Category Archives: Salesforce

Salesforce’s full-funnel approach to social media

Social listening and analytics inform the company’s growing social media team on how to engage customers and streamline customer care. Chris Wood on January 26, 2024 Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches customers and prospects on over 150 social channels. The company partnered with … Continue reading Salesforce’s full-funnel approach to social media

Salesforce experts share tips for ensuring a smooth implementation

Salesforce Marketing Cloud experts give suggestions on what you need to do to have an easy and successful implementation. Chris Wood on January 17, 2024 Marketing technology is a big investment for businesses. If an implementation goes off the rails, the costs go up even higher. To ensure a smooth implementation, organizations have to communicate … Continue reading Salesforce experts share tips for ensuring a smooth implementation

Salesforce announces new tools for retail marketers

Generative AI is at the heart of new solutions for retail marketers, merchandisers and shoppers. Kim Davis on January 15, 2024 Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Innovations for retail marketers include … Continue reading Salesforce announces new tools for retail marketers

Salesforce updates Einstein 1 Platform with unified business data

Data Cloud Vector Database will bring together all business data, including unstructured data from emails and PDFs, to improve AI experience. Chris Wood on December 14, 2023 Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI … Continue reading Salesforce updates Einstein 1 Platform with unified business data

Salesforce winter 2024 release: The business executive’s guide

The latest Salesforce enhancements in content management, customer engagement and data security. Joe Anzalone on October 5, 2023  The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy.  This edition highlights enhancements in personalization, data optimization and the evolution of … Continue reading Salesforce winter 2024 release: The business executive’s guide

Salesforce says an internal action caused service outage

A permission change with Amazon Web Service prevented customers from accessing most Salesforce services for several hours. Constantine von Hoffman on September 20, 2023   There was a huge outage of Salesforce services today following an internal permission change. As a result, customers were not able to access services for several hours. “This is about … Continue reading Salesforce says an internal action caused service outage

Stensul introduces dynamic content authoring for Salesforce and Marketo

Dynamic email content can now be created and collaboratively viewed in the Stensul platform before deployment to Salesforce and Marketo. Kim Davis on September 15, 2023 Email creation platform Stensul has created the ability for teams to collaborate in authoring, reviewing and approving dynamic content within Stensul itself for deployment in Salesforce Marketing Cloud and … Continue reading Stensul introduces dynamic content authoring for Salesforce and Marketo

Salesforce unveils Einstein Copilot, a chatbot for all its apps 

Users can ask questions in natural language, so they don’t need having to know how to navigate the software to get the information they need. Constantine von Hoffman on September 12, 2023 Salesforce unveiled Einstein Copilot, its newest AI integration, at the Dreamforce conference in San Francisco today. It allows users to ask questions in … Continue reading Salesforce unveils Einstein Copilot, a chatbot for all its apps