Category Archives: Marketing Automation

5 Email Workflows You Should Be Using in Your Sales and Marketing Automation

Jaime Nacach — March 16, 2018 Follow @bloominari — March 16, 2018 5 Guidelines for Effective E-mail Marketing Email workflows are important parts of a winning sales and marketing automation. You just can’t neglect them. In essence, it’s all about sending the right, highly targeted, and personalized emails to your email subscribers, leads, and customers … Continue reading 5 Email Workflows You Should Be Using in Your Sales and Marketing Automation

Capitalizing on Marketing Knowledge: How to Monetize Your Expertise

By Victoria Klochkova February 9th, 2018 Today’s knowledge economy and accentuation of how important lifelong learning is have interesting implications for businesses – in terms of both possibilities and challenges. On the one hand, both you and the employees of your business certainly have the kind of knowledge about the industry you work in that is … Continue reading Capitalizing on Marketing Knowledge: How to Monetize Your Expertise

3 tips to make every martech implementation a success

Implementing new marketing tools and technologies is no easy task. Columnist Mary Wallace shares three tips to ensure your next martech implementation is successful. Mary Wallace on February 1, 2018 Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the … Continue reading 3 tips to make every martech implementation a success

What You Need to Know About Sales Automation for Small Business

Jaime Nacach — January 24, 2018 Follow @bloominari — January 24, 2018 Give Your Sales Department More Time Sales automation, when integrated with a CRM system, can help small businesses do more with less. By eliminating repetitive tasks, business owners can focus on growing their business, instead of just managing it. Here’s what you need … Continue reading What You Need to Know About Sales Automation for Small Business

Quora Marketing: Use It To Connect With People & Market Your Business

Nick Leffler — January 12, 2018 Follow @exprance — January 12, 2018 Growing a business from nothing is one of the biggest challenges of a lifetime. That’s why so few businesses actually succeed past their first year. When you’re just starting out, nobody knows you. It’s your job to change this. Quora marketing is a … Continue reading Quora Marketing: Use It To Connect With People & Market Your Business

Check For A Heartbeat In Your Marketing Automation Platform

Check For A Heartbeat In Your Marketing Automation Platform by Scott Rabschnuk , Columnist, January 4, 2018 At a recent digital healthcare conference I attended, many speakers highlighted marketing automation as a wonder drug for effective digital marketing in healthcare, particularly in driving new patient acquisition. A technology-fueled approach can pull prospects into the marketing … Continue reading Check For A Heartbeat In Your Marketing Automation Platform

The Power of Automated Follow-Ups and List Segmentation

Karen Repoli — December 11, 2017 Follow @karenrepoli — December 11, 2017 As any smart business owner knows, the key to passive income is a well-established (and full) funnel. So, of course, you’ve optimized your opt-in pages, monetized your download pages and encourage more buyers through well-placed upsells and downsells. (If you need more information … Continue reading The Power of Automated Follow-Ups and List Segmentation

Get the Most From Automated Marketing and CRM: 3 Email Topics That Engage and Convert

Steve Hamm — December 3, 2017 Follow @maasprosrdu — December 3, 2017 JuralMin / Pixabay Automated marketing and CRM software is a powerful tool that gets you more leads and sales by increasing your engagement with business prospects. Rather than sending the same one-size-fits-all marketing message to everyone, you can tailor and tweak your marketing … Continue reading Get the Most From Automated Marketing and CRM: 3 Email Topics That Engage and Convert