Trenton Reed — October 16, 2017 — October 16, 2017 We’ve all experienced that type of prospect. The special type of person who clicks around your website, reads your content, and even comments on your blog posts—with no apparent intent of making a purchase. Naturally, however, you spend the time and money to chase the … Continue reading How Negative Buyer Personas Can Shape Your Ideal Personas
Ivan Ivanov — September 28, 2017 — September 28, 2017 We’ve recently discussed the bigger picture on Instagram and how to properly entice your audience through visual media. And achieving consistency throughout your content is one of the most important things for a brand regardless of the social media platform. However, there’s another aspect to … Continue reading How to Build a Brand Personality That Resonates on Instagram
Brett Morgan — July 29, 2017 Follow @gothamCulture — July 29, 2017 NeuPaddy / Pixabay Back in my college days at Purdue University, my friends and I were winding down a fairly mundane night of painting the town red. We decided to cap things off with a trip to Taco Bell. Rather than peacefully wait … Continue reading What Escaping a Taco Bell Brawl Taught Me About Self-Awareness
Brittany Laeger — June 28, 2017 — June 28, 2017 I see it all the time. Whether it’s a new HubSpot portal, a PDF document, or just in conversation, there seems to be one, universally dangerous tactic that keeps marketers from having successful and useful buyer personas. Now before I tell you what the one … Continue reading One Dangerous Mistake is Preventing Successful Buyer Persona Development
Katherine A. Sliter — February 14, 2017 — February 14, 2017 Within the talent management community, there is often the perception that having more of a desirable personality trait is always better. After all, if friendly, conscientious individuals do well in a particular role, shouldn’t extra friendly and extra conscientious individuals do extra-extra well? To … Continue reading Personality: Can You Have Too Much of a Good Thing?
Shachi Kaul — February 3, 2017 — February 3, 2017 Are you basing your tech startup’s marketing plan on assumptions or data? Not validating your assumptions can do serious damage to your ability to successfully launch your brand. A wrong assumption can be toxic for any marketing strategy. There simply isn’t any room for false … Continue reading Not Validating Your Assumptions Is Like Digging Your Own Grave!
Personal Branding Blog — February 1, 2017 — February 1, 2017 Although we don’t like to admit it, we are continually judged by others. Consistency in words, actions, and deeds are essential. Word of mouth travels very rapidly online, and so it’s important that only admired verbiage speaks on your behalf. The way in which … Continue reading How Do People Judge You?
Barry Roos — February 1, 2017 Follow @roosites— February 1, 2017 When building a website one of the most important things is knowing “who” you are. Ok, not a great joke with the owl, but I think it’s a very important topic that people don’t spend enough time thinking about when planning a site. A … Continue reading Know “WHO” You Are
Warren Knight — November 11, 2016 Follow @warrenknight— November 11, 2016 WOULDN’T IT BE GREAT IF YOU COULD GENERATE UP TO 64% OF YOUR WEBSITE REFERRAL TRAFFIC JUST FROM LINKEDIN? Having a successful LinkedIn profile does not happen overnight; I know because it has taken me years to achieve a 6-figure income from speaking opportunities … Continue reading 3-Step Linkedin Secret Sauce To Getting Booked As A Speaker
by Brandon Gains Follow @brandongainsOctober 2, 2016 Imagine you’re at a party and this party represents all of your target customers. As with any party, some people are talking in a large group in the center of the room while some chat in small groups of two or three around the outside. You’re witnessing the … Continue reading Intro to Myers-Briggs Personality Types