Category Archives: B2B Marketing Challenges

What’s new and what’s working, in B2B channel partner marketing

The speed and complexity of business today demands a fresh look at how to make channel partner marketing work. Ruth Stevens on December 26, 2023 Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), … Continue reading What’s new and what’s working, in B2B channel partner marketing →

Humanizing B2B: The key to better customer experience

B2B Marketing Challenges

Learn how to appeal to the rational and emotional needs of B2B customers and first-party data’s role in enabling meaningful connections. Alicia Arnold on November 6, 2023 In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook … Continue reading Humanizing B2B: The key to better customer experience →

B2B buyers see persistent problems with tech vendors

B2B Marketing Challenges

Buyers want vendors who know their industry, deliver on support, provide clear product and pricing info, and are open about fulfillment. Constantine von Hoffman on October 18, 2023 B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according to Hero Digital’s annual … Continue reading B2B buyers see persistent problems with tech vendors →

B2B marketing budget management

B2B Marketing Challenges

Financial Planning for Tailored B2B Marketing Campaigns In today’s dynamic B2B business landscape, effective B2B marketing is essential for attracting and retaining clients. However, crafting and executing a successful marketing campaign requires more than just creative ideas; it demands sound financial planning and management. In this article, we will explore the financial aspects of … Continue reading B2B marketing budget management →

15 cutting-edge tools every B2B marketer should know

B2B Marketing Challenges

B2B marketers are reaping the rewards from the huge number of new martech tools. Here’s a guide to some of the best of them. Ruth Stevens on September 29, 2023 B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, … Continue reading 15 cutting-edge tools every B2B marketer should know →

More pressure on B2B marketers to prove ROI

B2B Marketing Challenges

41% report feeling more pressure on ROI. 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out. Constantine von Hoffman on May 1, 2023 B2B marketers say pressure to prove ROI is increasing, but budgets are not. Some 41% are feeling more pressure to do this, 27% say … Continue reading More pressure on B2B marketers to prove ROI →