Category Archives: AI Marketing Tools

How AI lets marketers create human-centric CX at scale

65% of customers say a positive brand experience is more influential than great advertising. Constantine von Hoffman on April 29, 2022 “Why is marketing struggling with customer experience?” asked Blueshift co-founder and CEO Vijay Chittoor. “Why is it not easy for every marketer to just create human centric experiences? After all, everyone wants to do … Continue reading How AI lets marketers create human-centric CX at scale

How is AI (Artificial Intelligence) Changing the Digital Marketing Game?

Ruhi Van Andel | April 8th, 2021 Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases. Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. Today, … Continue reading How is AI (Artificial Intelligence) Changing the Digital Marketing Game?

Top 5 AI-Based Corporate Gifting Platforms to Use This Holiday Season

Terry Choi December 22, 2021 “Do you think we’ll forget you on Christmas just because you moved to Texas?” Deep down, every remote worker wishes for a note like that from their employer — hopefully with a little gift, a small token of appreciation. But if you’re trying to pick a present at the last … Continue reading Top 5 AI-Based Corporate Gifting Platforms to Use This Holiday Season

Wrike beefs up AI to predict if your project will succeed or fail

The company also said the AI will make recommendations when it spots red flags in order to help get your projects back on track. Henry Powderly on December 17, 2021 Marketing work management platform Wrike on Friday announced several updates, including one that claims to be able to predict a project’s success. What’s new? Wrike … Continue reading Wrike beefs up AI to predict if your project will succeed or fail

Yext ‘Season Of Search’ Holiday Jingle Spotlights Customer Service, AI Search Experience

Yext ‘Season Of Search’ Holiday Jingle Spotlights Customer Service, AI Search Experience by Laurie Sullivan  @lauriesullivan, December 10, 2021 Yext this week got in the holiday spirit, launching the latest iteration of its artificial intelligence search vs. keyword search brand story called “Season of Search.”  The video features an original poem, based on “Twas the Night … Continue reading Yext ‘Season Of Search’ Holiday Jingle Spotlights Customer Service, AI Search Experience

Pega combines customer journeys with AI-driven next-best-actions

Next-best-action customer journeys seeks to give marketers oversight without constraining the AI. Kim Davis on December 2, 2021 Pega this week announced the launch of Next-Best-Action Customer Journeys, a portfolio of capabilities aimed at unifying the marketing team’s understanding of customer journeys with automated, AI-driven next-best-actions, prompted by the customer’s real-time context — the stage … Continue reading Pega combines customer journeys with AI-driven next-best-actions

Using AI-powered predictive analytics to time your next move

And why aren’t more CMOs looking ahead? Chris Wood on September 24, 2021 Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. So why isn’t this technology being used by more CMOs? At his talk at this month’s MarTech conference, TrustInsights.ai Chief Data Scientist Christopher Penn … Continue reading Using AI-powered predictive analytics to time your next move

How is AI (Artificial Intelligence) Changing the Digital Marketing Game?

Ruhi Van Andel | April 8th, 2021 Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases. Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. Today, … Continue reading How is AI (Artificial Intelligence) Changing the Digital Marketing Game?