Category Archives: Reputation Online

4 Reasons Your Clients Business Online Reputation is as Important as Your Own

Bonnie Harris — May 16, 2019 Follow @waxmarketing — May 16, 2019 A business’s online reputation is extremely important, and many business owners understand this. According to a recent study conducted by TripAdvisor, 97% of business owners agree that online reputation management is important. Although most business owners understand the importance of their own online … Continue reading 4 Reasons Your Clients Business Online Reputation is as Important as Your Own

Repair your reputation: Displace mugshots with your family photo album

You have the tools to suppress your own mugshots in search engines’ results by publishing a bunch of images associated with your name. Here’s how. Chris Silver Smith on December 7, 2018   A close friend in online marketing approached me for advice because their son had been arrested for possession of marijuana and mugshots … Continue reading Repair your reputation: Displace mugshots with your family photo album

Going on the offensive: The use of attack sites in reputation management

Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and why they are not a best practice for online reputation management professionals. Chris Silver Smith on July 19, 2018   In Online Reputation Management (ORM) cases where there is no realistic option to sue for defamation, reputation repair typically involves merely using a … Continue reading Going on the offensive: The use of attack sites in reputation management

Tips on leveraging personal name collisions in online reputation management

Each person may be as unique as a snowflake, but there’s a good chance they share a name with someone else. Contributor Chris Silver Smith explains how this impacts online reputation management. Chris Silver Smith on May 22, 2018   One of my best friends came to me with a reputation issue he was experiencing: … Continue reading Tips on leveraging personal name collisions in online reputation management

6 dimensions of online reputation that should guide your social media marketing

We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when forging your strategy. Mark Traphagen on May 16, 2018   When a brand post comes up in one of your social feeds, what’s the first thing you notice? It’s probably the … Continue reading 6 dimensions of online reputation that should guide your social media marketing