Category Archives: Innovation

How to Manage Innovation Exploration With the Support of an Ideation Platform

Elliott Wilkins January 19, 2022 In this era of change, both small and larger companies are starting to realise that they will not be able to survive if they continue to exploit existing business models without exploring new ones. As such, more and more of these companies are thinking about how to better structure their … Continue reading How to Manage Innovation Exploration With the Support of an Ideation Platform

How to Manage Innovation Exploration With the Support of an Ideation Platform

Elliott Wilkins January 19, 2022 In this era of change, both small and larger companies are starting to realise that they will not be able to survive if they continue to exploit existing business models without exploring new ones. As such, more and more of these companies are thinking about how to better structure their … Continue reading How to Manage Innovation Exploration With the Support of an Ideation Platform

Is innovation on your roadmap?

Setting in place a strategy around innovation helps get different teams within your organization onboard. Chris Wood on October 27, 2021 Innovation through marketing technology   “Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech … Continue reading Is innovation on your roadmap?

How to Make Sure Your Dashboard Passes the Test: One Good Idea

Laura Patterson October 25, 2021 Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing? Because CMOs and by extension … Continue reading How to Make Sure Your Dashboard Passes the Test: One Good Idea

The Questions That Define Your Ambition Could Be Your Superpower

Ramon Nuez April 2, 2021 Abraham Lincoln was 23 years old when he declared to run for the Illinois state legislature. Abraham wrote, “Every man is said to have his peculiar ambition.” Lincoln continues, “All that I am or hope ever to be I get from my mother.” Lincoln’s step-mother Sarah Bush Johnson explained, when … Continue reading The Questions That Define Your Ambition Could Be Your Superpower

Emerging New Brand Role: Enabler Of Personal Innovation

Emerging New Brand Role: Enabler Of Personal Innovation by Larissa Faw , December 31, 2020 Accenture Interactive’s annual Fjord Trends report is predicting a handful of trends that are likely to emerge in 2021 after a year that forced the world to re-examine how it lives, works and plays. “Innovation doesn’t start with technology, but … Continue reading Emerging New Brand Role: Enabler Of Personal Innovation

How PIM Is Driving Innovation in Retail During the Pandemic

Shashin Shah October 23, 2020 The Covid-19 pandemic has brought about significant changes in the global business environment. Especially in the retail space, brands are being compelled to step out of the comfort zone and adapt to new buying behaviors. While this disruption has changed the game, the goal remains the same – to provide … Continue reading How PIM Is Driving Innovation in Retail During the Pandemic