Category Archives: B2B

B2B Native Advertising: Delivering Powerful Brand Credibility

by William Yates November 18, 2015 Follow @novacomcorpNovember 18, 2015 Business-to-business (B2B) traditional online advertising has always been a powerful and effective channel for targeted and focused B2B marketing communications, when delivered contextually, and through appropriate channels. However this effective traditional route to business communication is now threatened by ad blocking systems, mainly deployed by … Continue reading B2B Native Advertising: Delivering Powerful Brand Credibility

3 Advanced B2B Social Selling Techniques That Work

Jasmine SandlerOctober 22, 2015 How to Review What Proper B2B Social Selling Activites Really Work for the Growing B2B Sales Organization As Social Media tools and networks multiply and advance and social advertising opportunities become more available and sophisticated, it is important to pause and review what truly is working now in Social Selling and … Continue reading 3 Advanced B2B Social Selling Techniques That Work

3 Questions to Ask Your B2B Software Product Team Before Turning to Silver Bullet Solutions

Brian O’ConnorOctober 12, 2015 As long as humans have organized into groups, we have craved a magical, “Silver Bullet” fix for our challenges. Greek tragedy coined the familiar phrase “Deus ex Machina,” describing an unexpected power that saves the day, and the Oracle of Delphi told Philip of Macedonia that “with silver spears you may … Continue reading 3 Questions to Ask Your B2B Software Product Team Before Turning to Silver Bullet Solutions