Category Archives: Growth Strategy

Marketers Confused About Performance Marketing Vs. Growth Marketing

Marketers Confused About Performance Marketing Vs. Growth Marketing by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2021 There is a lot of confusion in the marketplace around the definitions of performance marketing, growth marketing, and how the two differ from each other. That’s what data shows from a survey conducted by agency 3Q Digital, founded … Continue reading Marketers Confused About Performance Marketing Vs. Growth Marketing

5 Growth Hacking Tips for Small Businesses

Emmanuel Soroba August 12, 2021 Source: Shutterstock Growth hacking is a marketing approach that involves using unorthodox tactics to rapidly grow a business. The concept was inspired by Silicon Valley startups that grew from nothing to billions in valuation in a relatively short time, including Uber and Airbnb. Marketing in the traditional sense is usually … Continue reading 5 Growth Hacking Tips for Small Businesses

What If Your Team Suddenly Has More Growth Than It Can Handle?

Liz Kislik August 5, 2021 Even in a global crisis, not all organizations lose business. Some face significant growth instead. When growth is drastic or continues for a long period, leaders should be on the lookout for people who are overwhelmed or crisping around the edges because they don’t want to complain that they’re carrying … Continue reading What If Your Team Suddenly Has More Growth Than It Can Handle?

How legal tech unicorn Clio leveraged DAM to fuel rapid growth

Cloud-based legal tech platform Clio’s content marketing strategy using DAM technology as the foundation for rapid growth. Jacqueline Dooley on August 4, 2021 Clio, a cloud-based and client-centered legal technology platform, made history by becoming the first global legal practice management unicorn. In 2021, Clio landed a US$ 110M Series E investment led by funds … Continue reading How legal tech unicorn Clio leveraged DAM to fuel rapid growth

3 Ways Subscriptions Can Power your Growth

Nupura Ughade July 21, 2021 Twitter recently announced their subscription module called Twitter Blue, hence finally taking a plunge into the world of subscriptions. It is available for their ‘power users’ in Canada and Australia with premium features at a monthly subscription fee. Twitter was considering the move to subscriptions since their ad revenues saw … Continue reading 3 Ways Subscriptions Can Power your Growth

How to Modify Business and Growth Productivity With CRM

Shadab Khan July 8, 2021 Customer Relationship Management is a three-word term, but the essence lies in the mid-word Relationship. In times of bottleneck competition, meaningful relationships are the key to connect with retail consumers to add value to their journey. Technology advancement has impacted consumer behavior, and currently, retail customers need a more personalized … Continue reading How to Modify Business and Growth Productivity With CRM

Entrepreneurs: Don’t Be Afraid to Write Your Own Growth Story

Jason VandeBoom June 9, 2021 How do successful businesses grow? If you’re an ambitious entrepreneur, you’ve probably heard the answer to this one. You’ve been told that the most exciting, successful business ideas are all about rapid scale. They can be expanded quickly to reach more customers using the same core platform. By growing fast, … Continue reading Entrepreneurs: Don’t Be Afraid to Write Your Own Growth Story