You’ve gotten your team onboard. Now you need to know where to steer the ship. Chris Wood on October 7, 2021 In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at … Continue reading Building an always-on marketing machine
Osama Khabab August 17, 2021 Whether you are a small-town mom-and-pop business or a global conglomerate, you cannot deny the value of video content in marketing. In fact, 70% of marketers swear by the value of video marketing and say that it has shown a positive return on investment. This statistic alone should be enough … Continue reading 2021 Survey Reveals How Marketers Take Advantage of Video
Plus, local marketing masters and the headless CMS Pamela Parker on March 9, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading Virginia’s upcoming laws, CDPs vs. marketing automation: Tuesday’s daily brief
Planning and goal-setting prior to implementation is key to success. Rodric Bradford on October 15, 2020 The status of marketing automation in martech stacks varies depending on the business. Some marketers are going into their second decade of automation, but may be considering moving to a different solution, while others involved in digital transformation to … Continue reading How marketers should plan for implementing automation
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack. Kathy Bushman on October 5, 2020 MarTech Today’s Editorial Director Kim Davis recently spoke with marketing automation experts Helen Abramova, marketing technology lead at Verizon, and Justin Sharaf, VP of marketing at Jahia … Continue reading Replay: How experts manage marketing automation within their martech stacks
Audit your analytics on a regular basis to ensure the data you are collecting is as accurate as possible and that all data that should be collected is reported. Alan K’necht on March 6, 2020 All great marketing departments and teams should have a marketing plan and know it intimately. What is surprising is how … Continue reading Align your marketing plan with your analytics measurement plan
Kelly MicKey — August 29, 2019 — August 29, 2019 Once a merger or acquisition deal is signed and moving forward, how do you measure success? And how long does it take to achieve that success? These are excellent questions — and we hope you are asking them early in the process. They don’t, however, … Continue reading How to Measure M&A Success
Susan Tucker — August 16, 2018 Follow @getsusanmktg — August 16, 2018 Pixelkult / Pixabay If you’re ready to get started with marketing automation, the easiest place to start is with social media. It’s very simple to start automating certain social media tasks, and you’ll quickly see how this saves you time for more value-added … Continue reading Considering Marketing Automation? Start With Social Media
Xinglong Wang — July 3, 2018 — July 3, 2018 In last weeks blog we discovered that, compared to two years ago, people are more likely to get in touch with customer care teams through private Social Messaging channels, such as Facebook Messenger and Twitter DM, than public ones. We continued our investigation, to see … Continue reading Message Volume Trends Across Private and Public Channels – Part II
Gordon Donnelly — July 4, 2018 — July 4, 2018 Banner ads have been around for a very long time (check out the first one, from 1994). But that doesn’t mean we’ve solved all their problems. Display ads have lower click-through rates than text ads. it can be arduous to create different sizes for different … Continue reading How to Double Click-Through Rates with Dazzling HTML5 Ads
