Hannah Taylor — July 30, 2018 — July 30, 2018 What? You mean to tell me that the internet contains anything other than positive vibes, rainbows, butterflies, unicorns, and cute kittens? The internet is a wondrous tool that allows you to promote your brand and tell your story. However, that doesn’t mean others can’t also … Continue reading Reputation Management SEO
Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and why they are not a best practice for online reputation management professionals. Chris Silver Smith on July 19, 2018 In Online Reputation Management (ORM) cases where there is no realistic option to sue for defamation, reputation repair typically involves merely using a … Continue reading Going on the offensive: The use of attack sites in reputation management
Each person may be as unique as a snowflake, but there’s a good chance they share a name with someone else. Contributor Chris Silver Smith explains how this impacts online reputation management. Chris Silver Smith on May 22, 2018 One of my best friends came to me with a reputation issue he was experiencing: … Continue reading Tips on leveraging personal name collisions in online reputation management
We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when forging your strategy. Mark Traphagen on May 16, 2018 When a brand post comes up in one of your social feeds, what’s the first thing you notice? It’s probably the … Continue reading 6 dimensions of online reputation that should guide your social media marketing
Sameer Somal — April 13, 2018 Follow @BlueOceanGT — April 13, 2018 “Identity will be the most valuable commodity for citizens in the future, and it will exist primarily online.” — Eric Schmidt Reputation is everything. Many of the opportunities presented to us come based on our reputations. Yet reputation is an intangible, ambiguous, and … Continue reading Digital Reputation Management 101
Jim Anthony — March 7, 2018 Follow @JimSoMark — March 7, 2018 It’s normal for small business owners and leaders to be concerned about their company’s reputation in the marketplace. You may even think about the owner’s or president’s personal reputation as well. These are important concerns for any business and brand. But there is … Continue reading You May Be Harming Your Reputation and Not Know It
Let 2018 be the year you get proactive about online reputation management. Columnist Chris Silver Smith shares 10 tips to help you reduce the risks to your organization. Chris Silver Smith on January 22, 2018 In a reputation audit study I conducted with Digitalis UK last year, we found that out of 50 of … Continue reading Don’t let your organization be a sitting duck: 10 reputation management tips for 2018
Dan Seavers — December 15, 2017 Follow @TWDanSeavers — December 15, 2017 What’s Your New Year’s Resolution? If it isn’t to improve your business’s reputation, then you’ll join the 43% of executives who believe their online rep is important, but still don’t do anything about it. Stop making excuses! Wokandapix / Pixabay Following our full … Continue reading It’s All About the Reps – 5 Steps to get Your Online Reputation Fighting Fit in 2018
Sameer Somal — December 5, 2017 Follow @BlueOceanGT — December 5, 2017 “Your brand is what people say about you when you’re not in the room” (Jeff Bezos) Building a long-term reputation has become an essential element of doing business online. In the face of the digital revolution, when you can successfully manage your business’ … Continue reading Using Social Media to Build Your Online Reputation
By Nidhi Dave November 16th, 2017 “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well”— Jeff Bezos, Founder, and CEO of Amazon.com If you want your business to succeed, you simply can’t ignore online reputation management. Creating and managing a good online reputation … Continue reading Branding Through Online Reputation Management
