Nick Patel — September 6, 2017 Follow @NickMarcom — September 6, 2017 Are you wondering why aren’t you hitting the bullseye when it comes to getting conversions through pop-ups? Pop-ups can be tricky and visitors can be really choosy. We have all had our share of annoying pop-ups that come up at the wrong time, … Continue reading Why Your Pop-Up Is Missing The Mark (And How You Can Fix It?)
Category Archives: Marketing Automation
5 tools to take your marketing automation to the next level
Looking to step up your marketing automation efforts? Contributor Ben Jacobson takes a look at five tools that will help you streamline your business and stay a step ahead of the competition. Ben Jacobson on August 29, 2017 at 3:02 pm Automation helps companies save time, scale faster and reduce the damage caused by human … Continue reading 5 tools to take your marketing automation to the next level
LEGO logic rocks marketing automation
Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular toy has inspired a useful way of thinking about and deploying campaigns. Mary Wallace on July 28, 2017 I love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the … Continue reading LEGO logic rocks marketing automation
Confessions of a marketing automation addict
Marketing automation is the future for digital marketers. But Mary Wallace, a columnist and marketing automation junkie, explains why in-person events and direct mail still have their place in the marketing mix. Mary Wallace on June 22, 2017 Let me get this out of the way: I’m a technology geek and a marketing aficionado. … Continue reading Confessions of a marketing automation addict
Changing the Business of Relying on Marketing Analytics
Joseph Riddle — May 28, 2017 Follow @josephriddle13— May 28, 2017 Stop me if you’ve heard this one: a digital analyst, with a background in web development and marketing, takes a role heading up web analytics for a Fortune 500 company…and finds himself in the midst of chaos. The business wants to know how their … Continue reading Changing the Business of Relying on Marketing Analytics
The marketing automation generation: Fulfilling the mandate for customer life cycle marketing
B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle. Scott Vaughan on April 3, 2017 Nearly a decade into the marketing automation (MA) revolution, we’ve developed a … Continue reading The marketing automation generation: Fulfilling the mandate for customer life cycle marketing
4 things developers really wish every marketer understood
Contributor Josh Aberant shares the good, the bad and the ugly of developers’ marketing experiences. Josh Aberant on March 15, 2017 The challenges (and myths) of marketing to developers can feel boundless at times. Indeed, the apparent chasm between marketers and our technical customers can be daunting — and the stereotypes sometimes run both … Continue reading 4 things developers really wish every marketer understood
Crushing the Creative, by MS Word and Other Robots
Jonathan Bright — February 8, 2017 Follow @SoutherlyComms— February 8, 2017 The adoption of marketing automation technology has been rapidly on the rise. MarketsandMarkets forecasts the Global Marketing Automation Software market to grow to $ 5.5 billion in 2019, from $ 3.65 billion in 2014. While automation can help with scalability of many marketing operations, … Continue reading Crushing the Creative, by MS Word and Other Robots
Using marketing automation to create successful email programs in 2017
Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that’s right for your email program and how to maximize the data it produces. Scott Heimes on January 27, 2017 Marketing automation technology is designed to automate portions of the marketing process and provide data … Continue reading Using marketing automation to create successful email programs in 2017
In the age of intelligent agents, how does marketing work?
If consumers are surrounded by smart go-betweens, it’s not yet clear how marketing and advertising will get through. Barry Levine on January 12, 2017 Amazon Alexa, Apple’s Siri, Google Assistant, Microsoft’s Cortana. These intelligent agents, and their more limited bot cousins, have taken up positions as new interfaces between customers and marketers. For decades … Continue reading In the age of intelligent agents, how does marketing work?