A guide to the human side of AI adoption in marketing and how leaders can ensure smooth implementation and employee buy-in. Jim Ewel on July 9, 2024 What leads to the successful adoption of AI in marketing? Many organizations will sweat over deciding which large language model to use and which AI-enabled marketing … Continue reading A people-friendly approach to adopting AI in marketing
June 28, 2024 YouTube fuels the AI machine—including your family reunion As far as AI is concerned, your family reunion video may be just as important as those uploaded by influencer giant Mr. Beast or CNN. BY The Conversation The promised artificial intelligence revolution requires data. Lots and lots of data. OpenAI and Google have begun … Continue reading YouTube fuels the AI machine—including your family reunion
Learn how four big brands use generative AI to streamline marketing, from creative ideation and copywriting to data analysis and advertising. Taylor Peterson on June 24, 2024 Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting … Continue reading How brands like Klarna and Mars are using AI in marketing operations
A disciplined approach to identifying opportunities, experimenting and scaling AI integration, which can lead to better marketing outcomes. Laura Knebusch on June 18, 2024 The author is SVP of CPG Marketing and CX for Georgia-Pacific. While navigating AI can be challenging, understanding its capabilities and investing in the right programs can reduce repetitive tasks, … Continue reading How Georgia-Pacific seeks to leverage AI to its full marketing potential
It’s not a question of ‘if’ AI will deliver value for your team, but ‘where.’ Here are areas and functions to consider. Mike Pastore on March 28, 2024 Is your marketing team tired of hearing about AI? To some extent, we all are. It’s part of the hype cycle of any new technology. Marketing teams … Continue reading AI in marketing: Examples to help your team today
Scott Brinker and Frans Riemersma report that 2,042 new martech tools were introduced in the last six months, 73% of them powered by artificial intelligence. Kim Davis on December 5, 2023 The martech landscape is expanding and AI is the prime driving force. That’s the topline news from the “Martech 2024” report released today. And, … Continue reading AI driving an exponential increase in marketing technology solutions
67% of consumers would be willing to use AI assistance when writing a product review. 45% would trust AI generated answers about a product. Constantine von Hoffman on October 26, 2023 Generative AI could have a big and positive impact on product reviews. Some 68% of consumers sometimes feel unsure about what information to share in … Continue reading The latest AI-powered martech releases, features and updates
Konnecto Created AI Model To Manage KPI Uplift by Laurie Sullivan @lauriesullivan, August 25, 2023 Konnecto, a prescriptive marketing platform, will tap its pool of more than 10 million U.S. users to provide access to first-party data compliant with data legislation in the United States, such as the California Consumer Protection Act (CCPA). It also … Continue reading Konnecto Created AI Model To Manage KPI Uplift
With generative AI hype creating unrealistic expectations, 63% of marketing leaders say they plan to invest in the technology. Constantine von Hoffman on August 24, 2023 With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. … Continue reading AI-powered martech: This week’s releases and research
Nearly half (44%) of marketers report experiencing fear as a result of AI at least once a month, according to a new study. Constantine von Hoffman on August 17, 2023 While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered … Continue reading This week’s AI-powered marketing technology releases
