Category Archives: Salesforce

When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year

AI agents will wreak havoc without quality data behind them. That’s why the Data Cloud numbers should be a source of optimism for Salesforce. Mike Pastore on February 27, 2025   It was the moment during the Salesforce earnings call on Wednesday when the needle scratched across the record. Amy Weaver, Salesforce president and CFO, … Continue reading When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year

How the Salesforce Lead Object broke B2B marketing (and how to fix it)

Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem. Eric Dates on January 27, 2025   B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while marketers question sales’ ability to follow up effectively. … Continue reading How the Salesforce Lead Object broke B2B marketing (and how to fix it)

What is Salesforce cooking up for marketers in its Spring 2025 release?

Agentforce and data management are among the themes for marketers in the Spring 2025 updates from Salesforce. Mike Pastore on January 21, 2025   It’s the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses.  … Continue reading What is Salesforce cooking up for marketers in its Spring 2025 release?

Salesforce Agentforce: What you need to know

Salesforce Agentforce represents the shift from generative AI to agentic AI. Here’s what you need to know about the platform. Mike Pastore on January 7, 2025   Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced … Continue reading Salesforce Agentforce: What you need to know

Salesforce unveils integrated ecommerce storefronts

Salesforce Starter and Pro Suites now have ecommerce storefront capabilities alongside marketing, sales and service. Kim Davis on October 22, 2024   Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low-code setup for branded storefronts and tools to manage … Continue reading Salesforce unveils integrated ecommerce storefronts

Salesforce goes down, while speculation and conspiracy theories go up

Users say there’s a lack of accurate information when SaaS platforms suffer an outage. They’re not wrong, but it’s not that simple. Mike Pastore on October 1, 2024   Salesforce suffered an outage across a number of instances Tuesday, making some features of its platform unavailable to users, while others reported they could not log … Continue reading Salesforce goes down, while speculation and conspiracy theories go up