Category Archives: Online Communities

Community Moderation Tactics for Healthy Online Communities

Mary Napoleon — October 28, 2016 Follow @mknapoleon— October 28, 2016 Community moderation isn’t just about removing the bad stuff that detractors post in your community. It also includes making decisions about what you want your community members to do. For most customer communities, new members tend to be “lurkers” in the beginning. Emphasizing the … Continue reading Community Moderation Tactics for Healthy Online Communities

Why Online Communities Are Growing And How You Can Get More From Them

by KC Claveria Follow @kcclaveriaAugust 16, 2016 Online communities have become a necessity in today’s business world. To appreciate just how dominant they have become, consider these stats: According to Forrester Research’s 2015 Customer Lifecycle Journey report, 81 percent of companies now have community-type support channels—a steep increase from 2012’s 67 percent figure. The 2015 … Continue reading Why Online Communities Are Growing And How You Can Get More From Them

How to Set Expectations for Community Growth and Success

by Maya Paveza May 6, 2016 Follow @mayapavezaMay 6, 2016 Setting expectations helps to secure success in life and business. Online communities are no different. By setting expectations you help to establish community guidelines and direction, giving focus to the purpose and mission of your community. To help those building new communities we want to … Continue reading How to Set Expectations for Community Growth and Success

7 Tips for a Successful Online Community Launch

by Caitlin Zucal May 3, 2016 Follow @Caitlin_ZucalMay 3, 2016 Online communities present multiple opportunities for enhanced business value. They create an experience that helps businesses achieves their goals, whether it’s acquiring new customers or increasing insight into consumer needs and wants. However, to have a successful community launch, companies must outline expectations, research best … Continue reading 7 Tips for a Successful Online Community Launch

8 Essentials for Effective Online Communities

by Ernan Roman February 11, 2016February 11, 2016 Are you leveraging the power of your Community? How many of the following 8 requirements for achieving effective Communities are you using? Communities have emerged as exceptionally high value and high ROI strategies for BtoB and BtoC marketers. They are the epitome of deep customer engagement and … Continue reading 8 Essentials for Effective Online Communities

Grow Your Online Community With The New Google Plus

by Susan Gilbert December 3, 2015 Follow @SusanGilbertDecember 3, 2015 Why You Should Be Marketing On Google Plus Are you ready to ramp up your marketing strategy on Google Plus? If you answered “No”, you may want to reconsider. The new Google Plus design, launched in mid-November, provides more emphasis on niche communities that bring … Continue reading Grow Your Online Community With The New Google Plus