Category Archives: SEO Education

Ask the #SMXperts series — Advanced audience targeting

In this extended Q&A from SMX West, #SMXperts Jillian Nagle and Ben Wood look at creative ways to create audiences, leverage search and social and prevent customers from going to the competition. Debra Mastaler on June 8, 2018   The “Ask an #SMXpert” series continues the question-and-answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) … Continue reading Ask the #SMXperts series — Advanced audience targeting

Ask the SMXpert: SEO markup and structured data

Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content. Debra Mastaler on May 22, 2018 The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is … Continue reading Ask the SMXpert: SEO markup and structured data

Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics

Three very smart SMXperts share their knowledge on cross-channel tracking, LinkedIn strategies and more in this extended Q&A session from SMX West. Pamela Parker on May 18, 2018  The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the … Continue reading Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics

Ask an #SMXpert: LinkedIn ads and search — The ultimate knockout punch

How much should you spend testing LinkedIn ads? Does search intent trump social engagement? Ask the SMXpert and contributor AJ Wilcox gives insightful answers to these questions and more. AJ Wilcox on May 17, 2018 The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) … Continue reading Ask an #SMXpert: LinkedIn ads and search — The ultimate knockout punch

Ask the SMXperts: The latest in advanced technical SEO

SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling controls, challenges associated with voice search and more. Debra Mastaler on May 11, 2018     The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing … Continue reading Ask the SMXperts: The latest in advanced technical SEO

SEO Basics for B2C Companies

Krista Basham — March 12, 2018 — March 12, 2018 The Content Marketing Institute found that 86% of B2C marketers are using content marketing to draw traffic. To make content marketing successful, knowledge of search engine optimization basics is necessary to use business sites effectively. In B2C marketing, the individual customer is the primary target … Continue reading SEO Basics for B2C Companies