Category Archives: Email Strategy

4 Parts of a Great Human Outreach Emails in ABM

Brandon Redlinger — February 1, 2018 Follow @brandon_lee_09 — February 1, 2018 Stock photo Personal email – sent from an ADR to a prospect – is the workhorse of effective prospecting in account-based approaches. Done properly, these emails feel much more like personal business communications than marketing or selling (because that’s exactly what they are). … Continue reading 4 Parts of a Great Human Outreach Emails in ABM

3 Ways to Add User-Generated Content to Triggered Email Campaigns

Juliet Carnoy — October 5, 2017 Follow @pixlee — October 5, 2017 Triggered email campaigns can help you to reach potential customers at opportune times with relevant content. Furthermore, after the initial set up, triggered emails can save marketers a ton of time and work while maintaining high standards of customer attentiveness. Yet due to … Continue reading 3 Ways to Add User-Generated Content to Triggered Email Campaigns