Gene Sobolev — January 3, 2017 Follow @GeneSobolev— January 3, 2017 We live in an era where social media is all present and everyone kind of knows that it’s an important brand building channel for their business. However, few companies consider their social media assets as high-performing acquisition channels, thereby missing out on low-cost qualified … Continue reading How to Set Up Social Media as an Acquisition Channel in B2B Industries [Infographic]
by Bob Hutchins June 10, 2016 Follow @BobhutchinsJune 10, 2016 Ruby Receptionists are living proof that a business-to-business service doesn’t have to use boring communications. I have been repeatedly impressed by how this Portland-based “real, live virtual receptionist” service markets itself. The company, which was founded in 2003 by Jill Nelson, has won numerous awards … Continue reading How One Portland Company Uses Social to Be Human
by Bonnie Harris April 11, 2016 Follow @waxgirl333April 11, 2016 Instagram is growing and shows no sign of slowing down. There are currently over 400 million users and it’s expected to increase 15% this year, far ahead of any other social media platform. If you’re a B2B brand, you might be wondering if this could … Continue reading 5 Steps to Using Instagram for a B2B Brand
by Sarah Rosenquist April 8, 2016 Follow @stryvemarketingApril 8, 2016 Social media advertising is a heavy hitter in the consumer marketing world. But why haven’t social media ads for B2B taken off? One of the big reasons is that a lot of people think that a B2B product or service doesn’t belong on Facebook or … Continue reading Social Media Ads for B2B: Where to Start?
by Tom Pick April 1, 2016April 1, 2016 Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. This may be a problem with measurement, or with setting the wrong objectives for social media marketing … Continue reading The Basics of B2B Social Media Marketing Strategy
by Andy Beohar March 4, 2016 Follow @sevenatomsbuzzMarch 4, 2016 Sure, social media is helpful for B2C companies looking to engage and convert consumers, but marketers at B2B companies often wonder if paid advertising on social networks is worth dedicating a budget to. However, as more and more networks begin to push sponsored content over … Continue reading 7 Reasons B2B Companies Should Jump On Social Media Advertising
by Mandy Movahhed February 9, 2016February 9, 2016 Many B2B wholesalers and manufacturers inaccurately assume that social media is mainly for companies that need to engage directly with end consumers, but it definitely has a place in B2B marketing as well. According to Harvard Business Review, “useful content distributed through digital channels can be as … Continue reading B2B Social Media: Why Social Media Isn’t Just for B2C Marketing
by Michael Passanante February 8, 2016 Follow @launch__catalystFebruary 8, 2016 Few might argue that B2B companies are getting better at utilizing social media. Some are actually experiencing decent results in terms of new leads and business opportunities. However, a recent article on TheDrum.com citing a somewhat older report from InsideView about the use of social … Continue reading Beware Conventional B2B Social Media Wisdom