We must better serve customers by delivering value rather than blast people and hope there’s a segment of people who want what we’re blasting. Ryan Phelan on April 4, 2019 As long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders have repeated is: “Think … Continue reading Marketing is more than KPIs, it’s service
Ted K. Jackson — September 19, 2018 Follow @clearpointstrat — September 19, 2018 What does success mean? From an organization’s standpoint, success is executing your strategy and achieving your goals, whatever they may be. There are many steps along that yellow-brick road, but two of the most important are picking and tracking your KPIs. Here’s … Continue reading How Do Successful Organizations Pick & Track KPIs?
Robin Singh — May 28, 2018 — May 28, 2018 Did you notice the buzz about Avengers: Infinity War on various social media platforms? When the trailer for it first came out, it was all people would talk about and how they cannot wait to see Thanos in his full grandeur. Even the superheroes refused … Continue reading 5 KPIs for Analyzing the Success of Social Media Customer Service
JoAnn Corley — February 8, 2018 Follow @joann corley — February 8, 2018 1556045 / Pixabay One of the key, distinct elements of our consulting practice is the lens from which we help leaders see and evaluate their operations. It is from a “how and why humans operate the way they do” point of view. … Continue reading A Fantastic Twist to KPIs You’ll Quickly Want to Use
Roshan Shetty — September 5, 2017 — September 5, 2017 In most companies, IT Departments have always been a bit like “the distant cousin” who knows how to fix the washing machine. Their very existence is only remembered when something goes wrong with it, and most times they end up being blamed for the initial … Continue reading Putting IT on the Business Scorecard: Key KPIs for CIOs
Eleanor Telling — August 22, 2017 — August 22, 2017 15299 / Pixabay In today’s world, receiving customer experience feedback surveys seems part of almost every transaction. From opening a bank account, taking out an insurance policy, to going on holiday and even buying groceries in the supermarket. There is no doubt that companies are … Continue reading 6 Ways to Move from Measuring Scores to Measuring Outcomes
Ben Jessup — April 27, 2017 — April 27, 2017 You’ve probably heard that your key performance indicators, or KPIs, should play a big role in the creation of your marketing budget. They tell you where to put your dollars to make the most impact— the biggest bang for your buck, so to speak. But. … Continue reading Most Important KPIs By Funnel Stage: Awareness
Jenny Stilwell — April 11, 2017 Follow @jennystilwell— April 11, 2017 Most people who run a business or part of a large company struggle when it comes to setting KPIs – Key Performance Indicators. Here are three steps for setting KPIs for your team: Ask what the person is responsible for and what you want … Continue reading How-To: Setting KPIs for Your Team and Your Company
Amanda Oliver — February 7, 2017 — February 7, 2017 Facebook’s advertising strategy basically boils down to: Show people ads they want to see and don’t show them ads they don’t want to see. Ideally, Facebook wants ads in people’s feeds to be as enjoyable as everything else they see. (I mean, as enjoyable as … Continue reading Calculating Your KPI Correctly: Which Measurement Is Best For Your Campaign?
Dave Schoenbeck — November 9, 2016 Follow @daveschoenbeck— November 9, 2016 Defining key performance indicators (KPIs) is the first essential step in tracking and evaluating your progress and thereby allowing you to focus on activities that are important to your business. Though most business people understand the value of key performance indicators (KPIs), they often … Continue reading 6 Tips about Key Performance Indicators (KPIs)