Brian Wallace — February 15, 2020 There are lots of people out there who think that email is dead. As it turns out, nothing could be further from the truth, and believing in the myth of email’s death could be costing your business – BIG TIME. Would it surprise you to learn that businesses with … Continue reading Ignore Email at Your Own Peril [Infographic]
Email strategist April Mullen shares advice about how issues with CCPA, AMP and BIMI will change how we approach email marketing this year. April Mullen on January 28, 2020 During a recent webinar where I co-presented with Senior Editor Jennifer Cannon, I received several questions relating to innovations that will impact email marketers in 2020. … Continue reading How emerging email innovation will impact marketers in 2020
Charu Mitra Dubey — January 6, 2020 In this digital age, higher returns for your marketing and advertising spend is like a superpower because it can generate more profits by utilizing optimum resources for a business. Email marketing, among all the other online marketing channels, have the power to give a leading edge to a … Continue reading Getting Email Ready For 2020: Tools You Need To Know About
Choncé Maddox — December 23, 2019 Starting an email list is one of the best things you can do as a small business owner. Having your own list allows you to develop a closer relationship with your target audience so you can better understand how you can serve them. When done correctly, your email list … Continue reading 7 Ways to Get More Email Subscribers
Larisa Bedgood — December 13, 2019 Follow @www.twitter.com/V12Data The Current State of Email Marketing Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Recent research by Demand Metric and Return Path examine the current state of email … Continue reading The Current State of Email Marketing
Kevin George — December 9, 2019 Follow @imkevin_monk How would it feel if you invest all the time and effort in creating an email campaign, but it does not get delivered to the recipient? That is the biggest blasphemy for any email marketer. If your email reaches the spam folder rather than the inbox, all … Continue reading Pre and Post-Send Deliverability Tools: A Stitch in Time Saves Nine
Kevin George — December 5, 2019 Follow @imkevin_monk There is a lot of debate on the execution of dark mode in emails. While it is a challenge for email marketers, it is turning out to be an important aspect of accessibility. It changes the color palette of the interface so that the content is displayed … Continue reading Dark Mode Designs: The Future of Email
Authentic and relevant messages personalized to holiday shoppers will help foster customer loyalty and retention. Kyle Henderick on November 26, 2019 The holiday season remains the hottest battle of the year between brands for shoppers’ dollars. This coming season is already heating up, with the National Retail Federation (NRF) forecasting 3.8-4.2% growth. While every marketer … Continue reading How to perfect your email marketing strategy this holiday season
Small Business Snapshot: Email Still Leads by Ray Schultz , Columnist, November 25, 2019 Email remains the tried-and-true channel for small businesses with 79% using it, according to A Look Back at 2019’s Small Business Marketing Trends, a study by Mailchimp. That doesn’t mean they all succeed at it. For one thing, 80% aren’t taking … Continue reading Small Business Snapshot: Email Still Leads
Larisa Bedgood — November 20, 2019 Follow @www.twitter.com/V12Data As part of any good email strategy, customer acquisition, retention and reactivation are all components of a solid email plan. Acquiring new customers will always be a goal but focusing on retention is key. 65% of a company’s business comes from existing customers A 5% increase in … Continue reading Email Reactivation – Strategies to Win Back Dormant Customers
