Category Archives: Email Strategy

How to Build a Modern Email Preference Centre

Jason Lark — September 25, 2019 Follow @Celerity_UK Email preference centres are designed to cater to both prospects and existing customers. Both should have control over what they do and don’t receive, which means that marketers can send more targeted communications. With the right tweaks and customisations, a preference centre can be one of the … Continue reading How to Build a Modern Email Preference Centre

The 4 humanized elements of deliverability on the Periodic Table of Email

Deliverability is both an art and science. The art part is all about how meaningful and contextual your email communication is and the science is the authenticity of your infrastructure. Nandini Rathi on September 24, 2019 Email marketing has the highest ROI out of all marketing channels and we all know that. But did you … Continue reading The 4 humanized elements of deliverability on the Periodic Table of Email

Study indicates drastic improvements to managed inbox optimization

Return Path’s 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with ISPs. Jennifer Cannon on August 27, 2019 Email optimization and deliverability are critical to our marketing programs, and a new report [registration required] from Return Path indicates that marketers are starting to pay closer to attention to the … Continue reading Study indicates drastic improvements to managed inbox optimization

5 Ways You Can Use Email to Build Your Brand and Improve Sales

Kevin George — August 8, 2019 Follow @imkevin_monk — August 8, 2019 Clker-Free-Vector-Images / Pixabay A carefully thought-out email marketing strategy is a great tool for building brand awareness and increasing sales. Email marketing is perhaps the most pocket-friendly marketing channel. It gives you the undivided attention of your customers and prospects. Email marketing analytics … Continue reading 5 Ways You Can Use Email to Build Your Brand and Improve Sales