Laura Bailey-Wickins March 17, 2021 Business owners around the world are asking themselves this very question: should I market my B2B company on LinkedIn? Well, let me start off this article with a few facts: So my simple answer to this question is a resounding yes. The platform has evolved since its inception in 2002. … Continue reading 3 LinkedIn Lead Gen Tools Ideal for B2B Companies to Market Themselves
Sarah Bentley March 4, 2021 There are a LOT of specifications and character limits on LinkedIn. From your profile, to publihsing content on LinkedIn, to your company page, there are limitations and size guides that need to be followed in order to ensure you are showing up your best, and that your content is optimized … Continue reading LinkedIn Cheat Sheet: Character Counts, Image Specifications, and Tips You Need to Know
James Potter February 24, 2021 An increasingly important aspect of your LinkedIn profile are recommendations as they can make a big and positive difference to your online reputation when someone looks you up or does their due diligence. Recommendations are reflections of the good work you have done, the impact you’ve had on people and … Continue reading Why Recommendations on LinkedIn Matter and How to Request Them
Jock Breitwieser February 3, 2021 For B2B social sellers, a healthy LinkedIn presence is the “golden goose.” It’s the most direct and useful tool that you have for generating interest in your products or services and building relationships for mutual benefit. 80% of all social media B2B leads come from LinkedIn. As a B2B social … Continue reading Social Selling on LinkedIn: 12 Tips for Increasing Your Audience
Gerry Moran January 11, 2021 LinkedIn is the ultimate networking watering hole. It’s also the perfect fishing hole to start a conversation. You have to know when your audience is tugging on the ‘fishing line’, so you can begin the right kind of conversation. We’ve identified 42 ways you can begin to have a conversation … Continue reading 42 Ways to Start a Conversation on LinkedIn
Annabel Maw December 30, 2020 It’s no secret that social media is essential for small businesses. Using social media is a fantastic way to engage your customers and expand your brand presence. When done correctly, it can also be a very cost-effective marketing tool. Many businesses have learned to effectively leverage Facebook, Twitter, and Instagram … Continue reading Using LinkedIn to Expand Your Audience
James Potter December 18, 2020 Everybody has a network of connections on LinkedIn, but what do the three degrees of connections mean to you? Perhaps you’re more familiar with the Six Degrees of the actor Kevin Bacon or The Three Degrees singers from the 1960’ and 70s? LinkedIn’s three degrees do not relate to pop … Continue reading The 3 Degrees of Connections on LinkedIn
Dennis Koutoudis November 22, 2020 Have you created a LinkedIn Newsletter yet? If not, you should definitely give it a shot! Before we tell you why, let’s talk a little bit about what is a LinkedIn Newsletter and how it works. Very simply explained, a LinkedIn Newsletter is a series of Articles (called “Editions”) written … Continue reading LinkedIn Newsletter Super Powers!
Erika Giles November 3, 2020 Looking to utilize LinkedIn ads to reach your target audience? LinkedIn Message ads are a great way to start! LinkedIn InMail and Message Ads are a way to expand on your email campaigns to your target audience via LinkedIn. Start closing more customers and creating excellent engagement with your InMail … Continue reading 15 LinkedIn InMail Best Practices and Message Ads Tips to Close More Customers
Maria Ganta October 20, 2020 As you’ve probably heard, LinkedIn announced a couple of weeks ago that they are making LinkedIn Stories available to all users. Like Facebook and Instagram, LinkedIn Stories enable members and businesses to share images and short videos of their everyday professional moments that will automatically disappear after 24 hours. But … Continue reading 5 Ways You Can Use LinkedIn Stories [Infographic]
