Stephanie Lee — July 25, 2019 — July 25, 2019 Email is a necessary tool to attract, convert, and retain customers. According to McKinsey, email marketing is 40x more effective than social media. In addition, email generates an average $ 38 for every $ 1 you spend. To make the most of your email’s capabilities, … Continue reading How to Build an Email Marketing Strategy (+ Template).
Email is vital even while consumers are on vacation but patterns do change so campaigns need to focus on small screens and seasonal appeal. Len Shneyder on July 26, 2019 at 12:53 pm The dog days of summer are upon us! There’s an astronomical explanation for the name, but for most of us the “dog … Continue reading During summer holidays, focus may change but email is still email
Brian Mikes — July 19, 2019 Follow @betwext — July 19, 2019 Friends, A crazy thing happened in 1888… Yes, 1888… over 130 years ago. What happened? Sears launched its first catalogue. You could almost order anything from anywhere in the United States by postal mail. You could buy an entire HOUSE from the catalogue! … Continue reading What Do You Think? Is Email Dead? Share your Thoughts
Brian Wallace — July 13, 2019 Follow @nowsourcing — July 13, 2019 Phishing by email is when attackers manipulate the receiver into opening a malicious file or link containing malware. Upon clicking on these files or links, the malware is automatically downloaded to the receiver’s device. Your information can also be compromised by malware, allowing … Continue reading Is Your Email The Weakest Link? [Infographic]
VerticalResponse — July 8, 2019 Follow @VR4SmallBiz — July 8, 2019 Step aside, expensive marketing tactics. There’s an affordable way to invest in your audience that pays off for your company — and your customers. Join us as we delve into email nurturing. What is email nurturing? Email nurturing engages potential customers with the hope … Continue reading The Complete Guide to Running Effective Email Nurture Campaigns
Ross Sibbald — July 8, 2019 Follow @https://www.twitter.com/rosssibbald — July 8, 2019 Today’s customer has more choices available to them than ever before. At the same time, technology has made it easier to switch between those choices. For example, switching banks or insurers can be done in a matter of minutes, with just a few … Continue reading Want to Earn and Build Customer Trust? Email is the Most Powerful Tool Businesses Have
Aastha Sirohi — July 2, 2019 — July 2, 2019 Online reviews are my go-to for everything. Whether I’m exploring a new city and searching for a good restaurant, looking for reliable home services, or a new ecommerce store to shop from — I browse online reviews before making a decision. I trust online reviews … Continue reading How to Use Email to Get More Online Reviews
Josh Bean — July 2, 2019 — July 2, 2019 You just received a hot lead email address from marketing. It’s time for you to send a compelling sales email. But how do you effectively start a conversation that will eventually help you close the deal? After all, the average recipient deletes 48 percent of … Continue reading 5 Sales Email Examples Proven to Engage Customers
Hannah Vergara — June 25, 2019 — June 25, 2019 Remember the honeymoon stage with your email subscriber list? Your open rates were high, people were clicking on your calls to action, and they might have even forwarded your email to a friend! All was good in your little email marketing land until suddenly, now, … Continue reading 5 Creative Re-Engagement Emails
Josh Bean — June 28, 2019 — June 28, 2019 Even with the adoption of tools for internal communication, like Slack, external business communication is still done mostly via email — including following up with prospects. A sales follow-up email is a delicate dance with the recipient. While you don’t want to fill up a … Continue reading 11 Sales Follow Up Emails That Work
