Category Archives: Team Management

How to Make Your Teams More Agile

Rick Lepsinger — January 16, 2019 Follow @onpoint_llc — January 16, 2019 For decades, most organizations structured their projects and teams around a concept known today as the “waterfall” approach. This methodology provided a linear, sequential model for completing design-oriented tasks, with progress moving from one clear step to another until the project was completed. … Continue reading How to Make Your Teams More Agile

Successful marketing teams tackle this challenge

Case studies, solutions, and networking – the perfect ingredients to get your team on the same page. Scott Brinker on December 19, 2018   Successful marketing teams are diverse. They include storytellers, project managers, operations, and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That’s why … Continue reading Successful marketing teams tackle this challenge

How to Create the Best Cross-Functional Teams

Rick Lepsinger — December 8, 2018 Follow @onpoint_llc — December 8, 2018 Free-Photos / Pixabay Cross-functional teams are an essential part of the ongoing effort to develop innovative and agile solutions to the problems facing modern businesses. By leveraging the diverse range of skills and resources scattered across multiple departments, organizations can build these teams … Continue reading How to Create the Best Cross-Functional Teams

Kenshoo teams up with Experian to offer third-party data for Facebook campaigns

The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes. Amy Gesenhues on November 21, 2018 at 1:21 pm The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will be able to use Experian’s audience segments for Facebook ad targeting. The third-party data … Continue reading Kenshoo teams up with Experian to offer third-party data for Facebook campaigns

What Is The Biggest Mistake Teams Make When Trying To Get Alignment?

Brandon Redlinger — October 30, 2018 Follow @brandon_lee_09 — October 30, 2018 We’ve all seen the stories and heard the tales of a team of misfits that overcome unbelievable odds to beat a team of all-stars. My favorite example is the 1980 US Olympic men’s hockey team, which consisted of amateur athletes going up against … Continue reading What Is The Biggest Mistake Teams Make When Trying To Get Alignment?

4 Cross-Functional Teams Best Practices You Need to Implement

Rick Lepsinger — October 10, 2018 Follow @onpoint_llc — October 10, 2018 As organizations take on challenges that require increasingly innovative and agile solutions, the value of cross-functional teams is becoming more evident than ever. Bringing together the resources and skills from employees across different departments and functions, these teams are capable of delivering better … Continue reading 4 Cross-Functional Teams Best Practices You Need to Implement