Category Archives: Reputation Online

Brands With a Great Reputation Attract the Best Candidates

Brianne Schaer — April 3, 2020 People want to work for a company with good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned … Continue reading Brands With a Great Reputation Attract the Best Candidates

Your reputation depends on a solid (and legal) online review strategy

As consumers rely more heavily on online reviews, having a strong review management strategy in place can help your online reputation stand out. Bailey Gray on January 27, 2020 Consumers rely on search results, social media and peer reviews to perform research and gather feedback on businesses they are considering visiting or products they’re thinking … Continue reading Your reputation depends on a solid (and legal) online review strategy

4 Reasons Your Clients Business Online Reputation is as Important as Your Own

Bonnie Harris — May 16, 2019 Follow @waxmarketing — May 16, 2019 A business’s online reputation is extremely important, and many business owners understand this. According to a recent study conducted by TripAdvisor, 97% of business owners agree that online reputation management is important. Although most business owners understand the importance of their own online … Continue reading 4 Reasons Your Clients Business Online Reputation is as Important as Your Own

Repair your reputation: Displace mugshots with your family photo album

You have the tools to suppress your own mugshots in search engines’ results by publishing a bunch of images associated with your name. Here’s how. Chris Silver Smith on December 7, 2018   A close friend in online marketing approached me for advice because their son had been arrested for possession of marijuana and mugshots … Continue reading Repair your reputation: Displace mugshots with your family photo album

Going on the offensive: The use of attack sites in reputation management

Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and why they are not a best practice for online reputation management professionals. Chris Silver Smith on July 19, 2018   In Online Reputation Management (ORM) cases where there is no realistic option to sue for defamation, reputation repair typically involves merely using a … Continue reading Going on the offensive: The use of attack sites in reputation management

Tips on leveraging personal name collisions in online reputation management

Each person may be as unique as a snowflake, but there’s a good chance they share a name with someone else. Contributor Chris Silver Smith explains how this impacts online reputation management. Chris Silver Smith on May 22, 2018   One of my best friends came to me with a reputation issue he was experiencing: … Continue reading Tips on leveraging personal name collisions in online reputation management