Should marketers “Snap” to it?
Ever since Snapchat blasted its way into the social media world in 2011, marketers have debated whether this app is a passing craze or the next big thing.
In many ways, Snapchat has similar photo-sharing and video-messaging capabilities as Instagram. What makes the app unique is that Snapchat users can control who receives their messages (called “Snaps”) and for how long. (The range is 1-10 seconds.) Even more intriguing, once the chosen recipient has seen a Snap(s), and the time limit is up, then poof, it disappears!
Do Brands Have a Chance On Snapchat?
Although millennials—a highly sought-after consumer demographic—use Snapchat in record numbers, most brands are still wondering how (or if) they can reach them via the app.
Column Five’s infographic for the NewsCred blog breaks down Snapchat’s user demographics and behaviors in order to help marketers see the different ways they can leverage this social media channel.
Insightful Snapchat Data for Brands
A survey of 100 Snapchat users provided the following insights that marketers may find useful:
- Snapchat has over 100 million daily active users
- 8,796 photos are shared on Snapchat every second
- Snapchat users collectively watch six billion videos daily
- A majority of Snapchat users (54%) engage with the app on a daily basis
But of course, there is one major downside for brands: money and celebrities are of little-to-no interest to Snapchat users. Snapchat users almost entirely consider this an app for self-expression and connecting with friends—not for following celebrity accounts. So they probably won’t use it for following brands, either. At least not yet.
Do you think there is potential return for brands that want to reach this target market via Snapchat? Check out this infographic to learn more about Snapchat’s evolution, the app’s users and their behaviors.
This article originally appeared in DashBurst Magazine and has been republished with permission.
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