By James Vincent October 19, 2022 Times are tough, headwinds are strong, and uncertainties lie ahead. The economic climate is shifting in real time and will continue to shift in the coming weeks and months. But what hasn’t shifted—and won’t ever—is the need for innovation, and the role that intentional narrative plays in business … Continue reading 5 timeless lessons about innovation from some of the most successful founders
By Max Ufberg September 22, 2022 As CEO of Pearson, Andy Bird presides over one of the world’s largest textbook publishers. Yet when thinking about Pearson’s long-term direction, Bird doesn’t necessarily look to his fellow Goliaths; often he’s drawing inspiration from the Davids of the world. “We are desperately trying to be … Continue reading Move fast and don’t break things: innovation at speed and scale
By James Vincent August 27, 2022 What lessons do you learn when you’ve been in the room, day in and day out, working with over a hundred transformative founders, helping them build the narratives for their companies? Since we started FNDR five years ago, my partners and I have … Continue reading 10 lessons about innovation from working with 126 founders
By David Salazar April 26, 2022 As one of two Black women leading a Fortune 500 company, Walgreens Boots Alliance CEO Roz Brewer knows that a key indicator of a company’s ability to innovate is the diversity of its leadership. In a conversation at Fast Company’s Most Innovative Companies Summit on Wednesday, Brewer said … Continue reading Walgreens CEO Roz Brewer says this one element sets innovative companies apart
New values for “ownerdomain” and “managerdomain” should clear up some key areas of the digital ad ecosphere. Chris Wood on April 14, 2022 The IAB Tech Lab announced updates to ads.txt specifications. The updates aim at removing some confusion around the entities ads are bought from and where the ads show up after they’re purchased. … Continue reading IAB Tech Lab announces ads.txt updates
It’s important to decide whether a trend presents real opportunity or distraction. Kath Pay on February 18, 2022 As marketers, we need to know what should be on our collective radar to plan and optimize our email programs. The annual parade of trends articles for the coming year helps us do just that. However, rarely … Continue reading Don’t let innovation overcome email common sense
Elliott Wilkins January 19, 2022 In this era of change, both small and larger companies are starting to realise that they will not be able to survive if they continue to exploit existing business models without exploring new ones. As such, more and more of these companies are thinking about how to better structure their … Continue reading How to Manage Innovation Exploration With the Support of an Ideation Platform
Elliott Wilkins January 19, 2022 In this era of change, both small and larger companies are starting to realise that they will not be able to survive if they continue to exploit existing business models without exploring new ones. As such, more and more of these companies are thinking about how to better structure their … Continue reading How to Manage Innovation Exploration With the Support of an Ideation Platform
Setting in place a strategy around innovation helps get different teams within your organization onboard. Chris Wood on October 27, 2021 Innovation through marketing technology “Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech … Continue reading Is innovation on your roadmap?
Laura Patterson October 25, 2021 Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing? Because CMOs and by extension … Continue reading How to Make Sure Your Dashboard Passes the Test: One Good Idea
