by Laurie Sullivan, Staff Writer @lauriesullivan, June 29, 2016 Yandex unveiled a service Wednesday that lets advertisers use their customer data to segment audiences for hyperlocal ad targeting on the search engine and across its network of partners. The product, called Yandex.Audience, was announced at the company’s marketing conference Wednesday. Yandex advertisers can now upload their … Continue reading Yandex Hyper-Targeted Ad Platform Uses Emails, Telephone Numbers
CMO Jennifer Astle is leveraging her retail marketing background to bring a more personalized customer experience to the banking industry. Amy Gesenhues on June 23, 2016 at 12:10 pm As College Ave’s CMO, Jennifer Astle says the student loan company has built its entire brand — and team — around three core pillars: personalization, transparency … Continue reading A CMO’s View: How College Ave uses personalization to connect with customers
by Bob Hutchins June 10, 2016 Follow @BobhutchinsJune 10, 2016 Ruby Receptionists are living proof that a business-to-business service doesn’t have to use boring communications. I have been repeatedly impressed by how this Portland-based “real, live virtual receptionist” service markets itself. The company, which was founded in 2003 by Jill Nelson, has won numerous awards … Continue reading How One Portland Company Uses Social to Be Human
by Alessandra Ceresa April 20, 2016 Follow @MissAleCristinaApril 20, 2016 CRM is EVERYWHERE, and I mean everywhere. As more and more businesses see the need for CRM, they also need to understand that this power tool is not a one trick pony. In fact, CRM can be used for a number of different reasons. Let’s … Continue reading 5 Outside the Box Uses for CRM
by Jennifer Hanford February 13, 2016 Follow @jennghanfordFebruary 13, 2016 Should marketers “Snap” to it? Ever since Snapchat blasted its way into the social media world in 2011, marketers have debated whether this app is a passing craze or the next big thing. In many ways, Snapchat has similar photo-sharing and video-messaging capabilities as Instagram. … Continue reading Snapchat for Marketing: Who Really Uses It? [Infographic]
Nadya KhojaOctober 20, 2015 Think of some of the best digital marketers on the web. Who are the ones that come to mind? You probably think of people like Neil Patel, Jeff Bullas, Jay Baer and Noah Kagan. What all of these marketers have in common is that they are pros at creating consistent and … Continue reading 7 Factors That Neil Patel Uses In Every Blog Post
by Joe Mandese @mp_joemandese, (September 17, 2015), 9:29 AM At a time when major search engines are reducing the amount of data available to advertisers and agencies implementing paid and/or organic search marketing strategies, a unique source is stepping forward to fill the void. More significantly, that source — user-centric analytics firm Jumpshot — is … Continue reading User-Centric Analytics Sheds Light On Search: Uses Real People, Not Inferences
Rosalind HenshellSeptember 4, 2015 The Many Uses of Social Media To get the most out of social media for your business you need to think of it in a completely different way than you would for your personal life. In business, social media isn’t just about liking everything your friends do, or sharing pictures of … Continue reading The Many Uses Of Social Media
Anne KimbrelSeptember 3, 2015 The Minor League Baseball team, the Hillsboro Hops won the Northwest League Championship in 2014 and so far in 2015 they are the season first-half title winners for the second consecutive season. In addition to being baseball champs, the Hillsboro Hops are social media champs by continually thinking outside the … Continue reading How a Minor League Team Uses Social Media to Improve Fan Engagement
Jonny Ross From automating marketing emails to automating your Facebook and Twitter posts, marketing automation offers businesses of all shapes and sizes many different benefits. From eliminating tedious and often repetitive tasks, to ensuring efficiency is optimised in every aspect of work that is carried out. Marketing automation can save any business precious … Continue reading 4 Creative Uses of Marketing Automation
