AI can speed up every marketing team. The bigger challenge is avoiding commoditization when everyone uses the same tools. By Chris Robson Published on May 26, 2026 One of the biggest traps in marketing research and technology today is mistaking speed for impact. We’re focusing on doing more, being more efficient, and … Continue reading The real risk of AI is marketing commoditization
Companies that organize and structure metadata have a major edge in AI-powered search and personalization. By Benjamin De Castro Published on May 22, 2026 Creative may win the awards, media gets the moolah, but metadata is what helps AI marketing actually work. Metadata is already important today as the currency for organic search. … Continue reading The AI marketing advantage hiding in your metadata
AI tools improved how specialists work, but most organizations still operate through the same approvals, handoffs, and bottlenecks. By Melissa Reeve Published on May 18, 2026 A few weeks ago, I was reading OpenAI’s launch post for workspace agents when one detail stood out. They described the state of most enterprise … Continue reading AI made marketers faster, but organizations stayed the same
Scaling AI without a clear governance layer risks uncoordinated liability. Delegated authority gives your agents the guardrails needed to act with confidence. By Allen Martinez Published on April 30, 2026 SailPoint’s AI agent research found that 80% of organizations report their AI agents took unintended actions. Only 44% have formal governance policies in … Continue reading Delegated authority is the missing layer in the AI martech stack
The real opportunity with AI is not scale alone, but designing experiences that reduce friction and support both customers and teams. By Danita Smith Published on April 6, 2026 There’s a flood coming. A downpour of noise — more content, more channels, more AI-generated everything, moving faster than most teams can keep up with. … Continue reading AI and empathy define the next era of marketing systems
AI performance depends on what it knows, not how you ask. Learn how to structure data and systems for better results. By Ana Mourão Published on March 27, 2026 The AI conversation in marketing has been dominated by two things: which tools to buy and how to write better prompts. Both are real … Continue reading Context engineering is the real AI advantage in marketing
Marketing teams risk flooding channels with low-quality AI slop. Learn how to balance speed with strategy and protect brand integrity. By Greg Kihlstrom Published on March 23, 2026 Last updated on March 23, 2026 As AI promises to automate 90% of your administrative tasks, are you ready to stake your brand’s future on … Continue reading AI commoditizes marketing execution and elevates judgment
AI is transforming entry-level marketing roles from execution to oversight, forcing teams to rethink how junior talent contributes and grows. By Melissa Reeve Published on March 19, 2026 Last updated on March 25, 2026 Digital marketing is undergoing the most drastic capability upgrade in its history, and it is fundamentally changing what entry-level … Continue reading AI is reshaping what entry-level marketing work looks like
How context, consequence and audience impact should guide when AI disclosure actually matters — and when it doesn’t. By Jeanne Jennings January 21, 2026 As an adjunct professor at Georgetown University, I (and my students) live under an AI disclosure policy. If you use generative AI — whether it’s to write, design, brainstorm or … Continue reading A practical framework for AI disclosure in marketing
With data laws tightening and third-party cookies fading, marketers must rethink how they collect and use customer data — or risk being left behind. MarTechBot on December 8, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website … Continue reading Why privacy, not AI, is the biggest marketing shift to watch
