Brandon LeibowitzMarch 1, 2015 The online world is a very massive world with thousands of people engaged each and every single day. As such, the internet can either be a place to gain success or a place to have yourself, your career, or even both, destroyed, mostly due to bad reputations. Speaking of which, you … Continue reading 7 Ways to Manage Your Reputation Online
Vanessa DiMauroFebruary 28, 2015 Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of … Continue reading Joining the Customer Journey Using Online Communities
Steve MyringFebruary 25, 2015 Generally owners of brick-and-mortar stores do not expect big results from online marketing. Many misunderstand online marketing it as a strategy strictly meant for online businesses while others look at it with a great deal of skepticism. So, does online marketing influence in-store sale? Yes, it does. According to studies by … Continue reading How Online Marketing Can Trigger Your Offline Sales
Luke JohnsonFebruary 22, 2015 In today’s economy, amidst tremendous growth of online shopping, merchants are evaluating different approaches to acquire highly valued customers, convert shopping carts to purchases, retain customers, drive repeat purchases and create stronger customer loyalty… and the solution is this: Personalized eCommerce.Brick-and-mortar retail stores have an advantage over online stores in that … Continue reading Personalized eCommerce: The Impact on Online Sales Conversion
Katey FerenziFebruary 19, 2015 This is the fifth installment of the #SellMore Small Business Boot Camp series. In previous parts, we discussed how to find a product niche, how to source your product, how to evaluate your small/online business idea and how to address online business laws and nuances. This week, we’ll be covering how … Continue reading Small Business Boot Camp: 8 Ways To Conduct Market Research For Your Online Business Idea
Richie ContartesiFebruary 19, 2015 Online Marketing Predictions to prepare for: Search engines are constantly changing, but we have a feeling things are really going to get shaken up in 2015, at least as far as Internet marketing goes. The game is getting tougher, and the search engines are getting smarter, so we are confident that … Continue reading How Will Online Marketing Change In 2015?
Katey FerenziFebruary 18, 2015 Whether you want to admit it or not, competitors are out there and they’re likely just as hungry as you are. This post is going to provide you with a simple and easily adoptable process that will help you examine and best keep tabs on your competition. You’ll be able to … Continue reading Small Business Boot Camp: How to Identify and Categorize Your Online Business Competitors
Dave WedgeFebruary 17, 2015 So all the preparation is completed and you now have your website live. You have made the effort to put up some good content and you are busy marketing. Now you need to know what is working and what is wasting your time and money. There is a famous quote that … Continue reading How to Use Google Analytics to Make More Money Online
Business.comFebruary 15, 2015 Business meetings are an integral part of any organization’s daily schedule. According to Harvard Business Review, senior decision makers spend almost 65 percent of their time meeting with different functional heads to gather updates on work progress. But anyone who’s worked in a corporate set up knows that business meetings can often … Continue reading 7 Powerful Tips For Highly Productive Online Meetings
Shelley PringleFebruary 15, 2015 Conventional wisdom suggests the best way to deal with online trolls is to ignore them. Don’t feed the trolls, the experts say, it’s what they want and only fuels the flames, encouraging them to continue spewing their vitriolic hatred, racist commentary and/or misogynistic babble. Yet two recent victims of online trolling … Continue reading The Best Way to Handle Online Trolls: Engage Versus Ignore
