Category Archives: Email Strategy

Creating a Consistent Customer Experience with Centralized Email Template Management

Matt Harris — August 6, 2018 Follow @mrmch— August 6, 2018 When marketers talk about omnichannel marketing, a key component of that is making sure that every time a customer encounters your brand, they have not only a positive experience, but a consistent one as well. Too often that isn’t the case. Email in particular, … Continue reading Creating a Consistent Customer Experience with Centralized Email Template Management →

The Mystery of Email Engagement: Solved

Email Strategy

VerticalResponse — August 1, 2018 Follow @VR4SmallBiz — August 1, 2018 geralt / Pixabay As a business owner, time is valuable and — unfortunately — often limited. It can be challenging to deliver emails of consistently high quality, let alone find time to test, optimize and segment. Fortunately, making it easier isn’t an insurmountable … Continue reading The Mystery of Email Engagement: Solved →

How to Create an Effective Win Back Email Campaign

Email Strategy

Kevin George — July 26, 2018 Follow @imkevin_monk — July 26, 2018 Email marketing, if not kept engaging enough with your subscribers may hit a stale spot, and that calls for extra effort than the usual practices you follow in email campaign management. It’s stated that roughly 60% subscribers in an emailing list are inactive … Continue reading How to Create an Effective Win Back Email Campaign →

Email Leads in Survey, Despite Danger Signs

Email Strategy

Email Leads in Survey, Despite Danger Signs by Ray Schultz , June 26, 2018 Email remains the top channel, but it slowing down slightly, according to a study by Econsultancy and Adestra. Worse, few email marketers are embracing artificial intelligence. Of over 700 marketers polled, 74% rate their email ROI as good or excellent. But … Continue reading Email Leads in Survey, Despite Danger Signs →

Email Leads In B2B, But Search Is Coming Up On The Inside: Study

Email Strategy

Email Leads In B2B, But Search Is Coming Up On The Inside: Study by Ray Schultz , Columnist, June 20, 2018 Email is the top tool for driving leads into the pipeline — it is now being used by 67% of B2B marketers, according to Tapping Multi-Channel Marketing & Data As Key Engines For Growth, … Continue reading Email Leads In B2B, But Search Is Coming Up On The Inside: Study →

The best unsubscribe email is the one you don’t send

Email Strategy

If you’re still sending unsubscribe confirmations, you’re likely just annoying people. Contributor Ryan Phelan offers some better options for staying in touch. Ryan Phelan on June 11, 2018 While going through my Gmail inbox the other day, I spied an email from a brand that I was tired of hearing from. I hadn’t opened … Continue reading The best unsubscribe email is the one you don’t send →

4 Tactics You Need to Know for an Effective Email Marketing Strategy

Email Strategy

Dave Sutton — May 24, 2018 — May 24, 2018 As consumers, emails bombard us at every opportunity, and as marketers, we’re still sending them because they continue to be one of the most effective means of getting the results we want. The success of email marketing lies in its versatility. It’s a tool that … Continue reading 4 Tactics You Need to Know for an Effective Email Marketing Strategy →

Why Is Email The Most Effective Digital Marketing Technique?

Email Strategy

Warren Knight — May 17, 2018 Follow @warrenknight — May 17, 2018 Did you know email marketing is 40x more effective than Facebook marketing, and you get 6x more engagement that with Twitter? Working out where to focus your digital marketing can feel like searching for a needle in a haystack and yet since starting … Continue reading Why Is Email The Most Effective Digital Marketing Technique? →

20 Ways To Optimize Your Emails For Search

Email Strategy

By Michael Quoc May 14th, 2018 It’s easy to see how digital strategies like content marketing and SEO complement each other. But email marketing? What do emails have to do with search engine results? It turns out quite a lot, if you take a concerted effort to make your emails SEO friendly. Here are 20 ways … Continue reading 20 Ways To Optimize Your Emails For Search →

6 Tips on Upping Email Support Efficiency

Email Strategy

Jeremiah Chua — March 18, 2018 — March 18, 2018 Email is still the top channel for customer support because it’s quick and convenient. Or, at least, customers expect it to be. According to Help Scout, 41% of customers want a response to an email within six hours, and most aren’t willing to wait more … Continue reading 6 Tips on Upping Email Support Efficiency →