Mike MoranJune 13, 2015 I’ve been working with several clients recently to improve their website search, and have been noticing something new. Lack of volume. A rule of thumb is that between one and ten percent of website visitors use website search to find something within your website. Now some sites, like Amazon, probably have … Continue reading It’s a Bad Sign If No One Uses Your Website Search
Chris HortonApril 10, 2015 Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics, which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. Overall, ad spend on social … Continue reading Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
CEO Stewart Butterfield on how his company uses its own product to be more productive—and how you can, too. By Harry McCracken February 19, 2015 Last week, enterprise messaging service Slack announced that 500,000 people use the service every day. The company, which first offered its product in beta-test form in August 2013 and officially … Continue reading How Slack Uses Slack
About.com began operating under a new brand identity and site redesign Tuesday, purging the misplaced photos, awkward navigation and ads that interrupt text. The site offers a new suite of native advertising and content marketing options for marketers segmented by channels to help searchers discover what they need. The site’s redesign — the first one … Continue reading About.com Rebrands Identity, Uses Data To Build Out Ad Targeting Platform
