Category Archives: Marketing Automation

The marketing automation generation: Fulfilling the mandate for customer life cycle marketing

B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle. Scott Vaughan on April 3, 2017    Nearly a decade into the marketing automation (MA) revolution, we’ve developed a … Continue reading The marketing automation generation: Fulfilling the mandate for customer life cycle marketing

4 things developers really wish every marketer understood

Contributor Josh Aberant shares the good, the bad and the ugly of developers’ marketing experiences. Josh Aberant on March 15, 2017   The challenges (and myths) of marketing to developers can feel boundless at times. Indeed, the apparent chasm between marketers and our technical customers can be daunting — and the stereotypes sometimes run both … Continue reading 4 things developers really wish every marketer understood

Crushing the Creative, by MS Word and Other Robots

Jonathan Bright — February 8, 2017 Follow @SoutherlyComms— February 8, 2017 The adoption of marketing automation technology has been rapidly on the rise. MarketsandMarkets forecasts the Global Marketing Automation Software market to grow to $ 5.5 billion in 2019, from $ 3.65 billion in 2014. While automation can help with scalability of many marketing operations, … Continue reading Crushing the Creative, by MS Word and Other Robots

Using marketing automation to create successful email programs in 2017

Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that’s right for your email program and how to maximize the data it produces. Scott Heimes on January 27, 2017   Marketing automation technology is designed to automate portions of the marketing process and provide data … Continue reading Using marketing automation to create successful email programs in 2017

In the age of intelligent agents, how does marketing work?

If consumers are surrounded by smart go-betweens, it’s not yet clear how marketing and advertising will get through. Barry Levine on January 12, 2017    Amazon Alexa, Apple’s Siri, Google Assistant, Microsoft’s Cortana. These intelligent agents, and their more limited bot cousins, have taken up positions as new interfaces between customers and marketers. For decades … Continue reading In the age of intelligent agents, how does marketing work?

Dynamic Ad Targeting Becomes Grinch That Stole Christmas

by Laurie Sullivan, Staff Writer @lauriesullivan, December 23, 2016   Advertisers need to start understanding search and dynamic ad targeting better, especially when it comes to holiday purchases. Cross-device targeting and cross-platform targeting seems like a great idea, but ensure dynamic ads don’t get served to people, or within their network, who bought the products. … Continue reading Dynamic Ad Targeting Becomes Grinch That Stole Christmas

Using A.I. To Measure Marketing: Q&A With Adgorithms’ Or Shani

by Charlene Weisler, Op-Ed Contributor, October 18, 2016 Or Shani, CEO and founder of Adgorithms,created an artificial intelligence-based marketing system he calls Albert (for Albert Einstein), leveraging A.I. to break through the complexity of digital marketing. Charlene Weisler: How does Albert work? Or Shani:  We developed artificial intelligence technology, which helps to do many of … Continue reading Using A.I. To Measure Marketing: Q&A With Adgorithms’ Or Shani