Category Archives: Marketing Automation

The marketing automation generation: Fulfilling the mandate for customer life cycle marketing

B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle. Scott Vaughan on April 3, 2017    Nearly a decade into the marketing automation (MA) revolution, we’ve developed a … Continue reading The marketing automation generation: Fulfilling the mandate for customer life cycle marketing

4 things developers really wish every marketer understood

Contributor Josh Aberant shares the good, the bad and the ugly of developers’ marketing experiences. Josh Aberant on March 15, 2017   The challenges (and myths) of marketing to developers can feel boundless at times. Indeed, the apparent chasm between marketers and our technical customers can be daunting — and the stereotypes sometimes run both … Continue reading 4 things developers really wish every marketer understood

Crushing the Creative, by MS Word and Other Robots

Jonathan Bright — February 8, 2017 Follow @SoutherlyComms— February 8, 2017 The adoption of marketing automation technology has been rapidly on the rise. MarketsandMarkets forecasts the Global Marketing Automation Software market to grow to $ 5.5 billion in 2019, from $ 3.65 billion in 2014. While automation can help with scalability of many marketing operations, … Continue reading Crushing the Creative, by MS Word and Other Robots

Using marketing automation to create successful email programs in 2017

Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that’s right for your email program and how to maximize the data it produces. Scott Heimes on January 27, 2017   Marketing automation technology is designed to automate portions of the marketing process and provide data … Continue reading Using marketing automation to create successful email programs in 2017