Category Archives: SEO Education

What is Owned Media?

John Caiozzo — July 12, 2017 Follow @johncaiozzo — July 12, 2017 This is part two of a three-part series on earned media, owned media, and paid media. Last time, we discussed the unique qualities of earned media. Now, we’ll be answering the often-confused question of what is owned media, diving into the finer details … Continue reading What is Owned Media?

How to Make Your Shop Known: Step-by-Step SEO Guide for a Physical Retail Business

Melissa Burns — July 7, 2017 Follow @Melissa_Burns — July 7, 2017 ar130405 / Pixabay Even if your business is a physical retail store, you still need to pay careful attention to an SEO guide. Digital marketing is vital for any business, as about 81% of all shoppers research products online before buying. With over … Continue reading How to Make Your Shop Known: Step-by-Step SEO Guide for a Physical Retail Business

Everything You Need to Know About Emoji SEO and Emoji-Centric Searches

Richard Smith — May 18, 2017 Follow @MeRichardsmith— May 18, 2017 While it may sound silly, emojis can play a vital role when it comes to the overall SEO strategy of a website or company. Usually, this aspect of online prudence works well among millennials and even the Generation Z. Moreover, Emoji-centric searches are getting … Continue reading Everything You Need to Know About Emoji SEO and Emoji-Centric Searches