Category Archives: KPI

Calculating Your KPI Correctly: Which Measurement Is Best For Your Campaign?

Amanda Oliver — February 7, 2017 — February 7, 2017 Facebook’s advertising strategy basically boils down to: Show people ads they want to see and don’t show them ads they don’t want to see. Ideally, Facebook wants ads in people’s feeds to be as enjoyable as everything else they see. (I mean, as enjoyable as … Continue reading Calculating Your KPI Correctly: Which Measurement Is Best For Your Campaign?

Account-Based Sales Development Key Performance Indicators to Benchmark Success

by Michaela CheeversAugust 13, 2016 The 5 KPIs that will provide structure for your daily ABSD strategy When implementing and launching an account-based sales development strategy, there are a variety of key metrics that will need to be reviewed and altered if you have previously been taking a contact-based selling approach. These metrics will cover … Continue reading Account-Based Sales Development Key Performance Indicators to Benchmark Success

How KPIs Impact Remote Employee Accountability & Motivation

Victoria VessellaAugust 27, 2015 Key Performance Indicators (KPIs) can be used across all levels of an organization to measure productivity, performance, and efficiency. They are especially useful for members of remote field teams as a means of tracking their own performance and self-motivation. Furthermore, well-designed KPIs allow employees to see how their accomplishments affect the … Continue reading How KPIs Impact Remote Employee Accountability & Motivation