Angela Hausman, PhD — August 2, 2017 Follow @MarketingLetter — August 2, 2017 It seems everyone today is talking about growth hacking and a number of firms offer this as a stand-alone strategy. But, the fastest and surest way to grow your business is through data analytics focused on understanding your customer—or, better yet, understanding … Continue reading Growth Hacking: Using Big Data to Generate Bankable Results
Carol Stephen — July 20, 2017 Follow @Carol_Stephen — July 20, 2017 Why Social Media Does Not Correspond to Exponential Growth Recently, someone mentioned an old Faberge shampoo commercial. It reminded me of what people often believe about social media. In the Faberge ad, Heather Locklear says “I’ll tell two friends, and they’ll tell two … Continue reading Why Social Media Does Not Correspond to Exponential Growth
Jefri Yonata — June 15, 2017 — June 15, 2017 geralt / Pixabay You made an explainer video for your company, and you are incredibly happy with the final result. Now what? For an explainer video to be actually beneficial for your company, the process can be long. An explainer video is a great tool … Continue reading Insider Tips for Growth Hacking Explainer Videos
Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance. Lori Weiman on June 15, 2017 Welcome back to my eight-part series providing growth hacks to search marketers. I began by sharing growth hacks for protecting your valuable branded keywords in PPC, including teaming up … Continue reading 2017 growth hacks: Optimizing organic market share
Jessica Collins — May 17, 2017 — May 17, 2017 Although individuals may have different starting points in sports, medicine, or most any other pursuit, talent has a lot more to do with persistence and adaptability. Failing to account for that in an organizational setting can be hugely problematic. When organizations focus on inherent talent, … Continue reading How to Foster Talent through a Growth Mindset and Grit
How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions. Lori Weiman on May 18, 2017 Welcome back to my eight-part series providing marketers with growth … Continue reading 2017 SEM growth hacks: Gain monster paid search growth using competitive data
James Scherer — May 15, 2017 — May 15, 2017 The Wishpond growth team is made up of a bunch of great and (frankly) pretty ballsy people. It’s Carlo, Kevin and I (Wishpond’s content team), Mateus (head of optimization), Nick (CMO), Ali (Wishpond founder and CEO) and then Marya (our overworked marketing/UX designer). At the … Continue reading How We Drive Massive Growth by Running Calculated, High-Risk Tests
Lisa Masiello — May 10, 2017 Follow @LisaMasiello— May 10, 2017 M&A Strategic Planning: Picking the Right Growth Strategy for Your Business The topic of mergers and acquisitions in the IT industry is dominating conversations at vendor conferences, channel partner events, industry association meetings, and in online trade publications. It shows no indications of slowing … Continue reading M&A Strategic Planning: Picking the Right Growth Strategy for Your Business
Greetje den Holder — April 27, 2017 Follow @GdenHolder— April 27, 2017 By now, you know about growth hacking and you know what it is not. At least, you know what growth hacking is not if you have read my blog Here Is What Growth Hacking Is NOT. If you still have questions about growth … Continue reading 35 Amazing Resources to Learn About Growth Hacking
Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce. Lori Weiman on April … Continue reading 2017 SEM growth hacks: Monster growth from brand protection
