Planning and goal-setting prior to implementation is key to success. Rodric Bradford on October 15, 2020 The status of marketing automation in martech stacks varies depending on the business. Some marketers are going into their second decade of automation, but may be considering moving to a different solution, while others involved in digital transformation to … Continue reading How marketers should plan for implementing automation
Category Archives: Marketing Automation
Replay: How experts manage marketing automation within their martech stacks
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack. Kathy Bushman on October 5, 2020 MarTech Today’s Editorial Director Kim Davis recently spoke with marketing automation experts Helen Abramova, marketing technology lead at Verizon, and Justin Sharaf, VP of marketing at Jahia … Continue reading Replay: How experts manage marketing automation within their martech stacks
Align your marketing plan with your analytics measurement plan
Audit your analytics on a regular basis to ensure the data you are collecting is as accurate as possible and that all data that should be collected is reported. Alan K’necht on March 6, 2020 All great marketing departments and teams should have a marketing plan and know it intimately. What is surprising is how … Continue reading Align your marketing plan with your analytics measurement plan
How to Measure M&A Success
Kelly MicKey — August 29, 2019 — August 29, 2019 Once a merger or acquisition deal is signed and moving forward, how do you measure success? And how long does it take to achieve that success? These are excellent questions — and we hope you are asking them early in the process. They don’t, however, … Continue reading How to Measure M&A Success
Considering Marketing Automation? Start With Social Media
Susan Tucker — August 16, 2018 Follow @getsusanmktg — August 16, 2018 Pixelkult / Pixabay If you’re ready to get started with marketing automation, the easiest place to start is with social media. It’s very simple to start automating certain social media tasks, and you’ll quickly see how this saves you time for more value-added … Continue reading Considering Marketing Automation? Start With Social Media
Message Volume Trends Across Private and Public Channels – Part II
Xinglong Wang — July 3, 2018 — July 3, 2018 In last weeks blog we discovered that, compared to two years ago, people are more likely to get in touch with customer care teams through private Social Messaging channels, such as Facebook Messenger and Twitter DM, than public ones. We continued our investigation, to see … Continue reading Message Volume Trends Across Private and Public Channels – Part II
How to Double Click-Through Rates with Dazzling HTML5 Ads
Gordon Donnelly — July 4, 2018 — July 4, 2018 Banner ads have been around for a very long time (check out the first one, from 1994). But that doesn’t mean we’ve solved all their problems. Display ads have lower click-through rates than text ads. it can be arduous to create different sizes for different … Continue reading How to Double Click-Through Rates with Dazzling HTML5 Ads
Message Volume Trends Across Private and Public Channels – Part I
Xinglong Wang — June 28, 2018 — June 28, 2018 We recently published an article in which Volaris Airlines has demonstrated that Social Messaging was not only 83% more cost effective, but also drove up customer satisfaction at the same time. Following on Volaris’ positive experience with their launch of Messenger Customer Chat, we became … Continue reading Message Volume Trends Across Private and Public Channels – Part I
5 Ways to Captivate Your Supporters with Autoresponder
Stephanie French — June 22, 2018 — June 22, 2018 A couple of years ago, my husband and I decided it was time to add a furry friend to our family. So we did some searching and fell in love with a dog online. We made a trip to the shelter the next day to … Continue reading 5 Ways to Captivate Your Supporters with Autoresponder
5 Email Workflows You Should Be Using in Your Sales and Marketing Automation
Jaime Nacach — March 16, 2018 Follow @bloominari — March 16, 2018 5 Guidelines for Effective E-mail Marketing Email workflows are important parts of a winning sales and marketing automation. You just can’t neglect them. In essence, it’s all about sending the right, highly targeted, and personalized emails to your email subscribers, leads, and customers … Continue reading 5 Email Workflows You Should Be Using in Your Sales and Marketing Automation
Random Posts on Marketing Automation
Your Beginners Guide to UX and UI
The 9 Types of Twitter Ads You Need to Know for 2016
A Guide to Influencer Marketing for E-commerce Brands
How to Use Email Marketing Automation, Without Turning Your Subscribers Off
Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Ask an SMXpert: New approaches in customization can build better analytics reports
Will B2B Sales Jobs Survive in the Age of AI?
4 eCommerce Fulfillment Trends for the 2018 Holiday Season
Being Unemployed Doesn’t Mean You Shouldn’t Be Working
