Dave Brock — October 5, 2018 Follow @davidabrock — October 5, 2018 lailajuliana / Pixabay Too often, as I work with organizations, teams, and individual, I find people “settling.” By that, I mean, there seems to be some sort of fatalistic attitude or closed mindset that keeps them from doing their very best and seeking … Continue reading Insist on the Highest Standards
Sylvia Gindi — July 6, 2018 — July 6, 2018 It all starts with the project proposal. From million-dollar ad campaigns to thousand-dollar one pagers, so much of your agency’s success depends on sending persuasive proposals. This guide will show you how to create more compelling project proposal outlines. Of all the documents you’ll … Continue reading How to Create Impossibly Good Project Proposals
Dave Brock — May 28, 2018 Follow @davidabrock — May 28, 2018 MichaelGaida / Pixabay The poet, John Donne, wrote, “No (wo)man is an island, entire of itself; every (wo)man is a piece of the continent.” Donne’s point is that none of us and what we do exists in isolation, we are part of a … Continue reading Silo-Busting, We Have To Look Outside Our Own Functions/Silos!
While there are clear leaders in software for publishers and agencies, contributor Rob Rasko says marketers still need an end-to-end solution to unify their activities. Rob Rasko on April 13, 2018 A senior-level executive asked me for advice the other day. For the past 15 years, he had worked for a company that sold … Continue reading Where software innovation is needed today: Martech
Jaime Nacach — December 20, 2017 Follow @bloominari — December 20, 2017 Expand Your Business with Little Effort Small business owners become so consumed with managing the day-to-day tasks of their business that there is no time left to grow them. However, growth is essential to staying a step ahead of the competition. How can … Continue reading 5 Innovative Growth Hacks for Small Business
Chris Thompson — September 1, 2017 — September 1, 2017 geralt / Pixabay I’ve worked with enough product teams now to spot the early signs of groupthink. It’s the mechanism by which a team allows itself to develop and launch bad products – and it’s endemic across all industries. Here’s a beginners guide to spotting … Continue reading 5 Flavors of Groupthink
Mark Miller — August 28, 2017 Follow @MMtwopointfive — August 28, 2017 geralt / Pixabay You may have heard of “design-based strategy” or read recently how design-led companies are seeing great success. But if you’re unfamiliar with the term and aren’t a creatively-minded person yourself, you might not fully appreciate what it means or how … Continue reading How Businesses Today Can Use Design Thinking to Drive Better Performance and Results
Daniel Burrus — July 7, 2017 Follow @DanielBurrus — July 7, 2017 Free-Photos / Pixabay How many classes have you had regarding how to innovate? Regardless of the level of schooling you have achieved, for even those of us who have a PhD, the answer is most likely none. Most of our schooling involves teaching … Continue reading A Novel Educational Idea: Innovation as a Subject
Lacy Boggs — June 1, 2017 Follow @blogspiration42— June 1, 2017 We’ve been jamming about innovation lately: Why you should innovate with your content marketing, what that actually means, and how to go about it. But today I want to give you a bit of a warning. A caveat. Innovation for innovation’s sake can be … Continue reading The Litmus Test For Knowing When to Innovate
Matt Goldman — May 17, 2017 Follow @TheOriginalBull— May 17, 2017 Pain points are a part of business. They create opportunities to innovate, diversify and grow. Without customer pain points, there is no reason to be in business. Trading goods and services is as old as mankind itself. Eliminating pain points began with a simple … Continue reading Pain Points Offer Business an Opportunity to Innovate and Expand
