Category Archives: LinkedIn Utilization

3 LinkedIn Lead Gen Tools Ideal for B2B Companies to Market Themselves

Laura Bailey-Wickins March 17, 2021 Business owners around the world are asking themselves this very question: should I market my B2B company on LinkedIn? Well, let me start off this article with a few facts: So my simple answer to this question is a resounding yes. The platform has evolved since its inception in 2002. … Continue reading 3 LinkedIn Lead Gen Tools Ideal for B2B Companies to Market Themselves

LinkedIn Cheat Sheet: Character Counts, Image Specifications, and Tips You Need to Know

Sarah Bentley March 4, 2021 There are a LOT of specifications and character limits on LinkedIn. From your profile, to publihsing content on LinkedIn, to your company page, there are limitations and size guides that need to be followed in order to ensure you are showing up your best, and that your content is optimized … Continue reading LinkedIn Cheat Sheet: Character Counts, Image Specifications, and Tips You Need to Know

Why Recommendations on LinkedIn Matter and How to Request Them

James Potter February 24, 2021 An increasingly important aspect of your LinkedIn profile are recommendations as they can make a big and positive difference to your online reputation when someone looks you up or does their due diligence. Recommendations are reflections of the good work you have done, the impact you’ve had on people and … Continue reading Why Recommendations on LinkedIn Matter and How to Request Them

Social Selling on LinkedIn: 12 Tips for Increasing Your Audience

Jock Breitwieser February 3, 2021 For B2B social sellers, a healthy LinkedIn presence is the “golden goose.” It’s the most direct and useful tool that you have for generating interest in your products or services and building relationships for mutual benefit. 80% of all social media B2B leads come from LinkedIn. As a B2B social … Continue reading Social Selling on LinkedIn: 12 Tips for Increasing Your Audience

15 LinkedIn InMail Best Practices and Message Ads Tips to Close More Customers

Erika Giles November 3, 2020 Looking to utilize LinkedIn ads to reach your target audience? LinkedIn Message ads are a great way to start! LinkedIn InMail and Message Ads are a way to expand on your email campaigns to your target audience via LinkedIn. Start closing more customers and creating excellent engagement with your InMail … Continue reading 15 LinkedIn InMail Best Practices and Message Ads Tips to Close More Customers

5 Ways You Can Use LinkedIn Stories [Infographic]

Maria Ganta October 20, 2020 As you’ve probably heard, LinkedIn announced a couple of weeks ago that they are making LinkedIn Stories available to all users. Like Facebook and Instagram, LinkedIn Stories enable members and businesses to share images and short videos of their everyday professional moments that will automatically disappear after 24 hours. But … Continue reading 5 Ways You Can Use LinkedIn Stories [Infographic]