Category Archives: SEO Education

What is Owned Media?

John Caiozzo — July 12, 2017 Follow @johncaiozzo — July 12, 2017 This is part two of a three-part series on earned media, owned media, and paid media. Last time, we discussed the unique qualities of earned media. Now, we’ll be answering the often-confused question of what is owned media, diving into the finer details … Continue reading What is Owned Media?

How to Make Your Shop Known: Step-by-Step SEO Guide for a Physical Retail Business

Melissa Burns — July 7, 2017 Follow @Melissa_Burns — July 7, 2017 ar130405 / Pixabay Even if your business is a physical retail store, you still need to pay careful attention to an SEO guide. Digital marketing is vital for any business, as about 81% of all shoppers research products online before buying. With over … Continue reading How to Make Your Shop Known: Step-by-Step SEO Guide for a Physical Retail Business

Everything You Need to Know About Emoji SEO and Emoji-Centric Searches

Richard Smith — May 18, 2017 Follow @MeRichardsmith— May 18, 2017 While it may sound silly, emojis can play a vital role when it comes to the overall SEO strategy of a website or company. Usually, this aspect of online prudence works well among millennials and even the Generation Z. Moreover, Emoji-centric searches are getting … Continue reading Everything You Need to Know About Emoji SEO and Emoji-Centric Searches

SEO – Back To Basics

Rachel Hand — April 21, 2017 Follow @GroMarketingLtd— April 21, 2017 Search Engine Optimisation is all about your website being seen at the top of search engines for your chosen keywords. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how … Continue reading SEO – Back To Basics