Category Archives: Reputation Online

Going on the offensive: The use of attack sites in reputation management

Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and why they are not a best practice for online reputation management professionals. Chris Silver Smith on July 19, 2018   In Online Reputation Management (ORM) cases where there is no realistic option to sue for defamation, reputation repair typically involves merely using a … Continue reading Going on the offensive: The use of attack sites in reputation management

Tips on leveraging personal name collisions in online reputation management

Each person may be as unique as a snowflake, but there’s a good chance they share a name with someone else. Contributor Chris Silver Smith explains how this impacts online reputation management. Chris Silver Smith on May 22, 2018   One of my best friends came to me with a reputation issue he was experiencing: … Continue reading Tips on leveraging personal name collisions in online reputation management

6 dimensions of online reputation that should guide your social media marketing

We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when forging your strategy. Mark Traphagen on May 16, 2018   When a brand post comes up in one of your social feeds, what’s the first thing you notice? It’s probably the … Continue reading 6 dimensions of online reputation that should guide your social media marketing

Don’t let your organization be a sitting duck: 10 reputation management tips for 2018

Let 2018 be the year you get proactive about online reputation management. Columnist Chris Silver Smith shares 10 tips to help you reduce the risks to your organization. Chris Silver Smith on January 22, 2018    In a reputation audit study I conducted with Digitalis UK last year, we found that out of 50 of … Continue reading Don’t let your organization be a sitting duck: 10 reputation management tips for 2018

It’s All About the Reps – 5 Steps to get Your Online Reputation Fighting Fit in 2018

Dan Seavers — December 15, 2017 Follow @TWDanSeavers — December 15, 2017 What’s Your New Year’s Resolution? If it isn’t to improve your business’s reputation, then you’ll join the 43% of executives who believe their online rep is important, but still don’t do anything about it. Stop making excuses! Wokandapix / Pixabay Following our full … Continue reading It’s All About the Reps – 5 Steps to get Your Online Reputation Fighting Fit in 2018