Category Archives: Personal Development

The Myth of Being Paid to Create and Why It’s Doomed to Fail

Emelina Spinelli — February 10, 2018 Follow @ecspinelli — February 10, 2018 Can you hear the buzz…. the murmer… the consistent droning on and on from “experts” who tell you this mythical story? Have you heard about the unicorn that you can catch, called “being paid to create”, doing what you love, making money while … Continue reading The Myth of Being Paid to Create and Why It’s Doomed to Fail

How to Build a Brand Personality That Resonates on Instagram

Ivan Ivanov — September 28, 2017 — September 28, 2017 We’ve recently discussed the bigger picture on Instagram and how to properly entice your audience through visual media. And achieving consistency throughout your content is one of the most important things for a brand regardless of the social media platform. However, there’s another aspect to … Continue reading How to Build a Brand Personality That Resonates on Instagram

One Dangerous Mistake is Preventing Successful Buyer Persona Development

Brittany Laeger — June 28, 2017 — June 28, 2017 I see it all the time. Whether it’s a new HubSpot portal, a PDF document, or just in conversation, there seems to be one, universally dangerous tactic that keeps marketers from having successful and useful buyer personas. Now before I tell you what the one … Continue reading One Dangerous Mistake is Preventing Successful Buyer Persona Development

Personality: Can You Have Too Much of a Good Thing?

Katherine A. Sliter — February 14, 2017 — February 14, 2017 Within the talent management community, there is often the perception that having more of a desirable personality trait is always better. After all, if friendly, conscientious individuals do well in a particular role, shouldn’t extra friendly and extra conscientious individuals do extra-extra well? To … Continue reading Personality: Can You Have Too Much of a Good Thing?

Not Validating Your Assumptions Is Like Digging Your Own Grave!

Shachi Kaul — February 3, 2017 — February 3, 2017 Are you basing your tech startup’s marketing plan on assumptions or data? Not validating your assumptions can do serious damage to your ability to successfully launch your brand. A wrong assumption can be toxic for any marketing strategy. There simply isn’t any room for false … Continue reading Not Validating Your Assumptions Is Like Digging Your Own Grave!