Is it 2013 all over again? And what are the implications for email marketers? Ryan Phelan on October 28, 2021 Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. … Continue reading Email M&A is seeing a surge
Category Archives: Email Strategy
Dark Mode for Email Survey: What Do Marketers Think?
Kasey Steinbrinck October 24, 2021 Does the possibility of dark mode email disasters give you nightmares, or has your team overcome the fear of emails in the dark? Results from our new dark mode survey reveal what keeps email marketers up at night. The rise in the popularity of dark mode created interesting challenges for … Continue reading Dark Mode for Email Survey: What Do Marketers Think?
Don’t Be an Inbox Clogger – Email With a Purpose
Brian Basilico February 25, 2021 A while back, I was talking about getting your email organized. There are people out there (maybe even you) who have over 8,000 emails in their inbox. But I don’t want to talk about your inbox. Today, I want to talk about your outbox, or more specifically about broadcast email … Continue reading Don’t Be an Inbox Clogger – Email With a Purpose
5 Ways to Better Manage Emails
Deborah Sweeney October 26, 2020 As remote workers continue to work from home amid the COVID-19 pandemic, many professionals are using this time to better manage their emails. What are some of the best ways to stay on top of your inbox and make sure that no important messages fall through the cracks? Take a … Continue reading 5 Ways to Better Manage Emails
Email Deliverability: Get into More Inboxes, More Often
Tracey Ellis August 14, 2020 There are few things worse as a marketer than putting a ton of time and effort into your email campaigns only to see them perform poorly. While the usual suspects of content, design, and campaign strategy make a difference, none of that matters unless your email actually makes it to … Continue reading Email Deliverability: Get into More Inboxes, More Often
Don’t Forget These Top Email Marketing Strategies
Ashley Hill — May 15, 2020 Think email marketing is dead? Think again. Email is more alive than ever. In fact, by 2021, there will be an estimated 319.6 billion emails sent and received every day. And inbound marketing is more alive than ever too—and I couldn’t be more excited about it. Why inbound? … Continue reading Don’t Forget These Top Email Marketing Strategies
5 Steps to Writing a Winning Cold Email
Brooklin Nash — March 25, 2020 Inbound marketing is king these days. But that doesn’t mean cold emails are dead. The big question is: how to write a cold email that people open and respond to? The trick is to create cold emails that don’t sound like cold emails. Make them sound natural, as if … Continue reading 5 Steps to Writing a Winning Cold Email
Ignore Email at Your Own Peril [Infographic]
Brian Wallace — February 15, 2020 There are lots of people out there who think that email is dead. As it turns out, nothing could be further from the truth, and believing in the myth of email’s death could be costing your business – BIG TIME. Would it surprise you to learn that businesses with … Continue reading Ignore Email at Your Own Peril [Infographic]
How emerging email innovation will impact marketers in 2020
Email strategist April Mullen shares advice about how issues with CCPA, AMP and BIMI will change how we approach email marketing this year. April Mullen on January 28, 2020 During a recent webinar where I co-presented with Senior Editor Jennifer Cannon, I received several questions relating to innovations that will impact email marketers in 2020. … Continue reading How emerging email innovation will impact marketers in 2020
Getting Email Ready For 2020: Tools You Need To Know About
Charu Mitra Dubey — January 6, 2020 In this digital age, higher returns for your marketing and advertising spend is like a superpower because it can generate more profits by utilizing optimum resources for a business. Email marketing, among all the other online marketing channels, have the power to give a leading edge to a … Continue reading Getting Email Ready For 2020: Tools You Need To Know About
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