Dave Sutton — May 24, 2018 — May 24, 2018 As consumers, emails bombard us at every opportunity, and as marketers, we’re still sending them because they continue to be one of the most effective means of getting the results we want. The success of email marketing lies in its versatility. It’s a tool that … Continue reading 4 Tactics You Need to Know for an Effective Email Marketing Strategy
Warren Knight — May 17, 2018 Follow @warrenknight — May 17, 2018 Did you know email marketing is 40x more effective than Facebook marketing, and you get 6x more engagement that with Twitter? Working out where to focus your digital marketing can feel like searching for a needle in a haystack and yet since starting … Continue reading Why Is Email The Most Effective Digital Marketing Technique?
By Michael Quoc May 14th, 2018 It’s easy to see how digital strategies like content marketing and SEO complement each other. But email marketing? What do emails have to do with search engine results? It turns out quite a lot, if you take a concerted effort to make your emails SEO friendly. Here are 20 ways … Continue reading 20 Ways To Optimize Your Emails For Search
Jeremiah Chua — March 18, 2018 — March 18, 2018 Email is still the top channel for customer support because it’s quick and convenient. Or, at least, customers expect it to be. According to Help Scout, 41% of customers want a response to an email within six hours, and most aren’t willing to wait more … Continue reading 6 Tips on Upping Email Support Efficiency
Ben Duchesney — March 17, 2018 — March 17, 2018 Watch any episode of the classic television show Antiques Roadshow, and you’ll see the moment when a guest finds out how much their ‘junk’ is worth. You can see them hold the item much more carefully afterward. Your business’ email list is like treasure in … Continue reading Why Bigger Email Lists Are Better
Choncé Maddox — March 15, 2018 — March 15, 2018 TeroVesalainen / Pixabay Is social media dead in terms of marketing your small business? The power and profit for businesses have always been in the email list. Now with Facebook and Instagram’s new algorithms, you may have to rely even more on your ability to … Continue reading 3 Simple Ways to Maintain an Engaged Email List
Ben Duchesney — March 9, 2018 — March 9, 2018 Whether you’re sharing the results of your latest email marketing campaign with your team, other departments, or the people that sign your paycheck, your goal should be to show how email marketing is impacting your business. Instead of sharing a handful of numbers out of … Continue reading How To Share Email Results With Your Team
Sean Ogle — March 6, 2018 Follow @seanogle — March 6, 2018 How many times have you received an email from a company and completely ignored it? If you’re not actively working to keep subscriber attention, email open rates and responses tend to tank quickly. More times than you’d ever be able to count. I’m … Continue reading Email Open Rates and Responses Bad? Build a Relationship With Your List
Mallory Fetchu — March 3, 2018 — March 3, 2018 rawpixel / Pixabay Are you sick and tired of acquiring lists full of potential, high-quality prospects, devising a cold emailing plan, and having no one respond? What if you reach out again, will it be awkward? Is there any hope left to turn even just … Continue reading 7 Cold Email Tips That Will Increase Response Rate
Stephanie Wharton — February 13, 2018 — February 13, 2018 What do you do when a customer seems to fall out of love with your products or services? An account that was once flourishing with activity now sits inactive. Is it possible to re-engage that person and convert them back into a loyal customer? If … Continue reading 3 Creative Emails That Will Make Your Customers Fall in Love with You Again
