Emelina Spinelli — February 10, 2018 Follow @ecspinelli — February 10, 2018 Can you hear the buzz…. the murmer… the consistent droning on and on from “experts” who tell you this mythical story? Have you heard about the unicorn that you can catch, called “being paid to create”, doing what you love, making money while … Continue reading The Myth of Being Paid to Create and Why It’s Doomed to Fail
Personal Branding Blog — January 25, 2018 — January 25, 2018 There are times in our careers where we accidentally and sometimes intentionally set ourselves up for failure. At these moments of self sabotage there are a lot of reasons why you may be doing this: some may be psychological while others might have more … Continue reading 3 Ways to Avoid Self Sabotage
Taylor Gordon — December 13, 2017 — December 13, 2017 Free-Photos / Pixabay If the thought of going live or recording videos for your business makes your pits sweat and skin crawl I’m right there with you. Video (and even audio) is something I’ve resisted doing for years because I hate hearing the sound of … Continue reading How to Get Over Your Fear of Appearing on Video
Trenton Reed — October 16, 2017 — October 16, 2017 We’ve all experienced that type of prospect. The special type of person who clicks around your website, reads your content, and even comments on your blog posts—with no apparent intent of making a purchase. Naturally, however, you spend the time and money to chase the … Continue reading How Negative Buyer Personas Can Shape Your Ideal Personas
Ivan Ivanov — September 28, 2017 — September 28, 2017 We’ve recently discussed the bigger picture on Instagram and how to properly entice your audience through visual media. And achieving consistency throughout your content is one of the most important things for a brand regardless of the social media platform. However, there’s another aspect to … Continue reading How to Build a Brand Personality That Resonates on Instagram
Brett Morgan — July 29, 2017 Follow @gothamCulture — July 29, 2017 NeuPaddy / Pixabay Back in my college days at Purdue University, my friends and I were winding down a fairly mundane night of painting the town red. We decided to cap things off with a trip to Taco Bell. Rather than peacefully wait … Continue reading What Escaping a Taco Bell Brawl Taught Me About Self-Awareness
Brittany Laeger — June 28, 2017 — June 28, 2017 I see it all the time. Whether it’s a new HubSpot portal, a PDF document, or just in conversation, there seems to be one, universally dangerous tactic that keeps marketers from having successful and useful buyer personas. Now before I tell you what the one … Continue reading One Dangerous Mistake is Preventing Successful Buyer Persona Development
Katherine A. Sliter — February 14, 2017 — February 14, 2017 Within the talent management community, there is often the perception that having more of a desirable personality trait is always better. After all, if friendly, conscientious individuals do well in a particular role, shouldn’t extra friendly and extra conscientious individuals do extra-extra well? To … Continue reading Personality: Can You Have Too Much of a Good Thing?
Shachi Kaul — February 3, 2017 — February 3, 2017 Are you basing your tech startup’s marketing plan on assumptions or data? Not validating your assumptions can do serious damage to your ability to successfully launch your brand. A wrong assumption can be toxic for any marketing strategy. There simply isn’t any room for false … Continue reading Not Validating Your Assumptions Is Like Digging Your Own Grave!
Personal Branding Blog — February 1, 2017 — February 1, 2017 Although we don’t like to admit it, we are continually judged by others. Consistency in words, actions, and deeds are essential. Word of mouth travels very rapidly online, and so it’s important that only admired verbiage speaks on your behalf. The way in which … Continue reading How Do People Judge You?