Category Archives: KPI

KPIs that connect: 5 metrics for marketing, sales and product alignment

KPI

Elevate the customer experience through strategic alignment. Unite marketing, sales and product teams with metrics that matter most. Margaret Lee on October 19, 2023 While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. About 90% of … Continue reading KPIs that connect: 5 metrics for marketing, sales and product alignment →

Data Quality Drives Results: The #1 KPI Digital Marketers Should Measure in 2021

KPI

Paula Chiocchi July 14, 2021 A recent study by the ANA Media Leadership Growth Council shows that data quality is on the rise as a KPI measurement. As a long-time provider of multi-channel marketing contact data, quality over quantity has been one of my driving principles. Don’t get me wrong, we have a large quantity … Continue reading Data Quality Drives Results: The #1 KPI Digital Marketers Should Measure in 2021 →

Building KPI Scorecards

KPI

Don Dalrymple May 18, 2021 When teams grow, the management of details, priorities and people can become unwieldy. Knowing what problems to prioritize and address can easily become a blur. Thus, building KPI scorecards built on specific execution that roll up to results has to be designed and implemented as part of the management process. … Continue reading Building KPI Scorecards →

Your Agency’s #1 KPI: “Rev/FTE” (aka Per-Capita Billables)

KPI

Karl Sakas January 29, 2021 Boost your agency productivity by tracking a single KPI: Rev/FTE (aka per-capita billables) Want to improve your agency’s performance, but don’t love tracking metrics? You’re not alone! What if I told you that you could track your agency’s productivity and performance using just one number? You can! The #1 metric … Continue reading Your Agency’s #1 KPI: “Rev/FTE” (aka Per-Capita Billables) →

A new KPI for marketers: Humanity

KPI

Right now, we must track the news and respond with differentiated messaging to measure the temperature of geographic regions and market to each with thoughtfulness. Ryan Phelan on April 14, 2020 I’m worried. I see the news every day, covering what’s happening in New York, Chicago, Washington, D.C., in my adopted hometown of Dallas and … Continue reading A new KPI for marketers: Humanity →

Finding the Right KPIs for Your Business

KPI

Ashley Hill — April 11, 2020 Chances are, you’ve heard a lot about KPIs—key performance indicators—and have thought a lot about selecting a few to help track your brand’s growth. But where do you begin? What kinds of things should you even be tracking? Or maybe you’ve chosen a few KPIs, but they just aren’t … Continue reading Finding the Right KPIs for Your Business →

8 KPIs to Evaluate Procurement Performance

KPI

Chintan Jain — September 25, 2019 Whether you’re trying to grow muscles or a business, it’s very difficult to understand the impact of a new methodology without measuring the progress. This is the case with procurement management as well. When you automate your procurement processes, you also need to identify appropriate KPIs (key performance indicators) … Continue reading 8 KPIs to Evaluate Procurement Performance →

Marketing is more than KPIs, it’s service

KPI

We must better serve customers by delivering value rather than blast people and hope there’s a segment of people who want what we’re blasting. Ryan Phelan on April 4, 2019 As long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders have repeated is: “Think … Continue reading Marketing is more than KPIs, it’s service →

How Do Successful Organizations Pick & Track KPIs?

KPI

Ted K. Jackson — September 19, 2018 Follow @clearpointstrat — September 19, 2018 What does success mean? From an organization’s standpoint, success is executing your strategy and achieving your goals, whatever they may be. There are many steps along that yellow-brick road, but two of the most important are picking and tracking your KPIs. Here’s … Continue reading How Do Successful Organizations Pick & Track KPIs? →

5 KPIs for Analyzing the Success of Social Media Customer Service

KPI

Robin Singh — May 28, 2018 — May 28, 2018 Did you notice the buzz about Avengers: Infinity War on various social media platforms? When the trailer for it first came out, it was all people would talk about and how they cannot wait to see Thanos in his full grandeur. Even the superheroes refused … Continue reading 5 KPIs for Analyzing the Success of Social Media Customer Service →