Long B2B sales cycles make most marketing measurement unreliable. Learn why clicks, leads, and conversions don’t tell the full story. By Mike Maynard Published on August 21, 2026 Long B2B sales cycles make marketing difficult to measure. When a purchase takes months or even years, the time between marketing activity and a completed … Continue reading Why long sales cycles make B2B marketing hard to measure
Marketing data influences budgets, but only 49% fully trust its accuracy and completeness. Disconnected reporting is behind the confidence gap. By Constantine von Hoffman Published on August 21, 2026 B2B marketing budgets are influenced by data that fewer than half of the people responsible for measuring marketing and communications fully trust. Only 49% … Continue reading B2B marketers don’t trust the data used to shape budgets
As Gen Z turns digital fluency and economic pressure into influence, brands are learning to meet audiences where trust and commerce converge. Shama Hyder on October 17, 2025 A sophomore finance major checks her phone between classes. Three brand messages await her response: One offers $ 200 for an Instagram Reel. Another asks her … Continue reading The TikTok-fueled shift B2B marketers can’t afford to ignore
SMB marketers say CRO is their top priority — but most aren’t A/B testing their landing pages. What’s holding them back? Mike Pastore on September 12, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: State of A/B Testing Report,” Unbounce and Ascend2. SMB marketers in the B2B sector … Continue reading B2B marketers at SMBs struggle with conversion rate optimization
69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. Constantine von Hoffman on April 23, 2025 B2B marketers want solutions that deliver results, not more tools to add to their martech stack, according to a new survey. The Pipeline360 2025 State of B2B Pipeline Growth Report … Continue reading B2B marketers want results, not more technology
In a crowded market, features alone won’t win buyers over. Here’s how to create authentic connections that make them care. Moni Oloyede on February 26, 2025 B2B marketing in 2025 is not for the faint of heart. Budgets are tight, resources are stretched thin and economic uncertainty looms large. But it’s not just marketers … Continue reading 5 ways to get your B2B buyers to care in 2025
These will help you track smarter, outsmart competitors, and make sense of multichannel chaos in 2025 Laura Schiele on February 24, 2025 Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native … Continue reading 5 underrated tools to boost your B2B PPC performance
2025 will be tough, but it’s time to be able to answer the C-suite’s questions about the role marketing plays in the GTM eco-system. Mark Stouse on December 17, 2024 2025-26 will be the years when what you don’t know will really, really hurt you. That’s a generally true statement, but it’s especially true … Continue reading It’s time for B2B marketing to understand its GTM role
These five trends are knocking traditional B2B marketing sideways. They’re here to stay. Ruth Stevens on August 26, 2024 Like just about everything in marketing, B2B marketing is changing — and fast. Some of the trends I’m seeing have been developing for a while, but now they’re really taking off. What’s going on? Here … Continue reading 5 key trends we’re seeing in B2B marketing
Focus your efforts and amplify your results with these practical tips for implementing account-based marketing. Brianna Miller on August 19, 2024 Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing … Continue reading The small B2B marketing team’s guide to ABM
