Category Archives: Email Strategy

5 Ways to Better Manage Emails

Deborah Sweeney October 26, 2020 As remote workers continue to work from home amid the COVID-19 pandemic, many professionals are using this time to better manage their emails. What are some of the best ways to stay on top of your inbox and make sure that no important messages fall through the cracks? Take a … Continue reading 5 Ways to Better Manage Emails →

Email Deliverability: Get into More Inboxes, More Often

Email Strategy

Tracey Ellis August 14, 2020 There are few things worse as a marketer than putting a ton of time and effort into your email campaigns only to see them perform poorly. While the usual suspects of content, design, and campaign strategy make a difference, none of that matters unless your email actually makes it to … Continue reading Email Deliverability: Get into More Inboxes, More Often →

Don’t Forget These Top Email Marketing Strategies

Email Strategy

Ashley Hill — May 15, 2020 Think email marketing is dead? Think again. Email is more alive than ever. In fact, by 2021, there will be an estimated 319.6 billion emails sent and received every day. And inbound marketing is more alive than ever too—and I couldn’t be more excited about it. Why inbound? … Continue reading Don’t Forget These Top Email Marketing Strategies →

5 Steps to Writing a Winning Cold Email

Email Strategy

Brooklin Nash — March 25, 2020 Inbound marketing is king these days. But that doesn’t mean cold emails are dead. The big question is: how to write a cold email that people open and respond to? The trick is to create cold emails that don’t sound like cold emails. Make them sound natural, as if … Continue reading 5 Steps to Writing a Winning Cold Email →

Ignore Email at Your Own Peril [Infographic]

Email Strategy

Brian Wallace — February 15, 2020 There are lots of people out there who think that email is dead. As it turns out, nothing could be further from the truth, and believing in the myth of email’s death could be costing your business – BIG TIME. Would it surprise you to learn that businesses with … Continue reading Ignore Email at Your Own Peril [Infographic] →

How emerging email innovation will impact marketers in 2020

Email Strategy

Email strategist April Mullen shares advice about how issues with CCPA, AMP and BIMI will change how we approach email marketing this year. April Mullen on January 28, 2020 During a recent webinar where I co-presented with Senior Editor Jennifer Cannon, I received several questions relating to innovations that will impact email marketers in 2020. … Continue reading How emerging email innovation will impact marketers in 2020 →

Getting Email Ready For 2020: Tools You Need To Know About

Email Strategy

Charu Mitra Dubey — January 6, 2020 In this digital age, higher returns for your marketing and advertising spend is like a superpower because it can generate more profits by utilizing optimum resources for a business. Email marketing, among all the other online marketing channels, have the power to give a leading edge to a … Continue reading Getting Email Ready For 2020: Tools You Need To Know About →

7 Ways to Get More Email Subscribers

Email Strategy

Choncé Maddox — December 23, 2019 Starting an email list is one of the best things you can do as a small business owner. Having your own list allows you to develop a closer relationship with your target audience so you can better understand how you can serve them. When done correctly, your email list … Continue reading 7 Ways to Get More Email Subscribers →

The Current State of Email Marketing

Email Strategy

Larisa Bedgood — December 13, 2019 Follow @www.twitter.com/V12Data The Current State of Email Marketing Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Recent research by Demand Metric and Return Path examine the current state of email … Continue reading The Current State of Email Marketing →

Pre and Post-Send Deliverability Tools: A Stitch in Time Saves Nine

Email Strategy

Kevin George — December 9, 2019 Follow @imkevin_monk How would it feel if you invest all the time and effort in creating an email campaign, but it does not get delivered to the recipient? That is the biggest blasphemy for any email marketer. If your email reaches the spam folder rather than the inbox, all … Continue reading Pre and Post-Send Deliverability Tools: A Stitch in Time Saves Nine →