Lena PrickettApril 4, 2015 In 2014, the Content Marketing Institute and MarketingProfs reported that overall, B2B marketers rate in-person events as the most effective tactic they use. Part of why events work is that they enable us to meet face-to-face with our prospects, having the kind of engaging dialogues that build relationships and trust and … Continue reading 3 Ways to Generate More Event Leads With Interactive Content
Mari KaneApril 3, 2015 This post on how to ruin your WordPress Website was inspired by a client I worked with last week. His ecommerce site had been hacked and suspended by his host, and he wanted to clean it up. Without making promises, I took a look at his WordPress dashboard, and what I … Continue reading 7 Ways to Ruin your WordPress Website Without Really Trying
by Larissa Ellicot April 3rd, 2015 Creating shareable content is key for spreading brand awareness and is a very important aspect for online marketing success. Not only is great content one of the most important foundations of your website, it is the driving force for online engagement and has been known to improve relationships … Continue reading 8 Ways To Help Increase The Shareability Of Your Content
Erica BoyntonApril 2, 2015 With a jaw-dropping 300 million active monthly users (as of December 2014) and 15 times the typical engagement than that of Facebook’s, Instagram has come on strong since launching late 2010. But the platform has come even further since developing promoted posts in 2013. The first Instagram ad from Michael Kors … Continue reading 4 Ways To #Win At Instagram
Kylie Jane WakefieldApril 2, 2015 All across the United States, colleges and universities are utilizing social media to increase enrollment, connect with students and alumni, and drive goodwill towards their institutions. They’re running social media campaigns on Twitter, Facebook, YouTube, and other major social platforms and receiving positive responses in return. Marketers in any field … Continue reading 7 Creative Ways Colleges Are Using Social Media
Brian HonigmanApril 2, 2015 As illustrated in last week’s post, being data focused can help support your intuition as a marketer and ensure your efforts are reaping results for your business. The same logic applies to your social media presence as data can highlight what’s working and what isn’t on each channel you’re active on. … Continue reading 5 Ways to Use Data to Inform Your Social Media Marketing Strategy
Zoe WaldronApril 1, 2015 Snapchat is huge amongst the younger audience (13-17 years old) but is growing quickly in other age groups. This provides a valuable opportunity to brands hoping to reach this unique audience in a unique and memorable way. So how are brands are doing reaching teens? With creative Snapchat campaigns! Whether they … Continue reading Creative Ways Brands Can Use Snapchat
Michelle BrammerApril 1, 2015 Optimizing your PPC campaigns is more than a ‘set it and forget it’ task. We all know the benefits of whitelisting sources and geotargeting your campaigns to reach specific people. But mobile usage is changing the game. In fact, mobile users will do everything desktop users do, provided it’s presented in … Continue reading 6 Ways to Win Big with Device Targeting
Desmond PerrottoMarch 30, 2015 Offering email marketing to your customers provides you the ability to generate incremental revenue and grow your own business. Your VerticalResponse partner dashboard can assist these efforts. Whether you handle all the email marketing for your customers, or let them take the reins with their campaigns, use these three actionable tips to help … Continue reading 3 Ways To Set Your Customers Up For Sending Success
Richie ContartesiMarch 29, 2015 How Do I Increase My Website Conversion Rate? Do you realize how important it is for any business to be known, liked and trusted? Or are you one of those entrepreneurs who thinks that just because you have the latest gadgets or technology for hire, you’ll automatically get noticed and get … Continue reading 5 Ways To Increase Your Website Conversion Rate
