Category Archives: Business Startup

From Idea to Minimal Viable Product (MVP) That Grows into a Profitable Business

Carol Forden — July 2, 2018 Follow @carolforden — July 2, 2018 Most startups don’t fail because of bad ideas. They fail because of bad assumptions, poor execution, and the failure to validate an idea or hypothesis early. Despite, the fact that many articles have written about how to develop a Minimal Viable Product (MVP), … Continue reading From Idea to Minimal Viable Product (MVP) That Grows into a Profitable Business

The Marketing Collateral You Need to Start a Business

Julie Chomiak — May 26, 2017 — May 26, 2017 Marketing collateral is traditionally associated with print products such as business cards, flyers, sales presentation materials, and the like. In today’s business world, though, marketing collateral includes both print and digital assets. Having the right mix of marketing materials from the outset will help your … Continue reading The Marketing Collateral You Need to Start a Business