New year, new strategy — there’s no time like Q1 to evaluate an email program to see if it needs a reset. Natalie Jackson on January 26, 2024 Email strategies are facing a whirlwind of change: from legislative pressure to announcements from companies like Yahoo! and Google, this is the perfect time to give your … Continue reading The art of running an email strategy assessment
Category Archives: Email Strategy
What’s the state of email beyond 2023? by Litmus
A look back at this year’s trends in email marketing and what to look forward to next year. Litmus on November 7, 2023 It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools, marketers have had to stay nimble in 2023! Nowhere … Continue reading What’s the state of email beyond 2023? by Litmus
Email Gamification: What It Is and How to Use It Wisely
Email Gamification: What It Is and How to Use It Wisely Dmitry Kudrenko / Aug 7, 2023 Who doesn’t love a good and entertaining game that brightens up any day? Games give us a feeling of control, accomplishment, and fulfillment. They appeal to our never-ending love of competition and joy. Do you want to … Continue reading Email Gamification: What It Is and How to Use It Wisely
Sunday emails are the most likely to get read, says new research
By Emily Price July 30, 2023 If you want to send an email to a work colleague and guarantee it’s going to be opened, your best bet might be to send it on Sunday afternoon, according to new research from Axios HQ, the communications software company that spun off of Axios. It analyzed the … Continue reading Sunday emails are the most likely to get read, says new research
Beyond ‘click here:’ 4 rules for better email CTAs
“Click here” is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones. Kath Pay on May 15, 2023 I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll explain why a few paragraphs down.) … Continue reading Beyond ‘click here:’ 4 rules for better email CTAs
Improve Your Email Strategy By Monitoring These 8 Email Marketing Metrics
Polina Zakaryan December 14, 2021 Despite the fact that email marketing is one of the oldest forms of inbound marketing, it continues to be one of the most effective. There are many reasons for this, including that with over four billion daily email users, it’s one of the most practical ways to reach someone. Not … Continue reading Improve Your Email Strategy By Monitoring These 8 Email Marketing Metrics
Email M&A is seeing a surge
Is it 2013 all over again? And what are the implications for email marketers? Ryan Phelan on October 28, 2021 Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. … Continue reading Email M&A is seeing a surge
Dark Mode for Email Survey: What Do Marketers Think?
Kasey Steinbrinck October 24, 2021 Does the possibility of dark mode email disasters give you nightmares, or has your team overcome the fear of emails in the dark? Results from our new dark mode survey reveal what keeps email marketers up at night. The rise in the popularity of dark mode created interesting challenges for … Continue reading Dark Mode for Email Survey: What Do Marketers Think?
Don’t Be an Inbox Clogger – Email With a Purpose
Brian Basilico February 25, 2021 A while back, I was talking about getting your email organized. There are people out there (maybe even you) who have over 8,000 emails in their inbox. But I don’t want to talk about your inbox. Today, I want to talk about your outbox, or more specifically about broadcast email … Continue reading Don’t Be an Inbox Clogger – Email With a Purpose
5 Ways to Better Manage Emails
Deborah Sweeney October 26, 2020 As remote workers continue to work from home amid the COVID-19 pandemic, many professionals are using this time to better manage their emails. What are some of the best ways to stay on top of your inbox and make sure that no important messages fall through the cracks? Take a … Continue reading 5 Ways to Better Manage Emails