by Eyal Katz March 10, 2016 Follow @eyalk100March 10, 2016 True, there are dozens of options and lists of recommended PPC-based ad networks. But how do you choose the one (or ones) that are right for YOUR website? What criteria should you consider? So you’ve done your research, found the top paying ad networks according … Continue reading The Complete Checklist For Choosing a CPC Ad Network [Infographic]
by Tina DiSerafino January 7, 2016January 7, 2016 While surfing the internet, hundreds of online display ads pop up, but how many of these ads actually make you want to click and buy what’s being promoted? How many subject lines on the emails in your promotions folder make you want to open their message and … Continue reading How to Improve Your Online Display Ads
by Elisa Silverman December 22, 2015 Follow @ElisaKaphaDecember 22, 2015 Display ad click-through-rates (CTR) are notoriously low, overall showing just a 0.06 percent CTR. Yet display ads remain great opportunities for both consumer ecommerce and B2B discovery and lead generation. Particularly when used as part of a retargeting campaign. Retargeting is a campaign designed exclusively … Continue reading Taking a Close Look at One Brand’s Retargeting Ads
by BusinessVibes December 9, 2015 Follow @businessvibesDecember 9, 2015 When it comes to generating revenue from your website, there are three primary ways in which you can do this. These are e-commerce, which is receiving direct profits from the sale of products or services on your site, advertising, where you are paid by an advertiser … Continue reading 5 Steps to Developing Ad Revenue from Your Website
by Margot da Cunha December 4, 2015December 4, 2015 Can you remember the last time a friend or relative popped out of the woodworks to scare the bajesus out of you? That’s how I feel when I see new ad tests on the SERPs. Nerdy, yes, but PPC and SEO people who spend their days … Continue reading 3 Crazy New Ad Tests Being Spotted in the Wild
The targeting will be based on people’s posting and interaction with posts containing holiday-related keywords. Martin Beck on November 20, 2015 Last minute shopping for holiday customers? There’s still time on Facebook and Instagram. The social network is rolling out a new ad-targeting segment to enable brands to zero in on people who are highly … Continue reading Facebook & Instagram Now Offering Ads Targeted At Holiday Shoppers
by Laurie Sullivan @lauriesullivan, (October 29, 2015) Intelligent automation will become the next tool for online advertising. A team of researchers at Google demonstrated an artificially intelligent system a few months ago that could reliably identify a mountain-unicycling video, demonstrating the implications of recurrent neural networks (RNN), which will use an internal memory to process sequences … Continue reading Teaching Artificial Intelligence To Search, Target Ads Based On Memory
Yesmail says retailers are sending Black Friday emails too late, with majority of campaigns happening on Thanksgiving Day and Black Friday. Amy Gesenhues on October 29, 2015 Going on last year’s campaign results, Yesmail says retailers are waiting too late to send their Black Friday-themed emails and Facebook posts. According to a report from the … Continue reading Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving
Vitaly PecherskiyOctober 22, 2015 Viewability is a hot topic in ad tech. And with good reason—studies have shown that just half of all ads online are actually seen. This is, understandably, a big concern for marketers who are paying for ads that may never even get the chance to reach consumers. While I strongly believe … Continue reading Why Viewability Is Irrelevant In Native Advertising
Helen GeraghtyOctober 1, 2015 Earlier this week Google announced that they will be launching a new and exciting AdWords feature called Customer Match, which will allow advertisers to target their ads at specific people using their email addresses. What do we know so far? Customer Match is expected to be rolled out to all advertisers … Continue reading Google AdWords Will Soon Allow Ads to be Targeted Using Email Addresses
