Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes it’s critical that they find ways to work together. Each is powerful on its own, but it’s in the combined efforts of both that the real magic happens. Jim Yu on August 9, 2017 In SEO’s earlier days, technical … Continue reading 5 ways to balance technical & non-technical SEO
Heather Lloyd-Martin — July 27, 2017 — July 27, 2017 Templune / Pixabay Have you read sales pages that scream, “You don’t need to know SEO! Our software does it all!” Solving your SEO writing woes with software sounds so easy. You wouldn’t have to worry about keyphrase usage, penning the perfect title length, or … Continue reading Do Writers Need to Know SEO?
John Caiozzo — July 12, 2017 Follow @johncaiozzo — July 12, 2017 This is part two of a three-part series on earned media, owned media, and paid media. Last time, we discussed the unique qualities of earned media. Now, we’ll be answering the often-confused question of what is owned media, diving into the finer details … Continue reading What is Owned Media?
Melissa Burns — July 7, 2017 Follow @Melissa_Burns — July 7, 2017 ar130405 / Pixabay Even if your business is a physical retail store, you still need to pay careful attention to an SEO guide. Digital marketing is vital for any business, as about 81% of all shoppers research products online before buying. With over … Continue reading How to Make Your Shop Known: Step-by-Step SEO Guide for a Physical Retail Business
Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google. Casie Gillette on June 20, 2017 Times have changed. Gone are the days of yearly algorithm updates that would upend the search results … Continue reading What advanced SEOs need to know about algorithm updates
Paul Simmons — June 9, 2017 — June 9, 2017 Online buyers are in search of finding products that satisfy their needs. They can simply compare an online product with the one available at a shop nearest to their home or office. The internet has made it that easy. However, in the online shopping world, … Continue reading A Comprehensive Guide to Writing an SEO-friendly Product Description
Richard Smith — May 18, 2017 Follow @MeRichardsmith— May 18, 2017 While it may sound silly, emojis can play a vital role when it comes to the overall SEO strategy of a website or company. Usually, this aspect of online prudence works well among millennials and even the Generation Z. Moreover, Emoji-centric searches are getting … Continue reading Everything You Need to Know About Emoji SEO and Emoji-Centric Searches
Marko Saric — April 28, 2017 Follow @MarkoSaric— April 28, 2017 In this guide, I’ll show you how to rank your blog on the top of the first page of Google’s search results. You’ll love it if you want to get more visitors from search engines. This post features everything you need to know about … Continue reading SEO 101: The Definitive Guide To Ranking Your Blog On Google’s First Page
If you’re new to SEO, or if it isn’t your primary focus, you might be neglecting tactics that will really move the needle. Contributor Jordan Kasteler outlines 5 things you should be doing and shares tools to help you accomplish these tasks. Jordan Kasteler on April 24, 2017 You might disagree, but I see … Continue reading 5 must-dos for SEO beginners
Rachel Hand — April 21, 2017 Follow @GroMarketingLtd— April 21, 2017 Search Engine Optimisation is all about your website being seen at the top of search engines for your chosen keywords. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how … Continue reading SEO – Back To Basics