Struggling with rising acquisition costs? Unlock hidden revenue by shifting your ABM approach to focus on account-based expansion. Steve Armenti on November 1, 2024 As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. But what if there was a way to unlock … Continue reading Why account-based expansion is B2B’s next growth lever
Every year, B2B marketers gather in Scottsdale, Ariz., to mingle and talk shop. This year, they talked a lot about AI. Scott Gillum on March 7, 2024 The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with … Continue reading Here’s what happened at B2BMX 2024
Scott Hornstein — June 17, 2017 — June 17, 2017 The better you understand your prospect, the more efficient and effective your B2B prospecting will be, and no one silo or point of view within the company is going to give you the “who,” “what,” and “why” of prospects and the buying process. The answer … Continue reading Triangulating B2B Prospecting Success
Columnist John Steinert discusses the new SiriusDecisions Demand Waterfall, which helps align sales and marketing on what B2B demand really is and how to find it through the concept of the ‘Demand Unit.’ John Steinert on June 1, 2017 I’ve been a fan and an avid collaborator with SiriusDecisions since around the time when … Continue reading Diving into the new SiriusDecisions Demand Unit Waterfall
John Nemo — January 4, 2017 Follow @JohnNemoPR— January 4, 2017 Time to remove the digital dust from your LinkedIn profile – the network is about to become invaluable in 2017. If you’re like a lot of professionals out there, you likely set up your LinkedIn profile years ago, promised to make use of it … Continue reading The $26.2 Billion Opportunity Awaiting You In 2017
by Brian Lemen February 4, 2016February 4, 2016 We know from research that nearly everyone considering doing business with you will first look at your website. And nothing deters a prospect faster than a website that looks outdated. Thankfully, even small tweaks to your design can help you to keep pace with design trends can … Continue reading 5 B2B Website Design Trends for 2016
by Diane Thieke December 15, 2015December 15, 2015 Recently, I was asked to take a look at the website of a small B2B company. After 40 minutes of clicking and reading every link and page, I had to admit I still had no idea what this firm did. There were no clear explanations of its … Continue reading Overcoming Website Obfuscation: Clear, Simple Stories
by Laura Cole November 30, 2015November 30, 2015 We are rapidly approaching the end of the year, which historically is a time when business-owners review their annual performance and make strategic plans for the forthcoming 12 months. Marketing is likely to be a key area of focus, especially as trends and best practices continue to … Continue reading 3 Reasons to Engage in a B2B Blogging Strategy in 2016
by William Yates November 18, 2015 Follow @novacomcorpNovember 18, 2015 Business-to-business (B2B) traditional online advertising has always been a powerful and effective channel for targeted and focused B2B marketing communications, when delivered contextually, and through appropriate channels. However this effective traditional route to business communication is now threatened by ad blocking systems, mainly deployed by … Continue reading B2B Native Advertising: Delivering Powerful Brand Credibility
Idan CarmeliOctober 29, 2015 Once upon a time, in a galaxy far away, someone wanted to convey a message in a short manner, clear and to the point, in order to sell their goods to their fellow men. Since it was a long time ago, that specific story ended in violence and mud, but the … Continue reading A Few Quick Tips for Writing Great B2B Marketing Emails
