Category Archives: SEO Education

5 ways to improve organic SEO with customer reviews

Learn how online referrals can boost your site ranking. Trustpilot on November 17, 2021   Consumer behavior has evolved in a way that customers worldwide are relying on reviews from their fellow shoppers to find the most up-to-date and accurate information about businesses in their local communities and beyond. Reviews are an opportunity for anyone … Continue reading 5 ways to improve organic SEO with customer reviews

Basic SEO to Beginner’s [2020]: Onpage, Offpage & Technical 

Sugandha Bansal September 3, 2020 Search engine optimization helps you to leverage your business with the organic search results on search engines like Google, Bing, Yahoo and more. The ultimate SEO checklist has various dimensions to work and improve ranking and traffic with the enhancement of user experience. I will explain the basic and the … Continue reading Basic SEO to Beginner’s [2020]: Onpage, Offpage & Technical 

An SEO Guide to Website Structure, Content Silos & URL Architecture

Paul Morris — April 26, 2019 Follow @SuperbDigital — April 26, 2019 Every website will have at the very least a semblance of structure, but it’s telling just how few people put any thought into website structure either before or after they’ve built their website. And yet, site structure is one of the fundamental building … Continue reading An SEO Guide to Website Structure, Content Silos & URL Architecture

Marketers Don’t Understand SEO, Report Suggests

Marketers Don’t Understand SEO, Report Suggests by Laurie Sullivan , Staff Writer @lauriesullivan, August 1, 2018 Some 83% of businesses think their digital marketing efforts are effective in helping them achieve their goal, but 44% name SEO as their least popular digital marketing channel. Clutch polled about 500 digital marketers at companies with at least 100 … Continue reading Marketers Don’t Understand SEO, Report Suggests

Ask the SMXpert – Optimizing for voice search & virtual assistants

SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search. Debra Mastaler on July 23, 2018   The Ask an SMXpert series continues the questions and answer (Q&A) segment held during sessions at … Continue reading Ask the SMXpert – Optimizing for voice search & virtual assistants

Ask the #SMXperts series — Advanced audience targeting

In this extended Q&A from SMX West, #SMXperts Jillian Nagle and Ben Wood look at creative ways to create audiences, leverage search and social and prevent customers from going to the competition. Debra Mastaler on June 8, 2018   The “Ask an #SMXpert” series continues the question-and-answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) … Continue reading Ask the #SMXperts series — Advanced audience targeting