Amazon Web Service prevented customers from accessing most Salesforce services for several hours. Constantine von Hoffman on September 20, 2023 There was a huge outage of Salesforce services today following an internal permission change. As a result, customers were not able to access services for several hours. “This is about … Continue reading Salesforce says an internal action caused service outage
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