Jason Lark — September 25, 2019 Follow @Celerity_UK Email preference centres are designed to cater to both prospects and existing customers. Both should have control over what they do and don’t receive, which means that marketers can send more targeted communications. With the right tweaks and customisations, a preference centre can be one of the … Continue reading How to Build a Modern Email Preference Centre
Category Archives: Email Strategy
The 4 humanized elements of deliverability on the Periodic Table of Email
Deliverability is both an art and science. The art part is all about how meaningful and contextual your email communication is and the science is the authenticity of your infrastructure. Nandini Rathi on September 24, 2019 Email marketing has the highest ROI out of all marketing channels and we all know that. But did you … Continue reading The 4 humanized elements of deliverability on the Periodic Table of Email
How to Organize Your Email Marketing On a Budget
Helen Holovach — September 3, 2019 — September 3, 2019 Email marketing is undoubtfully one of the most important means of communication with leads and customers. If it wasn’t so profitable, marketers would hardly use it: it not only drives conversions but also increases ROI significantly. And that’s a small wonder: if you have a … Continue reading How to Organize Your Email Marketing On a Budget
Is It Time to Review Your Email Strategy?
Mike Parry — September 3, 2019 — September 3, 2019 We all have an email strategy, whether it be sending regular newsletters or sales offers or more sophisticated automation programs catering for a range of content, personalisation and triggers. The digital world is fast moving and always changing, so a regular review of how you’re … Continue reading Is It Time to Review Your Email Strategy?
Financial Brands Plan An Email Spending Boost in 2020
Financial Brands Plan An Email Spending Boost in 2020 by Ray Schultz , August 27, 2019 Email is the second most popular channel among financial brands, judging by a new study commissioned by Dianomi, a native ad platform, and Gramercy Institute. Of the financial marketers polled, 33.7% plan to increase their spending on email in … Continue reading Financial Brands Plan An Email Spending Boost in 2020
Study indicates drastic improvements to managed inbox optimization
Return Path’s 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with ISPs. Jennifer Cannon on August 27, 2019 Email optimization and deliverability are critical to our marketing programs, and a new report [registration required] from Return Path indicates that marketers are starting to pay closer to attention to the … Continue reading Study indicates drastic improvements to managed inbox optimization
How to Write a Thank You Email
Aastha Sirohi — August 16, 2019 — August 16, 2019 Thank you. Two simple words that have the power to foster better relationships, and build communication. As a business owner, you probably owe a lot of thanks — especially to your customers. It’s your customers that help you grow, improve, and achieve success. Saying ‘Thank … Continue reading How to Write a Thank You Email
How to Create an Email Drip Campaign in 6 Simple Steps
Peep Laja — August 13, 2019 Follow @peeplaja — August 13, 2019 bella67 / Pixabay An email drip campaign is a series of messages that are sent, or “dripped,” in a predefined order at a predefined interval. So, for example, if someone joins your email list, they receive Email #1 upon signup, Email #2 three … Continue reading How to Create an Email Drip Campaign in 6 Simple Steps
5 Ways You Can Use Email to Build Your Brand and Improve Sales
Kevin George — August 8, 2019 Follow @imkevin_monk — August 8, 2019 Clker-Free-Vector-Images / Pixabay A carefully thought-out email marketing strategy is a great tool for building brand awareness and increasing sales. Email marketing is perhaps the most pocket-friendly marketing channel. It gives you the undivided attention of your customers and prospects. Email marketing analytics … Continue reading 5 Ways You Can Use Email to Build Your Brand and Improve Sales
Best Practices for an Abandonment Email Strategy
JJ Tyson — August 8, 2019 — August 8, 2019 raphaelsilva / Pixabay While e-commerce has grown in the past decade, abandonment remains a major issue for online retailers. Case in point: 77% of all online shoppers abandoned their carts in 2017. For that reason, a well-executed abandonment email strategy is essential for any ecommerce … Continue reading Best Practices for an Abandonment Email Strategy
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