Category Archives: B2B Social Media

How to Set Up Social Media as an Acquisition Channel in B2B Industries [Infographic]

Gene Sobolev — January 3, 2017 Follow @GeneSobolev— January 3, 2017 We live in an era where social media is all present and everyone kind of knows that it’s an important brand building channel for their business. However, few companies consider their social media assets as high-performing acquisition channels, thereby missing out on low-cost qualified … Continue reading How to Set Up Social Media as an Acquisition Channel in B2B Industries [Infographic]

How One Portland Company Uses Social to Be Human

by Bob Hutchins June 10, 2016 Follow @BobhutchinsJune 10, 2016 Ruby Receptionists are living proof that a business-to-business service doesn’t have to use boring communications. I have been repeatedly impressed by how this Portland-based “real, live virtual receptionist” service markets itself. The company, which was founded in 2003 by Jill Nelson, has won numerous awards … Continue reading How One Portland Company Uses Social to Be Human

7 Reasons B2B Companies Should Jump On Social Media Advertising  

by Andy Beohar March 4, 2016 Follow @sevenatomsbuzzMarch 4, 2016 Sure, social media is helpful for B2C companies looking to engage and convert consumers, but marketers at B2B companies often wonder if paid advertising on social networks is worth dedicating a budget to. However, as more and more networks begin to push sponsored content over … Continue reading 7 Reasons B2B Companies Should Jump On Social Media Advertising  

B2B Social Media: Why Social Media Isn’t Just for B2C Marketing

by Mandy Movahhed February 9, 2016February 9, 2016 Many B2B wholesalers and manufacturers inaccurately assume that social media is mainly for companies that need to engage directly with end consumers, but it definitely has a place in B2B marketing as well. According to Harvard Business Review, “useful content distributed through digital channels can be as … Continue reading B2B Social Media: Why Social Media Isn’t Just for B2C Marketing

Beware Conventional B2B Social Media Wisdom

by Michael Passanante February 8, 2016 Follow @launch__catalystFebruary 8, 2016 Few might argue that B2B companies are getting better at utilizing social media. Some are actually experiencing decent results in terms of new leads and business opportunities. However, a recent article on TheDrum.com citing a somewhat older report from InsideView about the use of social … Continue reading Beware Conventional B2B Social Media Wisdom