Right now, we must track the news and respond with differentiated messaging to measure the temperature of geographic regions and market to each with thoughtfulness. Ryan Phelan on April 14, 2020 I’m worried. I see the news every day, covering what’s happening in New York, Chicago, Washington, D.C., in my adopted hometown of Dallas and … Continue reading A new KPI for marketers: Humanity
Category Archives: KPI
Finding the Right KPIs for Your Business
Ashley Hill — April 11, 2020 Chances are, you’ve heard a lot about KPIs—key performance indicators—and have thought a lot about selecting a few to help track your brand’s growth. But where do you begin? What kinds of things should you even be tracking? Or maybe you’ve chosen a few KPIs, but they just aren’t … Continue reading Finding the Right KPIs for Your Business
8 KPIs to Evaluate Procurement Performance
Chintan Jain — September 25, 2019 Whether you’re trying to grow muscles or a business, it’s very difficult to understand the impact of a new methodology without measuring the progress. This is the case with procurement management as well. When you automate your procurement processes, you also need to identify appropriate KPIs (key performance indicators) … Continue reading 8 KPIs to Evaluate Procurement Performance
Marketing is more than KPIs, it’s service
We must better serve customers by delivering value rather than blast people and hope there’s a segment of people who want what we’re blasting. Ryan Phelan on April 4, 2019 As long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders have repeated is: “Think … Continue reading Marketing is more than KPIs, it’s service
How Do Successful Organizations Pick & Track KPIs?
Ted K. Jackson — September 19, 2018 Follow @clearpointstrat — September 19, 2018 What does success mean? From an organization’s standpoint, success is executing your strategy and achieving your goals, whatever they may be. There are many steps along that yellow-brick road, but two of the most important are picking and tracking your KPIs. Here’s … Continue reading How Do Successful Organizations Pick & Track KPIs?
5 KPIs for Analyzing the Success of Social Media Customer Service
Robin Singh — May 28, 2018 — May 28, 2018 Did you notice the buzz about Avengers: Infinity War on various social media platforms? When the trailer for it first came out, it was all people would talk about and how they cannot wait to see Thanos in his full grandeur. Even the superheroes refused … Continue reading 5 KPIs for Analyzing the Success of Social Media Customer Service
A Fantastic Twist to KPIs You’ll Quickly Want to Use
JoAnn Corley — February 8, 2018 Follow @joann corley — February 8, 2018 1556045 / Pixabay One of the key, distinct elements of our consulting practice is the lens from which we help leaders see and evaluate their operations. It is from a “how and why humans operate the way they do” point of view. … Continue reading A Fantastic Twist to KPIs You’ll Quickly Want to Use
Putting IT on the Business Scorecard: Key KPIs for CIOs
Roshan Shetty — September 5, 2017 — September 5, 2017 In most companies, IT Departments have always been a bit like “the distant cousin” who knows how to fix the washing machine. Their very existence is only remembered when something goes wrong with it, and most times they end up being blamed for the initial … Continue reading Putting IT on the Business Scorecard: Key KPIs for CIOs
6 Ways to Move from Measuring Scores to Measuring Outcomes
Eleanor Telling — August 22, 2017 — August 22, 2017 15299 / Pixabay In today’s world, receiving customer experience feedback surveys seems part of almost every transaction. From opening a bank account, taking out an insurance policy, to going on holiday and even buying groceries in the supermarket. There is no doubt that companies are … Continue reading 6 Ways to Move from Measuring Scores to Measuring Outcomes
Most Important KPIs By Funnel Stage: Awareness
Ben Jessup — April 27, 2017 — April 27, 2017 You’ve probably heard that your key performance indicators, or KPIs, should play a big role in the creation of your marketing budget. They tell you where to put your dollars to make the most impact— the biggest bang for your buck, so to speak. But. … Continue reading Most Important KPIs By Funnel Stage: Awareness
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