Category Archives: Business Startup

The Marketing Collateral You Need to Start a Business

Julie Chomiak — May 26, 2017 — May 26, 2017 Marketing collateral is traditionally associated with print products such as business cards, flyers, sales presentation materials, and the like. In today’s business world, though, marketing collateral includes both print and digital assets. Having the right mix of marketing materials from the outset will help your … Continue reading The Marketing Collateral You Need to Start a Business

Should You Start a Hardware or Software Business?

Phil Morettini — February 9, 2017 Follow @TechnologyGuy— February 9, 2017 Much of my consulting practice centers on working with software-based companies. But I have substantial hardware market experience as well, so I also work with hardware companies. Hardware vs software business models is something that you don’t often see a lot of debate about. … Continue reading Should You Start a Hardware or Software Business?