Why Strategic M&A Activity Can Be A Growth Engine For Your Company by Christie Johansen-Pinney , April 21, 2023 Corporate growth in 2023 is expected to look significantly different as 63% of organizations are preparing for mergers and acquisitions this year, per a Deloitte report –and this trend is likely to continue in the future. … Continue reading Why Strategic M&A Activity Can Be A Growth Engine For Your Company
Category Archives: Growth Strategy
What is Growth Marketing and the Best Tactics to Generate Leads
What is Growth Marketing and the Best Tactics to Generate Leads Brad Anderson / 26 May 2022 Generating customer leads is often a top priority for business owners. However, many find it challenging to adopt the right strategy to generate those leads — especially quality ones. So what happens? Sales blame marketing for insufficient … Continue reading What is Growth Marketing and the Best Tactics to Generate Leads
Meet the duo of Black financial advisors who want to help you manage and grow more wealth
By Shalene Gupta May 06, 2022 Dasarte Yarnway and Emlen Miles-Mattingly are two financial advisors who want to help diversify wealth by fixing the financial-advisor industry’s diversity problem. The barrier to entry for financial advisors can be high: New financial advisors must follow compliance, and if they want to manage assets, they must … Continue reading Meet the duo of Black financial advisors who want to help you manage and grow more wealth
Drive growth with account-based marketing
Why B2B e-tailers need to think about ABM now more than ever. Theresa Forman on March 10, 2022 E-commerce has been on the rise for years but has had explosive growth during the pandemic. Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to … Continue reading Drive growth with account-based marketing
CEO’s Guide to Growth Through Ease of Business & Ease of Work
Lynn Hunsaker January 18, 2022 “Customer-centered management is straightforward business sense,” declared the first article1 in this six-part CEO’s Guide to Growth series. Indeed, this declaration is reinforced by the new Principles of Corporate Governance, overhauled by Business Roundtable in August 2019.2 Modern corporate governance replaces shareholder primacy with balanced attention among five vital stakeholders: … Continue reading CEO’s Guide to Growth Through Ease of Business & Ease of Work
Build the Right Tech Stack to Deliver RevOps Solutions for High-Growth Businesses
Alejandra Melara December 17, 2021 The importance of delivering successful revenue operations (RevOps) initiatives for mid-size to enterprise-level companies relies on having a deep understanding of the tech ecosystem and building a robust martech stack that supports a well-aligned inbound strategy. As the world gets more complicated and connected, marketers are getting more advanced in … Continue reading Build the Right Tech Stack to Deliver RevOps Solutions for High-Growth Businesses
2 Future-Proofing Components to Protect Your Growth
Laura Patterson September 23, 2021 Ever wish you had a crystal ball to see the future and plan accordingly? More effective than a crystal ball, future proofing is the process of anticipating what the future might bring, in order to minimize the potential downside of future events. And it is one important way to protect … Continue reading 2 Future-Proofing Components to Protect Your Growth
How to Create a MarTech Stack That Supports Your Growth Goals (+ Best Tools)
Alejandra Zilak September 19, 2021 Whether you’re a creative, entrepreneur, or into any type of industry where you get to share your gifts with other people, you’re likely aware that the only way to accomplish any level of success is with good marketing. Effective marketing. Smart marketing. But even knowing that on a fundamental level … Continue reading How to Create a MarTech Stack That Supports Your Growth Goals (+ Best Tools)
Marketers Confused About Performance Marketing Vs. Growth Marketing
Marketers Confused About Performance Marketing Vs. Growth Marketing by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2021 There is a lot of confusion in the marketplace around the definitions of performance marketing, growth marketing, and how the two differ from each other. That’s what data shows from a survey conducted by agency 3Q Digital, founded … Continue reading Marketers Confused About Performance Marketing Vs. Growth Marketing
5 Growth Hacking Tips for Small Businesses
Emmanuel Soroba August 12, 2021 Source: Shutterstock Growth hacking is a marketing approach that involves using unorthodox tactics to rapidly grow a business. The concept was inspired by Silicon Valley startups that grew from nothing to billions in valuation in a relatively short time, including Uber and Airbnb. Marketing in the traditional sense is usually … Continue reading 5 Growth Hacking Tips for Small Businesses