Choncé Maddox — March 20, 2019 — March 20, 2019 In today’s email-driven workplace setting, sending follow-ups is key if you want to secure new clients for your business, establish partnerships, and so on. Email inboxes can fill up quickly, so it’s important to have a follow-up strategy in place when you plan to do … Continue reading 3 Easy Ways to Make Your Email Follow-Ups More Effective
Category Archives: Email Strategy
Essentials of Email Design Audit
Kevin George — February 26, 2019 Follow @imkevin_monk — February 26, 2019 Email is one of the most challenging digital media, but it has remained to be a valuable marketing channel in spite of its professed death. There are seemingly numerous hurdles between the modern marketer and a successful email campaign, such as permissions, unsubscribes, … Continue reading Essentials of Email Design Audit
How to Use 2019 Trends to Build Your Email Marketing Strategy
Aastha Sirohi — January 29, 2019 — January 29, 2019 Email marketing has proven to be one of the most effective ways to reach out to people, get noticed, and make people take desired actions. Yes, email marketing is here to stay, and if you haven’t already started using it — get on with it! … Continue reading How to Use 2019 Trends to Build Your Email Marketing Strategy
5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters
Susan Friesen — January 15, 2019 Follow @eVisionMedia — January 15, 2019 Boost Your Brand Visibility with this Simple Email Marketing Strategy “I don’t want to annoy people.” That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers. Are you guilty of thinking … Continue reading 5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters
Email Design Hacks: Creating a Functional Email Experience
Kevin George — January 5, 2019 Follow @imkevin_monk — January 5, 2019 User experience is what dictates the modern consumer domain. People are attracted to brands that provide an excellent user experience. In order to provide a good user experience, it is important to make the user feel valued and comfortable. There are two ways … Continue reading Email Design Hacks: Creating a Functional Email Experience
Email trustworthiness: Here’s how to avoid looking like spam
Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing from spam. Len Shneyder on January 4, 2019 We’ve come a long way since the early days of email and its critical role in all corners of the internet. Today, … Continue reading Email trustworthiness: Here’s how to avoid looking like spam
Create a Holiday Flash Sale Email to End the Year Strong
Ben Duchesney — December 23, 2018 — December 23, 2018 You had a strong year, but what if it was just a little bit better? As most holiday marketing comes to an end, your customers are still buying. When you’re taking a few days off, so are your customers, which means they have the time … Continue reading Create a Holiday Flash Sale Email to End the Year Strong
What is Email Deliverability?
Amreen Bhujwala — December 11, 2018 — December 11, 2018 So much effort goes into crafting the perfect email for your customers. Think of the hours spent drafting relevant content, creating attractive images, checking all your links or promo codes work, and even running multiple A/B tests to make sure your email is effective. If … Continue reading What is Email Deliverability?
On Email Blast – 4 Tips to Send Better Email Campaigns
Julian Canlas — November 13, 2018 — November 13, 2018 Email blast is bad. There, we said it. Email campaigns should never be unsolicited, but helpful and responsive. They should be careful and resourceful – not lazy and unfocused. Emailing, in general, should never seem aggressive. Unsolicited B2C cold emailing campaigns are now illegal in … Continue reading On Email Blast – 4 Tips to Send Better Email Campaigns
5 Indispensable Email List Management Best Practices
VerticalResponse — September 8, 2018 Follow @VR4SmallBiz— September 8, 2018 The email marketing world no longer revolves around sending mass emails to a huge list and hoping some take the bait. Instead, it’s about engaging email recipients with content they want and look forward to getting. To help you with your email list management, here … Continue reading 5 Indispensable Email List Management Best Practices
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