Amy PowerFebruary 13, 2015 There’s a lot to learn when it comes to marketing online. So much – and it changes so quickly – that it can feel overwhelming, leaving a small or mid-sized business owner reeling from all the strategies and tasks “that must be done.” So we’ve put together a very short online … Continue reading A (Very) Short Online Marketing Primer
Emma PauwFebruary 12, 2015 Here are 9 brilliant reasons why social media listening is vital for every brand: Gain real market research on your brand: People post honestly on social media (good and bad), so if someone doesn’t like your brand…they’ll certainly tell you so. Social media allows you to gain real insights, opinions and … Continue reading 9 Reasons Your Business Should Be Listening Online
Todd GiannattasioFebruary 11, 2015 I must preface this story by telling you that this is not a common result for website redesigns. Normally when redesigning your website, you’d actually expect a potential, slight drop off at first while the new site is being re-indexed by Google and figured out how valuable your new website is … Continue reading Website Redesign Takes Online Presence To The Next Level
Brian MorrisFebruary 10, 2015 One of the best long-term business strategies for success is to build an online community. Unfortunately, it’s easier said than done: you need great content, member interaction and engagement features, an aggressive marketing plan (at least to start), and, of course, a compelling reason to join and participate in your community. … Continue reading 10 Unique Ways to Build Your Online Community
Chris GlitheroFebruary 9, 2015 What does it matter that your products are the proverbial bee’s knees if your product descriptions aren’t the cat’s pyjamas? Unlike in a bricks and mortar shop where people can hold it, touch it and perhaps even try it out, in the brave new world of ecommerce, people can only go … Continue reading Make Your Product Descriptions the Lynchpin of Your Online Success
Mark SchaeferFebruary 9, 2015 In a normal week, I’ll get at least one email similar to this one: “Hi Mark. You don’t know me. We’ve never connected but I read your blog every day and have bought all your books. I have several of your posts hanging on bulletin boards around our office and we … Continue reading I Don’t Know My Online Audience and Neither Do You
Daniel SmithFebruary 8, 2015 In the first part of the series for Online Marketing we touched on content marketing, why it’s relevant, and how you can start creating and distributing unique content for more online visibility. With a large amount of success being placed on content marketing, it’s important to understand that there are a … Continue reading Online Marketing Is Here To Stay – Part 2
Mark SchaeferFebruary 7, 2015 Like every new blogger, my dream of success meant getting a business superstar to share my content online. I was convinced that validation from a celebrity tweet would change everything and propel me into the sunny skies of Internet fame and fortune. About two years into my blogging career, to my … Continue reading Four Online Marketing Metrics To Obsess About
Katey FerenziFebruary 7, 2015 This is the fourth installment of the #SellMore Small Business Boot Camp series. In previous parts, we discussed how to find a product niche, how to source your products and how to evaluate your idea. This week, we’ll be covering how to identify any red tape that may hinder your ability … Continue reading Small Business Boot Camp: 10 Online Business Laws and Nuances to Address for Ecommerce Success
Anastasia LamotchkinaFebruary 7, 2015 WebM is the online video format used in HTML5, and is the only web-focused video format available that is royalty-free and high quality. Launched in 2010 with the backing of powerful partners such as Google and Skype, the project has since expanded and evolved at a much faster pace than any … Continue reading WebM Review: The Best Tool For Online Video
