How do you compete with larger, well-established businesses? Contributor Aden Andrus shares winning strategies to help you effectively market against the corporate behemoths. Aden Andrus on May 11, 2017 Marketing a business — especially a smaller business — can often feel like a David and Goliath scenario. Your competition is bigger, better funded and … Continue reading Taking Goliath down: How to compete with the giants in your industry
Fabrizio Moreira — January 27, 2017 Follow @FabrizioMoreira— January 27, 2017 One of the things you should absolutely never fear along the entrepreneurial road is competition. It’s one of the best things that can happen to you. In his book, Civilization: the West and the Rest (2011 Penguin Books) Harvard history professor, and Senior Fellow … Continue reading Competition Makes You Grow
Irina Weber — December 2, 2016 Follow @irinaweber048— December 2, 2016 Continuous improvement plays an important role in your SEO success. The key to is to know the competitors’ merits and demerits, including their marketing strategies, sales, website performance and analytics in whole. If you don’t know how your competitors operate, you can’t make important … Continue reading 10 Best Competitor Research Tools
by Rachel Clapp Miller Follow @ContentRachelOctober 3, 2016 We talk a lot about the importance of articulating differentatiation in the sales process. Even the greenest sales reps know they need a way to explain why their solution is different. Still, even if they have the best product on the market, many sales organizations struggle with … Continue reading Beating the Competition: The Mistake Your Organization is Making
by Arthur GermainSeptember 20, 2016 When I meet with potential customers, they often ask who I see as my competition. Every one of us has some type of competition; it’s a little disingenuous to say, “Oh, we have no competition.” Often for branding services or public relations services and certainly for marketing collateral services, we … Continue reading Who is Your (Real) Competition?
by Scott Lambert Follow @xcellimarkSeptember 18, 2016 Throughout my 20 years of Internet marketing experience, I have learned that monitoring your competitors can provide invaluable insights into their strengths, weaknesses, opportunities and threats. So when we ask our clients who their top competitors are, they typically give us a list of companies they compete against … Continue reading The Prelude to Discovering Where Your Competitors Are Beating You
Bidding on your competitors’ brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run. Jacob Baadsgaard on September 16, 2016 These days, bidding on your competitors’ branded terms has become a common practice for paid search advertisers. To be honest, the logic behind this trend seems … Continue reading Bidding on the competition: Is it really worth it?
by Richard Shapiro May 8, 2016 Follow @RichardRShapiroMay 8, 2016 Whenever I speak to a group of business executives my opening words are that competition has never been greater and the need to implement a proactive repeat business strategy is paramount. I now have to add one more competitor to the list: slightly used. Companies … Continue reading Slightly Used: The Newest Competitor
by Jean Moncrieff May 5, 2016 Follow @eyejeanMay 5, 2016 It used to be a challenge to find information on your competition, but that’s all changed thanks to the internet. Nowadays, you hardly need to leave your desk, unless of course you’re into some serious industrial espionage. Assuming that’s not the case, your biggest challenge … Continue reading 6 Ways to Gather Information on Your Competitors
by Kevin Homer April 4, 2016 Follow @kevin_homerApril 4, 2016 A company’s website is typically the central hub of its entire marketing strategy. It’s the easiest and most cost-effective marketing component in terms of updating with current information and engaging an audience. It’s the one medium where the allotted space to present information is essentially … Continue reading Leveraging Your Company’s Online Presence in a Competitive Industry